spoiled husband
Chapter 180
As a high-end brand, Heaton Clothing has always followed the high-end route, and the people it faces are also high-income earners. The price of each piece of clothing is very expensive, and they are not very sophisticated.
When new products are launched in previous years, the sales volume will increase significantly at the beginning, but gradually, the sales volume will remain in a relatively stable range.
A piece of Heaton's clothes is worth dozens or even hundreds of ordinary brand clothes. Therefore, the clothes that Heaton can sell every season, not talking about the total price, but only the quantity, are far inferior to those of other brands. mass brand.
However, this season, because it is sportswear, which is suitable for a wide range of people, Heaton deliberately produced more, but who knows, during the pre-sale, the staff responsible for filling in the inventory accidentally filled in all the quantities , which originally included the amount sent to the specialty store for sale.
What they didn't expect was that after the pre-sale started, nearly half of the clothing was robbed in just one day, and when they found out that the inventory was filled incorrectly, only one-tenth of the pre-sale quantity remained , and it keeps getting smaller.
The person in charge of Heaton had no choice but to ask the workers of the garment factory to work overtime again to make a batch, which could be put in the specialty store in March.
Judging from the booming sales, it is estimated that even if the production is doubled, Gao Yufei believes that he will be able to sell it.
However, Heaton will not make clothing a popular version in pursuit of sales. After all, hunger marketing is also a kind of marketing method.
Therefore, one month after the launch of the new products in the specialty store, customers found that all the new products of this season have been sold out, and even the manufacturer has no stock.
Many customers who didn't grab it went to Heaton's official website and official blog to protest. Of course, these are all things for later.
Heaton's sales data for this season's clothing is not only very beautiful, but also drives the sales of other clothing.
It can be said that after the new year, in just two months, Heaton's total sales have already caught up to more than half a year ago.
This is a very good start at the beginning of the new year. I believe this year will go smoothly, and Heaton's shareholders are even more happy from ear to ear.
And Xu Qin also accepted the advertising endorsement invitation softly.
Celebrity endorsement advertisements, if the sales of the endorsed products are very good, the popularity increases, and even the consumer group can be expanded, such a star is definitely the most favorite and most favored spokesperson of all businesses.
After all, isn't the ultimate goal of asking celebrity endorsements to increase sales?
Big brands like Heaton look for spokespersons, in fact, just to establish a high-end image of the company's clothing, gild the clothing, and better display their clothing. They don't care about increasing sales. After all, they can develop to this point. There is already a fixed consumer group.
Therefore, when they choose a spokesperson, the most important thing is the fit with the clothing, not the popularity of the star. Of course, the star with high popularity and high fit is naturally better.
However, Tang Jin, as a newcomer in the entertainment industry, has directly doubled Heaton's sales this season. Just because of this, he is well-deserved to become the darling of the business circle.
It can double the sales of high-end clothing brands that are most difficult to increase sales. Regardless of Tang Jin's previous reputation, other people in the business world believe that he has a protagonist halo, is favored by God, and can bring new benefits to the brands he endorses. good luck.
Therefore, Tang Jin has now become a popular endorsement in the business world.
But Xu Qin didn't randomly choose the next endorsement product for Tang Jin, let alone accept all the endorsements in the advertisements.
It is precisely because the first endorsement had such a great influence that Xu Qin was more cautious when choosing the second endorsement.
After all, with one bad choice, there is a high chance of falling from heaven to hell.
Therefore, I would rather choose less or even push all of them, than be overwhelmed by temporary achievements and randomly choose advertisements with high endorsement fees.
In the past, how many talented celebrities could have gone higher and farther, just because when they were a little famous, they began to shoot a large number of advertisements as spokespersons, and they only picked up those with high advertising fees and endorsement fees to do it, and they didn't care about it. Considering the quality of the product itself, in the end there was something wrong with the product itself, causing the endorsement star to get into a commotion, gradually disappearing from the public's sight, and some even got involved in a lawsuit because of this.
However, among the advertisement endorsements handed over to Xu Qin, there were actually a few of good quality. Although the endorsement fee was not very high, Xu Qin still accepted it.
After a month and a half of filming, "Five Double Shadows" was finally completed, but at this time, the Golden Fox Film Festival is only one and a half months away, and the production time is still very tight. Therefore, Director Feng held a comparatively tight finale banquet To put it simply, after the movie is released, it will be a big event.
Jin Yu stayed with Tang Jin on the set the whole time, and because of this, after the film was finished, Tang Jin didn't fall into Shen Wei's confusion, but he still felt physically and mentally exhausted.
"Go back this time and take a good rest for a few days. It just so happens that Heaton sent you an invitation letter for Milan Fashion Week, and you can go abroad to relax at that time." Xu Qin said to Tang Jin.
He also felt quite surprised to receive the invitation letter from Milan Fashion Week. After all, it was a bit early in terms of Tang Jin's entry time and status.
But since it was sent by Heaton, there are only advantages and no disadvantages for Tang Jin. When he comes back from Milan Fashion Week, his value will definitely increase.
Xu Qin was very satisfied with Tang Jin's development speed. Although it was not as good as Mo Jingchen's monster, it was definitely fast for others.
After all, there might not be one evildoer like Mo Jingchen in thousands of years.
"Okay." Tang Jin leaned against the back of the chair, closed his eyes and rested his mind. He really needed to go back and take a good rest. It had been a long time since he had been spinning like this for so long.
It is really not easy to be an actor. Many people only see the brilliance and glory on the surface of the star, but it is difficult to notice the hard work and hard work behind the star.
The competition in the entertainment industry is really huge, and only those who are in it can feel the pressure, which is definitely beyond the imagination of ordinary people.
And in order not to be suppressed by others, in order to be able to stand out, the effort put in is n times that of ordinary people, irregular work and rest, filming and rehearsing all night, these are the norm.
Even when they are tired and appear in front of fans, stars will cheer up and show their best side.
After he became a star, Tang Jin felt more deeply about these things.
When new products are launched in previous years, the sales volume will increase significantly at the beginning, but gradually, the sales volume will remain in a relatively stable range.
A piece of Heaton's clothes is worth dozens or even hundreds of ordinary brand clothes. Therefore, the clothes that Heaton can sell every season, not talking about the total price, but only the quantity, are far inferior to those of other brands. mass brand.
However, this season, because it is sportswear, which is suitable for a wide range of people, Heaton deliberately produced more, but who knows, during the pre-sale, the staff responsible for filling in the inventory accidentally filled in all the quantities , which originally included the amount sent to the specialty store for sale.
What they didn't expect was that after the pre-sale started, nearly half of the clothing was robbed in just one day, and when they found out that the inventory was filled incorrectly, only one-tenth of the pre-sale quantity remained , and it keeps getting smaller.
The person in charge of Heaton had no choice but to ask the workers of the garment factory to work overtime again to make a batch, which could be put in the specialty store in March.
Judging from the booming sales, it is estimated that even if the production is doubled, Gao Yufei believes that he will be able to sell it.
However, Heaton will not make clothing a popular version in pursuit of sales. After all, hunger marketing is also a kind of marketing method.
Therefore, one month after the launch of the new products in the specialty store, customers found that all the new products of this season have been sold out, and even the manufacturer has no stock.
Many customers who didn't grab it went to Heaton's official website and official blog to protest. Of course, these are all things for later.
Heaton's sales data for this season's clothing is not only very beautiful, but also drives the sales of other clothing.
It can be said that after the new year, in just two months, Heaton's total sales have already caught up to more than half a year ago.
This is a very good start at the beginning of the new year. I believe this year will go smoothly, and Heaton's shareholders are even more happy from ear to ear.
And Xu Qin also accepted the advertising endorsement invitation softly.
Celebrity endorsement advertisements, if the sales of the endorsed products are very good, the popularity increases, and even the consumer group can be expanded, such a star is definitely the most favorite and most favored spokesperson of all businesses.
After all, isn't the ultimate goal of asking celebrity endorsements to increase sales?
Big brands like Heaton look for spokespersons, in fact, just to establish a high-end image of the company's clothing, gild the clothing, and better display their clothing. They don't care about increasing sales. After all, they can develop to this point. There is already a fixed consumer group.
Therefore, when they choose a spokesperson, the most important thing is the fit with the clothing, not the popularity of the star. Of course, the star with high popularity and high fit is naturally better.
However, Tang Jin, as a newcomer in the entertainment industry, has directly doubled Heaton's sales this season. Just because of this, he is well-deserved to become the darling of the business circle.
It can double the sales of high-end clothing brands that are most difficult to increase sales. Regardless of Tang Jin's previous reputation, other people in the business world believe that he has a protagonist halo, is favored by God, and can bring new benefits to the brands he endorses. good luck.
Therefore, Tang Jin has now become a popular endorsement in the business world.
But Xu Qin didn't randomly choose the next endorsement product for Tang Jin, let alone accept all the endorsements in the advertisements.
It is precisely because the first endorsement had such a great influence that Xu Qin was more cautious when choosing the second endorsement.
After all, with one bad choice, there is a high chance of falling from heaven to hell.
Therefore, I would rather choose less or even push all of them, than be overwhelmed by temporary achievements and randomly choose advertisements with high endorsement fees.
In the past, how many talented celebrities could have gone higher and farther, just because when they were a little famous, they began to shoot a large number of advertisements as spokespersons, and they only picked up those with high advertising fees and endorsement fees to do it, and they didn't care about it. Considering the quality of the product itself, in the end there was something wrong with the product itself, causing the endorsement star to get into a commotion, gradually disappearing from the public's sight, and some even got involved in a lawsuit because of this.
However, among the advertisement endorsements handed over to Xu Qin, there were actually a few of good quality. Although the endorsement fee was not very high, Xu Qin still accepted it.
After a month and a half of filming, "Five Double Shadows" was finally completed, but at this time, the Golden Fox Film Festival is only one and a half months away, and the production time is still very tight. Therefore, Director Feng held a comparatively tight finale banquet To put it simply, after the movie is released, it will be a big event.
Jin Yu stayed with Tang Jin on the set the whole time, and because of this, after the film was finished, Tang Jin didn't fall into Shen Wei's confusion, but he still felt physically and mentally exhausted.
"Go back this time and take a good rest for a few days. It just so happens that Heaton sent you an invitation letter for Milan Fashion Week, and you can go abroad to relax at that time." Xu Qin said to Tang Jin.
He also felt quite surprised to receive the invitation letter from Milan Fashion Week. After all, it was a bit early in terms of Tang Jin's entry time and status.
But since it was sent by Heaton, there are only advantages and no disadvantages for Tang Jin. When he comes back from Milan Fashion Week, his value will definitely increase.
Xu Qin was very satisfied with Tang Jin's development speed. Although it was not as good as Mo Jingchen's monster, it was definitely fast for others.
After all, there might not be one evildoer like Mo Jingchen in thousands of years.
"Okay." Tang Jin leaned against the back of the chair, closed his eyes and rested his mind. He really needed to go back and take a good rest. It had been a long time since he had been spinning like this for so long.
It is really not easy to be an actor. Many people only see the brilliance and glory on the surface of the star, but it is difficult to notice the hard work and hard work behind the star.
The competition in the entertainment industry is really huge, and only those who are in it can feel the pressure, which is definitely beyond the imagination of ordinary people.
And in order not to be suppressed by others, in order to be able to stand out, the effort put in is n times that of ordinary people, irregular work and rest, filming and rehearsing all night, these are the norm.
Even when they are tired and appear in front of fans, stars will cheer up and show their best side.
After he became a star, Tang Jin felt more deeply about these things.
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