The party A who wants to soak me

After putting away the things, Jin Ru'an took Ling Ling to the garden terrace cafe on the top floor of the shopping mall. The sun was sunny and the breeze was not too dry. There were no people in the cafe on Monday afternoon, so it was very quiet.

After ordering two glasses of American style, Jin Ru'an was very concerned about Ling Ling's development in the past few years, and asked him how he was doing in Zhuo Pai?

Ling Ling was a little ashamed, compared to Jin Ru'an's elation, Ling Ling felt that the things she had handled were really hard to handle.

Jin Ru'an didn't seem to care, and casually mentioned a few brands that Ling Ling had made, and said, "I think they are all pretty good, although they are not as good as what you made when you were a student, but for those brands That being said, it's worth it."

Ling Ling was surprised that Jin Ru'an knew all about it?So he's been paying attention to himself?

Jin Ru'an said casually: "Based on your design philosophy and level, you shouldn't stay in an aging company like Zhuopai. Their customers are not up to standard. If this goes on for a long time, your passion will be wiped out."

Ling Ling took a sip of coffee, feeling a little embarrassed, Jin Ru'an spoke too directly, maybe the person whose life is going smoothly is the less sensitive to the emotions of the people around him, or he knows that speaking like this will embarrass people, but Don't care at all.

But Lingling admitted that what he said was true. Zhuo Pai used to be very famous, but since Ling Ling joined the company, all he saw was the loss of customers, capable designers one after another, who just graduated less than a year ago , he became the company's top brand, and the projects he took on were lower than the last. When it came to Zizaixiang, it was already the largest order that Zhuo Pai had rarely come across in recent years.

Ling Ling has spent more than half of the time in the past three years comparing drafts, and she couldn't get any good projects after comparing them. The more she compared, the more frustrated she became. All of my efforts are beyond the draft comparison, and I feel more and more that I am doing useless work.

At this time, the phone vibrated several times in a row. Ling Ling glanced at it, and saw that it was all Shen Mingyu's messages. He directly set the WeChat notifications to no reminders.

Reluctantly pulling her back, Ling Ling said, "It's not bad, I just took a big order."

Jin Ruchen said, "Is it fragrant?"

Now Lingling was really surprised, just now Jin Ruan directly mentioned Zizai Xiang in the supermarket, Lingling thought he had guessed it casually.

Seeing Lingling's astonished eyes, Jin Ru'an said frankly: "People from their marketing department also approached me to bid, but I directly rejected it. This kind of old and rigid brand is the most difficult to communicate with. It is ineffective and wasteful. Time, would rather not earn their money."

The feeling of embarrassment came again, and there was still a bit of reconciliation, Lingling said: "They are now handing over the repacking to the young master Shen who has just returned to China. Young people shouldn't be so rigid in their work, right?"

Jin Ru'an took the ashtray and dusted it, then gave a short smile, and said, "This is how naive you are. Even though Shen Mingyu's surname is Shen, she is a powerless existence in the group. It’s so naive to change it to what he likes. Don’t think it’s just a trivial matter to change the packaging. It represents factional struggle and power ownership behind it. There are many intrigues in this kind of big group. His elder brother Shen Wei’an is probably taking advantage of this matter. Test the waters and see how the old guys of the group will react, trying to use a small matter to force out their means, there is a reason why their family has not made a big move in marketing for so many years."

"Shen Mingyu has just graduated from university, and has been abroad for so many years. He doesn't understand the domestic environment at all. He and his elder brother are still very young, and they can't play with those old guys. Shen Mingyu has come to operate this project, and now it can continue. It’s just that those old guys turned a blind eye and closed their eyes for the time being, thinking that the time to do something has not come.”

Ling Ling wasn't sure if the words were true or not, but Jin Ru'an spoke clearly and logically. Ling Ling thought, based on his grasp of the trend in the industry and the level of the people he came into contact with, these news were likely to be true. At the two meetings, the directors of various departments of the Yueming Group were perfunctory, and Lingling felt cold for a while—Bao Buqi was useless this time, and it took so much effort to design it. In the end, it would only get countless rounds of revisions and rejections, even if the draft was passed. However, it may not be possible to implement it.

Thinking about how Jin Ru'an saw the best supermarket with the beverage packaging she designed in the supermarket today, Ling Ling also hopes that she can have this day.

It seems difficult.

The frustration in my heart couldn't be stopped, and the expression on my face was visibly depressed.

"Do you know why Zizaixiang can't make the new Internet celebrity drink now?" Jin Ruchen asked.

Lingling was stunned. There are many answers to this question, and it is a big topic. He was still trying to figure out the core point, so he heard Jin Ru'an say: "On the surface, it is because the so-called packaging is outdated. , Young people don’t like it, but fundamentally, it’s because the company is already too big and bloated, but it hasn’t established a scientific and effective management mechanism, making it difficult from top to bottom, from the inside to the outside.”

"Emerging small brands may not have a strong foundation, but because the company is small, the founders are young, and they are flexible in response, they can release blockbuster models one after another and fully integrate with the market, but brands like Zizai Xiang can't do that at all. Yueming Group is like a huge ship now, not to mention turning around, even a slight change of direction, the course is deviated by 5 degrees or 10 degrees, and it can't do it. It can only run straight towards the iceberg and watch it hit Shattered to pieces."

These words made Lingling feel a little uncomfortable, obviously he was just a party B who had just signed the contract, and he hadn't started serving yet...

Jin Ru'an sized him up, and changed the subject casually: "Actually, as designers, we can take a long-term view, see a little wider, and keep staring at the small square in front of us, which will only make us regress. "

Lingling raised her head, seeing Jin Ruanjing being hit this day, he felt bad, but he also felt that he needed these blows, and needed someone to wake him up from the sticky and muddled state that he was getting more and more like a frog in the bottom of the well all these years.

Jin Ru'an said: "Our company basically only deals with foreign customers, most of them are from Southeast Asia. You may not know that for a long time, our designs have been focused on Japan, South Korea and Hong Kong. Now domestic designs are catching up. There are many customers in Southeast Asia. Brands like to use Chinese designs. We are now focusing on Thailand. Next, Malaysia, Indonesia, and the Philippines are all ready to seize the market. Foreign customers are easy to communicate with, and there are not so many things. Unlike domestic customers, they are picky and budget-conscious. Free As an uncle, I will not do this kind of work."

Lingling's heart moved inexplicably, Jin Ru'an really caught his professional pain point precisely, and then heard him say: "Xiao Ling, do you want to consider switching to my side? Let's explore the Southeast Asian market together, and when the time comes, like Li Hui Such a high-end supermarket is filled with your design, how wonderful, not only drinks, cosmetics in Southeast Asia, food, drinks, etc. can be made, I have all these channels, and I only choose high-quality customers, some of which you can use space."

Jin Ru'an pressed the cigarette butt into the ashtray, and said in a very sincere tone: "Talent is the same as beauty, and they can't stand wasted."

Wipe, I'm heartbroken.

Lingling was really moved. He worked in Zhuo Pai for three years, but he also felt that no matter the nature of the company or the client, he was incompatible with his personality. It was just that he had always demanded that he should not be too ambitious, but now he felt that Jin That last sentence is right.

So he said, "Thank you Brother Jin, I'll think about it seriously."

Jin Ru'an was not in a hurry to express his position now, and said angrily: "As long as you are willing, the door of my place is always open for you."

The chat in the second half of the afternoon gave Lingling the feeling that all her breath had come over. This feeling of refreshment lasted until Jin Ruan sent him downstairs to the company, and the two continued to chat in the car. All the way, it was all about work and industry trends. Ling Ling realized that Jin Ru'an was also a workaholic, completely different from Zhuo Pai. Even though he had opened up so many customer resources in Southeast Asia, he did not lose himself because of public relations. Even now, he still designs some important things himself. Compared with his own boss who puts less emphasis on professionalism and more emphasis on public relations, Ling Ling especially admires Jin Ru'an for this.

This job invitation has a strong stamina. It is different when people have a retreat and confidence. This is probably what it means to be confident. Even when Ling Ling thinks of Zi Zaixiang and Shen Mingyu, she doesn't feel so annoying.

After all, he now has the capital to resign at any time, and at most, when he can't bear it, he will yell that I'm quitting, and then leave, just think about it!

The author says:

Waiting for the new book list, see you on Thursday~