Don't Be My Old Man [Entertainment]

The first episode of "Characteristic China" tells the story of porcelain.

The English abbreviation of porcelain is the lowercase china. Externally speaking, porcelain is a major feature of their country.Therefore, there is nothing wrong with talking about this at the beginning.

An episode is almost two hours long, with only two commercials in between.The first half is an edited video of blue and white porcelain made by several porcelain masters.The complex process is filmed in just 10 minutes, with lively and interesting narration, and it will not make people feel bored.

When the audience followed the camera and watched the mud embryo step by step into exquisite blue and white porcelain, it almost seemed that they had completed some important mission together.

When the close-up of the blue and white porcelain appeared in the last scene, the stage effect instantly magnified the finished blue and white porcelain, with a flash of light and shadow, and the next moment, the finished product had already appeared on the stage.

Also appearing on the stage is a hale and hearty old man, who is one of the main masters who made this batch of blue and white porcelain, and also serves as the cultural keynote speaker this time.

The two hosts made some interesting jokes with the old man appropriately, and also told a few interesting jokes about porcelain. After the atmosphere was invigorated, they began to invite the old man to explain their Chinese porcelain culture to them.

The words of the narrator are decided by the screenwriter and the cultural narrator.Although cultural interpreters can explain professional knowledge clearly, they may not be able to speak interestingly.The role of the screenwriter is to make professional knowledge easy to understand and better accepted by the public.

As a guest, Zheng Wushu played the role of a fan, sometimes cooperating with the narrator to joke, and sometimes asking some questions that were not very understandable on behalf of the audience.

The part of cultural explanation also occupies almost one-third, and the last third of the time is the display link, showing the exquisite porcelain collected by the museum and some private collectors to everyone.

The display part is quite a test of photography skills.

It is not a simple matter to make porcelain look good.

For this reason, Li Suqiu specially invited the teacher who won the photography award at the film festival just now to come and help, which made people feel like "Oh my god, this porcelain is so beautiful".

Of course, when displaying porcelain, it is not just vases, but also many kinds of porcelain gadgets.There are ancient and modern ones, which are dazzling and dizzying.

Waiting until the first episode of "Characteristic Huaxia" was over, many of the audience were immersed in the scene they just saw.

"Just... that's the end?"

"Two hours have passed so quickly. Did someone adjust my clock?"

"Wooooow, that box made of porcelain is really beautiful, help!"

"Did you see what the cultural master said, he used a lipstick tube for his wife to use in porcelain! His wife put the lipstick she bought in porcelain, my God, it's so beautiful!"

"The combination of ancient craftsmanship and modern technology is able to make such delicate and small things."

"...I thought the blue and white stickers I bought before were very good-looking, but looking at them now, compared with the real blue and white porcelain, they really don't look good."

"I'm the only one who wants to ask the master if there is a joint name of the same style? If there is a joint lipstick, even if the lipstick is not easy to use, I can still buy it because of the packaging!"

……

In the past, the staff of CCTV did not pay much attention to the ratings.

Because as the No. [-] channel, their audience has a large number of fixed audiences, and it will never be low.However, considering the special nature of "Special China", the staff members are still staring at the ratings, wanting to see how high it can be?

When it started broadcasting, "Characteristic Huaxia" directly broke 1, and it soared in just 10 minutes, and it broke 2 in the middle.

When the final porcelain display session, especially when the masters combined porcelain with some modern beauty products, etc., the ratings soared to 3.

Seeing the soaring ratings, the staff went from shock at the beginning to numbness later, as if they were on a roller coaster.

"I feel like I'm watching the stock limit I buy."

"It's a coincidence, so am I."

"The ratings for the first episode are so high, the ratings for the next week may still go up."

"The shot is so beautiful. I can imagine that when the joint name really comes out, my girlfriend will eat dirt again."

Girls have no resistance to such exquisite and compact things. Now that porcelain can be combined with beauty makeup, who can resist it?

For example, the small box containing powder, or the plate containing eye shadow, each has a different pattern, but they are combined into a complete set, which looks very ritualistic.

When the cultural ambassador's wife displayed the set of love and beauty porcelain made by her husband one by one, the eyes of the current female guests lit up!

Beauty bloggers on Weibo have gone crazy.

They didn't have much interest in the show at first, but fans started taking screenshots of them one by one.They don't need filters or beautiful pictures, they can tell at a glance that they are poisoned, the kind that can't be saved.

One of the beauty bloggers wrote a long Weibo with real emotion, calling on domestic beauty makeup to quickly release a joint product with the master.

"...Our domestic products are actually not inferior to those small brands in Japan and South Korea in terms of cost performance, but domestic products have always been difficult to rise. Apart from some differences in quality, it is more about packaging and promotion. Those foreign cosmetics As soon as the brand comes out on holidays, it releases limited editions and can make a lot of money by changing the packaging, but the sales of our domestic products can’t increase. I think that the designers of domestic products should be responsible. Their packaging design It’s really ugly and I’m too embarrassed to go to Amway. Can’t you replace plastic bottles with glass and colorful patterns with black, white and gray? If it’s not a domestic product, you must have pictures of ladies and the like. One person’s blood book asks for masters and beauty products Departmental cooperation, I will buy as many models as you offer, and I will do what I say! Please save the children and save the packaging of domestic products!"

This beauty blogger is also a big V with millions of fans. In addition to those easy-to-use and expensive brands of Amway, he also makes a lot of Amway products made in China.It’s just that the quantity of domestic products has not increased very much. Only the student party who can’t afford to consume will buy some, and when the conditions are a little better, they will go after those big brands outside.

Domestic products should not just be synonymous with cheap and common people. Obviously, they are no worse than those niche Japanese, Korean and European brands.

After this blogger posted this long Weibo, it quickly surpassed [-] likes and comments, and countless passer-by girls reposted it one after another. Some even posted some stickers they bought, trying to prove that they really like porcelain. picture of.

When the "Characteristic Huaxia" program group added beauty elements, they had already guessed that there would be such a response, so they reposted the blogger's long Weibo account when the amount of comments about asking for a joint name reached a certain amount. Bo, with three words "arranged!"

Suddenly, the beauty circle exploded again.

Porcelain should not only be used for decoration and decoration, but also be integrated into other details of life.

Many people like to buy some porcelain for decoration when decorating a new house, even if they don't need it at all.But what they have to do now is to bring up the "practicability" of porcelain, not just for viewing.

Therefore, co-branding with different products is a win-win situation for both the porcelain industry itself and the products.

With such a strong and powerful opening, "Special China" gave a satisfactory explanation to all the audience who were looking forward to this program.

After the broadcast on CCTV No. [-], some viewers who hadn't watched the program turned on their phones and computers one after another, and went to the video website to watch the rerun.

Play volume is very gratifying.

Even Yang Li's mother expressed her desire to buy after watching this episode.

Middle-aged women like them have no resistance to this kind of packaging.

It's just that Yang Li on the side is a little guilty.

Oh My God.

The program production of this episode is too good, and the hand played by the cultural speaker is also attractive enough.

In contrast, my episode was just...

Wait, what did I perform?

Yang Li was shocked to find that he couldn't remember.

Oops.

Must have been shocked.

Yang Li couldn't help doubting his life.Will the episode when I arrive at that time smash the signboard of "Special China"?

Melancholy

"Amazing!" Zhou Cheng couldn't help sighing, "As soon as CCTV makes a move, it will know that Dad is still Dad."

There must be rhythms in the media circle, but it is really unusual to be able to lead passers-by so sincerely, and to transfer the audience of the program to domestic products.

It is conceivable that next, domestic brands that have always been favored by the government can take the opportunity to harvest a wave of fans.

That's the power of a great program.

Similarly, the effect brought out by "Characteristic China" must also be included in textbooks as an excellent case. The choice of "News Network" can't be wrong. I think many people will realize this through this episode.

When Li Suqiu saw the ratings report for the first episode, the smile on her lips couldn't be suppressed no matter what.

After spending so much hard work, I finally reaped the fruits, so how could I bear it?

Li Suqiu laughed for a long time in the room alone, and then she straightened her makeup and came out to say a few words of humility to her grandpa.

"This momentum is really good. I saw many old friends coming over and saying that they are also watching." Grandpa still can't see the pride in his granddaughter, "If the ratings of "Special China" can be maintained, it will be very good. It may be recorded on CD-ROM as a gift to diplomatic ambassadors."

"Really?" Li Suqiu's eyes lit up, "Can it be this good?"

"You did it yourself, don't you know?" Grandpa laughed and scolded, "But the people above are very optimistic about you. Your program has high ratings and reputation. Unsurprisingly, this year's Spring Festival Gala , and maybe let you do it."

The production of the Spring Festival Gala is a relatively laborious job, because the public is already very experienced in entertainment.It's not easy to get by just by fooling around. It's really hard not to be scolded.

Furthermore, the ratings of the Spring Festival Gala are decreasing year by year, so CCTV also wants to save face.

Since Li Suqiu has shown such outstanding talent, there is no reason why she should not use it.

"Spring Festival Gala." Li Suqiu sighed, "If the station is willing to let me do it, instead of blindly singing praises, let me make a few sketches or programs that satirize real problems, wouldn't it work?"

In recent years, the Spring Festival Gala has been too elegant and vulgar, so it's no wonder that the audience doesn't like to watch it.

"Hey, I haven't written the horoscope yet." Grandpa coughed, and knew that his granddaughter was particularly capable of tossing around. "Which episode is that wine airing? I almost finished drinking what you brought me before."

"So fast?" Li Suqiu looked at his grandfather suspiciously, "The family is very strict, Grandpa, you can't finish drinking so quickly."

They only give a small cup every two days.

"Old friends came over before and left in a bunch." Thinking of this, grandpa became angry, "They are simply robbers and hooligans."

"...Did you take it out to show off first?"

"What's the point of drinking alone?" Grandpa blushed a little, "Aren't you a producer? Get me some more. In a few days, your grandpa will have a big birthday. I'll just give you a bottle of wine, and don't waste it. Respond to the call of the country." , against extravagance."

"The episode about wine is on the fourth week." Li Suqiu replied, "Okay, I'll ask someone to see how much I can get back for you?"

"Give it according to the market price, lest people say that you are using power for personal gain."

"I know."

The second episode of "Characteristic China" is poetry.

This is great.

Directly connecting with another CCTV poetry program, and also launched a Weibo poetry filling activity.The first two sentences are published by CCTV, and the audience can enter and supplement the last two sentences through Weibo, WeChat, telephone, website platforms, and links released by CCTV.

At that time, audiences and experts will select the ten best songs, and present a super peripheral gift package of "Special China", which naturally includes a set of porcelain for beauty makeup, a limited edition of "Tang Poetry and Song Ci", various Gourmet tools, silk handkerchiefs, etc., of course, also include the fruit wine kindly provided by Yang Li's family.

Seeing the luxurious lineup of surrounding gifts, Yang Li couldn't help but want to ask for a black box.

It's all master craftsmanship!

There is even a picture drawn by a master of calligraphy and painting, with words mentioned on it.

Just this painting and calligraphy is put up for auction, which is worth millions!

When CCTV released the lineup of gifts, almost everyone in the country was affected.

Although this didn't directly mention the million-dollar cash prize, the value of these gifts is definitely enough to exceed 100 million.

With such a large population in the country, how many people have 100 million?

Moreover, many rich people also directly said that they are willing to buy at a high price, and the price is easy to negotiate.Then, the price of the surrounding gifts will have more room to rise.

The imagination of the people has no bounds.

This works better than any koi.

Koi is a test of luck, this one is all about talent and inspiration.

The second episode of the program, because of this luxurious gift and poetry activity, once again created a new high in ratings.

Yang Li returned to the studio after May Day.

Zhou Cheng and the others seemed extremely excited, wishing they could hold Yang Li high.

In addition, each of them was wondering how to connect the two lines of the poem?One by one is like a demon.

Of course, the students who were most excited were those students from the Department of Chinese and Literature at the university.

University professors are not far behind.

For such an "elegant" competition, many foreign programs have come to do a special feature.Netizens from the Japanese and Korean families next door are also very envious of this, after all, this is an extremely elegant thing.

There are always people who think that the poetry culture in China is no longer flourishing, and the holding of such an event makes people fully feel the charm of poetry.

As the saying goes, if you read [-] Tang poems by heart, you can recite them even if you don’t know how to compose them.

Elementary schools and high schools also took advantage of the opportunity to open an extra-curricular poetry class to help everyone cultivate interest in poetry culture.

The follow-up influence of this activity has been fermenting for several years, even though the program of "Special China" has been over for a long time, people are still talking about it.

Of course, this is another story.

Yang Li looked at these staff members, twitched the corners of his mouth, and didn't say much.

Fortunately, the staff still have professional ethics. They quickly adjusted their mental state, and told Yang Li to make a good adjustment recently. In the week when the wine culture was broadcast, he was going to have an interview. state of mind on the show!

Yang Li felt concerned and doubted life more and more, so he couldn't help but secretly called Zheng Wushu to resolve his worries.

"Mr. Zheng, do you feel this way? It's just that I have done my best before, but now I think it's not good enough in retrospect."

Yang Li is in this state now.

The first two episodes of "Characteristic Huaxia" set off a trend like the sky, and the ratings are rising steadily, and it is about to break the variety show ratings record in the past few years. Those who are interested will probably be able to catch up with last year in the fourth and fifth episodes. The ratings of the Spring Festival Gala have dropped.

And the episode of Wine Culture broadcast by Yang Li happened to be stuck in the fourth episode.

What if the ratings are not high at that time, or if they fail to achieve the same effect as their predecessors, what if the reputation of "Special China" is ruined?

Zheng Wushu can understand Yang Li's current mood very well.

Because even if he is abroad, he has seen many Chinese watching this program.

Yang Li has only acted in two splashy dramas, and now he doesn't have much confidence to face the audience's doubts.As a result, the popularity of "Characteristic Huaxia" far exceeded his imagination. If he had no pressure, it would be a fake.

"I won't say anything to comfort you. I can only tell you that this is something you have to go through." Zheng Wushu said patiently, "You have already made a lot of progress by being on this show." The element of luck. Even if the ratings in the later stage decrease, the degree of topic you can bring is definitely beyond the imagination of other artists, and an achievement that will never be achieved in a lifetime. To be honest, the fact that you are on "Special China" to set up a character is actually a A shortcut to get you up to speed quickly."

Ordinary actors need to pass one work after another and win awards one by one to start.Even if it is an idol star who is popular with traffic, he needs huge capital behind him, and he needs to continue to hype for a certain period of time.

But Yang Li was able to save others years or even ten years of time through such a program.

To take such a shortcut, of course, there is a price to pay.

"You will receive a lot of slander, a lot of cursing, and even if your behind-the-scenes video is released, some people will think that you are unworthy. This is normal, and this is the price you have to pay. Can you All you have to do is play your own role well, make your own wine well, and then use the ten years you save to prove yourself. However, having the opportunity to prove yourself is better than not having the opportunity.”

Yang Li understood the meaning of Zheng Wushu's words.

There is a price to be paid for taking shortcuts.

"I know." Yang Li took a deep breath, "I will work hard, Teacher Zheng. If one year is not enough, then two years, if two years is not enough, five years, if five years is not enough, ten years, I can always prove myself .”

I... I just think the fate of life is really amazing.

When he rejected the offer from a state-owned enterprise and entered the entertainment industry, he originally thought that brewing wine could only be his own entertainment, but he never thought that he could go to the whole country in this direction and complete his career in a disguised form. Target.

"Your show will be aired next week, and this week will be the food episode."

"Correct."

"I can spare two days next week." Zheng Wushu thought for a while and said, "You are also an artist in my studio, and next week will probably be the biggest disaster you will face in your life. As your boss, I’m also ashamed to stay abroad all the time.”

"Hey?" Yang Li was stunned for a moment, and quickly realized, "Mr. Zheng, do you want to go back to China to accompany me?"

"The studio is going to be challenged, how can I stay out of it?" Zheng Wushu said with a smile, "You don't need to have any psychological pressure, I've only been back for two days. Besides, my relationship with the media is better than yours."

Yang Li was so moved that he was speechless.

If one day he can be selected as a good boss who moves the country, Yang Li must mobilize all his contacts to vote for Zheng Wushu.

When Zheng Wushu said that he would come back for him, Yang Li's heart was pounding, as if something was about to jump out.

really... really...

There is no way to describe it in words.

Yang Li also couldn't see what kind of expression he had now.

Yang Li was still in a daze when he hung up the phone.

Now he doesn't feel at all what it will be like when the show airs next week. He is only thinking about how he will get along with Mr. Zheng after Zheng Wushu comes back.

It seems that I can't think of anything to repay Teacher Zheng.

Why is Teacher Zheng so good?

At this moment, Yang Li felt that Zheng Wushu might be the reincarnation of an angel, and he must be at the level of an archangel.Otherwise, he couldn't be rescued from the hell of doubting life so quickly.

It's time to play "Special China" again for a week.

At the airport, Zheng Wushu hid most of the domestic media, and quietly boarded the car back to the studio.

Yang Li and the staff in the studio are always paying attention to the news of the major media.

Just waiting for the moment when Yang Li will appear on the stage of "Characteristic China" as the cultural keynote speaker!