Don't Be My Old Man [Entertainment]

When the second hand turns past twelve o'clock, it means that May [-]st has begun.

Many people turned on their mobile phones with the mentality of watching a good show, just wanting to see if this mysterious event that opened up the whole network is true.

Open Weibo QQ, the screen is instantly black, and then a wine jar appears.

Before everyone could react, the wine jar started to move, and then all kinds of huge colorful fonts poured up like money.

"The first folk fine wine exchange will start in September!"

"There are all kinds of big names."

"Whether you are a collector who likes to drink, or a young winemaker with unique insights into wine making, you can come, you can come!"

…………

"Pfft, what the hell is this?" It was not easy to scroll out so many words in less than ten seconds.But it is really impressive, this music is quite magical.

There are also many people talking about this on the Weibo homepage.

"Fortunately, I don't have to go to work tomorrow. It's enough for me to stay up until twelve o'clock to wait for the screen to open."

"Me too."

"I really want to ask for the BGM of this advertisement. I think it can be played when I am riding a bicycle."

"Friends on the home page can go and see who are the bigwigs who reposted this event [抱拳] [抱拳]"

"When I opened QQ, I saw this opening screen and almost dropped my phone!"

Before the festival, many young people who like to practice immortality at night are happy to have fun for themselves.

I heard that the opening screen of each APP is slightly different, and the amount of information is also different.In order to see the entire advertisement, some people actually downloaded several high-traffic apps just to view the entire advertisement.

But this is just the opinion of ordinary viewers, and those in the industry are simply stunned by this big deal.

Before witnessing the launch of the entire network, people in the industry are more inclined to believe that this is just a joint launch of several top-ranked apps, and this alone is already quite scary.

As a result, when May [-]st arrived, they realized that they had underestimated the event.

The video website platform, the top ten apps, and a few national games with frighteningly high monthly billings all pushed such an opening screen.

If this can't be called the opening of the whole network, then there is nothing that can be called the opening of the whole network.

terrible.

terrible!

Just thinking about the advertising costs involved in this is an astronomical figure.How could there be no news about such an event?

This activity, which responded to the expectations of countless people, reached its peak at seven or eight in the morning on May [-]st.Because many people wake up at this time and subconsciously start playing with their mobile phones, so they naturally saw such a screen opening activity.

"Actually, I'm not very interested in what this event is for. I just want to know how much these splash ads cost..."

"Actually, I want to know too."

"Industry insiders come to report. According to my estimation, this is at least eight figures, and there is no upper limit. After all, our company's products cost more than 1000 million in half a day to push the whole network..."

The public will always pay a lot of attention to the cost, and the marketing team will naturally not let go of such a valuable point.

Among the top [-] hot searches on this day, wine culture exchange activities accounted for four of them.They are "It is true to open the screen on the whole network", "The cost of opening the screen on the whole network", "The gold master behind the wine culture" and "Yang Li of the wine culture".

The topic of Yang Li is slowly rising.

At the beginning, the public's attention was all on those Internet technology giants.

There is no way, so many bigwigs from Internet companies came out to forward such an event at the same time, everyone was shocked, okay?They all speculated which of the three generations of Reds is so capable, and they can be praised by so many people after holding an event?

The third generation of Red, who have been blamed for thousands of years, wanted to cry without tears. Why did everything go to them?This kind of wine culture exchange activity seems to be the preference of the elderly, isn't it their style?

Afterwards, various experts and professors also came out one after another and said that they were the judges, and they could definitely guarantee the fairness and impartiality of this exchange meeting.Regardless of whether the public recognizes these experts and professors or not, it is only right that their names can bluff people.

Only if this is the case, this melon can still be said to be an activity in the circle of professionals.

But then, the four top niche students, Pei Rong, Rong Zaiqing, Lin Yueqiu and Yang Li reposted it respectively, and accompanied it with an invitation letter, stating that they would also participate. I hope everyone will pay more attention to this event.

Afterwards, big stars in the film industry such as Zheng Wushu, Zhou Long, and Gu Qianqian also reposted it one after another, and accompanied it with a picture of the invitation letter.

The people who eat melons were stunned by this lineup.

Wait, just now they were still eating the grievances and hatreds of the Internet bigwigs, how did they suddenly fall into the entertainment circle's fan-black war?Before they obviously asked the fans of these people if they knew the inside news, but they all answered no!

As a result, what is going on now?

Originally thought that the entertainment circle would be over when the melon was eaten, but at noon, the official Weibo of the Ministry of Culture of Province C and the official Weibo of the first-line TV stations of Province C also forwarded this event, and explained that this event was organized by their Ministry of Culture and several The event was held together by brewing masters, invested by Internet giants, and finally promoted by stars in the entertainment industry.

And among the names of these brewing masters, Yang Li was also impressively listed.

Yang Li's fans blinked, almost thinking they were wrong.

Oh, yes, Little Fence does have such an identity.

But wait, this came too suddenly.

As fans, they don't know anything at all. Can you give them the right to know and let them get used to it in advance.

"Wait, sisters, there are actually no clues, are there? Xiao Lili hasn't released a work schedule after filming "Luofeng 2". The manager said that Xiao Lili is busy with private work."

"...I thought the agent was talking about vacation travel."

"I thought it was a rest too."

"This private work, perhaps this activity?"

"No way!"

"The most unlikely is often the most possible. I remember that Xiaoliba was the tourism promotion ambassador of Province C before, didn't he?"

"That's what you say."

"possible……"

"That's right."

…………

If you follow this result to the front, it seems that there are really many clues pointing to such an activity.But, everyone doesn't think about it at all.

Little fence, can't you be an actor with peace of mind?Don't give them so many surprises.

Some of them were still laughing at which idiot local tyrant bought this trending search on the whole network...

Slapped in the face, slapped in the face.

After such a vigorous marketing campaign, everyone still knew the ins and outs of this campaign, and immediately understood why Province C participated, and why these celebrities would rather go without paying.

If this is done well, it may become a large-scale event with political and cultural significance, and it is still hosted by their country, which can become one of the channels for foreign cultural export!

incredible.

No wonder so many bigwigs on the Internet will invest in this event, because the benefits in it are visible to the naked eye, whoever does not invest is a fool!

Compared with these things, many stars in the entertainment industry were more shocked.

"The four young students have gone, and Zheng Wushu and Gu Qianqian have also gone. If I don't go, will I admit that I am far behind them?"

"No matter what method is used, I still want to get the invitation letter."

"The exposure rate of this event will definitely be very high, hurry up and ask the company if there is any way for me to go."

…………

If Yang Li had invited people everywhere from the beginning, it might not have had such a big effect.But now a few people who are popular, award-winning and qualified in the circle have gone, if the rest of them don't go, it's like being short of others out of thin air.

Even shooting a magazine cover is more important than whether it is a single person or a couple, the C position or the side position. This kind of activity that attracts everyone's attention, if you can't go around, wouldn't it be too embarrassing to say it?

Originally, Yang Li didn't plan to invite Rong Zaiqing, but Lin Yueqiu opened his mouth to ask for an invitation letter, and three of the four students went, so he didn't mean to invite Rong Zaiqing, maybe they thought they were ostracizing him.Therefore, Yang Li sent out the invitation tentatively, and hoped that Rong Zaiqing would keep it a secret, but Rong Zaiqing agreed without hesitation.

The marketing cost of opening the screen on the whole network is not as high as everyone guessed. After all, the sponsorship of these Internet giants includes the item of "channel promotion", which actually saves a lot of money.The main part of the money is the navy, as well as the public relations on various news media.

But at this time, Zhou Cheng also suggested that the money from selling "invitation letters" could be used to make up for expenses.

As mentioned above, after the four Xiaosheng and Zheng Wushu and others stated that they would participate in this event, many first- and second-tier star studios made requests, hoping that they could get an invitation letter.

This means that if you agree to one person, you have to agree to another person. Instead of refusing back and forth, it is better to directly put forward the conditions with a clear price and limit the number of invitations, so that these celebrities can buy them by themselves.

Of course, not all celebrities with [-]th line or black spots can come here.The stars who want to come here can at least not be scandal-ridden, nor can they have the kind of hype but no work.

The price of the invitation letter is set at 20 for the time being, and it also stipulates various conditions that need to be complied with, which is quite strict.

To be honest, Yang Li thought at first that no one would be so stupid to buy such a quota.As a result, unexpectedly, there were still many people who bought it, and later they had to rely on robbing to buy it.

——It can only be said that everyone in the entertainment industry is not short of money.

Obviously, the time for walking the red carpet for this event is half less than that of ordinary fashion events, and they are not allowed to take pictures without permission after the event starts, so there are still so many people coming?

"It's normal to have a herd mentality." Zhou Chengguang made a lot of money selling invitations, "Anyway, the event venue is enough, and we will also provide dressing rooms so that the stars who come to the event can change into their own." Private server. It’s too inconvenient to wear a dress to drink, and it’s easy to fall, so it’s better to be down-to-earth, so that these artists who come to this event can also feel the ease and friendliness of the event. In this way, they can like this event from the bottom of their hearts, and with the help of Their mouths spread the event."

Don't underestimate the personal connections behind these stars.

This time, most of the people who came to participate in the event were Internet technology upstarts, and almost none of the bigwigs in traditional industries or big businessmen and bankers with political backgrounds came.

They are still skeptical about such an activity.

But everything is difficult at the beginning.

As long as the first campaign is a huge success, it's all worth it.

From May to September, it is only a short period of four months.

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Zhang Xingyuan is the owner of a well-known winery on Taobao.

Before Yang Li took advantage of "Special China" to become popular, he had already opened a store on Taobao for a long time.

He sells his own Sanhua wine.

Sanhua wine is also one of the local specialties. It has a good reputation in the local area, but the national reputation is relatively low.

Zhang Xingyuan also opened a store in the local area, but the business of the store was mediocre, so he had to open a Taobao store to make ends meet.However, in the Taobao store, in addition to his own Sanhua wine, he also sells some foreign beer and fruit wine cocktails. To be honest, the sales of these foreign cocktails are much higher than his own Sanhua wine.

It can be said that the business of the entire Taobao store depends on these cocktails.

But after Yang Lihong got up, everyone seemed to gradually start to focus on traditional famous wines.Yang Li sometimes shares some knowledge about local specialty wines on Weibo. When he introduced "Sanhua Wine", the business of his family's Sanhua Wine reached its peak since the store opened.

Therefore, when Yang Li retweeted this wine culture exchange activity, Zhang Xingyuan knew it immediately (when Yang Li introduced Sanhua Wine, he secretly followed Yang Li).

Wine culture exchange activities.

If this event is really fair and just, and there are different kinds of famous wines, he really wants his mother to participate.

Many of the Sanhua wine sold at home are actually brewed by my mother.

It's not that women can't make wine, my mother's ability in this area is not inferior to any man!

It's just that there are not many people who can make wine, and because my mother is a woman, there are hardly many people who can communicate in this regard.If my mother can meet some people at this event, I think it will be happier.

Thinking of this, Zhang Xingyuan couldn't sit still.

He tried to leave a message on Yang Li's Weibo, but there were too many comments from fans, and his comments were pushed to the bottom, and he couldn't get up at all.

Zhang Xingyuan had no choice but to change his mind. As the owner of the Taobao shop, he went to Xiao Yang's tavern to ask the customer service if his mother could participate in this event.

"Wait a minute, may I ask the boss?" The customer service staff was very patient and knew that the boss had been busy with this event recently, so naturally he didn't dare to deal with it casually.

Papa Yang soon received a report from customer service.

Zhang Xingyuan's shop has a high praise rate, and he can be regarded as a diamond seller. There is almost no incident of fake wine, and his home-brewed Sanhua wine is also very good in customer reviews.

Soon, Father Yang learned about Zhang Xingyuan's plan from Zhang Xingyuan.

Well, he was very moved by Zhang Xingyuan's filial piety, but he had never drank wine from the other party's house, so he couldn't guarantee that the other party was eligible to participate.

"Is it convenient for you to send me some of your home-brewed Sanhua wine? It's best to take it to participate in the event." Father Yang thought about it and said what was in his heart, "The early stage of our event There might be a screening of the wine."

It's the first time Papa Yang has acted as such a villain, but if he doesn't say it clearly in advance, it will only bring endless troubles, so he can only say all the bad things first: "Our competition standard for this event is like this..."

When Dad Yang finished all the requests in one breath, the other party didn't respond: "Hi, hello, are you still there? This is almost the request of our event. If there is anything inappropriate, you can also directly say it, because we This is the first time to hold this event, so when it comes to applicants..."

"No, I'm very happy." Zhang Xingyuan's tone was full of excitement, "I will go back and tell my mother. To be honest, I was still wondering if this event will become a star after reading the event process you posted. Our performance show. But hearing your strict requirements, I am convinced. It should be like this. Only when there are all kinds of good wine at the exchange meeting, will those of us participating It feels like a worthwhile trip!"

"Thank you for understanding." Father Yang didn't expect the other party to be so reasonable, and was very happy. He was ready to be blamed.

"I'll go back and talk to my mother. Can you send me your address? If it's not far away, I can deliver it in person. The Sanhua wine brewed by my family is very old, so I'm afraid something will go wrong with the express delivery. That would be a pity."

"Okay, my address here is..."

Father Yang also received many similar calls in the following time.

As the time drew closer, they specially invited customer service personnel to answer questions from those who wanted to participate in this event.

The screening of wines that participated in the early stage can be carried out by express delivery or on-site registration.Every week, one or two experts and senior technical winemakers from large wine industry groups will come here to rest and have an initial evaluation of the wines delivered by the way.

All the process is filmed on-site, and can be found and watched through the official website to ensure openness and transparency.

There were a lot of people who came to give wine, some good and some bad, but the popularity far exceeded expectations.

In order to distinguish between self-brewed wine and collection wine, the exchange meeting also opened two channels, one is self-brewed wine, and the other is good wine brought by collectors. Naturally, the selection methods are quite different.

From time to time, the marketing team will also put some interesting wine selection videos on various platforms to attract the attention of the public, and sometimes people can even dig up some treasures in this qualifier.

For example, the older generation of artists who have quit the circle for several years actually brought their own wine to participate; another example is that when the popular idol accompanied his father to participate in the selection of wine collection, it was found out that the wine was fake wine; or I took the self-brewed wine to participate, but after opening it, I found that the wine had become vinegar.

All kinds of things made many viewers laugh out loud.

This audition method is completely different from those talent shows.

Here, you can see the most real life.

Among the people who came to participate, there were those uncles and aunts who can be seen everywhere, as well as well-dressed intellectuals, and of course there were those who wanted to fish in troubled waters.

But what is more, is the common love for wine on the faces of these people.

A few times, several people in a row passed the audition, and they exchanged wine with each other, boasting and drinking, it was really cute.

Those experts will try their best to explain the reasons for their selection in an easy-to-understand way when tasting, and sometimes share some methods of identifying and preventing counterfeit wine, etc., which is entertaining and educational.

Therefore, many viewers were fascinated by this special audition.

It can be seen that the organizer really wants to hold this event well, and it is no worse than those foreign wine competitions.

Zheng Wushu could also see the video of the audition for this exchange meeting in China during the filming break.

Many of them were sent to him by Yang Li while hahaha.

Really interesting.

Although he is not in the country, he also knows that this event has been welcomed by many people.Some actors of the older generation even approached Zhou Long through their connections, hoping that they could also participate.According to Yang Li himself, there are still a few bigwigs in Hong Kong secretly letting the younger generation take their own wine to participate in the selection, and it seems that they want to go and see how the event is going.

Zheng Wushu could almost imagine how happy Yang Li was now.

At that time, he was just helping Yang Li think about it, but the event could really be realized, and it became what it is now, which is also inseparable from Yang Li's own efforts.

Although Yang Li didn't know how to do this in detail, he knew what kind of person to find to help with it. This is already quite an outstanding talent.

"Wu Shu, you'll know when you come back and take a look." Yang Li's tone was filled with endless pride, "There are a lot of people who want to come to our event, but the invitations are almost sold out. So there are still some good people I can only reluctantly refuse. Who made them wait and see before! I can only let them wait for next year. However, many leaders in Province C seem to want to come here. Fortunately, they Be reasonable and say no to wasting time speaking at events, thank goodness!"

Originally, the time was limited. If the leaders spoke one by one, they would not be able to hold this event.

The leaders also know that many people above are staring at this event, and it is only held in province C. If the first event is well organized, the next one may be a national event, and the people who will come may come There will also be the head of the Ministry of Culture.

Oh, now the Ministry of Culture has also come, but it is a team of experts who are said to plan to take a good look at the situation of this event.Under such circumstances, even if the leaders have a stomach full of desire to speak, they can only hold back, and nothing will happen if they don't speak.

"Time is coming soon." Zheng Wushu said with a smile, "Congratulations, your dream will come true soon."

"No." Yang Li was serious, "You haven't come back, I can't even sleep, where can I have a good dream?"

Zheng Wushu laughed uncontrollably: "You seem to be getting better at saying these sweet words."

"Well, honey has been put on your mouth recently, do you want to try it?"

"We must try it next time we come back."