Don't Be My Old Man [Entertainment]

"Wu Shu is the best, hug and kiss and hold high!"

Yang Li neatly left a comment on Zheng Wushu's latest Weibo, but he couldn't find it after refreshing.

See what's hot, "Wu Shu's husband, I'm pregnant and have a baby, what do you think about it?" "People in the world who want to marry Zheng Wu Shu like me", "Crowdfunding [-] likes and sleeping Wu Shu", etc. Don't want Bilian's message.

These days, it is not easy for fans to rush to popular comments. Since the comments left are unexpected, they must be approved by everyone, so that it is possible to push their comments to the top.Yang Li's comments were either mediocre or old-fashioned, and there was really nothing new about them.

Forget it, it happens every time anyway.

Yang Li quickly comforted himself, and then took the trumpet to check in for Zheng Wushu.

In fact, the popularity of this list is no longer important to Zheng Wushu today, but it doesn't mean that other people can use this kind of messy list to talk about things and step on Zheng Wushu's position.Therefore, what should be done is still to be done.

After finishing everything, Yang Li put away his mobile phone, smiled again and went to stand for "You Long Mentoring the Criminal", no, it was for publicity.

It's a pity that even if they spend so much effort on publicity, the effect is really limited.

There are only so many resources on a video website, and other companies also have their own dramas to promote. If this is done, it will be called "Eight Immortals Crossing the Sea, each showing their magical powers."

"No way, if we continue with such conventional publicity, I'm afraid we still have to serve as stepping stones for people." The director felt that his hair was going gray these days, and he never felt so tired when he ran two meetings and two places to get the copyright of the remake.

Several leading actors and publicity personnel sat in the conference room, looking at each other, and no one spoke.

This, this publicity effect is not good, and they have nothing to do.

"Do you have any gossip about your relationship life recently? Hurry up." The director's eyes lingered on several leading actors, and finally settled on the leading actor Chen Hao.

"I don't." Chen Hao broke out in a cold sweat from the director's staring at him, "My wife is pregnant."

If he dared to break any bad news now, he would definitely be scolded for a lifetime.It's not that he doesn't have a strong background. Once he is labeled as a "bad man", can he continue to hang out in this circle in the future?

"Director, we are all little transparent." Yang Li said bravely, "Unless we can't think about going to the legal news now, I don't think there will be much attention. In my opinion, gossip is probably not enough. Didn't you see that there was a husband and wife TV series broadcast before, it still doesn't work."

In the past, it might be useful, but now the audience has more melons, and they can divide them up and down.It is not bad for this ordinary melon to last for two days.

The director also went to the doctor in a hurry, and now hearing what Yang Li said, he also felt that he was thinking about it just now.

"Actually, the quality of our drama is high. Even if we don't do anything, word-of-mouth will come up in the later stage." A publicity staff couldn't help but said, "Besides, our funds are limited, so we definitely can't compare to the overwhelming publicity."

Needless to say, "Little Princess 2", the fan base of the previous work is there, and the latter two are almost the trump products of their respective video sites. How can their efforts be compared with their budget?

"Even if the word-of-mouth gets better in the later stage, the click-through rate in the early stage will not meet expectations." The director couldn't help but support his forehead, "Our drama is not so good, even if the word-of-mouth is good, I'm afraid it won't save too much."

Moreover, the freshness of the audience is limited. If you want to capture the hearts of the audience, the early publicity is very important.

If publicity is not important, then there will not be a dedicated publicity company and publicity personnel.

"Conventional publicity methods will definitely not work, and breaking the news will not cause any splashes. We have to think about whether there is anything new that can attract the attention of the audience and let them know that our show is about to go live. "The director said while thinking hard.

What kind of publicity should be done to save costs and expand popularity?

But this proposition is inherently contradictory. If you want to expand your popularity, this cost cannot be saved at all.They still have to save some funds to start marketing some interesting hot spots in the drama after the online drama is officially launched.

"Why don't you try a short video." Yang Li hesitated, "Isn't that short video app very popular recently? Our "Youlong Mentor" is about solving cases, and it will mention a lot of professional knowledge. We can Put forward several interesting cases in the play to reinterpret and adapt them, and put them on this app in the form of popular science..."

Before Yang Li finished speaking, he saw everyone's eyes shifting towards him, and he stopped immediately, stammering, "I, I'm talking nonsense, I just think this app is quite interesting, follow the trend Just one down."

"No, what you said makes sense." The director's eyes lit up, "The app you mentioned is Fengyin, right? I have also seen many young people playing this app. I heard that the investment behind it is not small. Now our drama It needs publicity, and it has only just been born, so we can definitely talk about cooperation.”

"Um, I just said it casually, director, don't..."

"Just do it." The director said enthusiastically, "Yang Li, if this happens, I will definitely remember you. This web drama is also invested by your boss. Go back and talk to your boss. Your boss knows a lot of people. "

Yang Li still wanted to refuse a few words, but the director had already started discussing happily with the screenwriter and publicity staff.

Nonsence.

I'm such a bitch.

Yang Li wanted to cry but had no tears.

Teacher Zheng, I'm sorry for you, I'm sorry for the 3000 million you invested!

"Brother Zhou, I'm done." Yang Li returned home with dull eyes, and said to Zhou Cheng, "When do you think I will get rid of this stinky habit of talking about nothing?"

"I think you can't change it." Zhou Cheng said without turning his head, and then he seemed to realize something, "You, you didn't tell me something that shouldn't be said, did you?"

Zhou Cheng was taken aback, and didn't dare to underestimate it anymore.

If he had known that Yang Li would cause trouble, he would have followed Yang Li every step of the way.But he is a manager, not an assistant, and there is no reason for a manager to follow an artist all the time.When the artist is making a show to catch up with the announcement, the manager still needs to do other work!

Yang Li repeated what he had said to the director before.

"Hey, I just saw in the fan group that they were spoofing Teacher Zheng's previous works in a fancy way, and made various confessions, so I subconsciously made such a suggestion." Yang Li sighed heavily.

Not to mention, these fans are really talented. They re-dubbed Zheng Wushu's previous TV dramas and movies, and the dubbing is quite similar. They are very sand sculptures. Sometimes it is unclear whether they are fans or fans. black?

Maybe, the powder is naturally dark in the depths.

"I think your idea is quite useful." After hearing Yang Li's words, Zhou Cheng did not rush to deny Yang Li's suggestion, "After all, we have been in the entertainment circle for a long time, and you young people are more up to date with the trend. A few. This kind of short video app has released several popular models before, but the successor is weak. This new one may drive another trend. The people who play this kind of app overlap with the young people who watch online dramas. Big, if there are no other production crews to discuss cooperation with this app, we are still very likely to negotiate, but the price may have to spend some money."

"Well, how much do you have to spend?" Yang Li asked cautiously, "Before "You Long Mention the Judge", I spent 3000 million yuan. I feel sorry for Teacher Zheng. If I invest more now, I'm afraid that Zheng The teacher will die."

"No." Zhou Cheng paused, "You probably don't know how rich the boss is, and he can still afford the loss of such a drama."

But being able to afford to lose money is not a reason to lose money calmly.

Yang Li felt that they did not take money as money.

His current deposits are in pitiful four-figures, he has no income, he has not received any new dramas, and he has not received a salary. Basically, he has rejected advertising endorsements and the like, just to increase his social status in the future .

"Don't worry, I'll go talk to the boss." Zhou Cheng patted Yang Li on the shoulder, "Your recent promotion is almost done, get ready to join the crew of "Seven People Talking About Ghosts"."

For an actor, the most important thing is of course filming. Everything else is a matter for the agent and the studio to deal with, so Yang Li doesn't need to worry about it.

Yang Li's idea can only be regarded as a prototype, and how it will work requires detailed planning.

The main focus of Fengyin app is live broadcasting for the whole people, unlike other video platforms that only promote a few pillars.This pillar was finally picked up, and the contract with you will be terminated in a blink of an eye. This kind of lesson from the past has caused many people to suffer.

Now that Fengyin is supporting the anchor, he must make various contracts, and it must involve various industries.

But it is not that simple to create an anchor.

In terms of how to manage styling, how to attract fans, etc., they are still not professional enough.

Therefore, at this time, the olive branch extended by Zheng Wushu's studio and the crew of "You Long Ti Jue" is particularly timely.

People in the entertainment industry are best at flattering people and know how to attract the attention of the public, while the Fengyin app has a huge audience and young fans, so the two complement each other.

"We will send a special person to create personality and selling points for your contracted anchors, but at the same time, we also hope that your anchors can participate in the small video we adapted, as the main pusher of your app for fans to see..."

Pay back the money on the spot.

After a few days of arguing back and forth between the executives of the studio and the app, they finally settled on a contract that barely satisfies both parties, planning to carry out this joint hype.

This is also impossible.

Although the app is in the limelight, there will be various imitators coming out soon. All they can earn is temporary traffic. If they want to run for a long time, they must have their own core selling points.

It would be a good way to cooperate with people in the entertainment industry.

Today's top anchors want to become full-time artists after accumulating a lot of popularity in short videos, and really want to eat this food for a long time, instead of just being an "Internet celebrity".But now that Fengyin already has the resources in the entertainment industry, and can give these top anchors better development channels and resources, how can they be willing to leave?

About these, Yang Li doesn't know yet.

It's just that the people in the studio started to spin around again, thinking that they won't be able to get off work on time for several days.

Yang Li took an assistant, packed some luggage and went directly to the crew of "Seven People Tell Ghosts".

The filming of "Seven People Talking About Ghosts" has not officially started, and the script is currently in the final stage, and the crew specially called Yang Li over here, hoping to make some demands on Yang Li before filming starts, and let Yang Li adapt to the role in advance That's all.

Cough, now the production team is worth a lot of money. Now that they have capital injection, they are rich and powerful. Some actors who were more promising in the past can now be hired.

As a result, Yang Li, the leading actor, seemed a little weak.

Of course, Zheng Wushu's studio contributed a lot to the preparation of the film, and it's impossible for the crew to do such a thing of crossing rivers and tearing down bridges. It's just that they want to make stricter requirements on Yang Li, so that he can spend more time trying to figure out the role. That's all.

"Here, the protagonist you play, Zhao Rui, has to experience the age span from 25 to 35 years old. The 25-year-old Zhao Rui is romantic and passionate. He can pull his girlfriend to have an abortion without blinking. He is a pure playboy." Irresponsible man. But the 35-year-old Zhao Rui has already understood the word responsibility and what he missed before. He wants revenge, suppresses himself, and uses the oath of gods and ghosts to punish those who A villain. So it’s not easy to play the role you’re challenging.”

The director of "Seven People Tell Ghosts" Jiang Liang is a middle-aged man with a serious face, and so is the screenwriter.They all obviously experienced ups and downs in life, and they probably didn't do well in the entertainment industry.

Therefore, the significance of this movie to them can be imagined.

The crew of the same domestic ghost film, Yang Li couldn't help but compare the director and screenwriter of "Seven People Talking About Ghosts" with the "Chopper Ghost Story" he acted in before.

Well, although they may not be comparable in terms of technology and plot, in fact, the joy on their faces when talking about movies is the same.

"I understand." Yang Li nodded seriously.

"The previous script was a bit rough, and we revised it this time." Jiang Liang said to Yang Li, "Although your character design may not be that good here, we will not change the script for you, and we hope Don't think about it. You are the lead actor and the investor, so as long as you don't ask to change the script, neither will anyone else."

"Of course." Yang Li laughed, "Zheng... The reason why our boss is willing to invest in the matchmaking is because he likes the script of this movie. If I dare to change it randomly, my boss will take my skin off."

"Yeah." Hearing Yang Li's promise that he would not dictate the script, the director and screenwriter immediately felt relieved.

Screenwriters are always behind the scenes.

They can actually write a lot of interesting and connotative books, but the actor said that he wanted to change the character design, the investor said it was not bloody enough, and the producers here are trying to overwhelm people, so piecemeal, a good one The book can be changed beyond recognition.

The theme of "Seven People Talking About Ghosts" has already been set on supernatural horror. If you want to attract the audience, you can only rely on excellent script and actors. If the script is changed, it will be really useless.

"Let's analyze this character carefully, and you can also talk about your views on the character..."

Yang Li won't be replaced, so it's better to let him cultivate a tacit understanding with the crew.

"Also, regarding the choice of child star, you have to choose it with us in a few days, and cultivate the relationship between father and son in advance. Only then will Zhao Rui's logic of avenging his adopted son convince the audience."

"it is good."

Yang Li naturally had nothing to say.

It's much easier to discuss roles with the director and screenwriter here than to run publicity.

Or such a simple life is more suitable for him.

After the Fengyin app was upgraded and revised, fans found that a small video had been strongly promoted on the homepage.

The title of the video is very attractive, called "One Hundred Ways to Earn One Hundred Million".

Although they know that it is likely to be a headline party, many young people still click on it honestly.

Renminbi, who can not love?

At the very beginning of the video, a very delicate box appeared.

A magnetic narration voice gradually sounded, "The fastest way to get money in the world is written in this book."

Ok?

This voice sounds familiar.

Fans of a certain anchor have obviously heard that this is the voice of their favorite male god.

"My grandfather and my father made their fortunes by relying on this book, and became the famous Long Aotian in these ten miles and eight towns. It is a pity that my Long family went to Persia in a group a few days ago, and accidentally snatched a carriage and lost money. After losing his family property, he can only rely on this book to make a comeback. As long as he has it, becoming the richest man in the village is not a problem at all."

The box in the video is gradually being opened.

The last bright red name caught the audience's eyes.

"criminal law".

puff.

Many people couldn't help laughing when they saw this.

"I decided to follow the methods described above and try one by one." Finally, the long-prayed anchor finally showed up in an ancient costume.

"The first crime recorded above is treason." The anchor was facing the camera, his face full of yearning, "If I can change the dynasty, my Long family will really soar into the sky. Concubine 72, I can pick whatever I want."

The first short video was only 3 minutes long, and it stopped when the anchor stepped out of the house, leaving only a "to be continued".

Everyone has seen all kinds of fancy videos on the app, and occasionally seeing this kind of video really arouses curiosity, especially this anchor is still praised by Fengyin.

Next, is the Long family really going to change the dynasty and recruit soldiers and buy horses to make a fortune with this "Criminal Law"?

Many people became interested, and many people even went to the host's live broadcast room to ask whether this short video will be a series, when will one be released, and how to develop it in the future.

The anchor smiled and said that this is a short video series jointly performed by the anchors of Fengyin. Don’t worry, there will be more interesting celebrities in the future, and if there are fans with better ideas and better performance experience, There are also opportunities to participate in video production and publicity, etc.

Fans couldn't help but feel reassured when they heard what their favorite anchor said.

Soon, after twelve o'clock at night, a second short video was released, this time it was 5 minutes long, and another equally popular female anchor in ancient costume appeared.

Ah!

What the anchor said before is really correct, maybe this is really a short video promotional series shot by Fengyin and the anchors.

The sharing settings of the Fengyin app are well done. If you like the video, you can share it on Weibo, WeChat, QQ and other platforms, and it also comes with a link.

These videos quickly spread among the public.

Nowadays, life is getting faster and faster, short videos are short, and they don’t take much time and brains. They can easily relieve boredom without spending money, just spend a stream of traffic and watch for a while, and the transmission volume is naturally very wide.

The anchors appearing in this video have all been carefully guided by the people in the studio, who and what role are also highlighted according to their own characteristics, and then the professional screenwriter team edited "Youlong Mentor" The case in the TV series was picked up and presented to these anchors.

Of course, the names of the main characters in "You Long Ti Criminal Officer" will also become the "senior", "master", "father", "neighbor" and so on of these anchors, almost appearing as their catchphrase, and the protagonist will also use his I opened the "Criminal Law" and told everyone that it was compiled by the hero in "You Long Ti Criminal Officer".

The soft, wide, hard, and wide are all in place.

Fengyin app took this opportunity to get online with people in the entertainment industry, take the opportunity to expand its influence, and at the same time gain the loyalty of the anchors on the platform. What they paid was just some recommended positions, and there was actually no loss, that is, the backstage The problem of changing the data.

There is even less publicity on the side of "You Long Ti Punisher", they just use the funds to hire professional writers and screenwriters to help guide.

Anyway, the anchors don't have acting skills, and the audience doesn't watch it as a serious video.

The vulgar, the more magical, the more sand sculptures the better.

A lot of these videos have been circulated from the Fengyin app, but if you want to watch all the released ones in one go, you have to download them yourself, otherwise you have to find them one by one, which is very troublesome, and the order is not correct.

"Fengyin app, isn't it a new live broadcast platform? It seems to be advertised before, but I'm not interested, but now it seems that I can check it out next."

"Hey, hey, the goddess seems to have revealed that she wants to leave Fengyin before, why is she reconciled with Fengyin now?"

""You Long Mention the Criminal", this advertisement is really tough, but I am quite interested, and the science popularization is also very interesting."

"Ahahaha, this is the source of my daily happiness, but it's only 3 minutes a day, which is short and short. Is Fengyin not good?"

……

About seven or eight sand sculpture videos were released, and the number of reservations and expectations for "Youlong Mentor" skyrocketed instantly.

In this way, in the anticipation of everyone, it slowly went online.