The party A who wants to soak me

Back in Denghong City, Shen Mingyu immediately switched to the working mode of not touching the ground.

The new outer packaging samples were shown to Shen Wei'an at the first time, and both of them were very satisfied, and then he made all the outer packaging into drink cans, which looked like complete new samples, and they were put on the official stage at the board meeting.

After preparing for the brand upgrade for several months, at this conference, I finally saw the real chapter, from the logo to the full VI, to the new samples, and a series of follow-up promotional actions with the new image, all of which were discussed on the board of directors. One vote.

For so many years, Shen Jing has been the real talker of Yueming Group. Although the shares of several major major shareholders are comparable to his, Shen Jing has the final say on most important decisions. It's almost just a formality, but the superficial or inward respect these old guys have for Shen Jing, after Shen Wei'an came to power, it gradually became less and less the case.

Most of the entire conference table were old people who started their businesses together back then. They were either grandparents or fathers. There were only two young people, Shen Wei'an and Shen Mingyu. There are a few who are particularly difficult to deal with, and they firmly disagree with changing the family. They say that everything is settled when they started their business together with their elder brother. They have an agreement and will never change it easily.

The leader of these dissident old men is Zhao Tao's father, Zhao Changye, who claimed that he was the one who suggested Shen Jing to abandon medicine and go into business, which led to the later Yueming Group.

As soon as he came out, the naysayers were particularly supportive.

Listening to the nonsense of these old men, Shen Mingyu just wanted to blow up this pedantic board of directors, once everything was settled, he looked at Shen Wei'an, his elder brother was still calm, but he knew that Shen Wei'an was also annoying these old men Things are not a day or two.

Shen Wei'an said long ago that these people need an excuse, a pretext, to drive the two brothers out of the board of directors, and now the so-called brand image upgrade is an excuse they personally handed over.

Shen Mingyu connected to the projection screen in a burst of noisy noise, and cast a plan report full of data on it, and the audience fell silent.

In this report, there are not only the shelf positions of Zizaixiang in various offline channels, but also the sales data of each channel. The data of MAT and YTDTY are clear and decline every year. Not only that, but also the sales data for these data Comparative analysis, in the CLV user life prediction analysis, the customer churn rate is shocking.

With a livid face, Shen Mingyu pointed to this detailed and professional analysis report and said: "What is imminent death? This is, the most terrifying thing is not imminent death, but dying without knowing it!"

The words were very serious, and there was no sound in the venue for a while, and the naysayers all looked at Zhao Changye, but Zhao Changye took a sip of tea calmly, Shen Mingyu thought in his heart, it's stupid, no wonder Zhao Tao's virtue If there is a fire at the gate of the city, he will drink his tea leisurely. It turns out that it is all learned from home.

Zhao Changye put down his teacup, and said slowly, "Where did this report come from? I remember that the marketing department of the group has never issued such a report. Where is the source of the data? How authentic is it?"

The marketing director is his son Zhao Tao. This report is indeed not made by a fool like Zhao Tao. Shen Mingyu sneered and said: "If the marketing department can make such a report, it will save me trouble."

"Then where did this report come from? An outside company? Our core data is all in it, Mr. Shen, do you think this is a leak of company secrets?" Zhao Changye is very good at criticizing.

Shen Mingyu was also shocked. I didn't expect that the old guy was really good at shifting the battlefield. He pushed himself to the forefront with a few words about the group management problem that he should face. The so-called best way to resolve a contradiction is to erect another contradiction.

So he smiled and said: "There are many advanced and scientific market methods in modern society, and modern market research is one of them. Any consulting company or investment bank can produce such a report, but our own company If you can’t do it, you don’t know it yet, shouldn’t you self-examine it?”

Shen Wei'an brought the topic back to the right track at this time and said: "Everyone, this meeting is held today to solve the group's accumulated problems in brand management. Now that the data is here, it is an indisputable fact that the management is not good. What we have to do is Do everything possible to change this, instead of passing the buck and turning the boardroom into a childish palace game."

Zhao Changye's eyes sharpened suddenly, like an eagle, he stared at Shen Wei'an and said, "Very well, then let me tell you why the group has come to this point."

"You young people may look down on us old guys, but let me tell you, when the old guys were in power, including when your father was alive, the world was peaceful. Why did the world change when you came to power? The report just now It’s all about the result, but who doesn’t know the result? Does the group still rely on data analysis when it’s going downhill? But have you said the reason? No, now I’ll tell you the reason.”

Shen Mingyu listened attentively, listening to how outrageous a person's nonsense can be.

Zhao Changye said: "Over the years, the group has spent huge financial resources and resources to establish one of the best offline channels in China. If the group is a ship, the distributors are our waterway network extending in all directions. But after you brothers took office, Reckless management, desperately squeezing dealers, direct sales e-commerce live streaming and other crooked ways have led to a decline in sales, because dealers don’t value this brand anymore, so naturally they won’t give us the best resources.”

Shen Mingyu glanced at his elder brother. The "crimes" that Zhao Changye counted were indeed made by Shen Wei'an after he took office. He weakened the authority of dealers and advocated new marketing methods. In fact, this was not just to "suppress" dealers, but to The marketing model of the company is too dependent on the other party, but it is out of balance. In the case of declining sales, the headquarters' right to speak is also decreasing. The dealer in the regional area looked like he was forcing the headquarters, and he felt that he was a dog at that time. He didn't think there was anything wrong with Shen Wei'an's actions at all, so he should do it.

So he asked Zhao Changye: "According to what you mean, we all work for dealers. We will give them whatever base price they want, and we will satisfy all their bullshit requirements, because they are the fathers. We coax them into us." Is there a way out?"

Zhao Changye's face was very ugly. In the second half of the meeting, the two sides had a quarrel about the new and old business models. When it came to the final tough vote, the new brand image and series of marketing plans were unanimously rejected.

This lengthy meeting lasted for more than half a day, from the afternoon to the evening, it was the first confrontation between the old and new forces of the group, and Shen Mingyu and Shen Wei'an were considered a disastrous defeat.

Lingling knew that there was a board of directors today, and also knew that this board meeting was crucial to the approval and implementation of his design, and he was also waiting for the results of the meeting.

But he didn't send Shen Mingyu a direct message, but asked his assistant Xiaochao from time to time if the meeting was over. Until eight o'clock in the evening, Xiaochao said that Shen Mingyu was still in the meeting and he was about to leave work.

Lingling waited until after 10 o'clock in the evening before receiving a reply message from Shen Mingyu, a mourning emoji, Lingling's heart sank immediately, and she asked, "What's the situation?"

Shen Mingyu always responded to Lingling's news in seconds, and after a while, every word was filled with frustration, and she said, "What the hell, my country is about to end."

It was the first time Lingling saw Shen Mingyu like this. He cared more about Shen Mingyu's state than whether the design was approved by the board of directors, so he said: "What's wrong? The plan didn't pass? Maybe the span is too big and it's difficult to accept. Or use another method? Each method of breaking?"

Shen Mingyu only replied with a static smile and didn't speak.

When the usually enthusiastic side became calm, Lingling was a little at a loss. He didn't know how to talk to Shen Mingyu like this. After a while, he asked him: "Would you like to come out for supper at night, I know a place."

He thought it would be better to meet up and talk about what happened face to face. Since returning from Lai County, they haven't seen each other for more than a week.

Unexpectedly, Shen Mingyu replied: "No, I'm really not in the mood today, let's try another day."

Lingling felt a little blocked in her heart, remembering that night, Shen Mingyu drove a supercar across half of the city at high speed, just to drink that soup that didn't exist, made by himself.

It seems not so long ago.

After midnight at night, Lingling was really worried, and wanted to make a phone call with Shen Mingyu, but when she called, she found that the phone was turned off, and she was startled for two seconds.

What's wrong with this guy?

He felt like he was suffering from Stockholm Syndrome. After being pressed and rubbed by Party A for so long, he still worried about the other party.

The author says:

MAT (Movingannualtotal) refers to the rolling annual total;

YTDTY (YTDthisyear) refers to the situation from the beginning of this year to this month;

The stalk of "playing yourself to death because you rely too much on dealers" in the article comes from a real business case. Maybe some people still remember the kappa sports brand, but it just doesn't exist.

See you on Thursday~