After Tao Mu returned to Yanjing, he directly asked the later stage of "The Great Wall of Flesh" to edit these videos in the form of a documentary.

From now on, there will be more than a month until "The Great Wall of Flesh" officially starts broadcasting on September 28.That's about five weeks.Considering that netizens still have the browsing habit of “not watching for too long” during this promotional period, Tao Mu divided the documentary into five parts, each 10 minutes long, introducing the war of resistance of Sichuan Army, Yunnan Army, Guangxi Army, Guangdong Army and other combat troops. History and Veteran Interviews.Tao Mu also asked him to search for historical videos of related battles and include them in the documentary.

除此之外,陶暮还在网上发起了一个名为“对话一九三七”的征文活动。说是征文,其实就是邀请广大网友宣传一下家里长辈在抗战期间参加战争的英勇事迹。征文不局限于文字,无论是照片,还是其他资料都可以参加。然后由网友点赞评选。No.1可以获得1万元的奖金。No.2奖励5000元,No.3到No.10奖金1000元。

The awarding time is set at 2009 o'clock in the morning on October 10, 1, which is also the time when the military parade for the 10th anniversary of the founding of the People's Republic of China begins.

In fact, Tao Mu still had an idea in mind, that is, he wanted to organize a large-scale tour group, so that those veterans of the Anti-Japanese War could also go to Yanjing to watch the military parade for the [-]th anniversary of the founding of the People's Republic of China, and then take a one-day tour of the Great Wall and the Forbidden City.

Tao Mu shared this idea with the senior management of Feixun.com and the production team of "The Great Wall of Flesh".Everyone agrees with Tao Mu's idea.Director Zhou Hong and other members of the production team directly expressed their willingness to help pay for travel expenses and accommodation expenses.

Meng Qi also felt that Tao Mu's idea was very good.However, how to do it will have to be discussed in the long run.Meng Qi thought it best to communicate with the relevant departments.Tao Mu then handed over this important task to his little Qi's father.

The broadcast time of the first documentary was chosen on August 24th.

This day is Saturday, a holiday that both college students and office workers can take a break.However, Tao Mu's itinerary was fully arranged.

At 09:30 in the morning, just a week before the start of the new semester, the online shopping platform Litao.com that Tao Mu and Li Xiaoheng have been preparing has been officially launched.Directly launched a half-month "school season" full discount promotion.The homepage of Litao.com also put the news that the urban fashion business war idol drama "Fashion", which is based on the creation of Litao.com, will be broadcast in the theater at [-]:[-] p.m. on Mango TV.And a week ago, the opening screen of Fetion.com became the cover poster of "Fashion".At the same time, the broadcast time of the TV series and the slogan of Litao.com are written on it.

At the same time, Tao Mu and Li Xiaoheng will also attend a press conference jointly organized by Feixun.com and Xiaoheng Capital.

At 10:30 am, the conference ended. The first promotional video of "Anti-Japanese War Documentary: Veterans Never Die" was officially uploaded to Danmaku.com, and related links were placed at the top of Feixun.com's homepage at the same time.Feixun.com launched the "Dialogue 1937" essay activity.

At eight o'clock in the evening, the variety show with the highest ratings on Mango Channel started. Tao Mu led Xiaosheng Xiaohua from the two crews of "Fashion" and "The Great Wall of Flesh" to promote the two dramas at the same time.At ten o'clock in the evening, the variety show ended.The weekly drama "Fashion" officially launched at the ten o'clock theater.

"...The arrangement is really tight." At nine o'clock in the morning, at the backstage of the press conference, Li Xiaoheng looked at the densely packed records in Tao Mu's notebook, and couldn't help asking: "There are so many things, why don't you open them?"

"In order to have a sharp contrast. While improving the happiness of netizens, maximize the publicity as much as possible." Tao Mu closed his eyes and rested. He has been too busy with work recently. In order to do a good job in the joint publicity of related projects, Tao Mu worked overtime everywhere, Barely slept.

Li Xiaoheng, who has a minor in psychology, followed Tao Mu's train of thought and suddenly understood.

It used the method of interviewing veterans to make a documentary about the War of Resistance to tell the audience that the peace and prosperity were hard-won, and at the same time promote the drama "The Great Wall of Flesh".Let the audience look forward to a TV series that can truly reflect the history of the Anti-Japanese War.Initiated the "Dialogue 1937" essay solicitation activity, inspiring netizens to remember the bitterness and sweetness, and at the same time, Amway the upcoming Litao.com and the upcoming fashion idol drama "Fashion".Let netizens really feel the convenience of life brought by the development of the Internet, guide netizens to face the most lavish fashion and entertainment circles, and at the same time introduce the topic into the Anti-Japanese War documentary that remembers bitterness and sweetness.In the most sensational way, tell everyone living in the present that the reason why we have a happy life where we can spend farts on the Internet today is because in that era of suffering, countless revolutionary ancestors sacrificed their lives to forget Go forward with a heavy burden.

Considering that there is still more than one month between now and the National Day, that is to say, this joint promotion can last at least one more month.Judging from the current publicity campaign of Feixun.com, if Meng Qi can really make that happen, then one month later, the publicity will reach an incredible climax.At that time, whether it is "The Great Wall of Flesh", "Fashion", or Litao.com, it will definitely become a household name.

As expected, he is the most anticipated business genius in the eyes of his peers. The joint publicity campaign planned by Tao Mu can almost be included in textbooks as a classic case.

Li Xiaoheng stroked his chin and thought for a while, then suddenly said: "Actually, we can also establish a charity fund for veterans of the Anti-Japanese War. What do you think?"

In the past few days, Li Xiaoheng often went to the headquarters of Feixun.com to pick up people, and took advantage of the opportunity to see Tao Murang's "The Great Wall of Flesh" post-production documentary on the War of Resistance.He found that the current situation of many veterans of the Anti-Japanese War is actually not very good.Xiaoheng Capital does charity every year.Last year, together with Feixun.com, we established the Education Fund for Orphans and the Charity Fund for Orphans and the Elderly.This year, you can be a charity fund for veterans.

Tao Mu heard the words, subconsciously reacted: "That's what I meant. In fact, I originally wanted to donate all the proceeds from "The Great Wall of Flesh" to set up a charity fund for war veterans. It's just that I'm not the only investor in this TV series. What to do has to be discussed with you and the people on Longteng's side. I didn't expect you to bring it up first."

Tao Mu thinks he is a person who only cares about business and talks about business.But no matter how indifferent and greedy you are, as a human being, some things will still be touched and shocked.That's why the ancients would say that if you are poor, you will be good for yourself, and if you are rich, you will benefit the world.Tao Mu can't do much by himself.But within the scope of his ability, Tao Mu is also willing to find a balance if he can balance good deeds and commercial interests.And to be honest, Tao Mu now owns 5% of the shares of Feixun.com and Xiaohang Capital, and the dividends he earns from the international financial market every month are in the millions of M gold. He really didn't pay much attention to the revenue share of "The Great Wall of Flesh".

Li Xiaoheng looked at Tao Mu with a warm smile, nodded in agreement and said, "I have no objection."

Tao Mu didn't react for a moment: "Huh?"

Li Xiaoheng repeated patiently: "I mean, if you want to donate all the proceeds from "The Great Wall of Flesh", I have no problem. This TV series is about stories during the Anti-Japanese War. If the proceeds can help those who survived during the Anti-Japanese War The veterans who came down are just right. As for Longteng Entertainment, they only invested 300 to [-] million in total. I think if you tell Mr. Luo, Mr. Luo will not object."

As long as Luo Xi is not stupid, he can see how much this incident has improved the positive image of Longteng Entertainment.With an investment of only two to three million yuan, even if you want to come to the Luo family, you will be willing to do so.

"And isn't the chairman of the Luo Group also a soldier? Among other things, I think he will definitely support our approach."

While talking, Assistant Jiang walked into the lounge, knocked on the door and reminded, "It's time, can the two presidents come on stage?"

Tao Mu and Li Xiaoheng looked at each other with a smile, and got up to go on stage.

In view of the high topicality of Feixun.com since its establishment.This time, Litao Online Press Conference jointly held with Xiaohang Capital was not only recorded and broadcast by Feixun.com, but also relevant media reporters were also invited.There were even some smaller magazines who came uninvited and stood at the end of the press conference.

The host of the press conference was Hu Xiang, the same male host that Tao Mu used to record variety shows on Mango Channel.The host has always been praised by insiders for his good character and high emotional intelligence.And Tao Mu's social skills have always been praised.Both parties made friends deliberately, and Tao Mu and Hu Xiang maintained a very tacit and friendly relationship.When Tao Mu took the production team to southern Hunan to make a documentary about veterans of the Hunan Army, he even went to find Hu Xiang, a fellow villager.Hu Xiang also did his best to be a landlord, and he really helped Tao Mu and the production team a lot.The production team was also invited to eat some of the most authentic special meals in southern Shonan.

This time Litao.com held a press conference, Tao Mu invited Hu Xiang over again in order to take care of the rhythm of the conference.

Sure enough, with Hu Xiang's witty words joining in, the rhythm of this press conference was very well controlled.Not only did he explain the various concepts of Litao.com very clearly, but he also made the media reporters in the audience laugh.Especially after Li Xiaoheng announced on behalf of Xiaoheng Capital and Feixun.com the decision to establish a charity fund for veterans of the Anti-Japanese War, Hu Xiang pushed the atmosphere of the press conference to a climax.

An hour later, without everyone realizing the passage of time, the press conference finally ushered in the final reporter's questioning session.

Li Xiaohang is used to it, and from the beginning of the reporter's question session, he began to search for reporters from Feixun Entertainment in the audience.Then click on the other party to ask the first question.

They are all from my own family, and the reporter from Feixun Entertainment didn't want to embarrass the partner of my boss, so I directly asked the most basic and non-dangerous question: "Why is this online shopping platform named Litao.com?"

According to the public relations manuscript of Litao.com, the correct official answer to this question should be a topic like "Litao.com, which symbolizes searching for the products you want with a beautiful mood".

As a result, Li Xiaoheng picked up the microphone, and he didn't know whether he was tired or his head was cramping, and he said, "Because it's not very nice to call it arbitrage."

Fetion Entertainment reporter: "???" What the hell!

Li Xiaoheng looked at the befuddled face of the Feixun Entertainment reporter, and further explained: "Because my surname is Li, Mr. Tao's surname is Tao. At that time, I took many similar homonyms. For example, Litao.com, Arbitrage.com, Taoli.com Net... In the end, we decided on Litao.com. It was your Mr. Tao who got it by lottery. So this question should be asked to him."

Tao Mu who lay innocently on the gun: "..."

The media reporters who were expressionless and silent: "..."

Employees of Xiaoheng Capital, Feixun.com and even Litao.com: "..."

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