The party A who wants to soak me

Lingling admitted that this trip had a great impact on him. He began to really know what this old brand is. Its core is very traditional, but it is also very cutting-edge, very rigorous, and very humane. It has become a popular Internet celebrity face.

For three days, Ling Ling almost lived in the company. Zhuo Pai's office had a simple lounge with a bed and a shower room. Ling Ling slept here for two nights. On the third day, he made a major overthrow The prototype of the logo came out, and the first draft of the related application and new packaging ideas was also produced. This evening, he invited Shen Mingyu to come over.

Shen Mingyu said directly: "I'll pick you up and have dinner together."

Seeing Ling Ling, Shen Mingyu was taken aback: "What happened? Have you not slept for three days?"

Lingling herself didn't feel it, but when she heard that she pulled the mirror on the roof of the passenger car and looked at it, her eyes were dark blue and her cheeks were slightly sunken, she said, "I slept, maybe I didn't sleep well."

Shen Mingyu looked at him: "The clothes are still from a few days ago, don't tell me you haven't been home these days."

Lingling frowned: "Why do you have so many things?"

Shen Mingyu suddenly came closer and smelled it: "It's still fragrant, why are you so fragrant?"

Lingling couldn't bear it anymore and pushed him away: "I have to change clothes, and the company has a washing machine."

Shen Mingyu started the car, her face was not very good: "Don't do this in the future, you must know that you live in the company, and I will send you home that day, mess around."

Lingling leaned on the seat, protesting silently in her heart, enduring the nagging of the people next to her, Shen Mingyu babbled endlessly: "I never urged you, a party like me who never urges you can get you How did you deal with your previous clients when you were so devastated?"

Lingling felt a headache, and thought that you really didn't urge me, but my efforts were doubled, and I couldn't compare with other customers.

I found a quiet Japanese grocery store, and in the small private room Lingling had a serious communication with Shen Mingyu. This time, the two finally reached a consensus that Zizaixiang is not a short-lived Internet celebrity brand, and its vitality does not lie in the exciting packaging. It is about finding one's own strength of character, and it is a brand that is not afraid of big waves.

At the same time, Lingling also agreed with Shen Mingyu's talk about "trend", because this brand has a very cutting-edge core, it does not stick to tradition, it is not "earthy", Shen Mingyu asked: "How can you stick to tradition and be trendy at the same time?"

Lingling said, "You'll know after a while."

Shen Mingyu smiled, stared at Lingling for a while, and said, "It's the first time I've seen such a confident expression on your face, it's great."

Yeah?Lingling was stunned for half a second, confident that he had never lacked such things before, but later he couldn't find them at some point.

A social animal struggling to cope with the oppression of society, many times its self-confidence is strong, but now——Lingling feels that the confidence in the works to be presented is not.

It comes from the heart.

After returning to the office, Ling Ling wanted to show Shen Mingyu the sketch, but Shen Mingyu turned the computer screen back, smiled and said, "No need, I'll wait for the official proposal to read the complete one."

Ling Ling also smiled: "Aren't you afraid that I will go in the wrong direction again?"

"Don't be afraid, even if I'm wrong, I'll admit it."

Lingling was startled, thought for a while and said, "Then let's see the result in a week."

This night Ling Ling worked overtime in the office, Shen Mingyu accompanied him very quietly, and even looked for a book on the shelf to read, the two of them didn't talk for almost the whole night, Ling Ling was so devoted to the drawing that she couldn't feel the other person However, the two have never lived in such harmony.

It's just that at 11 o'clock, Shen Mingyu told him not to work overtime no matter what, and sent him back forcibly.

A week later, the formal proposal meeting.

It wasn't until the night before that Shen Mingyu told Lingling on WeChat that his elder brother Shen Wei'an would be there tomorrow. Lingling was startled, and then remembered that the real thing about Yueming Group was not Shen Mingyu, but his elder brother, and suddenly felt a little nervous .

Shen Mingyu said: "My elder brother is aware of the progress of our project, and he is also very concerned about it, but don't worry, I will make the final decision. As long as I agree, he will not disagree."

Lingling smiled, and replied, "You just don't have confidence in me."

"That's not it," Shen Mingyu said in a low, nasal voice, which sounded a little sexy at first glance, and said with a low smile, "I'm afraid that you will be nervous when you see your parents."

Ling Ling: ...

This person is really out of shape, Ling Ling choked and said: "Look at me."

Shen Mingyu laughed louder, Lingling frowned and simply ignored him, but after making such a fuss, the little tension in her heart really disappeared.

At 9 o'clock the next morning, when Ling Ling and the team entered the meeting room on the 19th floor of Yueming Building, Shen Mingyu and Shen Wei'an came in from the other door of the meeting room. The person I met for the first time was Shen Wei'an, and he quickly gave full play to his strengths and complimented him.

Ling Ling simply said: "Mr. Shen, Mr. Shen."

It's just that he found that Shen Wei'an's gaze fell on him for a long time, and he raised his eyebrows slightly, as if a little surprised. Although there was a polite smile, Ling Ling just felt that Shen Wei'an's expression had something else , which he could not tell the meaning of.

Connected to the projection, Ling Ling began to explain the plan and design ideas for this round. He only made one version, and after confirming the direction and ideas, he completely ignored the others.

It seems that doing design is the same as finding a partner. When you try it out, you actually know that it is not right. There is only one that is really "right". When it appears, you will feel it in your heart, ah, it is Ta up.

Lingling first showed an intention map. As soon as this picture was released on the PPT, Shen Mingyu laughed. Even though it was so abstract, he still recognized where it was at a glance.

Lingling and Shen Mingyu looked at each other, and then said: "I wonder if everyone can recognize where this is?"

The persons in charge of each department of Yueming Group didn't make a sound, only Shen Mingyu grinned but didn't make a sound. Lingling looked at him, smiled slightly, and swiped directly to the next PPT, where a boundless scene appeared. The lotus field was taken when he and Shen Mingyu rowed into the center of the lake that evening. The client present showed a sudden realization, and the projection screen returned to the previous painting. Lingling said: "This is the lotus field of Lanxi Lake. It has been deconstructed and painted with Chinese ink brushstrokes combined with the style of post-modern deconstruction art, which is the source of Zizai Fragrance."

From this beginning, Shen Mingyu's heart is as clear as a mirror, and today's plan is ready.

Lingling continued to talk about the plan, and the overall idea of ​​this design is extended from this. No matter the logo, bottle body pattern, soft bag pattern, and various VI applications, this style is followed.

In terms of color matching, all the original tones of the lotus field are used, deep lake blue, light pink and white, and if there is light yellow that seems to be provocative, all of them collide with the strokes of ink painting and large color blocks, so that The realistic lotus field has become a cutting-edge postmodern abstraction.

This is Zizixiang, which is trendy and cool.

When the plan was finished, the audience was silent.

Lingling's calm heart gradually became uneasy, he looked at Shen Mingyu, and found that Shen Mingyu was looking at his elder brother with a smile, waiting for Shen Wei'an's opinion.

Ling Ling thought to herself, who said it last night? It doesn't matter whether his elder brother agrees or not, as long as he agrees?A man's mouth, simply.

Shen Wei'an thought for a while, then clapped his hands, nodded and said, "Very good, this is the fragrance of freedom in my heart."

Shen Mingyu reacted very quickly, she almost jumped up, and patted Shen Wei'an's shoulder vigorously: "Brother, I think so too! This is the fragrance of freedom in my heart."

With just this sentence, Ling Ling's hanging heart slowly fell back to its original position.

Shen Wei'an and Shen Mingyu are six to seven points similar in appearance, both have the same deep outline, and both are tall, but they look much calmer than Shen Mingyu. Flying around, but very restrained, when expressing satisfaction and liking, it is only a matter of time.

The proposal this time will be very smooth. After the design plan is approved, the AE of the project team will finalize the follow-up work list with the other party's docking person. The next workload will be even greater. The production documents of each packaging will be finalized, as well as physical proofing. The material updates involved, all the details need to be connected by the designer one by one, including some promotional materials, main posters, etc. can be carried out simultaneously, the notes written by AE are densely packed, and the other party will send them again later. A new round of brief.

At the end of the meeting, Shen Wei'an took the initiative to say that everyone has worked hard. In the evening, he fixed a place for everyone to have a meal together, which is to celebrate the smooth cooperation of the first stage of cooperation.

He even deliberately walked up to Lingling, shook hands with him and said, "I like your design very much, I will leave it to you in the future."

Lingling was a little surprised. He always felt that Shen Wei'an's "importance" to him meant something else?

The author says:

Brother, this is looking at 00 with the mood of looking at younger siblings

tomorrow