"Looking at the camera, the eyes are... very good."

"One more group."

The photographer Jiang Ya sent by "Alex" has a low voice, but he is extremely rigorous when taking pictures. Jiang Ya is not the exclusive photographer of "Alex" magazine. He usually works for "Alex", "Show Field" and "Ukiyo-e" The photo is provided by a top magazine, and the number of first-line stars photographed is above double digits.

The opening cover of "Alex" the year before last was shot by Jiang Ya. Nearly ten first-line actresses showed their sharpness in front of the camera. side is perfectly displayed.

Since then, "Alex" has opened the era of group photos on the new year's cover, and various magazines have followed suit. Every year at the beginning of the new year, the star's position, expressiveness and style will become hot topics on the Internet. Magazines such as "Alex" use this to further enhance their influence, and stars can also get more attention from it.

In a sense, the cover of "Alex" shot by "Yi" is a test of the fashion circle to the idol circle. It is not that "Alex" has never shot the cover of idol groups, but it dates back to more than ten years ago In the era when idol dramas became popular, idol groups at that time were still products of traditional entertainment companies. There were popular dramas and representative songs. Every member of the group had a distinctive image. More reliance on fan traffic, frequent appearances in variety shows or TV dramas, but no commendable works.

"Wing" is somewhere in between. It has both the traffic of popular idols and highly sung songs, which is very suitable as a breakthrough point for fashion magazines.

Idols have always been the focus of fashion magazines such as "Alex", because fashion magazines must not only retain the original reading group, but also attract the attention of the new generation.

In order to make the cover of this magazine into a high-quality representative work, "Alex" magazine specially invited Jiang Ya to create this cover for "Wing".

Jiang Ya directly refused on the phone: "Not interested."

It's not that he can't shoot, it's just that Jiang Ya is really afraid of working with some unprofessional stars.With Jiang Ya's current status and reputation, few celebrities can embarrass him, but when he first started working as a photographer, he really suffered a lot. The long-established celebrities are all tactful, even if they are It is recognized that those who have a bad temper can also do a good job. The most terrifying thing is that some suddenly become popular, which can be described by the word revealing their true colors.

Not to mention the lack of cooperation during the filming, there were so many impromptu problems that Jiang Ya was now afraid to cooperate with some young stars.

The reason why he was not willing to take this cover for "Ying" was because a photographer friend of his had just taken a group of photos for an idol star. In addition to providing pictures for fashion magazines, he will also do some private work, take photos and so on.

In the end, Jiang Ya heard his friend complain, saying that the little idol he photographed didn’t cooperate, so it’s fine, and the aesthetics were terrible. He didn’t have any ideas of his own when it came to dressing. , his friend took a group of photos with patience, and thought that the matter was over like this, but then he went back and retouched the photos... It took ten times to go back and forth, and the photos were all distorted after repairing. A dummy, that idol still thinks that he is not refined enough.

"Then why do I photograph people? Why don't I photograph Barbie dolls?" His friend questioned his soul.

Jiang Ya still remembers his friend's broken expression.

Jiang Ya himself does not worry about the cover shoot. Apart from "Alex", "Ukiyo-e" and "Show Field" magazines have cooperated with him, but "Alex" has given him higher authority, and the cooperation between them is more enjoyable. .

But not long after Jiang Ya refused, the editor-in-chief of "Alex" Chen Wei personally sent him an invitation.When Jiang Ya and Chen Wei met Yu Wei, Jiang Ya was still a fledgling photographer, and Chen Wei was an intern editor who had just graduated from university. The two of them can be regarded as mutual appreciation and support. Generally speaking, as long as Chen Wei speaks, Jiang Ya basically would not refuse.

"'Wing' has the value of shaping." Chen Wei and Jiang Ya explained, "They are not the dull and boring idols you imagined, you try it, maybe there will be unexpected effects."

"You think so?"

"I don't need to lie to you. Of course, I also have business considerations."

"Alex" seems to have unlimited scenery, mastering the core resources of the fashion circle, and Chen Wei is recognized as a fashion devil, maintaining the operation of "Alex", a large fashion machine by herself, but today is different from the past, Print media has been severely impacted by online media. Fashion magazines such as "Alex" are facing a crisis of sharp decline in sales. Although "Alex" has launched an electronic magazine, it is still an accessory of paper media after all, far less than self-media and short videos. strong impact.

In addition, fashion magazines such as "Alex" originally existed as a matchmaker between luxury brands and celebrities. They often refer to the opinions of fashion magazines, but now, the involvement between brands and celebrity agencies is getting deeper and deeper, and the role of fashion magazines in it has been weakened.

At this time, even a big editor like Chen Wei had to bow to the traffic.

A group of photos taken by "T Fashion" last year for "Wing" still makes the whole fashion circle envious. In that group of photos, "T Fashion" used the weapon of masculinity to the extreme. Desire to buy, that issue of the magazine has undergone reprints and reprints. According to industry estimates, the sales of "T Fashion" exceeded 70 copies in that issue alone.

The prices of fashion magazines are usually not low, ranging from 20 yuan to 30 yuan. Although the continuation of magazines such as "Alex" relies mostly on advertisements, sales volume cannot be ignored. After all, advertisers also decide to launch based on the number of magazine subscriptions. the number of advertisements.

The advertising channels of "T Fashion" are naturally not as extensive as "Alex", but the sales of last year's issue not only made the magazine a lot of money, but also let advertisers see the strong purchasing power of young people, and the amount of advertising also increased. Gradually increase.

……

Jiang Ya then took over the shooting of the cover of this issue of "Alex".

Just meeting "Yi" face to face, Jiang Ya was sure that Chen Wei hadn't lied to him.

He could tell at a glance that the members of "Wing" hadn't touched their faces with knives, and they all had original looks. If they had been knifed, they would have higher requirements for shooting angles. If it is supplemented again, the defect will become more obvious. If the operation effect is not perfect, the face will also feel very inflated.

All four have photogenic faces.

They are not very delicate faces in Jiang Ya's impression, but the combination of facial features is particularly attractive, and...Jiang Ya rarely sees a calm taste in young idols, and the young people in front of him behaved Very calm, no panic or anxiety, no sense of arrogance about the upcoming filming of "Alex".

For stars, being on Alex has always been a status symbol.

"Hello, Teacher Jiang."

After the "Yi" and the others greeted Jiang Ya, they handed Jiang Ya the album "Mist". Also be very careful.

Jiang Ya looked at the assistant and asked curiously, "Do you like their album?"

"I have one in my collection, and this is the first time I have a signed version." The assistant reminded Jiang Ya in a low voice, "Mr. Jiang, they sang the song you often played in the studio recently."

"Which song?"

"The theme song of "I, Nameless", the one where the bird leaps down."

Jiang Ya immediately reacted when he heard it. He often played songs when he was editing films in the studio. The song "Fly" he listened to the most recently was the song "Flying", but he didn't pay attention to who the original singer of the song was. He only thought that song It sounds very good and touching, and he will be more efficient in editing movies while listening to the song.

Jiang Ya knew that although his assistant was younger, he was not the kind of star chaser who bluffed. The stars he chased were somewhat talented. so terrible.

It was only when the filming was in progress that Jiang Ya realized the biggest feature of "Wing" - truth.

and sincere.

"Wing" is a June issue of "Alex" magazine. The theme is the beach in early summer. The shooting location is in City C, which is more than 6 kilometers away from City A. There is a large blue and clear beach here.

City A is located in the south, while City C is located in the north. Although it is the end of April, the temperature in City C is only about 4 degrees. This year, a cold wave broke out in various places during the Spring Festival. The temperature did not rise in late spring, which is lower than in previous years. several degrees.

However, due to the needs of shooting scenes, all members of "Wing" need to wear beach shorts and floral shirts, and run around on the beach with bare feet.

Jiang Ya doesn't like the concave shape of celebrities. The word concave itself has a certain deliberateness, just like the popular queen model last year, the glamorous and sweet actresses always look like a powerful fan when they go on the red carpet. Well, but not everyone can control that style, too deliberate often has a feeling of too much force.

Jiang Ya likes to capture the most natural state of stars, especially in this kind of live-action shots.

After "Yi" and the others changed their clothes, Jiang Ya could clearly see Ji Yan in the middle shaking when the sea breeze blew, but he didn't say a word of complaint, and started running on the beach against the wind.

There was no discord among the members of this regiment - Jiang Ya quickly came to a conclusion.

His request for the shooting of "Yi" was to let them play and show their truest selves. As soon as he said this, Jiang Ya witnessed Fang Yu throwing sand at others.

This seemed to turn on the switch of the action. Next, Fang Yu was besieged by other members of the "wing" regiment. He hurriedly carried the swimming circle into the water, setting off a large seawater.

Under Jiang Ya's camera, everyone had the brightest smiles on their faces.

Because the shot is on the beach, "Wing" does not have makeup, but shows the most real side, they play with ducks floating on the water, hold surfboards and scream, or compete on sailboats Yeah, even if my body and hair are all wet, I don't care at all.

Jiang Ya captured a lot of cute shots, such as Xie Mingxuan, who was wearing flowery pants but with a cold expression, being forced by his teammates, such as Lu Wei lying on the sand pile in order to build the best sand castle Before, use your hands and sight to compare the height of the castle.

Jiang Ya also got down on his stomach to take this group of pictures - the camera was clearly focused on Lu Wei's face at this moment, the hair on the young man's forehead was wet by sea water, but his eyes were extremely focused, and his eyes were full of clarity.

When the castle piled up successfully, he showed a row of neat teeth, his eyes narrowed into a line, but the infectious power of his smile is hard to describe in words.

For Jiang Ya, this is also a happy shooting experience. Working with these young idols will make him feel younger.

"Yi" did not forget that this was a shooting, but they kept being themselves during the shooting process. Even though the early summer has not yet come, the joy of the beach in early summer has been fully conveyed.

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