Thinker in the entertainment industry

The time has just arrived in October, and you can smell a hint of "the end of the year".According to the practice of the music industry for many years, maybe it is because the temperature has dropped and people have more negative emotions. Basically, nothing good happens in October and November. Talented newcomers emerge suddenly, mostly in the spring and summer. Vigorous season, when it comes to winter, only laws such as "Black November" remain.

Therefore, although the special stage of various year-end inventory awards ceremonies is still in December, and there are still two months left for the singers to return without interruption, most people don't have much hope for the next two months. expect.

But in this period of "garbage time" of the year in the eyes of the music industry, exid, who debuted for two years but has not improved, staged a miracle:

"Up and Down" retrograde.

The miracle began at the beginning of October, when "Tears" had already been produced and the sound source was released, exid's agency had no spare money for publicity, so they resigned themselves to the market with the low cost anyway.The result can be imagined.On Melon, the most influential music ranking in South Korea, "Tears" was ranked just outside the top 70 at the beginning. Half a day after it was released, it briefly reached No. .

Such a result is of course bad, but it was within Zheng Zhiyong's expectations. It is a miracle that an unpopular group releases a ballad without publicizing it.In contrast, he is more concerned about the ratio of the number of auditions to the purchase of audio sources, and he is quite satisfied with the results.Those who saw "exid" and were not interested in clicking on the trial listening had nothing to do with it, and most of the people who clicked on the first 30 seconds of the song to listen to the song for free chose to buy the audio source after the fact, but from a certain This angle reflects the true appeal of the song—at least the appeal of the first 30 seconds.

So he hates Park Jay Bum's habit of dawdling in the prelude instead of getting to the point at the beginning. If you are not a fan, who has the patience to listen to a song, you have to listen to the name of the creator first...

Zheng Zhiyong is still full of resentment about this, but the differences between him and Park Jay Bum on this issue are obviously not so easy to reconcile.Even if he has a good relationship with Jay Park, it can't change the problem that their music concepts are completely different.

Zheng Zhiyong stretched out his left hand and pressed his brow bone gently, taking advantage of most of his face being blocked, he sighed quietly.

When he came to Cube for an internship a year ago, Hong Shengcheng, who had to delegate his authority due to terminal illness but still represented the company externally, had already learned about his situation from Zheng Zhiyong's mother.Hong Shengcheng spoke in a joking tone, so that Zheng Zhiyong, a newcomer who just entered the workplace, did not have to nod and bow around as usual, and as a price, Zheng Zhiyong had to behave better and more politely than usual in the company, so that he would not He got comments like "no wink" and "doesn't know good people".

If you want to have the privilege of "not bowing", it is not enough to rely on the sympathy of others, you have to use your own performance to prove that their sympathy and understanding are not given to the wrong person.

But it will be fine soon, one is that I am gradually becoming an "old man" in the company, and the other is...

Zheng Zhiyong's right hand was still on the mouse. He opened a post with over a thousand replies in the popular "Tieba" in China. It was an inventory of the lead singers of various Korean groups. And the water building is very annoying. Zheng Zhiyong kept turning the mouse wheel, looking for the content he was interested in, while putting down his left hand, and gently pressed his waist.

It's actually doing pretty well here.

He still feels uncomfortable from time to time, Zheng Zhiyong suspects that it is his psychological effect.

Before reading the post, the phone rang.

"Hi, Brother Doojoon." It was Yoon Doojoon, the leader of beast, who called.

"What are you doing?" Yoon Doojoon was a bit bluffing from the other end. As the captain of beast, Yoon Doojoon has always been serious when he should be serious, but when he can be serious, his image is basically not passing by.

"Look at the messages in China." Larger companies will have someone responsible for monitoring public opinion, and when necessary, will organize an online troll to change the direction of public opinion. Zheng Zhiyong's Chinese and Japanese standards are not as good as simultaneous interpretation. Question, it’s a piece of cake to help you read the comments on forums and other places. In addition, you can see a lot of interesting things. Zheng Zhiyong is happy doing it himself, and he can sell the favors of other staff members. Why not do it Woolen cloth?

"Haven't you read the news from South Korea?"

"what happened?"

"Go and see Melon's real-time music source ranking, go."

Zheng Zhiyong had no choice but to bookmark the opened webpage first, and then opened Melon's website according to his words, but he was taken aback: "What's going on?" How did "Tears" rank in the top [-]? ?

Yoon Doo-joon didn't tease him. The downloads of "Tears", which has already dropped out of the top [-] in real-time ranking for a week, suddenly increased significantly. This is definitely surprising and frightening.

"Come over for dinner, I'll talk to you." Yin Doujun said.

"Brother Doujun, you didn't go out to eat and no one was with you, did you?" After a moment of shock, Zheng Zhiyong quickly calmed down as a person who has experienced ups and downs, and then he found out what Yin Doujun said Another piece of information.

"Are you coming or not?"

"Come on, where are you?"

When Zheng Zhiyong passed by, Yoon Doojoon was fidgeting facing a table of dishes. He has a special problem, that is, he can't eat alone when he goes out to eat, otherwise he will always feel awkward.At the beginning of the year, he played the leading role in the TV series "Let's Eat Together" - insurance salesman and food blogger Gu Daying. He took countless shots of enjoying delicious food alone, but he still couldn't cure his problem. Later, when he was filming variety shows together , and showed it on the screen again, and now everyone knows, so Jung Jiyong immediately guessed Yoon Doojoon's intention at that time.

Zheng Zhiyong sat down opposite Yoon Doojoon: "What's going on, brother, can you tell me now?" He probably could find out by himself, but Zheng Zhiyong thought it was troublesome, anyway, he wanted to come to see Yoon Doojoon, Just let Yoon Doojoon talk.

"Did you see the ranking of "Up and Down"?" Yoon Doojoon said.

""Up and Down"? Are you talking about the song released before exid?" Zheng Zhiyong turned on the phone, this time he searched from the bottom to the top, and found the position of "Up and Down" in a short time, "Its ranking has also risen ""Up and Down" was not on the list before, and it has been more than a month since it fell out of the top [-] list. At this time, Zheng Zhiyong actually found it in the seventh place. Although the ranking is not high, it is still very amazing , "What happened?"

"Last night, there was a female anchor who took a sexy route and uploaded a video that was more... □□□, with "Up and Down" as the background music."

"Then the nerds who were attracted by this song started searching?" Zheng Zhiyong quickly pieced together what happened.

"Yeah," Yoon Doojoon nodded, "And now, the online clicks of an exid member's fan shoot have also increased dramatically."

"Fanpai?" Zheng Zhiyong's brain was a little bit overwhelmed at this time. After all, Fanpai had never had a big impact on the development of any artist before. "Show me?"

Yoon Doojoon handed over the phone.

It was a personal fan shoot of a member of exid. Zheng Zhiyong remembers that this person is called Hani. Looking at the background, it should be a performance, and the song performed is "Up and Down".Zheng Zhiyong sat in his seat, watched the duration of a song seriously and seriously, and then his shoulders loosened, "This girl is amazing", he returned the phone to Yin Doujun, and said sincerely.

The choreography of "Up and Down" does not have very difficult movements from the beginning to the end. Hani can always maintain a very in place and natural expression during the time of a song, and the dance is not excessive but also very attractive. I was attracted and wanted to watch it all the time. This kind of stage performance is really extraordinary.What's more, it's even more difficult for her to maintain her standard as the background is still a performance that doesn't attract much attention.

"I hope exid can take advantage of this opportunity to come out ahead, in terms of strength, it is enough." Zheng Zhiyong said. Exid has a total of five members. Lead singer Xu Suzhi's singing ability ranks in the top ten among female idols. The underground rapper Ahn Hyo-jin's rap level is also top-notch among female idols. Hani, this kind of equipment may not be worthy of the status of a top team, but it is more than enough to be a first-line team.

Although this is an era of looking at faces, the music industry is so competitive, and the strength of groups with high popularity does not match their popularity, and they will be scolded more or less, such as t-ara in the past, and exo now .

"Spica is more powerful." Yoon Doojoon said.

"Isn't there no chance to stand out? If there is a chance, you have to work hard to stand firm, or it's like last year's crayonpop, a song "barbarbar", and then nothing happened." Zheng Zhiyong rushed over and started Chatting with Yoon Doojoon, he was a little thirsty now, and there happened to be the juice Yoon Doojoon ordered in front of him, so he leaned over and took a sip with a straw before continuing, "Speaking of which, "Tears" should be driven by "Up and Down", what? Rising faster than "Up and Down"?"

"Let's talk while eating," Yoon Doojoon said, already moving his chopsticks, "People who have listened to "Up and Down" are also interested in other songs by exid, "Tears" you wrote was just released a few days ago, and then... ...It’s a very good ballad, and now ballads are popular, and it’s not like you don’t know it.”

"But if the singer doesn't have a reputation for music and the publicity is not enough, even if it is a good ballad, no one will listen to it." Zheng Zhiyong said.

The lackluster performance of dance music in 2014 does not mean that the quality of music can overcome everything, it is just a good expectation.

"That's right, and for ballads, it's okay to make us a prelude or a follow-up song. If it's the main title, an idol group will come back. Do you want the audience to watch them stand in a row on stage and sing?" People love to be lyrical. , It is simply not giving idol groups, especially boy groups a living.

"Lyrical dance music, don't you guys want to use this route for this comeback?" Zheng Zhiyong has long heard the title song written by Yong Junhyung and Kim Tae-soo for the [-]th anniversary comeback, and also watched it two days before the choreography.

"Yeah, the song Junhyung wrote this time is not easy to sing, and he has to dance..." Yoon Doojoon shook his head, "And we are the only ones who can sing, no matter how you say it, we have already become famous."The newcomers don't have a promotional platform for first-line groups, singing this style of songs is simply looking for death.

Zheng Zhiyong swallowed the food in his mouth: "What about mixed? Some time ago, Infinite's "Back" was a lyrical song with a main song and a song and dance song. Exid's "Up and Down" was reversed. When I started listening to it, it was a standard electronic dance music. , When the chorus began to express emotion again, it seems that the response is pretty good now."

"Maybe this is a new way, maybe it suits us or not." As soon as Yoon Doojoon brought the spoon to his mouth, his movements suddenly froze, "Jung Jiyong, aren't we talking about a song you wrote?" How could it be unknowingly crooked?

"I already know." The results of "Tears" have not yet reached the point where Zheng Zhiyong is now in chaos. "Don't you want to learn some experience from this incident?"

"You..." Facing Zheng Zhiyong's naturally smiling face, Yin Doujun felt that his facial muscles were a little out of order, "What exactly are you trying to do?"

It's tiring dealing with people you don't understand at all!

"I don't know too well, maybe I will understand in the future." Zheng Zhiyong said.

For the future, he has a direction, but when he really goes, he has too many uncertainties in his heart.

Zheng Zhiyong didn't care about the retrograde of "Up and Down", so he got the news from Yin Doujun a little later because he didn't care about it. As the exid of the person involved, he already knew about it.Not long after Jung Jiyong and Yoon Doojoon finished their meal, Ahn Hyojin called. After debuting, he experienced member changes, company changes, and a two-year period of no name, but he suddenly gained attention in such a weird way. It's not easy for An Xiaozhen to remember to call Zheng Zhiyong at this time.

In addition to telling Zheng Zhiyong that "Up and Down" became popular in a seemingly inexplicable way and that "Tears" also received attention, Ahn Hyo Jin also told him some new information, such as their decision to restart The promotion of "Up and Down" has ended before, and "Tears" will be promoted along the way.

Zheng Zhiyong accepted the notification, so he didn't say much. He wished exid this time to get rid of the downturn. After that, he hung up the phone with An Xiaozhen's "goodbye".

An Xiaozhen, who had always been a cool lady royal before, this time her voice was floating on the phone.

It's red.

Zheng Zhiyong put his mobile phone in his pocket, and hooked the corners of his mouth reluctantly.