During the half-year-long filming process of "Titanic", in November 1996, "The English Patient", produced by Erica's independent film company, was officially released.

The filming of this film was completed at the beginning of the year, and it was chosen to be released at the end of the year. Naturally, it is more conducive to the impact of the awards season, and at the same time, it will use the nominations of the awards to open up the film's box office.

In the awards season at the end of the year and the beginning of the year, movies released at the end of the year are usually easier to impress the judges, so they are conducive to getting honors.As a result, many movies released at the beginning of the year or in the middle of the year, in order to prevent being forgotten by the judges, will even be released again at the end of the year or during the awards season.

Erika knows very well that "The English Patient" is not a commercial blockbuster. There are no Harrier jet battles, gun battles or car chases in the film. The heartbreaking love and anti-war themes of the film will inevitably have potential commercially. insufficient.

Therefore, during the early publicity, the distributor focused one of the promotions on 'A Production Produced by Erica Parker', trying to use her star power to boost the commercial box office.

The opening week was off to a good start, with "The English Patient" opening close to $1996 million, more than Erica expected, and perhaps because [-] was a bad film year, and critics even thought This is the worst year in Hollywood history, so "The English Patient" can successfully stand out from the encirclement with its excellent standards.

This film needs to rely on outstanding word of mouth and awards to open the box office. Erica naturally pays great attention to film reviews, and she was pleasantly surprised once again to find that countless film critics gave "The English Patient" a full score film review——

“The English Patient is full of heartbreaking emotion and gorgeous images, a film that makes you lose yourself and this year, no, it will be one of the most compelling love stories you can remember.” — -"Washington post"

"It felt like a dream that a movie could have this kind of poetic grace and epic sweep. It's the most amazing, furious love story in ten or 20 years of filmmaking." - " San Francisco Chronicle

"A heartrendingly beautiful film, with its expansive vision and acute sensibility, the Casablanca of our time. Thankfully Erica Parker's investment in production allowed 'The English Patient', a rescue ."--"era"

"A stunning feat of literary adaptation, and a triumph of pure cinema. A haunting force that no other film has been able to eclipse." --The New York Times

Numerous film critics praised "The English Patient" as attracting many viewers to watch in theaters, and Erica, as a film producer, once again attracted the attention of the industry.At the same time, her former partner, Michael Ovitz, fell into a career low.

In January 1997, after fourteen months as the president of Walt Disney, Michael Ovitz was "kicked out" of Disney, falling from the pinnacle of Hollywood power to a homeless man.

And the current CAA has regained its footing. After a year and a half of turmoil that was almost divided up by a group of Hollywood agencies, under the current co-manager Brian Lord, CAA is still the undisputed agency in Hollywood. industry chief.

"Do you think Michael will return to CAA?" Brian Lord said on the call with Erica the day after Ovitz was 'pushed out' from Disney.

Michael Ovitz, as the meritorious founder of CAA, if he intends to return to CAA, he will surely get the majority support within CAA. By then, Brian Lord will probably have to give way.

Erica, who was hosting a PR screening of The English Patient when she received Lord's call, turned her attention away from the academy judges at the screening and responded to Lord, "No, he's not coming back to CAA , it will make him feel ashamed, as if he can only work as an acting agent."

Erika believes that Ovitz will choose to rest at home for the time being, at least until the media no longer pays too much attention to his being "kicked out" of Disney, and then plans to make a comeback.Unless there is an opportunity to bring him back to the pinnacle of Hollywood power.

In fact, the reason why Brian Lord called Erica was not only to ask her opinion, but also to pay more attention to how Erica would stand in the event of a dispute between him and Ovitz.

But at the moment, Erica's focus does not seem to be on this matter. Compared with her two agents, the performance of "The English Patient" in the awards season is a more urgent task.

In February 1997, the nomination list for the 2th Academy Awards was announced, and "The English Patient" led the audience with twelve nominations.

In the legal lobbying of the Oscar public relations battle, the public relations campaigns of Hollywood film companies are huge. In order to ensure that "The English Patient" does not lose in the public relations battle, Erica spent a huge sum of 300 million U.S. dollars. The US election rivaled the Oscar PR battle.

From the most basic invitation to the Oscar judges to participate in the film screening, Erika needs to ensure that thousands of academy judges have watched "The English Patient"; and for some judges who don't have time to go to the theater to watch the movie, they need to mail the video tape.

In addition, Erica spent a lot of money to publish advertisements for "The English Patient" in "Hollywood Reporter", "Variety Show", "New York Times", "Los Angeles Times" and other newspapers. The jury group is highly overlapping.

Even the outdoor billboards in Southern California and New York, where filmmakers live, were bought by Erica to promote "The English Patient"; Increase the popularity of the movie.

Although the public relations battle was fierce, Erica did not choose to violate the regulations, and even had no intention of dishonorably discrediting competing films. She just wanted to make the best use of Oscar's marketing value——

For example, as "The English Patient" won twelve Oscar nominations, "The English Patient", which had already been released from theaters, was re-released and received a larger distribution than the first release. The box office continued to rise and is expected to reach two. $[-] million worldwide box office.

The improvement in the box office of "The English Patient" will give it more bargaining chips in the Oscar competition. Among the five films shortlisted for the best picture, the box office forecast of "The English Patient" is second only to Sony's "Mr. Sweetheart".

In fact, Honey, starring Tom Cruise, is the only truly traditional 'Hollywood film' of the five Best Picture nominees, while the other four, The English Patient, Fargo ", "Secrets and Lies", and "Shining Presence" are all "independent" films that are relatively different from "Hollywood films" [once called art films].

The difference is that Hollywood movies reinforce what people already know, they usually make you feel happy, and independent movies are about things people don't want to know, they make you uneasy and make you think.

"1996 is known in the industry as a year of disgrace for Hollywood," critic William Goldman wrote in Variety. "Who Murdered Hollywood?"

"In the list of Oscar nominations, independent films have been honored like never before. It's like all members of the Academy who are eligible to vote this year. Out of those shit!"

"Who murdered Hollywood?" This question is difficult to answer, but Erika knows that "The English Patient" will have a chance to be the biggest winner at this year's Academy Awards.

On March 1997, 3, the 24th Academy Awards was held at the Temple Theater in Los Angeles. Within three hours after the opening, "The English Patient" won seven awards including Best Supporting Actress, Best Cinematography, and Best Editing. .

But at the following awards ceremony, the three important awards of Best Adapted Screenplay, Best Actress and Best Actor were lost again and again, which made the awards ceremony cloudy.

"The Academy Awards will go to—" Hollywood superstar Mel Gibson, who won Best Director for "Braveheart" at the last Academy Awards, took the stage to present the best director award, "Anthony Minghella, "The English Patient."

Amid the thunderous applause, Erica sat in the front row, thankful that "The English Patient" did not lose all important awards after being nominated for [-] categories, so that it became the cannon fodder of the awards ceremony.

After the best director award, only the last Hollywood ultimate award of this year-the best picture award is left in the entire awards ceremony.

Al Pacino was invited by the American Academy of Motion Picture Arts and Sciences to be the award presenter. He stepped onto the stage, and the letter in his hand will reveal the biggest winner of the entire show, "The best picture award belongs to-"The English Patient."

"Congratulations!" The Shrine Grand Theater was instantly overwhelmed by congratulatory applause and cheers, and the crew of "The English Patient" received the greatest commendation.The producer Saul Zaentz, who was preparing to create the film, will receive the best picture award, and before he stepped onto the stage, he invited another producer Erica to join him on the stage to accept the award.

And Saul Zaentz, a gold medal producer who is over seventy years old, not only skillfully thanked a circle of people who contributed to the film when he gave his acceptance speech, but at the end, he even mentioned, "Next , Erica and I will continue to work together on The Lord of the Rings."

This is really the best publicity place, when winning the best picture, put the production plan of "Lord of the Rings" on the agenda.Erika hoped that the Academy of Motion Picture Arts and Sciences would not be mad at Zaentz for making the most of what he had.

"The English Patient" finally won nine Oscars, the distribution scale and the global box office have been further expanded, and Erica's position in the Hollywood industry has become more and more stable.

At this time, Erica did not hold one grand celebration party after another, but came to a deserted villa in Beverly Hills, the residence of Michael Ovitz.

She found her former partner, "I have a big business here."

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like