Xiangjiang old events [entertainment circle]

No matter how much Little Leon was reluctant to leave, the next movie was about to be released, so the theater they were in needed to be cleared.

"Go back, I'll take you to play games, the recently popular "Resident Evil"!" Adam shouted.

"Is that the zombie game? The one in a big mansion?" Little Leon's eyes lit up.

"That's right, I can count as borrowing its game cartridge!" Although the basic social welfare security of American civilian families during this period was not bad, and the commonly used household appliances were basically fully equipped-but, such as video game consoles Such new technological gadgets also take a while with the elders in the family to get them.

Especially now that the North American game market is still dominated by the established company Atari. Although Japan's Nintendo has also launched red and white machines for this area, it is still difficult for newcomers to shake the authority of the local snake.

Adam was able to get a Nintendo Famicom as he wished on his birthday last month. This was thanks to Su Yun's skinny strategy: After two or three built-in puzzle games, this machine is actually a game console. It changed suddenly and became a so-called "puzzle learning machine".

Poor parents all over the world, after discovering that what their children want is no longer a game console but a "learning machine", many parents also gritted their teeth and bought one for their children to take home: Of course, for now, they are still running In the economically developed North American market, Dongying products are considered low-priced and cost-effective mid-to-low-end products.

And this relatively cheaper price is one of the important reasons why many children can get their first game console as they wish.

But if you spend money to buy the game console body, is this the end?

No, this is just the beginning.

As the saying goes, it is easy to buy a car and difficult to maintain a car. The game consoles of today’s era are not like the Internet-connected computers of later generations, where you can download whatever you want. There are even various corresponding market malls for you to choose from… …The current situation is that every time you want to play a new game, you have to go to the physical store to spend money to buy a new game cartridge, or go to the corresponding rental store to spend money to rent the game cartridge.

Probably the childhood of minors all over the world in the last century was basically the same: discuss with friends that you buy this game and I buy that game, and then during the holidays, bring your own game cassettes, joysticks and other peripherals, gather in In a certain person's room, everyone exchanged and played together, which is the best memory of childhood.

However, whether it is the lively and prosperous arcade era in the past, or the gradually rising home game console era, those few interesting and fun games must be the works of big manufacturers, and the rarer the game that requires technology, the easier it is to play. The more it can become a hot topic in the circle.

Especially for the rebellious teenagers living in the slums, the action genres with a strong sense of shock and the suspenseful and thrilling horror genres are undoubtedly the stage for them to stand out in the small circle.

For example, "Sweet Home", which was forced to go offline after it was launched in North America because it was too scary, is still a challenge legend in the game industry. Many game fanatics even learn Japanese and buy the Japanese version in order to play it— ——Sometimes the people at the top are really so magical. It is obvious that the whole family can go out to eat and celebrate after passing the elementary school exam. However, when they are trying to overcome a difficulty in the game, they can grit their teeth and gnaw through many junior high school and even high school. The mathematical, physical and chemical formulas at the university level are only to solve the key puzzle...

The Japanese version of the game in this era, either the style of painting or the story does not meet the tastes of North America, or the graphics and technology are not as good as here, so when facing the old North American game company Atari, it has never had much advantage.

That is, it was not until the suspenseful and terrifying "Sweet Home" was born, and the follow-up "Resident Evil 1: Evil Parasite" that was further improved on the basis of the original version broke the restrictions of local snakes and made foreign game manufacturers And game console manufacturers have successfully entered the North American game market to share the cake.

However, local manufacturers are naturally unwilling to share their cakes, which has led to the operation of manufacturers led by Atari to jointly encircle and suppress outsiders: in addition to independently developing new games, they also cooperate with other regions. The game manufacturer signed a game platform porting contract, porting the famous arcade games in other regions to the company's machine, trying to squeeze the development space of outsiders with quality and quantity.

In particular, the FC red and white machine led by Su Yun and produced by Dongying Nintendo is similar to the model produced by Atari but has its own differences, and it is most important to seize the market space.

So when Atari was faced with this situation, the first thing it did was to transplant the "Space Invaders" of Nintendo, Taito's rival from Japan, to fight in the ring.

This "Space Invaders" game, which is similar to "Little Bee", became popular in arcade games in the 70s. Many emerging small manufacturers have produced many follow-up works. At that time, it was still the beginning of transformation into a game company. The Nintendo of China has released a few follow-up games, but the ending of this kind of follow-up is that they all lose money on the street...

In this ever-changing market, especially in the technological and game industries that focus on innovation most, the first person to eat crabs can be full, and those who are eager to eat and want to follow the trend to drink soup, there is a high probability that they will continue to eat. The half-filled meal ticket in his hand was thrown into it.

Nintendo just happened to meet Su Yun who was born with black technology and successfully recruited her, thus opening up a new path of development. , blazed a trail of blood.

In Nintendo, it has always been inherited by the people of the Yamauchi family in the way of blood inheritance, and Su Yun, who is not a member of the Yamauchi family, can own a certain amount of Nintendo shares and a high share of game sales. As a testament to her technological importance to the company.

Therefore, Atari, which wants to unite with Taidong, the leader in Japanese arcade games, to fight against Nintendo's strategy of expanding the North American game market, really thinks too much: when they are still immersed in those small games with simple plots to occupy At the time of the market, Su Yun's eyes were already on the long way to create a legendary IP.

And the "Resident Evil" series is enough to become a big IP series that spans multiple realms.

Games, peripherals, film and television, and various derivative works... Isn't this more profitable than pure game works?

Of course, even if it is still in the stage of making this theme into a game to lay the foundation, Su Yun, who has experienced the baptism of countless 3A masterpieces in later generations, still looks down on the perfunctory behavior of rushing to complete work in order to seize the market. And perfunctory quality-it just so happens that one of the main reasons for Atari's subsequent major collapse that affected the North American game market structure was to seize the market with bad money, thus implementing a policy of overpowering quality with quantity.

After ignoring quality in order to rush to work, Atari, which obtained the IP authorization of Spielberg's "ET Aliens", a popular movie at the time, created the most notorious IP bad work in the history of the game industry.

The resulting wave of bad reviews had such a wide impact that Atari directly lost control of the North American game market, and it also caused the North American game industry to slump for several years since then. industry lost confidence.

And the chief culprit that dragged down the local game industry, didn't make much money and lost fame, and had to be spun off by the parent company Warner. In the end, this should have left a strong mark on the golden age of video game development. Pen's old game company failed to make its debut as a childhood classic in the game industry, but succeeded in making its debut in the economics world with the term "Atari collapse"...

With the lesson of this bad money but almost bankrupting herself, no matter what industry she is in, Su Yun always pays close attention to the works she handles.

Even if it is a commercial film, she will always keep in mind the awareness of both elegance and vulgarity that she learned from Kubrick back then. Without affecting most of the content is commercially focused on making money, she will stuff some of her own personal information into it. goods.

For example, in "Song of Youth", the hidden regional discrimination from the factors of the times, the secret control of various election competitions by capital, etc.; also for example, in the second half of "Brewster's Billions", the almost obvious comedy The political sarcasm and the ubiquitous attack on the capitalist society throughout the plot...

The outcome of this approach is also obvious: after the release of "Song of Youth" last year, it simply showed the issue of regional disputes and election competitions in the storyline, not relying on strength but behind-the-scenes capital to support this dark tip of the iceberg. The film has received mixed reviews in the Xiangjiang area, and it has sparked a wave of controversy in the aftermath.

It's a pity that in today's society where people laugh at the poor and don't laugh at prostitutes, they are not afraid of being famous for being black and red, but they are afraid of being unknown all the time: even if everyone knows that in this kind of election contest related to the entertainment industry, there will inevitably be people like "Song of Youth" When the two male protagonists compete in the Dongying Division, no matter how good the quality of the work is, the judges will use various reasons to bury and eliminate them just to promote their own people; but this kind of election competition is too attractive and too popular. To earn attention, no matter how dark it is, it still has a better chance of changing one's mediocre life as an ordinary person than the rigid way of working hard.

After all, it is no longer the old days when hard work and hard work can successfully turn over and jump up the social class; in today's era, what people believe in and pursue is that they can ascend to the sky in one step when they are lucky. Pie style of getting something for nothing.

Therefore, the appearance of "Brewster's Billions" just scratched the point of humanity in this era.

In addition, because of the criticism of current political plots and co-productions in the second half, the sense of drama brought by a large part of the race is offset, and it also meets the current needs of non-mainstream ethnic groups in North America to fight for rights... Various factors Accumulation, this movie took off at a speed that caught people off guard. From the first week, even if it was in a slum area, it would be placed in the cheap movie category of the unpopular movie section. Price, box office and word-of-mouth all flew together, and it turned around and became the weekly champion of the North American movie box office in the second week.

For this reason, Spielberg also called to tease: "Fortunately, I didn't put the schedule of "Raiders of the Lost Ark" in the back row, otherwise if I bump into your movie, then maybe my box office guarantee will have to be rejected by you." Pull it down."

"Come on, when I won the championship in the second week, "Raiders of the Lost Ark" was about to be drawn - it must be considered that you gave me a step." Su Yun is very clear about the reason why her movie turned from Jedi : By accurately positioning hot spots, capturing regional preferences, and pleasing non-mainstream ethnic groups, etc., the sword took the lead to form a pattern similar to "watching this movie is politically correct"...

If it really wants to face "Raiders of the Lost Ark", which has become a signature series of commercial blockbusters in the local area, even if the box office and word-of-mouth of Su Yun's new film can turn from an underdog to a hit, its achievements and profits will always have to be discounted.

Just like when she won Cannes Best Actress back then, it wasn't that she was unrivaled in her excellence, but that she met most of the competitors of the same period who were not very good at winning enough awards, so she became the one among the dwarves. That's all for the relatively prominent general.

The "prominent point" of Su Yun's new film, especially in the context of the affirmative action movement that has been raging in recent years, is relatively pioneering in setting up positive black characters: the night before Brewster's "bankruptcy", friends When collecting donations for him, the group of black security guards and the security captain at the head donated all the salary they had received from Brewster.

"Although we appear here for money, we always believe that there are some things in the world that are more important than money." The black security guards who have been silent for almost the whole movie are full of security guards with security hats. Goodwill bills.

It was in stark contrast to the white private detective next to him who usually tried his best to show his loyalty, but clinging to a high salary and refusing to donate a penny.

This is not the era of Black Lives Matter in the future. Black people have just gained certain rights through struggle, and no longer need to exist as villains and clowns in movies and TV; but for now, there are not many positive roles.

The status of the Chinese in the film and television industry is even lower now.

Suddenly, a movie featuring people of color as the main supporting role, with a mostly positive image, and a cast that doesn't look like a deliberate ugliness, has become a super hot baby in the community of people of color?

For this reason, there are quite a few relatively negative comments on Su Yun's approach in the circle, who believe that the reason why her new film is successful this time is to please people of color: during this period, "Brewster's Billions" has almost become synonymous with political correctness. If you dare to say something bad, it will inevitably arouse public indignation and resistance from people of color.

As expected of a ruthless person who retired from the industry for three years because of being involved in a political vortex when she was a teenager, and was able to come back later. This trick combined political and public opinion commercial marketing methods, which really made her poached from the North American film industry. A piece of cake came.

Of course, if there is a loss, there must be a gain. Su Yun, who has always taken countermeasures of ignoring those sour words, was suspicious and guarded by some people, but also gained a lot of circles because she started to criticize current affairs. Chinese people's favor.

For example, this one had already rejected her filming invitation on the grounds that she had no schedule, but later called to say that after watching her new movie, George A. Romero.

"I originally thought that everyone's ideas were inconsistent, so there was nothing to talk about." The old man Romero used to like to use the absurd themes of ghost science fiction to insinuate social conflicts in his films, so that he was always alienated by the Hollywood mainstream Repulsion, "However, after seeing your new film and re-reading your proposal, I would like to interview you in more detail..."

"For now, you plan to shoot the game's TV promotional film first to lay a solid foundation for popularity, and the series of movies still need time for preparation?"

Su Yun hummed, and then shelved her plan to adapt the film for the time being, and simply told Romero, who can only be regarded as a middle-aged man: "Actors other than the protagonist group have not been able to find suitable candidates for the time being." In addition, in terms of post-production special effects technology and funds, it also takes a certain amount of time to prepare and wait."

Besides... "Leon Scott Kennedy", one of the most popular male protagonists in this series, in Su Yun's mind, the actor who can perfectly play him is probably still a kid who doesn't know where to play with water guns Woolen cloth!

At least another ten years or so will have to wait before she and the actor can reach the age at which she and the actor are most suitable for the role.

It doesn't matter, this old man Romero also has a very long standby time. Even if her original plan of six series of films is handed over to him ten years later, there will be no major problem of suddenly changing directors.

Moreover, for a short-term player like Xiao Lizi, who is probably due to the blood of the fighting ethnic group, so once the youthful surprise disappears, he will lose the unique charm of the first time he met him. Well, after getting older, the style changes and becomes fatter and disabled...then it's true to kick it away quickly!

Su Yun, whose scumbag thinking has become more and more obvious, thought about it very seriously.