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Before the German Cup finals in Munich 1860 and Wolfsburg, a commercial went viral all over Europe.

The Munich 1860 team cooperated for the first time in front of the camera. It was a huge and attractive gimmick. Coupled with the powerful plot of the advertisement, the performances of the players were also very lively and funny. How could it not arouse hot attention and discussions? ?

First, there were crazy reprints and comments on Twitter, Facebook and other social tools. Within three days after the video was released on YouTube, the number of hits exceeded 1000 million. Then, with the popularity of prime-time TV broadcasts in European countries, fans gathered together. Almost everyone is discussing the performance of each player in the advertisement. Whenever they think of Victoria, who was stuffed with three children, but her husband went out to travel alone with the coach, and the Bender brothers who sneaked out of the garage with their parents behind their backs, they would I can't help but laugh.

Even the entire Munich 1860 was stunned for a while when they saw the advertisement for the finished product. Regardless of the script, the coaches and players of the Lions team get together and chase each other all over the world. It looks lively and cheerful, but it is actually filming During the process, the shots of the players and Karl were shot individually. After returning to Munich, they added a lot of group shots in the artificially built studio, and although the scenery around the world in the advertisement is so beautiful, The airports of various countries are so spectacular and lively, but these pictures are not real scenes, almost all of them are added by the computer later.

So although they had read the script a long time ago, the Lions players still didn't expect that the final commercial would look so interesting.

They opened YouTube like ordinary fans, clicked and watched the hottest recent video over and over again, and after watching it, they even sent a few words of emotion, such as: "David's son is so cute" "The boss is so handsome" ""My acting skills are awesome" "After retiring, I can consider going to Hollywood to be an actor" "Then who wears a beach shirt is really stupid hahahaha"...

And on Twitter, which was the first to release advertisements, not only the click-through rate of the video has already exceeded [-] million, but also the number of retweets has exceeded one million. There are also countless comments from netizens that have been liked a thousand times. Bright" was too high, and was reprinted by the paper media that also reported the matter: "Beckham gave up his wife, children and mansion in order to chase a man."

"Abandoning wives and children is nothing. Aren't those behind who abandoned their parents and eloped even more insane!"

"The photo of the group dancing on the beach couldn't be more amazing. Even the colorful shirts can't hide the tall, rich and handsome people who are rushing towards us. They all have looks, height and muscles. They really deserve to be the number one male model team in the Bundesliga!"

"Advertisement 2.0 please?"

"Hasn't anyone counted? In the 90-second commercial, Auston changed 7 sets of clothes..."

The last comment was liked by netizens as many as [-] times, because the netizens who wrote this comment discovered something that was ignored by most media fans before - seven sets of costumes!Oston really changed his clothes every time he played, even the tie and shoes were not duplicated!It's just a dress-up madman!

Then fans began to discuss whether there is any clothing brand sponsoring this advertisement, and whether the advertisement promotes Lufthansa Twitter or clothing...

This did not cost a penny, but Tom Ford, who had a sense of presence in the hearts of the fans, was very happy. He opened a bottle of red wine to celebrate when he got home that night.

……

Lufthansa, which has recently shown its face in Europe, is very satisfied with the popularity of Munich 1860 for being able to upgrade an advertisement that originally existed only as an off-field lace into a hot topic in football.

They are even considering waiting a few years, when the sponsorship contract between Deutsche Telekom and Munich 1860 expires, to replace Deutsche Telekom as the main sponsor of the Lions.

Although this advertisement was mainly promoted in Europe, thanks to the well-developed Internet, the popularity gradually spread to Asia, and it aroused extensive discussions among fans in Japan and China—because many local players preferred Germany to study abroad. Because of this reason, Japanese football still pays a lot of attention to the Bundesliga; in China, 1860 Munich has long become a highly popular team in the hearts of Bundesliga fans on par with Bayern Munich.

Strike while the iron is hot, the Japanese J-League Kashima Antlers, Kashiwa Helios, Tokyo FC and other teams, and their sponsors even sent invitations to Munich 1860, hoping that they will have a trip to Japan after the end of Europe this summer. .

The idea of ​​the J-League team is simple: 1860 Munich is mighty and domineering in the Bundesliga. If the relationship is established, it may become a brother team. If Japan trains outstanding players in the future, they can also be sent to the Bundesliga for development;I heard that the Nou Camp can be bloodbathed?I really want to go to torture and beat to verify my own strength.

And the company behind them thinks this way: a Beckham can make Japanese female fans crazy, if the entire 1860 Munich team steps on the land of East Asia, ticket sales and commercial promotion must be very hot!

Here Munich 1860 just started negotiating terms with a group of princes who bowed and bowed at every turn, and Chinese companies also came to the door over there.

A certain real estate company offered very generous conditions, hoping to invite the entire Lions team to take an advertisement for them as Lufthansa did.

According to the past practice of the club's top management, for such a lucrative contract, it is generally possible to catch it and never let it go.

But this time they refused.

Because this Chinese company circled a few names in the roster of the Munich 1860 first team, and repeatedly emphasized: "When the advertisement is shot, other people can be absent. These few people must be there. By the way, there is also Mr. Oston , The script we designed is still based on him, as long as they all appear on the screen, money is not a problem, otherwise the contract will not be established."

This company is also very smart. They approached 1860 to cooperate because of the fame of several big-name players in the team. It is now mid-April, and every team will have their schedule before the end of the season at the end of May. The busy advertisement will definitely not be able to shoot. In June, many stars of the European Cup Lions will participate in the competition and they will not be able to spare time. Wait until after July... At that time, the transfer window is open, in case the star that the company is looking for is sold , Isn't the advertisement going to fail to achieve the effect they want?

So to be on the safe side, the Chinese company deliberately added a few players in the initial contract that could not be changed. Then the company representative took the contract and went to Munich with great interest, but finally returned without success.

The specific reason for the failure of the cooperation is only known to a few high-level officials. For the coaches and players below, they only vaguely know that a Chinese real estate company came to seek cooperation, but it failed in the end. Most of the players have heard about it. The day was forgotten, and only Shao Jiayi felt a little pity: It would be great if he could come to China again, and I don’t know what kind of advertisement that real estate agent approached us for?Could it be that they went to Beijing, Shanghai, Guangzhou and Shenzhen to stockpile houses in Munich 1860...

In the ninth round of League No.20, Munich 1860 challenged Bielefeld in an away game. In this game, the two sides scored two goals, all of which were scored by the Lions striker. 2:0, the Lions scored 66 points in the points Sitting firmly at the top of the list, followed closely by Bayern with 63 points, and then widened the gap with the third place. Although Werder Bremen currently occupies the third place, but the points are only 53 .

In terms of goal difference, Munich 1860 scored 58 goals, conceded 15 goals, and had a goal difference of 43, while Bayern Munich scored 55 goals, conceded 17 goals, and had a goal difference of 38. Werder Bremen, Schalke 3, and Hamburg in the back row of No.04 have a good goal difference, all of which are more than 20 or around 20, but the teams from No.8 Frankfurt have a goal difference. The numbers are all negative, the less is -2, and Bielefeld is the worst, with a goal difference of -25.

If you only look at the Bundesliga this season, Munich 1860 and Bayern Munich have learned very thoroughly from the two giants in La Liga, just like the rhythm of the "German Super Duo".

On the 19th, the German Cup final officially kicked off at the Berlin Olympiastadion.

Munich 1860 appeared in the stadium wearing the brand-new game uniform designed for them by the sponsor half a month ago-this game uniform was specially launched by Adidas for the Lions final. The main body of the new jersey is black, and the sleeves and lapels are designed The neckline of the shirt is sky blue. From a distance, it looks like a black jersey with blue lace, but if you get closer or look closely under the sun, you can find that the main body of the jersey is not pure matte black, but covered with There are delicate dark patterns of lions, which are exactly the little lions in the team badge, and the details are designed in a very low-key and luxurious way.

Sponsors and clubs hope that this new jersey will bring good luck to the team, so that 1860 Munich can reach the end of the two events of the Champions League and the German Cup, and achieve the best results in history. Because of this, the new jerseys were looted as soon as they were launched, and tens of thousands of jerseys were sold out overnight. It is said that Adidas is waiting and watching. If the second match between the Lions and Barcelona goes well, they will print another batch of these jerseys. A commemorative jersey, so that you can make a fortune before the Champions League final.

German Chancellor Angela Merkel, Berlin Mayor Wovireit, German Football Association Chairman Zwanziger and German national team coach Joachim Loew appeared in the VIP box one after another.

Although they are fighting on a neutral field, the fans of both Munich 1860 and Wolfsburg are trying their best to create a home atmosphere.

Lions fans spelled out a giant DFB-Pokal trophy in the north stand and Wolfsburg fans spelled out their crest in the south stand, with huge signs reading: "We are the champions! "

A few minutes before the start of the game, the head coaches of the two teams were doing the final mobilization in the locker room.

"After more than half of the season's cultivation period, it's finally time for us to pick the champion!"

"Last season we achieved the glory of the minor triple crown. This season we are stronger and stronger. We must win more trophies than last year!"

"We are bound to win the German Cup championship, but today's decisive battle is by no means the end, but a starting point-in other words, the German Cup is an appetizer, the league is a cream soup, and the Champions League is the main course. Add them in Together is a complete meal, and it would be a pity to miss any one, so I ask you..."

"Where are the desserts and salads?" Koch interrupted suddenly.

"The German Super Cup, the European Super Cup, and even...the World Club Cup." Carl thought very quickly, and answered almost immediately after Koch asked: "As long as we work hard enough, we can win the trophy this year. "

Seeing that almost every player was as excited as he said, Karl added a few words after thinking about it: "Although we have obvious advantages in all competitions, you can't get too excited. Like in the league, as long as we lose a game and win a game, Bayern will immediately take away the first place. Today's game is also the same. If you think that the trophy is already in your pocket, maybe after the game is over, Wo The players at Wolfsburg will hold the trophy and be very happy that they faced a group of arrogant opponents today...”

After deliberately pausing for a few seconds, Karl looked at the players again, well, this time his expression was much more stable.

He opened the locker room door and waved his hand: "Come on, lads, try to win all the championships and defend the glory of Munich 1860!"

The players quickly left. Carl took a last look at the chunky trophies that were doodled by some player on the tactical board and stood side by side. He closed the door and followed the players.

The group of energetic and high-spirited disciples in front made him feel good even just seeing their backs.

……

Carl played the main role in the game, but the players of 1860 Munich did not wantonly abuse Wolfsburg's goal at the beginning of the game. On the contrary, they played calmly and cautiously all the time.

At first, the Wolfsburg players thought that their opponents had no desire to win. Their head coach designed two sets of tactics, one of which was similar to putting on a bus, in order to prevent the indiscriminate attack of Munich 1860. Prepared, but waited 10 minutes before the start of the game, this set of backup tactics did not seem to be used, so the Wolfsburg players were puzzled: The style of play of Munich 1860 today probably, seems, seems, a bit Limp?

So soft!If the opponent is soft, they have to be tough!

Wolfsburg organized a wave of offensive within 1 minute: Makoto Hasebe dribbled the ball through the midfield and then cut in. Grafidi quickly inserted from the middle and made a clever move with Makoto Hasebe After two-on-one cooperation, he was about to speed up and rush into the penalty area again, but he was hit by a sliding tackle from the 1860 defender in front of the left. In a hurry, Grafidi crossed the ball to his teammate Dizenga.

After receiving the pass, Dizenga shoots directly!

In the next second, the football has appeared in the hands of the Lions goalkeeper!

After the successful save, Koch didn't even need to think, and directly kicked the ball into the Wolfsburg half!

The frontcourt players of Munich 1860 withdrew from their own half like a tide and poured into Wolfsburg's half.

The Wolfsburg players in the middle circle only felt a gust of wind passing over their heads, and then a bunch of players in blue and black jerseys ran past them, and they rushed back to the penalty area to defend. But only the back of Portillo calmly facing the goal in the penalty area can be seen.

"Portillo! Portillo! A beautiful raid! Munich 1860 only took 54 seconds from being attacked by Wolfsburg, starting to counterattack, and then scoring a goal in the net! 54 seconds! It's unimaginably fast!"

"Is this the true strength of Munich 1860? As long as they want to, they can easily tear apart Wolfsburg's defense!"

Munich 1860's defense, which was stronger than marble, and the momentum of the counterattack, made Wolfsburg break out in a cold sweat: Mamma Mia Lions' striker is terrifying, and the goalkeeper is even more terrifying!

Wolfsburg also touched his forehead and kept gesturing outside the court: Play carefully, don't easily enter the 1860 half, so as not to give them another chance to counterattack.

The first half ended with 1860 Munich leading by one goal.

After the start of the second half, the balance of victory tilted even more towards the Lions.

Although the score did not change like a jump, everyone could see that 1860 Munich was controlling the direction of the game, and Wolfsburg rarely got the initiative.

On the contrary, the Lions did not show ruthless slaughter in the face of inferior opponents. Many commentators said that they had become "merciless" than a week ago-seven days ago when the Lions visited Camp Nou .

etc!Barcelona!The commentator Gaynor seems to have caught something: "Could it be that Munich 1860 is accumulating energy and preparing to fight Barcelona three days later? No wonder they didn't play too fast in this game and didn't shoot too much. It turned out that they were saving physical strength……"

No.606 minutes, after Lewandowski dribbled the ball continuously from the right, the front of the penalty area crossed to the middle, and then suddenly raised his foot and shot from a long distance. The football was saved by Wolfsburg goalkeeper Banaglio out.

This time, the Wolfsburg players carefully blocked all passing routes in the penalty area, and did not give Munich 1860 another chance to launch a quick counterattack.

But only 5 minutes later, Lewandowski performed heroically again. Hummels intercepted the ball and passed it long into the Wolfsburg half. Lewandowski took the ball and passed it diagonally. On the left, Portillo succeeded in anti-offside. He lobbed a shot from the left side of the penalty area. The football hit the post and bounced back. Owen patted his horse and felt a timely follow-up shot, 2:0!

This is the last goal of the game, and it is also a more critical goal, because after this goal, Wolfsburg's desire to win became less and less strong. They almost followed in the footsteps of Munich 1860 , ended the last few 10 minutes with a procrastinating rhythm.

After the referee blew the final whistle, all 1860 Munich fans and fans began to celebrate.

Brought from Munich, the fireworks hidden under the seats for a full 90 minutes appeared in the stands one after another. The specially customized fireworks for the Lions team will emit intense blue smoke after being lit. These smokes are not poisonous, but they will spread throughout the stands Both of them create a cloudy and foggy feeling and block most people's sight. Some extreme fans use them to make trouble for the opponent team during the game, but it is obviously suitable to use them as a celebration now-blockbuster A large cloud of blue smoke painted the entire Olympic Stadium, and the figures of the fans in the stands were looming, and the singing was also looming. The whole scene looked magnificent and very shocking.

Many TV stations began to broadcast the overhead shots of the entire stadium, because the Olympic blue was breathtaking from a high altitude, and many fans in front of the TV were also deeply attracted by this scene, even the commentator was silent, As if he couldn't bear to make a sound to break the scene in front of him.

In the wild celebration of the fans of Munich 1860, the podium was quickly set up.

Blue fireworks fell from the sky one after another. Among the fireworks flying all over the sky, Zwanziger, chairman of the German Football Association, took the trophy from the hostess and handed it to Beckham, the captain of Munich 1860.

Surrounded by his teammates, Beckham faced the stands and raised the trophy high!

Huge cheers erupted from the stands as the fans threw their heads back, raised their arms and let out their loudest voices in celebration!

The collective cry of the Lions players as they lifted the trophy was drowned out in the din of the pitch: "First!"