Xiangjiang old events [entertainment circle]

"To be precise, it's too late to start public relations now." After confirming that Zou Yunhua was pulled back by Su Yun, Ovitz slowly began to analyze the current situation for the two.

An Oscar award can reinvigorate a film so much that major film companies and agencies have long begun to formulate strategies specifically for it.In many cases, even before the movie is released, it has already started to spend a lot of money to hire a public relations company to carry out public relations.

However, the two people in front of them are extremely lucky that this year's Oscars has been inspired by so many innovations, and they have continuously given one historic innovation after another.

With this shareholder wind, the little girl in front of her has not only been nominated for a female supporting role—maybe with hard work, she can really become an Oscar record.

"Under normal circumstances, Oscar's public relations will choose those well-known public relations companies, but your opponents are Linda Blair, who is backed by Warner, and Tatum O'Neal, who has a good family background, so even if you spend more money, It is also very difficult for any company to take over your business." Ovitz knew that the business was promising, so he tried his best to propose a plan that completely ran counter to the normal public relations method.

"Every year when the awards season comes, the old men and women of the judges receive reference videotapes sent to them for free viewing from various places at home. So there are so many participating films in a year, and these judges basically choose some that they are interested in. Look at the movies, and vote based on impressions when you get the numbers—that’s how the Oscars are judged.”

"There are so many judges, it seems that fairness can basically be guaranteed on the surface... But money is omnipotent." Ovitz explained slowly, "Those public relations companies will track each judge's personal preferences for movies, and in advance Analyze and make judgments, and then lobby those judges whose positions are more middle-of-the-road and who may swing, to win their votes."

"I can help you to screen out the votes that have been drawn by Warner and the O'Neill family to the greatest extent possible, and then put all the power and resources on those judges who may be swayed."

"Then how can you guarantee that the judges you lobby for us are likely to be swayed?" Zou Yunhua couldn't help raising doubts.

"WMA has a famous 'mail room' for training newcomers, and my friends and I learned the first lesson of our career there." Ovitz answered very seriously, "So, we have learned a lot about Even those big figures and high-level officials may not be able to fully grasp the 'information'."

"I probably understand what you mean." Su Yun nodded suddenly.

The opponents are rich and powerful, so they are taking a bright and aboveboard path; then they can only find another way to open mountains and rocks, and walk out of an unusual and characteristic path.

Those who have a higher reputation and status among the judges will inevitably be won over by their opponents.Therefore, those relatively middle- and lower-level judges who have not been able to receive this kind of wooing treatment may be able to use Ovitz's method to make a big difference with a small one.

As the saying goes, a single spark can start a prairie fire, isn't that the truth?

"Is this the way of canvassing votes?" On this side, after listening to Ovitz's propaganda, sending videotapes and secretly giving some "peripheral" gifts, following the judges' itinerary to place advertisements, hiring trolls to brag about their opponents Zou Yunhua even felt dizzy that his dreams were shattered for a moment when Su Yun personally participated in the solicitation plan to sell cute and popular.

For a world-famous grand prize, why is the method of soliciting votes similar to what they did when Xiangjiang and other companies were torn apart?

"Oscars have always required public relations operations. Many awards have their origins - some people won the award for the first time to make up for the loss of the last time, and some people won the award because of the bitterness card..." Ovitz explained again, "For example, in the 33rd Oscars, Elizabeth Taylor used illness as an excuse to let the team play the bitter card, so that her strong enemy at the time, Shirley Maclean, said helplessly after the awards ceremony that she had actually lost to a Tracheitis surgery."

After learning so much gossip from Ovitz, Su Yun, who has gained a lot of knowledge, can't help nodding: I thought that the Oscars were controlled by public relations in the later stage, but I don't know, it turns out that the early stage is not all based on acting skills of……

Based on this calculation, it seems that regardless of the period, Oscar's public relations operations are one after another, and they spend money like water.

That is to say, most of the candidates in the early period had the ability to show their strengths, and they could use their achievements to silence the doubters, so that the public believed that they were the "best" who stood out from a group of "very good" and defeated other opponents. .

"Do you think they can really trust them?" Zou Yunhua asked secretly.

"Don't you think they are very similar to you in the past?" Su Yun asked back, "I also can't get used to the arrogance of the original company, so I want to innovate by myself - for this reason, I can seize the tiny possibility at all costs. Opportunity."

Thinking of his past and the original intention of this round of gambling, Zou Yunhua fell silent.

"If you really haven't made up your mind, I can also recommend some small and medium-sized public relations companies for you." Ovitz added very patiently, "You can learn more about this aspect, and then decide Not too late."

Hearing this, Zou Yunhua raised his head and grinned: "No need."

At the beginning, he knew that large public relations companies would basically not accept this business, and small and medium-sized public relations companies did not have such network resources, and he only knew a little about those big companies, so he rushed to find them in a hurry. WMA is an established brokerage company.

"Your thinking and eloquence are too perfect, I decided to cooperate with you this time." After exchanging glances with Su Yun, Zou Yunhua finally made a decision.

A probing exchange ended, and the two parties finally signed a cooperation contract.

The next step is to start executing work tasks in a targeted manner according to the plan.

So Su Yun hurriedly produced a batch of short film advertisements featuring teddy bears according to the plan, and then asked the teddy bear's cooperative manufacturer to rush to produce a batch of small teddy bears at her own expense as "peripheral gifts".

After the materials were basically prepared and the funds were arranged by Zou Yunhua, Ovitz and his four friends immediately started working overtime.

From collecting information to lobbying everywhere, they, a group of young people with an average age in their early thirties, secretly used what they had learned and obtained from work to start a public relations company that even a public relations company with a lot of operations in this era would like. Unexpected coquettish operation.

"Come on, we can earn 2 US dollars from this single business, and if we work hard to save more, we can fire the company and be our own boss!" The five young people have long had opinions on the complacent WMA. Secretly taking the risk of taking over Su Yun and Zou Yunhua's private work, in order to save the starting capital for starting a new company.

Ever since, during this month, many judges have received new free packages that are bigger, thicker and heavier than other free packages in their mailboxes.

Because they are euphemistically called movie peripherals, those small gifts justly wandered on the edge of gifts and gifts, and got stuck on the dividing line between gifts and bribes. Are little things like roast turkey plates with cuddly teddy bears and fluffy teddy bear keychains bribes?That evil pen will send these worthless little things to bribe those rich and prestigious judges?This is my surroundings!Around!

This kind of cunning gift-giving with policies and countermeasures costs more or less, but in the face of an ordinary package with only video tapes and small gifts full of "heart" "The overweight package, most people will have a more favorable opinion of which side, the result is self-evident...

In addition to concentrating on bombing the judges' mailboxes, those daily activities have also become a battleground for Su Yun and the others.

Relying on the eloquence of Ovitz and his friends, as well as Su Yun's skill in opening the system, all kinds of shops were "helped" by Su Yun to make promotional posters and advertisements. , the goal is to use artificial intelligence teddy bears to surround the whole range in all directions.

After such a viral marketing campaign, restaurants are covered with teddy bear serving posters, bookstores put up teddy bear recommended book stands, stationery stores launch teddy bear series stationery, and buses are painted with teddy bear patterns...everything the naked eye can see Wherever you go, cute teddy bears are everywhere.

Not to mention, with Su Yun's own expense and the help of the system gold finger to make the poster effect, after those (PS) dishes are printed, the effect is better than what they used to find a special store to print.

Among the two stores, one side has beautiful colorful teddy bear serving posters, and the other side has poorly printed normal dish introduction posters. No matter young or old, most of them will subconsciously choose the one that looks better.

Moreover, Su Yun is very passionate. Not only is the poster produced for a week without re-sampling, but it is also provided free of charge. The price paid by the store is only to help put up posters in the store and occasionally place special short-film advertisements-such a mutually beneficial way in a short period of time. Over time, more and more collaborators were attracted.

Occasionally, she has a little free time, and she is not even idle. She hugs the normal-scale teddy bear specially customized for her by the manufacturer, and goes to various shops to show off her cuteness. In addition to the beautiful MV cut from the movie plot in the short film advertisement, There are also cute CG animations in which teddy bears work to earn money to support their little masters. The content of the plot is a very simple story: a teddy bear and a little master who have no home and no mother are pitifully working everywhere to make money, and silently count the money when they are done. , looking forward to finding my mother and home.

The teddy bear she is holding is a special product that she plans to be a guest at the San Diego Comic Con in the future. She will say thank you and hand over her hands to express her gratitude. After walking this way, she really looks like a poor kid who is a performer...

Most of the judges are of a certain age, and most of them are white men; so she can barely offset the disadvantages of race and gender only by showing the super buff of "human cubs".

Speaking of which, there is another funny episode here: when Su Yun went to New Jersey for publicity, she went to visit Tom's family by the way.

The youngest sister of Tom's family, Marion, saw Su Yun, and immediately said proudly: "Tom bullied you, I avenged you, and now many people in the school worship me!"

Su Yun turned her attention to the other two sisters without knowing why, and then she got the real content of these words from their dumbfounding explanations: in the MVs that were released everywhere, there was one played by Tom's own son who bullied Su Yun. Little robot, so those kids who are about the same age as Marianne, together with the kids who haven't seen the movie before, go up with new hatred and old hatred, and hate Tom's character so much.

Marianne took advantage of this "advantage" to beat her brother Tom with a small fist, which attracted the admiration of her classmates and made her very respectable in school.

"She's like this, why don't you play with her?" Su Yun immediately looked at Tom dumbfounded after hearing this.

"It doesn't hurt anyway." Tom shook his head.

"Then where did the bruises and scars all over your face come from?" Su Yun narrowed her eyes suspiciously.

"There are people who like you, and there are people who don't—so I'll give those who don't have eyes a lesson," replied Tom honestly.

Su Yun was silent for a moment, then patted him on the shoulder heavily: "Good brother!"

Always feeling that something was wrong but couldn't think of anything wrong, Tom held his shoulders and wondered all night. Until Su Yun went back to work the next day, he still couldn't come up with an answer.

It has been so busy until the end of the month, and many people know the news that the young lead actor of the film "AI Artificial Intelligence" will be particularly "shameless" running around to brush his eyes and favor him.

Some people lamented, some were amazed, some were speechless, and some scoffed at it.

Naturally, they were amazed because they didn't expect Su Yun to let go of their self-esteem so much and acted cute everywhere. The amazing thing was that some people discovered the black and red beauty of viral marketing; as for those who despised, most of them felt that Su Yun's approach was unreasonable. On the stage, it can't compare to her opponent's use of normal canvassing methods such as TV publicity and special movie viewing parties and receptions.

After hearing these feedbacks, Su Yun chuckled: People fight their parents and mothers to fight for the company, but I have nothing, so I can only fight for bears!

Time passed quietly in the busyness, and it was April 1974, 4 in a blink of an eye.

The 46th Academy Awards ceremony was held on this day at the Los Angeles Music Center in California, USA.

This year's awards ceremony, in Su Yun's view, is full of yellow-orange tones, from the stage to the seats to the walls are all orange mixed with a little golden, which is more eye-catching than the previous color schemes.

However, considering the age factor, such a bright color with hot eyes is considered fashionable...

Probably to show the innovation of the content, even the color matching of this venue is so innovative.

Su Yun walked the red carpet this time, wearing an improved white silk cheongsam with a stand-up collar, and the original cheongsam underneath has been modified to look like a tutu skirt. Among them, the characteristic buckles and small embroidered patterns are matched with a full set of special-sized pearl hair clips, necklaces and jingle bracelets. Along the way, the crisp and ethereal jingle bracelets collide endlessly, as if they have their own BGM.

This kind of style with both traditional charm and modern style immediately attracted a lot of flashes.

This outfit is obviously a super high match for her white jumpsuit when she was a little robot.It not only links the movies it belongs to, but also shows a brand-new appearance, which makes people who have been amazed by the appearance of the little robot in the movie feel refreshed.

Coincidentally, Linda Blair also wore a light-colored dress similar to the movie "The Exorcist"; while Tatum O'Neill was dressed in a neutral suit in a small suit-in "Paper Moon", she played The main character is the little girl who lives like a tomboy because of the difficult life. After getting to know the male protagonist and being taught by her "father", she gradually awakens her gender consciousness and grows up.

I don't know whether this pair of three people was intentional or unintentional, but they all linked the scenes of their movie characters' costumes, and the reporters on both sides took a lot of material.

After entering the arena, Linda took the initiative to come over to Su Yun's side: "Tatum has a great chance of winning this time."

"How do you know?" Su Yun looked at her.

"Her parents have done a lot of actions before. Compared with yours, her methods of canvassing votes are not on the bright side, but they are very effective." Linda's tone was somewhat dissatisfied and helpless: If the naked eye can see the hanging, She may be convinced, but everyone is almost the same, even Su Yun agrees that she is better...

But it is difficult to compare people fairly.

And compared to Su Yun and her who rely on their own hard work for their roles and achievements, Tatum more or less relies on the factors of his parents: Although Tatum's performance in "Paper Moon" is also very good, but this movie The plot is the story of the two characters, the hero and Tatum, who disliked each other from the beginning, to the story of a family relationship developed during the journey.

In the plot, the hero is not Tatum's biological father, but the "family relationship" between the two is very touching.

In reality, the leading actor, Ryan O'Neal, is Tatum's biological father-so it's hard not to believe that her excellent performance in it is more or less due to this realistic relationship.

"So I'd rather you get it than her." Linda already had a supporting actress at the Golden Globes, and Warner's efforts in this round are to push "The Exorcist" and "The Lie" to compete for the best picture , knowing that she won't get much resources for being nominated as a female supporting role, so she has long been mentally prepared to accompany her.

"Do your best." Su Yun smiled.

Seeing the person next to Su Yun approaching, Linda hurried to her seat.

Su Yun and Linda waved their hands, and turned their heads to look, but they were greeted by the sincere and shy smile of the visitor.

After moving for him to sit in, Su Yun could only take the initiative to ask, "Mr. Pacino, do you have something to say to me?"

"Are you guys talking about something just now?" The child saw it, so this year's Best Actor candidate Al Pacino also said simply, "Is there any problem... that cannot be resolved in private Is it? You are easy to be remembered like this."

That professional and muddled look made me want the whole world to be harmonious, united and friendly. Seeing this, Su Yun couldn't laugh or cry: "No, we're just talking casually. It's not a quarrel, so no one should notice."

"That's good." Pacino breathed a sigh of relief.

"You looked like a psychiatrist just now." Taking advantage of the time now, the two chatted casually, so Su Yun joked.

"Really?" Pacino also smiled, "They all say that I have a weird personality. If someone criticizes me, I will remember that person for several years and hold grudges—in fact, I just don't like to criticize others, and I don't like to criticize others. I just like others to criticize me."

Unexpectedly, such a superstar who has been in Hollywood Vanity Fair for many years would have such a second-year-old idea, Su Yun was also a little speechless.

He turned his head and said a few words to Zou Yunhua who was sitting on the other side. Soon, the first award "Best Supporting Actor" will be awarded.

Immediately after the awards for this performance category were awarded, one after another, technical awards began to be awarded one after another.

When it came to the best sound effect, the demonstrators outside the venue suddenly held up a sign with the big slogan "Please award the best sound effect award to Nixon", which was not only seen by the audience, but even guarded by the TV. The audience couldn't help laughing.

Sure enough, it is worthy of the legendary free America, and they can only make fun of their own president...

This episode passed, and the Best Foreign Language Film Award was awarded to the French film "Day and Night".

Next, is Su Yun's goal - as the saying goes, the "Concubine Ying" award relative to the title of Best Actress Queen, Best Supporting Actress.

"Tatum O'Neal—"Paper Moon"!" Hearing the hostess pronounce the name, there was a moment of silence in the venue.

The youngest Best Supporting Actress is indeed Tatum, who has always been very popular...

Just when the reporters began to think about how to write an article about the record-breaking youngest female supporting award winner, the hostess took the envelope from the male host, and once again approached the microphone, "Mary Su—— "AI Artificial Intelligence"!"

Hearing the second name came out, there was a slight exclamation in the venue: it is actually a double yolk egg? !

As we all know, in terms of the selection mechanism of the Oscars, it is very difficult for two films to have exactly the same number of votes, so it is rare for other awards to have double-yolk eggs and multiple yolk eggs from time to time.

According to the current records, in the 1933th Oscar Awards Ceremony in 5, there was once an actor with double yolk eggs: Wallace Beery in "The Love of the Calf" and Frederick March in "Dr. Jekyll" Because they met the rule that "if the difference between the two votes is less than 3 votes, it will be considered a tie", so they both won the best actor.

But seriously, this year's Oscar for Best Actor is actually Frederick March, who has a higher number of votes.

Since then, the American Academy of Motion Picture Arts and Sciences has successively revised more mature regulations, setting that double-yolk eggs must be the same vote, so the probability of this is so small that it can almost be ignored.

However, the chances are small and not impossible.

Five years ago, in 1969, at the 41st Academy Awards ceremony, Barbra Streisand of "Wonderful Girl" and Katharine Hepburn of "The Lion in Winter" had a very rare real same ticket, and won the best actress together The laurel crown has become a double-yolk egg in the true sense.

And tonight's 46th Oscar Awards Ceremony is another extremely rare best supporting actress double yolk after the best actress double yolk five years ago!

Moreover, the ages of the two winners can even be called legends—it was thought that Tatum O’Neal had already set a record for the youngest age of the competition award winner in Oscar history; in less than a few minutes, Mary Su directly broke the former record, and once again broke the record for the youngest winner of the competition award!

In other words, this year's Oscars, there are two youngest Best Supporting Actresses!

Because of this almost miraculous equal vote and the legendary nature of the two, after this awards ceremony ended, many newspapers and magazines compared the two young girls together.

Among its many comments and analyzes, there are many insightful opinions and comments: Mary Sue, the best supporting actress, is not only surprisingly good at public relations; there are also some factors, which may come from her behind. That "backer".

Although art should have nothing to do with politics, everything in the world cannot always be separated from all realistic connections like ideals.

Therefore, after Nixon's visit to China and the gradual normalization of Sino-US relations, Mary Sue was lucky enough to encounter the rare "honeymoon period" in which the relationship between the two countries is now - then, many judges will consider At this point, the red flag represented by Mary Sue has been given face.

Of course, in addition to the backing, my own strength is also crucial: the special effects technology mastered by Mary Sue, a young genius, may also allow many judges related to the film industry to give her the future A little advance favor and preferential treatment for our collaborators.

Finally, the most well-known evaluation of this year's Concubine Twin Shadows is the report that synthesized the movies and reality of the two of them——

""Paper Moon" is a nostalgic black and white comedy, showing us the past glory of Hollywood black and white movies with interesting plots and natural and smooth performances; while "AI Artificial Intelligence" is a futuristic sci-fi movie, perfectly integrated In addition to commerciality and literature, it uses gorgeous and fantastic special effects technology and meaningful core ideas to discuss the prospect of human beings, the future and color movies..."

"From 'Past Glory' to 'Future Vision', Hollywood never disappoints those who dream!"

Many years later, when this report, which gained a lot of recognition at the time, was dug out again in the dust of history, it combined Tatum's "debut is the pinnacle" and Mary Sue's "this is just the beginning". His life, can't help but make people sigh, it really is as expected.

The glory of the past is finally gone with the past.

But the prospect of the future is like the red flag she represents, forging ahead and reappearing glory.