Shengsheng

The name of the first can was finally figured out three or four days later.

In order to make it sound better, and also to make people scream loudly, the couple first got together and thought about it for several nights, but they couldn't make up their minds.

Later, Liang Sheng, who was still on the sidelines, couldn't see it and gave him an idea. He simply decided to use the combination of Cao Maocai's "Mao" and Jin Ping's "Jin" to name their first canned food that had not yet been officially born. Gold' brand canned horse head fish.

Maojin, Maojin, I have to say that just the sound of this name is a good omen.

Cao Maocai, who was still hesitant at first, felt that the name was very appropriate after thinking about it, so he nodded in agreement with a smile on his face.

And so, in the future, Liang Sheng and Cao Maocai will accompany Liang Sheng and Cao Maocai all the way. The first well-known registered food brand in history was decided in a small rental house less than 52 square meters in the farmer's market in Y City.

On February 2002, 6.

Before dawn, Cao Maocai, who got up early, filled up a red four-wheeled truck parked in the back warehouse, wiped it clean, and drove it out.

This four-wheel truck is usually not used in the store, but considering that he will formally go to the cannery this morning to discuss the issue of the first shipment, so he made some adequate preparations for himself.

The image of Guan Gong displayed in the store has already burned incense early. Before going out, he even combed his oily parting, and changed into a blue shirt and black trousers imported from foreign trade.

The hem of the shirt is tied tightly in the trousers with a leather belt, which makes the stomach look quite potbellied, and a brown leather zipper bag tucked in the elbow seems to be enough.

According to Liang Sheng, this is the most popular way to wear it in agencies nowadays, and it looks like it will make a man with a successful career look very dignified when he is socializing outside.

Jin Ping, who didn't understand this at all, just looked at it and didn't speak. It took a long time before she nodded and commented with a helpless smile. She looked like a fan.

'Fentou' in their past dialect means the net corner of singing opera.

Boss Cao has a big heart, and he dressed up so carefully that his wife was not angry at the run. On the contrary, he slapped his legs with Liang Sheng, who was watching the excitement and was not afraid of big troubles, and burst out laughing.

However, the reason why everyone is so excited is that these days, Liang Sheng and he have basically found a copy shop to print all the written materials needed by several factories, and privately sent them to the external directors of the third factory. Through the phone.

The cost prices given by the first two companies on the phone are almost the same, but the price of the machine opened by the third company is slightly higher, and the tone on the phone is also very tough.

The reason is that the third factory is said to have better technology, which can guarantee the taste and moisture of the meat products under complete vacuuming, without dry or firewood, and the freshest taste.

This firm promise has to be said, it sounds very attractive.

After all, the price and cost are one thing, but the quality of this superior product is another. There are many cans on the market that only pay attention to the outer packaging, do not pay attention to the quality, and empty the cost, so the current market is chaotic. of.

And there are consultations on the outer packaging of canned food, as well as discussions on the taste of canned fish.

In the end, after many days of research and comparison, Liang Sheng and he decided on a preliminary plan: first try to find a production line to make samples of two flavors of fermented soy bean and oily sauce. .

Keep everything simple on the outer packaging, only use the cheapest packaging materials at present, and the two lines of "Maojin" and "exquisite canned horse head fish" on the body of the can, as well as related product information and health permits, are almost enough .

For example, if everything goes well with this first batch, 180 cans of each flavor will be produced and sold at a price of 360 yuan per can, which means a total of [-] cans.

The first production quantity of these 360 ​​cans is definitely not enough for those big domestic brands that have already become famous and mass-produced.

But it is not a small step for Cao Maocai, who has just started a small workshop and has been doing the most tiring wholesale business in the market before.

In particular, Cao Maocai himself is very confident in their two flavors of canned horse head fish in black bean sauce and oil.

Because aside from this, he himself tasted his wife Jin Ping's handicrafts in the store every day.

These two traditional methods brought from his hometown are not special, but they are juicy, salty and have a unique flavor. They are very suitable for marinated canned fish.

Let’s imagine that after selling it outside, more people can taste the quaint taste from his hometown, and also understand and see the food culture with historical and cultural flavor in their hometown. This has to be said to kill two birds with one stone. good thing.

"Ah, Ah Sheng, do you think the belt buckle on my waist... is crooked?"

"Hey, Lao Guan, don't panic. Today this one is just the person in charge of the assembly line. His surname is Pang, so you can just call him Lao Pang. But, do we really not want a female secretary today? I But talk to Haixia, a Chaozhou girl from the hair salon outside the market..."

"Don't, don't, just let me go, what Haixia and Wangxia, your sister-in-law will get angry if she finds out, don't let you come over, I'll be sure..."

"Haha, I'm just kidding, don't worry, don't worry..."

Cao Maocai, who was sweating on his forehead, looked a little nervous when he was registering his name at the guard at the entrance of the food factory.

Today, Liang Sheng, who was also tidied up, was lying on the window and writing his name with a smile on his face. He didn't forget to help his boss carry the cigarettes, white wine and sugar oranges that were going to be given to the person in charge later.

In order to do his job as secretary, driver and horse boy well today, he put all his messy hair behind his ears today.

Apart from revealing the wheat-colored forehead and a pair of eyes that have accumulated a lot due to the daily delivery exposure, it instantly dilutes his previous slovenliness.

In particular, he is tall and has heroic features. During this period of time, he has done a lot of heavy work inside and out, and his arms are full of flesh, although there is a strange red scar on his forehead.

But he was clean inside and out, and he really got rid of the shadow of the street gangsters in the past, and he looked like a good young man with an upright spirit and a well-proportioned limb.

Although before coming here, Cao Maocai repeatedly emphasized that the two of them don't need to talk about their relationship so clearly, but Liang Sheng himself still understands the communication and propriety between people.

So then I walked into someone else's factory, and then turned into the office building next to the factory building with barbed wire.

However, Liang Sheng was not in a hurry to go in with Cao Maocai to discuss business with the manager, but walked downstairs to the factory by himself to see the preliminary scale.

However, the factory at the beginning of 02, in fact, it is not bad to have such a scale without a large-scale production line.

It can be seen that the director and person in charge of the factory are still somewhat principled. Even the female workers in the workshop are wearing sterile disposable gloves, which are rare in this era, and the interior looks extraordinarily clean and hygienic.

When Cao Maocai, who was obviously having a hard time dealing with it inside, waved his hand and called in with a suggestive expression, Liang Shengcai, who had been wandering downstairs for a long time, was carrying cigarettes, alcohol, gifts, etc., and quickly responded with a smile and followed him in.

As I said before, the person in charge of the external affairs of the third factory is a middle-aged man surnamed Pang.

The person in charge of Pang sounded like a hard nut to crack on the phone. His words were rough and forthright, but his attitude was also quite tough.

Because he has repeatedly emphasized that if the first batch of cans is made in their factory, they must charge a cost of two yuan and eighty cents more than ordinary cans after taking samples. If there is a long-term cooperation, they will decide to reduce the cost appropriately and sign a further contract. .

Two yuan and eighty cents may not sound like much, but it is almost to minimize the profit on their side.

If you don't understand the situation, you will really think that they are going to be a lion.

But Liang Sheng understood that a new technology that no one cares about sometimes does have to bear a higher price than ordinary people. Without money, it is always difficult to move forward. To a certain extent, this old man is telling the truth to them.

But since we are going to talk about cooperation, we can't say anything in the first step. Cooperation always needs to be discussed step by step.

That's why Liang Sheng, a vixen possessed, was born with a slick mouth and didn't talk to others about their tight budget and cost reduction.

Instead, with a smile, he first shook hands with the person in charge Pang affectionately, scattered the smoke, and then began to talk about Cao Maocai and Jin Ping starting a business together over the tea in the office.

What a Hakka couple who came from a mountain village in western Guangdong, why insisted on doing Jiangxian business for 15 years and faced a financial crisis, but vowed to let people taste this unique delicacy in the world.

Of course, more than half of these colorful "product and corporate soul stories" must have been artistically processed by Liang Sheng himself. Although there are a lot of exaggerated elements, it just makes people cry and is extremely moved.

'The protagonist of the story' Cao Maocai felt like he was having a big head dream when he sat beside him and listened to it. He just smiled and touched his forehead repeatedly, but in fact the sweat on his back was almost breaking out with guilt.

Coincidentally, the ancestral home of the person in charge of Pang happened to be Guangdong. Although he later moved to the north, his roots were still connected to the south.

Before the age of eight, my brothers and sisters at home also grew up eating seafood, and I also have feelings for the fermented soybeans and canned fish in oil made by seaside talents.

So at the beginning, he was not eager to express his opinion on Liang Sheng's words, but the more he listened, the more he was a little touched. Finally, with only the cigarette in his hand, he knocked helplessly and funny, and then spoke to Cao Maocai in his native dialect,

"Cao Laoguan, you have found a good guy! You are so eloquent in the business world, and you can talk to the dead with just this mouth. Train him well and keep him, and he will help you make a fortune in the future. !"

"..."

"...But it's about the cost. I really didn't lie to you before. The freshness lock technology is really difficult to get by according to the current sobriety. Otherwise, you give me another two days, and I will go and talk to the other responsible staff in the factory. Let’s talk to each other, don’t give away cigarettes or alcohol over there. Since we want to cooperate, we are friends. Giving gifts always seems unreasonable. Another day when the leader of the factory plays cards, you and Asheng will come again, and we will be at the card table again. Let’s talk about how to reduce costs, okay, haha?”

These words seemed to express a certain attitude of Lao Pang. It could be seen that he admired Liang Sheng, a glib boy, and also had a good impression of Cao Maocai's choice of his own factory and his firm cooperative relationship.

In particular, he is a straightforward person, and he doesn't like to speak falsely about this kind of matter, so since he made a promise today, he really promised to be willing to deal with this matter.

And even if he had no experience in trading before, he could see that it was time to fight for victory. Cao Maocai, who was overjoyed for a moment, only looked at Liang Sheng, who was beside him, with a particularly excited look, and then nodded and replied, " ,

"Hey, I'm not really a younger brother, they're all family members, the same thing... Okay, okay, we'll definitely come over next time, we'll do this business, we'll definitely do it!"

In this way, accompanied by the fall of this most critical sentence.

The first batch of canned horse head fish of a new brand 'Maojin' was produced in Lao Pang's factory, which was the first order in history.

Another three or four days later, that is, the afternoon of June 2002, 6.

Liang Sheng and Cao Maocai were called by Lao Pang's phone again and drove to the third factory, and this time, they ate their dinner in the staff cafeteria of the third factory as partners.

The meals in the staff canteens of this era are slightly different from those in later units. Because some of the collective living habits of the communes are preserved, the big pot meals cooked by the chefs in the factory are often very delicious.

The rice is the best Northeast rice, and the eggs are also local native eggs. They are delicious when fried with sesame oil.

In addition, today was to see the canned food samples, so everyone must have a taste of the first canned 'Maojin' brand horse head fish during the meeting.

The moment Liang Sheng, who was in charge of the introduction, took the can opener to open the lid of the can with a smile, the rich aroma of the originally sealed fermented soybeans wafted out.

The person in charge, Lao Pang, and the factory manager who arrived specially today bent down to pick up a large piece of soft fish with chopsticks and tasted it. Their expressions were startled for an instant, and then they just kept praising them with thumbs up.

And beside the cafeteria, there were quite a few factory employees who were waiting for their meals. Seeing that it was so lively here, and there seemed to be something particularly rich in oil and water, they all looked here curiously with their dinner plates. .

"Hey, Zhang, what is that..."

"I don't know, it's like a new type of canned food... I heard it's called a canned horse head fish?"

"Eh? Horsehead fish can also be made into cans? It's a novelty, but it's really delicious... Let's buy a can and try it out..."

"Okay, anyway, it is produced by our factory haha, let's go to the market to buy a can and try something new..."

Just like that, the first wave of popularity of our 'Maojin' brand canned horse head fish spread quietly among the masses.

Liang Sheng and Cao Maocai then began to be busy day and night in the factory for the second time to see the samples, investigate the retail outlets and entertainment on the table.

After a week, he couldn't rush back to the store, and sat down with Jin Ping and the three of them to have a reunion dinner.

For this reason, Xiao Shengsheng and Liu Xiu's historical issues were temporarily left behind by Liang Sheng.

He focused and fanatically immersed in the obsession and dream of earning money, making a fortune, and changing the status quo of his life as soon as possible when he has a lot of money, and then taking Xiao Liangsheng away. He completely forgot the last time he left. There was a fool who promised to visit him every few days.

And when he was temporarily busy with the work at hand, and then planned to happily meet his children, Liang Sheng, who had been busy for a while and didn't care about anything, was suddenly thrown in front of him, but it also made him regret it for a long time One thing completely confused.