Xiangjiang old events [entertainment circle]

A person like Su Yun who takes good care of girls, speaks sweet words to men, and strikes hard at top quality; when she suddenly meets these two top quality who fall into the eyes of money and ignore blood relatives, she immediately has a calculation in her heart.

Taking advantage of the opportunity that the Mei family's mother and son are basically ignorant of English communication, and Mei Aishuang, who knows a little English, is busy taking care of her younger sister, Su Yun volunteered to come forward and said that she would take the lead as the head of the film crew to help them and Johnson. The person in charge sent over to conduct the first round of negotiations.

Because of the influence of Su Yun and her crew, Johnson & Johnson sent two heavyweights here——James Burke, the CEO in charge of crisis public relations, and Dr. Paul Janssen, who is in charge of R&D from its partner pharmaceutical company .

"I believe you are very sincere, so we don't intend to embarrass you here. It's just that there are some cooperations that need to be discussed in private. I need to ask you for help..." Looking at the report sent by Johnson & Johnson, Su Yun also sighed. The crisis public relations execution of the management team is strong: In just a few days, James Burke withstood the opposition pressure from the Bureau of Investigation and the pressure of funds, and forcibly released all the more than 3000 million bottles of "Tylenol" Drugs related to the drug were removed from stores across the United States, and new anti-vandal bottles were designed accordingly.

And this time, the largest recall in the history of the retail industry, cost up to 1 million US dollars.

In addition, he changed his previous practice of not wanting to deal with the media, actively advertised, held press conferences, opened a toll-free hotline, and launched free replacement of discarded drugs and coupon distribution activities, which successfully reversed the word of mouth during this period of time , From a poisonous company that people avoid, it has transformed into a moral company that is framed by innocent people.

After receiving Su Yun's eye signal, Ovitz, who learned from Su Yun about the shameless behavior of the Mei family's mother and son, nodded secretly, and then calmly handed over a document: "We are here to assist Johnson & Johnson is doing image public relations, but there are some minor issues that need to be resolved..."

Burke and Yang Sen took it inexplicably. After carefully reading the contents of the document, they immediately became angry like Ovitz: "Why isn't such a mother who abused her child sentenced?!"

"Because of Xiangjiang's historical and political special reasons, the child protection laws there are not as perfect as ours." Ovitz simply explained to the two why Mei's mother oppressed her underage daughter to earn money to support the family and still would not be punished by the law. The reason for the sanction, and then using his usual excellent eloquence, he analyzed the real reason why the Mei family's mother and son came here this time: On the surface, they planned to seek justice for Mei Yanshuang who was still in the hospital; but in fact It is true that they want to take this opportunity to knock a sum of money.

And Ovitz's main job is not a film producer, but a brokerage company with various types of business work. In this way, Mei Yanshuang, as an artist temporarily signed by their company after the accident, is also responsible for CAA. Gotta get the best for her.

By the way, I also plan to take over Johnson & Johnson's crisis public relations business.

"To show the sincerity of our cooperation, here is the outline of the plan." Su Yun pushed forward the plan that had been prepared long ago.

"Color lenses? A kind of colored soft contact lenses?" Although the plan simply described some superficial content that has nothing to do with the core, Burke's keen business sense has already discovered the ability of this plan to attract money. .

Compared with Burke who first noticed the impact of business, Janssen, who is a doctor of medicine and a leader in biochemical research, noticed another aspect: "Since the soft contact lens was launched in 71, it has always been used as a tool to correct eye diseases and improve vision. How did you come up with the idea of ​​infusing them with color to enhance their aesthetic function?"

"Because of my eyes." Su Yun motioned him to take a closer look at her own eyes.

The well-informed Yang Sen took a serious look at Su Yun's eyes, and roughly understood why Su Yun paid attention to the improvement of her appearance in the eyes: It turns out that the purple eyes of the well-known rising star Mary Su are not like that. Elizabeth Taylor is a unique gift, but because of illness, it has become a unique beauty born of defects by accident.

In fact, the reason why Su Yun's purple eyes are not as dazzling violet as Taylor's, but hazy smoky purple, is also because her pupil color is actually gray caused by pathological changes, combined with the fusion of light refraction and blood color, red, Only when blue and gray blend, will it become such a purple.

"You are a poor and lucky child." Yang Sen sighed from the bottom of his heart in the face of a lucky person like Su Yun who had no obvious visual impairment and melted into a unique beauty.

"Doctor, what do you think?" Although he felt that this new product was promising, Burke, a person who focused on business operations, didn't know much about R&D, so he asked Yang Sen.

"Technically speaking, it's not a problem, it's just that no one has thought of it yet." Yang Sen approved Su Yun's plan, and added, "This kind of external medical device that has appeared on the market but has been improved. It needs to undergo long-term repeated testing like the development of new drugs, and if the development goes well, it can be put into production soon."

Burke was overjoyed when he heard the words: Although "Tylenol" has recovered a lot of word of mouth after the public relations treatment, this star product with a market share of up to 35% has always been given a very heavy blow by this poisoning incident. hit.

Because of the turmoil of Tylenol, the market share of related products even plummeted to about 7% earlier, and it barely rose back to about 20% until it was dealt with recently.

Moreover, not to mention that new drug research and development will not be able to keep up for a while, even if it can keep up-the aftermath of the Tylenol incident, it is still very likely to have an impact on the new drugs produced by their company.

Therefore, Su Yun's "colored soft contact lenses" planning plan is exactly the solution to Johnson & Johnson's urgent need to reoccupy the market with no replacement products.

As for the reason why Su Yun chose to cooperate with the current Johnson & Johnson, apart from wanting to set up a scheme to rescue the Mei family sisters from the quagmire of the Mei family; the fact that Johnson & Johnson in this era is relatively friendly to China is absolutely unacceptable. ignore.

After all, those medicines such as morphine, dacryline, and sibylline that Chinese people used later were all produced by Johnson & Johnson's joint venture company in China, "Xi'an Janssen". example.

The advanced knowledge of the future enables her to not only have a consciousness and vision far beyond this era, but also prevent her from being deceived and cheated when choosing a partner.

After talking about "cooperation" with the people from Johnson & Johnson, Su Yun went to the hospital ward where Mei Yanshuang was again.

Seeing Su Yun coming, Mei's mother, who was pretending to cry by the hospital bed, immediately came up to her: "How is it? How much did the big company say to pay us?"

"Let's go out and talk about it. Don't disturb Amei's rest." Seeing that Mei Yanshuang had fallen asleep under the care of her sister Mei Aishuang, Su Yun frowned and pointed to the door.

Together with the three of the Mei family, they came to the corner of the corridor outside the door, and Su Yun simply said that she had gone to talk to the person in charge of Johnson & Johnson today about the compensation issue: "So they have temporarily planned a compensation of 10 US dollars. fee……"

"10?!" Mama Mei's eyes lit up.

"This... is too much? Amei told me before that their company was also harmed by bad guys. It is very kind to be able to come forward to pay for the medical expenses. I don't think we should ask for so much money..." Mei Ai Shuang remembered what her sister meant, and couldn't help reminding her.

It's just that before she finished speaking, she was interrupted by Brother Mei: "What do you know! Amei won't be able to sing in the future, and it's equivalent to losing one person in the family to make money, so there must be a compensation! Otherwise we How will you live at home!"

Mei Aishuang opened her mouth, the character of being oppressed by her family since she was a child made her unable to speak out to refute, so she could only force herself to suppress the worries in her heart.

However, Mei Aishuang's compromise still did not satisfy the Mei family's mother and son, so the two began to calculate the amount of compensation again, thinking that they must go to negotiate with Su Yun tomorrow to ask for more money: "If I knew it earlier, I would Don't let Damei come, how good it is to bring the second brother, maybe we can ask for more, those big companies have to be famous..."

Mei Aishuang held back her anger, felt ashamed when facing Su Yun's meaningful gaze, and quickly explained in a low voice: "I didn't want to bring them here, but they insisted on coming to see Amei, I thought they finally Seeing the truth in adversity, I know that I care about her..."

Also thinking that her sister who was hospitalized might want to see other relatives, Mei Aishuang gritted her teeth and used the money she had saved to buy air tickets for the three of them.

In the end, good intentions ran into a ditch.

"Of course we need to talk about the compensation, but I also understand what Amei means—how about it, Sister Damei, please come with me tomorrow, I will arrange for the nurse to take care of Amei, you don't have to Worry about the hospital." Su Yun said.

Seeing that her own mother and elder brother were still discussing about asking for more compensation in the negotiations tomorrow, Mei Aishuang nodded vigorously.

However, at the negotiating table the next day, to the surprise of the three of the Mei family, the compensation of 10 US dollars that Su Yun mentioned yesterday was not compensation from Johnson & Johnson to the Mei family, but from the Mei family to Johnson & Johnson!

"Why do you want us to pay?! We Amei are the ones who took your medicine and lost their voice and can no longer sing!" The Mei family mother and son shouted on the spot, completely ignoring how many people present could understand them if.

"This is the way this world is. People hired a team of lawyers to deal with us. Let alone whether this lawsuit can be won. First of all, it will not be a problem if the lawsuit process is delayed for a few years-by then the day lily will be cold. , where can I wait to get the compensation for winning the lawsuit?" Su Yun sneered.

"In the beginning, the company promised to be responsible for all the medical expenses and you were not satisfied. Now that it's over, they can still sue us for defamation and blackmail!" Su Yun said more and more vigorously, "If it were me, I would hurry up and spend the 10 yuan. , to settle disputes so as not to cause further complications!"

"We don't have so much money!" The Mei family's mother and son knew that they couldn't use the noisy and snarky things they used to do when they were abroad, so they could only look at Su Yun who could understand their words.

"Who told you to be Amei's family? The debt must be borne." Su Yun continued to add embellishments, making the Mei family's mother and son burst into tears, and then quietly dragged Mei Aishuang to a corner to talk.

"You mean, let me go back to Xiangjiang to publish the newspaper and break away from Amei, and then you let Grandma Su come over to recognize Qiamei as her granddaughter, so you can use this to take on the debt?" Mei Aishuang was very surprised, "Absolutely not! "

"In the final analysis, Amei blocked a catastrophe for me. If she hadn't taken the medicine first, then the person lying in the hospital should be me." Since Su Yun wants to set up a trap, naturally, except for some people who need to know , Everything else was kept secret.

Therefore, Mei Aishuang was really anxious: "This is none of your business... I know that our sisters may pay off this debt for the rest of their lives, but you should not be asked to help us pay it off!"

But no matter how Mei Aishuang rejected Su Yun's proposal, a few days later, the Mei family's mother and son who overheard the two talking and bought a ticket to fly back to Xiangjiang overnight followed Su Yun's "idea" and published a newspaper statement to communicate with Mei Ai. The two daughters, Shuang and Mei Yanshuang, broke away from their kinship, and since then their personal interests and debts have all been divided, and there is no further involvement.

Although this newspaper statement has almost no legal effect on formal occasions, in the eyes of most old-fashioned and traditional Xiangjiang people in this era, it is undoubtedly equivalent to the fact that the two parties have officially separated from kinship.

All of a sudden, many tabloids came and reported on this "family tragedy" caused by the Tylenol turmoil that separated the mother and daughter.