Genius writer

one year later.

The last class in the morning was over, and Ren Mingqing was packing her schoolbag in her seat.Usually he would stay to ask questions. He always had detailed questions or extended reading and needed to communicate with the professor alone, but today he was in a hurry.A short-haired girl walked up to him holding a chocolate: "Brother, do you have time?"

Ren Mingqing remembered her as a classmate, several years younger than him.

After finishing the "Glory of Heroes" project, he rested for a few months, and then took the team to live in the crew non-stop, supervised the scripts of "Reincarnation" and "Martial Arts Heroes", and was busy until the beginning of this year.For a while, he was too tired to write anything.Zhuang Mo gave him half a year's leave. He had nothing to do every day, and together with Zhuang Mo, he went back to Z University to study.

Z University retained his student status, and he was able to return to the university classroom smoothly and complete his interrupted studies.He has a pure personality, and the ivory tower-like campus life makes him very comfortable, and history is a huge material library, which gives him a steady stream of creative inspiration.

Because he has endured hardships and understands that learning opportunities are hard to come by, and because he likes to read books and research, Ren Mingqing studies very hard, and even has the idea of ​​continuing to study as a graduate student.He is not perfunctory in any class.Just like this ancient literature class, other children are sleeping and deserting, and he always sits in the front two rows and listens carefully.He also led the group to make a presentation, and the girl in front of him was one of his team members, and he had an impression of her.

The interpersonal relationship in the university is simple and loose. Even if he does it all over again, he will always be a marginal figure, holding a far-sighted attitude towards these children who are a few years younger than him.If there is no teaching task, he has little contact with them.But his autism is much better than before, and Zhuang Mo also encourages him to socialize. If time permits, he might invite her to dinner and chat about academic topics.

Just not today.

Ren Mingqing apologized, "I'm sorry, I don't have time." Today is Qixi Festival, and he has an appointment.

The girl was very shy at first, and felt a little bit embarrassed at this moment, but she still asked unwillingly: "That... just delays you for a while."

His cell phone rang, and it was the courier's call: "Is it Ren Mingqing? Come out and collect some flowers."

Ren Mingqing quickly said "Excuse me", and limped out of the classroom.It was lunch time, and the corridor was crowded with students after school. The courier boy was standing at the stairs holding a large bouquet of carton roses, his face full of impatience.

Ren Mingqing blushed when she saw the beautifully packaged and delicate roses, walked quickly to the courier brother with her head down: "That..."

"Are you Ren Mingqing?" The courier boy was about to sign for the delivery.

"No...I mean, it's me. But it was ordered by me, not delivered to me. You made a mistake." Ren Mingqing was so anxious that he turned on his phone to show his order. "It was sent to classroom 3107, for this person."

The courier boy was dumbfounded: "Really?"

At first glance, it really is.

"Okay." The courier brother hurried away.

Ren Mingqing breathed a sigh of relief, hoping there was still time.

-

Classroom 3107.

"...So it is still difficult to do FMCG now, the competition is too great, and the profit margin is small. They are also branded products, why should others buy your products? It will be different if it is linked with a big IP. Every big IP, he There can be dozens or even hundreds of derivative peripheral categories. Like "Glory of Heroes", its hero image can be authorized from stationery to food to home appliances. Mr. Xie, if you make a food cold chain, if you have an IP image on the packaging, it will be available on the Internet. It can be linked with IP marketing, and it is more eye-catching than other products when placed offline. Fans can see his fan image at a glance, and he won’t care if you are one or two dollars more expensive than other products , He just thinks that if I know this product and I like it, he will buy it. This is transferring the pure commodity logic to the fan economy. In the future, what you will compete with other manufacturers is not marketing, quality, price, brand, etc., but IP assignment..."

Zhuang Mo was talking with Xie Jinshan when he was suddenly interrupted by the courier brother.He said sorry, went out and came back with a bouquet of roses.

Other teachers and students in the classroom booed one after another: "Mr. Zhuang is very lucky." Even Xie Jinshan, who has always been serious, smiled and shook his head.

Zhuang Mo felt at ease, waved his hands and pretended to be humble and said, "I'm an old husband and wife." He continued to tell Mr. Xie about his OEM plan. "The IP matrix that we will develop under Liancheng this year is the Ten Continents and Three Seas series, including Xuanyuan's "Dust and Smoke Smile", the Four Seas' "Great Chronicle", Andu's "Scattered Prince"...and Dutashan "Martial Arts Heroes"."

"Duta Mountain?" Xie Jinshan's eyes lit up.

He is the young owner of Zongzheng Group. His ancestors are from Chaoshan. He went to Thailand to do farming and started his business. Now his assets are spread all over the world.In the early days of reform and opening up, it was difficult to introduce foreign capital. Zhou Enlai's wife, Deng Yingchao, went to Thailand and invited Xie's family back to invest.As the world's largest Chinese multinational group, Zongzheng has turned around without hesitation to support the construction of the motherland.In the Shenzhen Industrial and Commercial Bureau, Zongzheng Group's Sino-foreign joint venture business license is - 0001!Because of this relationship, every year the National Day military parade, the Patriarch of the Xie family will be invited to the rostrum and stand behind the national leaders to watch the parade together.

Now that the Chinese market is developing rapidly, Zongzheng is not limited to farming and breeding, but also focuses on the processing of finished products.Xie Jinshan was sent by his grandfather to serve as the president of the China region this time, because he wanted to make a big splash in processed food and cold chain food, and Zhuang Mo's words touched his heart.

As an overseas Chinese in Thailand, Xie Jinshan knows little about domestic popular culture, but even he is familiar with the name of Dutha Mountain.He couldn't help but leaned closer to Zhuang Mo: "Duta Mountain is your author?"

"That's right." Zhuang Mo was very satisfied with Xie Jinshan's reaction.

In the past year, Dutashan's national popularity has skyrocketed along with "Glory of Heroes". Because of the development of the entire IP industry chain of "Glory of Heroes", Dutashan is the first choice for capital when selecting authors.

Dutashan is different from other traditional authors. Other authors strive to occupy a label of genre texts until they reach the top: suspense, fantasy, romance, horror, city, police and gangsters, detectives, workplace... while Dutashan , his label is - big IP.He is the only successful IP matrix development case on the market.Zhuang Mo now only needs to wait for someone to come to ask for cooperation. Even if he goes out to discuss projects, as long as he says "Duta Mountain is my author", the partners will respect him in awe.

"Duta Mountain Club is the chief world architect of the entire ten continents and three seas, supervising the series composition of all its works, and this case was invested by Liancheng and Ali, and his IP authorized party can be recommended by Taobao channels. Offline, More than 1000 Liancheng Plazas across the country will launch Shizhou Sanhai style convenience stores, specializing in all kinds of peripherals, covering basically all fast-moving consumer categories. At that time, novels, comics, animations, TV dramas, movies and variety shows will continue to be updated. The sales volume will exceed [-] billion..."

"Who is Zhuang Mo?" The courier brother knocked on the door, and there was another big bouquet of roses.

Everyone booed: "Hey, Mr. Zhuang, how many wives do you have? You are so lucky!"

Zhuang Mo walked to the door helplessly: "Why is it for me again?"

"It's for you."

Zhuang Mo saw that the package of roses in a box was obviously higher than the one in his hand.He stretched out his hand to turn over the paper sign, dumbfounded: "I ordered this, and you should give it to the person in classroom 2507."

The courier brother made a bitter face: "I just came from there and ran five floors! I just said, how could I make a mistake!"

"Then give it to me. You've worked hard." Zhuang Mo sent off the joyful courier boy gracefully, muttering something stupid in his mouth.Ren Mingqing and he both ordered flowers at the same shop, and this shop was pushed by Zhuang Mo for other people's relationship.He ordered flowers for himself, but he didn't expect that he also ordered flowers for him, and thought that the express delivery was wrong, what a sweet misunderstanding.

Zhuang Mo returned to Xie Jinshan, and Xie Jinshan also stood up: "I understand what you said, this is similar to a brand marriage. Your IP is also a brand, right? I am very interested in this case, why not have a meal together Talk about it."

"...I'm really sorry, I have an appointment at noon." Zhuang Mo showed two big bouquets of roses, one on the left and one on the right. "It's not urgent to talk about projects, isn't there still one semester left?"

It turned out that in order to accompany Ren Mingqing to study, he enrolled in an MBA course at Z University.There are not many dry goods taught here, and the quality is not good. It can't be compared with when he was studying abroad seriously, but the people who buy these courses are big bosses.

The bosses didn't take a few days of classes when they were young, but they succeeded, made money, and came to prestigious schools to be gilded.A group of bigwigs sat together to attend lectures. They first exchanged a round of business cards, and then everyone reported their families one by one: what do you do, what do I do, what resources do you have, what resources do I have, what resources do we have? How to toss and turn the resources in your hands to make money by doing some projects.Zhuang Mo's social efficiency is quite high here, but he is always criticized by the professor for speaking small talk in class and not paying attention to the class.

Xie Jinshan was rejected by him, but he remembered: "Oh, I forgot, today is Valentine's Day in China, and you are asking Mrs. Zun."

Zhuang Mo said calmly: "He is here for class, and I am here to accompany him."

Xie Jinshan nodded: "Coincidentally, my friend is also in class here, and I also accompanied him. I should also spend Valentine's Day with him. Excuse me." After finishing speaking, he nodded politely and left the classroom in stride .

Zhuang Mo: "Huh?" Did he unintentionally become the next month's old just now?

Zhuang Mo came to class mainly to stick to Ren Mingqing, so he quickly let go of his speculation about Xie Jinshan's private life, and went to the cafeteria to meet each other non-stop.The two of them are not in the same teaching building today, and they agreed to meet in the small bamboo forest behind the cafeteria.

When he rushed to the small bamboo forest with two bouquets of roses, he happened to see a short-haired girl running up to Ren Mingqing panting, holding a box of chocolates in her hand.