The party A who wants to soak me

Calculating the time, PaLam was established around the same time as Lingshan, because Songen wanted to show his father a gesture of repentance in all aspects, and the progress of various matters in the new company was very high-profile. Shen Mingyu and Lingling searched to get a general understanding After seeing some of Song En's new company's initiatives, I opened PaLam's official website and saw all the SKUs that will be officially unveiled at this sugar and wine fair.

Because we want to avoid Dido’s existing product line, we can’t compete with our own company, and Dido has been cultivating in Southeast Asia for so many years, producing almost all types of beverages that can be seen on the market, so PaLam’s products can only find another way .

The official website of PaLam that Lingling and Shen Mingyu saw had a style that was hard to describe.

The breath of fake wealth blowing towards the face.

Whether it is the art design or the product itself, it highlights the "richness" to the utmost, but it doesn't look high-end, it just looks cheap.Although the general aesthetics in Southeast Asia are more exaggerated, in Lingling’s previous impression, Dido’s design is actually less and less “Southeast Asian”, especially after he took over, the packaging of the product lines he designed has been seen. It sounds very international, but what Song En has created now, no matter how you look at it, is obviously a huge step backward.

As far as the matter is concerned, he feels that Song En's normal aesthetics should not be like this. The artworks placed in his home are very stylish, which is quite different from the style of this website.

It was Shen Mingyu who expressed what Lingling felt awkward and weird in one word. He said: "These products look like they are used for money."

When talking about business matters, the two were not emotional. Shen Mingyu said: "For example, most people think that those games with big productions and excellent graphics must be the most profitable. In fact, that is not always the case. Those games make more money, but those games make more money. The investment is also high. In contrast, the ones that get the most complaints on the Internet, the low-quality web games that play advertisements everywhere are actually the most profitable, and the ones that are my brothers will cut me a few times are the ones that make a lot of money silently. Big households, and other industries as well.”

"So you see, the products, positioning, and packaging styles developed by PaLam are obviously aimed at a fixed group. This group has a large enough base. As long as the product itself is not flawed, there is a market for it."

"In fact, looking at it this way, we are not on the same track as him at all." Lingling said.

"Yes," Shen Mingyu didn't seem to be at all serious when talking about the business, and continued to scroll the website page on the pad to analyze: "All of them are functional drinks, bird's nest nutrition products, enzyme beauty drinks, microbial slimming drinks... just bad Printed the word "circle money" on the package."

Lingling has always hated this kind of products that over-boast their functions. It is the same in all walks of life. Why use this waist and abdomen exercise belt and lose ten pounds in three days, and drink this peptide water, and the skin is bright and shiny, full of IQ tax .

In the eyes of the two of them, the products produced by Song En, a new company, are all money-making IQ taxes.

I said before that I would compete with such a company in an upright manner, but after a little research, I feel that it is flattering them.

But the battle still has to be fought. Shen Mingyu said: "Looking at what he is doing, I feel that he should be short of money, impatient to cultivate a real brand, and eager to make achievements, so he took this shortcut. As for whether it is a shortcut , let's wait and see."

On the seventh day of the Lunar New Year, Shen Mingyu and Lingling separated, and they each took charge of the work at hand and started working separately.

At this time, there is only less than a month before the sugar and wine fair. By that time, there will only be time to brew a new batch of base wine, and there will be no time to do follow-up work. Holding a breath in his heart, even if it was the last day for Zhuo Shui to participate in the exhibition and let all the SKUs they made in the first stage of their entrepreneurship be fully displayed, he would feel satisfied.

Three days before the opening of the exhibition, Shen Mingyu flew to Hong Kong to set up the exhibition together with the project team and the exhibited product samples.

At the same time, Ling Ling was in the winery, and finally drank the Ginjo rice wine base wine that he thought was perfect.

Hong Kong Convention and Exhibition Center, when the two discussed the details of the exhibition earlier, they did not rent a large venue with wealth and wealth. After all, it was just a start-up company, and it did not have the name of Yueming Group. They came to such a place to prove that they It depends on the product itself, whether they can attract their target customers, and whether they can attract TOB's partners, so they only rented a small venue within the budget.

The opposite of Lingshan is a very large venue. On the first night of Shen Mingyu's arrival, when he was setting up the exhibition with his colleagues and workers, he saw the sign of PaLam hanging on the opposite side.

It's really a coincidence, he couldn't help laughing, put down the things in his hand, and walked around in a circle.

I didn't see Song En, only the employees who spoke Thai and hung up the work cards and the workers who built the exhibition. Shen Mingyu looked around and saw a girl who seemed to be in charge, commanding this and that with a tired face. He intentionally In the past, I asked: "It's very hard to be a boss. Do you work on such a big exhibition all by yourself?"

The girl glanced at him, with some vigilance, Shen Mingyu immediately used her housekeeping skills to pretend to be a puppy, and put on a harmless look, then raised the work card hanging around her neck, pointed to the opposite side, and said : "My name is Michael, and I'm the exhibitor opposite you, from Mainland China."

Seeing that he was in the same company, not from the same country, and he was a handsome guy, the girl's vigilance instantly dropped, and she said in a complaining tone: "I am not a boss, our boss is very busy, how can I have time to take care of such trivial matters, I take care of everything myself, he only cares about the big things."

"Really?" Shen Mingyu looked at her work card, which said Xiaoxiang, the project manager, suddenly had some other thoughts, and continued to ask: "What is a big deal?"

Xiaoxiang glanced at Shen Mingyu without acting coquettishly but with some reproach: "You are also a man, what do you think is a big deal in your eyes?"

Shen Mingyu smiled, went to the opposite booth to get a few bottles of spring insect sparkling fruit drink, handed her and said: "Calm down, take a rest, please drink our product, it hasn't been launched yet, you are the first to drink it Oh people."

Xiaoxiang laughed, unscrewed the cap and took a sip, said "uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu"

Shen Mingyu really smiled from the bottom of her heart, and the girl brought him her own product politely, and said, "This bird's nest drink is our flagship product, you should try it too."

Unscrewing it and taking a sip, Shen Mingyu couldn't help wrinkling his face. Although he is not a girl, he has drank a lot of really high-end bird's nest with his mother since he was a child. The bottle in his hand is completely heaven and earth. He put this bottle of so-called natural bird's nest into his mouth like a mouthful of saccharine, and almost didn't spit it out.

The girl knew something about her products, she laughed and laughed at herself: "Our boss, it would be great if we can do things seriously like you and make products. You know how to build relationships and socialize all day long."

"This is also necessary. The boss has the boss's ideas."

"Hmph, don't think that we all don't know what he's doing. I help him make appointments for who he meets and what restaurants he books. I know he's betting on a lot of money. If he makes the right bet, he can fly into the sky."

"What do you mean?"

Xiaoxiang looked around, her voice lowered, she didn't know if it was because she was tired again after being abroad, and she wanted to complain, so she whispered into Shen Mingyu's ear, "Our country is about to have an election, and he is betting on a new candidate. people will be elected."

It turned out to be the same, and wanted to rely on political connections to get the most privileges. Shen Mingyu firmly believed that a person's political views were extremely difficult to change, even harder to change than sexual orientation, so what Song En supported now should be the same old way.

After chatting, Shen Mingyu and the team set up the exhibition until late at night. After returning to the hotel, he thought about it, took out his phone, and dialed a person who he had never thought would take the initiative to contact, Jin Ru'an.

Jin Ru'an was very surprised on the phone, he and Shen Mingyu would never have a relationship where they could chat about nothing, so he asked straight to the point: "Hey, Mr. Shen, what's the matter?"

Shen Mingyu laughed and said, "Mr. Jin, I'm sorry to interrupt you. I rejected your cooperation proposal last time. Now I want to propose a new one. Are you interested in hearing it?"

Jin Ru'an also laughed, but with a good attitude, he asked, "Tell me."

"Sell you a clue, if you need it, I want all the channels of Dido Southeast Asia to be open to me."

"No problem, as long as this clue is worthwhile." Jin Ru'an said quickly.

Shen Mingyu said: "Your brother-in-law may still be in contact with people from the military government in private. You go and find out who they plan to push to run in the next election, and investigate his relationship with Song En and what he has done."

Jin Ru'an was silent for a while, then lowered his voice and said, "I understand."

"How? Is it worth cooperating?" Shen Mingyu asked.

Jin Ru'an smiled again: "It's worth it, I'll ask my wife to draw up an agreement and send it to you later, it's a deal."

"Row."

This time, I got the "information" by myself. I exchanged a face and flirting with offline channels throughout Southeast Asia, which is very cost-effective.

Shen Mingyu was in a good mood, and suddenly felt that he had the potential to be a commercial spy. However, he felt that he would only use this method of selling "hue" to obtain information.

Don't let your family know.

Until the development, Shen Mingyu did not see Song En show up. As Xiaoxiang said, although Song En started this company, his mind was not here at all.

This also explains why PaLam's products are made in such a ghostly way.

Shen Mingyu took a lot of photos of the exhibition site and sent them to Ling Ling. Although their exhibition area is not large, the design is very novel and unique, attracting a lot of traffic.

From Lingshan, to spring insects and then to turbid water, Lingling's design does not separate the three areas abruptly, but uses gradient colors and soft transitions to make the three brands have different styles and integrate with each other. It shows the unique temperament produced by the same company.

A river gushes out of the moss-green mountain, and then the river gradually turns into a blue swimming pool. The area spread, and the color changed again, to a dark, shimmering white.

A complete journey from the wild to the trend.

The huge sexinlove luminous characters filled the exhibition area with muddy water, and it was no surprise that it became the check-in point for all young people who came to the exhibition.

Looking at the exquisite and lively exhibition area, Shen Mingyu made a video call with Lingling and said, "Please ask the boss to check the work."

He knew that Lingling was very concerned about the execution speed of the things he designed. Whether it was packaging or display, he hoped to restore the feeling he wanted to the greatest extent. better."

Ask again: "How is our product, does anyone like it?"

Although the main purpose of the exhibition is TOB, if it can be liked by the C-end customer group, this is the foundation for a product to be really popular and have sustainable vitality.

Shen Mingyu showed him the crowds of people in their exhibition area, and said: "Almost everyone who has tried it will want to buy it, but we haven't officially launched it yet, and the samples have to be left to distributors and partners, so we only give We have established their e-commerce channels and our self-media, and let them continue to pay attention. I am now very sure that as long as we go public, it will definitely be a blockbuster."

"Besides, many people say that the packaging is too beautiful. Just looking at the packaging makes people want to buy. Your two slogans, I want to be silly and sexinlove with you. All young people will come to take photos with you and tell you, we The exhibition area is definitely a big winner.”

Lingling laughed, Shen Mingyu always spoke with such determination and passion, Lingling was instantly inspired.

"Honey, I really wish you were here at this time," Shen Mingyu said, "Let's not care about the batch of wine, okay? Come here now, this exhibition is not complete without you."

Lingling said without hesitation, "Okay, I'll come over."

Driving on the highway in the middle of the night, Ling Ling almost burst into tears when she thought of the condition of the exhibition area that Shen Mingyu showed him before departure.

There is nothing more important than being recognized for your hard work.

At this moment, he didn't even care about getting the Golden Pencil Award and the Blue Dot Award IF Award at all. The recognition from the customer group is already the highest honor for him.