Brilliant Life in the Entertainment Circle

In 2006, the cooperation between Song Ya and Zara entered the third year.

At first, Zara did not expect Song Ya to grow so fast. In just two years, she has become a powerful girl in the Korean drama circle.And because of the relationship between TVXQ and SJ sisters, the fairy queen and the goblin also love the house and black, whether in Korea or overseas, such as China, Hong Kong, Japan or Thailand, Song Ya's popularity is the highest among Korean actresses of the same age one of.

The higher the popularity, the higher the commercial value.

Since 06, Song Ya has signed 24 endorsements, covering food, clothing, housing and transportation.Because of the overseas endorsement, the advertising fee is astonishingly high. Many Korean media joked that one yaa feeds one-third of S/M.

But no matter how many endorsements increase, Song Ya's clothing brand endorsement is always only ZARA.Even at the beginning of the year, the well-known American sports brand Nike offered a high price to invite her to be the spokesperson for the Korean region, but Song Ya refused.

"Are you crazy?" At that time, Li Xinyan couldn't understand that Zara and Nike were not at the same level in terms of influence or sales.What's more, Nike's bid is so high.

"I'm not crazy." Facing Li Xinyan's puzzlement, Song Ya said with a smile. "I have my own ideas for doing this, but I can't see it now. After two years, you will know why I did this."

However, Li Xinyan saw the results within two years.

This time when Song Ya went to Hong Kong, in addition to participating in the ribbon-cutting of the new store, Zara signed a new contract with Song Ya. In the new contract, Song Ya became the only image spokesperson for Zara in Asia. This salary is very high. Generally speaking As an Asian actor, it is very difficult to become the image spokesperson of a region. Even when Zhang Ziyi, who was popular in the United States, was in full swing in her career, the endorsement signed with the makeup brand Maybelline was only in China.

Of course, the higher the salary, the higher the endorsement fee.Li Xinyan did the math, after winning the new contract, the endorsement fee paid by Zara to Song Ya was basically the same as that of Nike. Fatino, president of Zara Asia, said that money is a small matter, and the key is the friendship between Zara and yaa. There is an old saying in China that "love is stronger than gold." And our friendship with yaa is diamond-level.I believe that in the future, Zara and yaa will continue to cooperate friendly and create a bright future for each other.

"This old Spanish lady is really good at fooling around!" On the way to the ribbon cutting the next day, Li Xinyan teased while reading the English newspapers published in Hong Kong.Since "love is stronger than gold", why don't you give our Yamei some money?If it wasn't for Nike's out of thin air, your Zara would have to take advantage of the financial crisis to lower the endorsement fee shamelessly!

Zara's new store opened in Central.

People in Hong Kong are superstitious, and Zara also chose an auspicious time to hold the opening ceremony. As the focus of attention, Song Ya wore Zara's latest vermilion woolen skirt and cut the ribbon for the new store together with the senior executives.

"Yaa!" Outside the new store, many "oranges" who came early shouted Song Ya's name loudly, and some people shouted "so beautiful!" "I love you" in English or Korean. To stop her, Song Ya couldn't get too close to the fans, but she still took a few steps forward and said "Thank you" in Chinese to them at a very close distance to Chengzi.

Originally, I wanted to fly back to Hong Kong after attending the ceremony, but as a representative female artist of Hallyu, the always top-notch Hong Kong media would not let her go easily.And Zara executives also hope that Songya can stay in Hong Kong for a longer period of time. As a civilian brand, if it wants to occupy a place in Hong Kong where big brands gather, it will not work without releasing some killer tricks, and Songya is that killer trick.

In 2005, Zara opened its first branch in Hong Kong. At that time, Song Ya, who had become popular in Asia with two works of "Temptation of Wolf" and "Sorry, I Love You", came to Hong Kong as the image spokesperson, even Zara herself did not Thinking that a Korean star is actually in Hong Kong - such an Asian financial center and film center has such a strong appeal.An hour before the ribbon-cutting of the new store, hundreds of fans gathered outside the gate, and the nearby streets were congested. The Hong Kong side had to dispatch a large number of security personnel, which is said to be close to superstar level.And after the opening, fans came to shop in an endless stream, and even oranges who came all the way from the mainland named and bought the same style of yaa.One buy is several sets.

Of course, Zara can’t compare with big brands in terms of price, but it can’t stand the high sales volume. So after a whole year, Zara’s executives were surprised to find that the income of their brand in Hong Kong was comparable to that of international big names such as Dior and Chanel.Although in 2006, Song Ya's exposure rate was far lower than before, and she seldom participated in variety shows, but she couldn't stand the support of her fellow juniors Dongfangshinki and SJ. Whenever there were interviews with these two groups, Song Ya's name would be mentioned .There is a kind of influence of "I am not in the Jianghu, but there are always legends about me in the Jianghu".

So the Zara executives were afraid that Song Ya, the golden phoenix, would run away. According to their analysis, the young Song Ya would only become more and more popular.So after successfully defeating the competitor Nike, the executives renewed the contract with Song Ya for another three years.Song Ya agreed, but she kept an eye out for the endorsement fee.Other aspects can remain unchanged for three years, but the endorsement fee must be negotiated once a year. If you are not satisfied, you can voluntarily terminate the cooperation with Zara at any time.

"No problem!" After hearing the conditions proposed by Song Ya, Zara's high-level negotiators in charge of negotiations nodded and agreed without even hitting the bar.

...Well, since the other party is so reasonable, Song Ya reluctantly stayed in Hong Kong to attend a small banquet at night.

The banquet was held in a hotel close to Victoria Harbour. All the famous people in Hong Kong came, including high-ranking officials, wealthy businessmen, film industry investors, and big-name movie stars.What surprised Song Ya was that her favorite Chinese actress Maggie Cheung also came.

In her previous life, Song Ya liked her "In the Mood for Love" and "Cleaning" very much, but she never had the chance to witness the real face of the deity.This time, Song Ya turned into a little fan, approached cautiously, and asked Zhang Manyu, who was chatting with a man with long hair and glasses, if she could take a photo together.

"of course can."

Song Ya asked the question in Cantonese, and Zhang Manyu also answered in Cantonese.At this time, the man with long hair and glasses smiled and pointed at Song Ya and asked Zhang Manyu, "Don't you know who she is?"

Zhang Manyu took a careful look at Song Ya, then shook her head shyly: "I'm sorry, I really don't know."

"I'm just a small person, you don't know I'm normal." Song Ya said quickly, not wanting to embarrass Zhang Manyu.

"She is Korean." The man with glasses seemed unwilling to stop the topic, and then introduced to Zhang Manyu. "She is on the front page of all entertainment newspapers today!"

Korean?Zhang Manyu was surprised, and looked at Song Ya with a softer look. "I'm sorry, I haven't paid much attention to the entertainment industry in recent years, but you speak Cantonese really well. The last time I went to Korea was ten years ago. If I have a chance, I will definitely go there again."

After taking a photo with Zhang Manyu, Song Ya said happily: "There are many fans of yours in Korea, it would be great if you could go there!"

Just as he was talking, a man came over and patted the man with long hair and glasses, "Kexin, don't chat for now, come over with me, Mr. Shao has something to ask you."

"Okay." He handed the wine glass to the waiter.The man named "Kexin" turned his head and said something to Zhang Manyu, Zhang Manyu nodded, then he extended his hand to Song Ya and said in English: "Nice to meet you, YAA, I hope to have the opportunity to work together."

Although she didn't know who the other party was, but being able to stand with Zhang Manyu, Song Ya also knew that the other party was not a small person, so she smiled and stretched out, saying: "I hope too."

At the banquet, Song Ya knew that she was a small person, so she stood with Li Xinyan in an inconspicuous place holding a glass of champagne. She thought, if there is nothing else to do, she should be able to slip away early.During the period, many bigwigs in suits and leather shoes came over and asked if they could take a photo with them.Song Ya didn't know them, but they all met the requirements one by one.

"Yaa, do you know who the man who asked to take a photo with you just now is?" Li Xinyan covered her mouth and smiled secretly.

"The people who took pictures with me just now were all men, which one are you referring to?" Song Ya was at a loss.

"That's it!" Li Xinyan gestured with her eyes.

"Oh, what's the matter?" Song Ya saw clearly that it was a very young man, probably in his twenties, nodding. Although he was not tall, he had an extraordinary temperament. When he came over to ask for a group photo just now, he spoke very pure English , presumably lived in England.Judging by his age, he must not be the head of any group, but probably the son of some big family.

Song Ya's analysis was inseparable, and Li Xinyan said in a special gossip tone: "He is Huo Qishan! The second child of Huo's parents. His mother is Miss Hong Kong, and his ex-girlfriend is Zhang Ziyi. Also Yes, his brother found a national treasure-level diving star..."

oh?Everyone loves to listen to gossip, and Song Ya suddenly became interested. "So his family is very good?"

"It's quite awesome!" Li Xinyan said with a little admiration. Song Ya had never seen her like this. Even when facing Jin Yingmin, Li Xinyan had always looked like an ice beauty. The rich second generation is actually a little girl.Hey, the power of money is great!Seeing Song Ya covering her mouth and giggling, Li Xinyan knew what she was thinking, so she tossed her hair and said unequivocally, "Don't think I'm vulgar and elegant, everyone will like this kind of stubborn rich kid!"

"Just say you like his money." Song Ya rolled her eyes.

"What? You don't like it?" Li Xinyan asked.

"I like money, but I like the money I earn." Song Ya said lightly.

Of course having money is a good thing, but not everything in the world can be bought with money. Maybe it’s because she doesn’t feel back pain while standing up and talking. After all, she was born in a family that didn’t lack money in her last and this life.But if the love starts with money as the goal, it's hard for her to accept anyway.

However, Li Xinyan didn't see it that way. "Come on, Yami, money isn't dirty, it's people who are dirty, okay?"

"I don't know if it's dirty or not, but love and money shouldn't be linked together." Song Ya retorted lightly.

"That's because you have money. When you have no money, you will know the benefits of money." Li Xinyan said seriously.

Song Ya looked at Li Xinyan. "You're so weird today, why are you saying these things for no reason?" After a pause, he smiled faintly. "Xinyan, just say what you want to say, the relationship between the two of us should not be hidden."

Li Xinyan did have something to say.She lowered her head and thought for a while before she said in a best friend's tone: "Yami, to be honest, I don't agree with you getting back together with Xuan Binxi. In fact, it was good for you to break up, so why are you getting involved again? It's a waste of feelings and a waste of time." resource!"

Song Ya was dumbfounded.Angry and laughing: "You... Hey! Eldest sister, you are my manager!" There are actually managers in the world who express their happiness when their artists break up.In fact, Song Ya knew that Li Xinyan didn't want to see Xuan Bin all the time, not only her, but also Jin Baora, who had previously expressed her approval, was now dissatisfied with Xuan Bin.Especially some time ago, Song Ya and Xuan Bin had a cold war.It made Jin Baola feel that Xuan Bin was too stingy, what a big deal, and why has it been going on for so long? !What's more, our Yami is so reasonable, you are still not satisfied, and you still lose your temper?

At that time, Kim Bora couldn't help but said to Song Ya: "Hurry up and break up, the Korean entertainment industry is getting bigger, and there are handsome men everywhere! Why waste your youth on him! Now that Kim Jae Jong is getting older, in fact, Yami You can consider sibling love!"

At that time, Song Ya rolled a thousand eyes at Jin Baora.

Right now, Song Ya threw those supercilious eyes to Li Xinyan again. "I won't break up." She said firmly. "We're doing well now, little Bie is better than a newlywed! Besides, how can there be a couple who doesn't quarrel, and the whole life of quarreling is over, and accidents are easy to happen if they don't quarrel!"

"Really?!" Li Xinyan sneered, took a sip of her cocktail, and said, "It's still Yamei, I hope you didn't miss it!"