The strongest game production method

[Yu Hanguang-StarKey Global Promotion Ambassador]: [Leilei, pull out the official media data, sort and summarize the three-day, seven-day, and monthly follower growth, and tag the content; Ye God wants to use it. 】

[Yu Hanguang-StarKey Global Promotion Ambassador]: [Xiaosheng sorts out the list of channel suppliers and the contact information of the platform operator, and will give it to me in half an hour. 】

The product group is in full swing to set up a commercial platform, and the blue cat chases after Yu Hanguang's butt every day for three thousand naughty questions. From time to time, Yu Hanguang sneaks out Liu Leilei and Zhou Xiaosheng in the "Respect the Liver" group.

He also has practical considerations: since the words "Deputy Director" are printed on the business card, it is only natural that he should focus on cultivating a few capable subordinates.

Knowing that she was going to make a data report that made her dizzy again, Liu Leilei looked at Yu Hanguang depressedly.

——Master is actually very handsome, with drooping eyes, slightly bulging milk fat and a distinct jawline, all of which are cute in contrast.

His handsomeness is not the same as that of Teacher Wei's high-altitude flower. In short, he is very handsome, very handsome, close to the people, and very handsome.

What a pity, what a pity, such a smart master is actually a workaholic at heart.

[Liu Leilei]: [By the way, Master, the official media gained more than 10 fans recently because of the lottery. I was completely shocked. 】

After Meng Ai nodded to the StarKey plan, Yu Hanguang started a lottery on the official media non-stop.The event draws 100 players to experience StarKey for free in the public beta on "Lonely Cracking Ice".During the public beta, as long as you can put forward valid opinions on StarKey, you will randomly get a cash red envelope ranging from 10.24 to 1024 yuan.

The relationship between people is so delicate-money, sometimes it is the most effective tool to maintain emotions.

With the stimulation of real money, [Love Dream Game] has not stopped in the aftertaste of the last wave of "FF is so sweet", and this round of popularity has jumped again, just like a marketing account in the entertainment circle.

[Yu Hanguang-StarKey Global Promotion Ambassador]: [This is just a test. Your shock threshold is a bit low. After it goes online, I will send you to write all the promotional soft text. 】

[Liu Leilei]: [! ! !With a monthly income of 3800, I will take my life.gif]

[Yu Hanguang-StarKey Global Promotion Ambassador]: [Just use the shocking style, I don’t read the title without ten exclamation points. 】

[Liu Leilei]: [! ! ! ! ! ! ! ! ! ! 】

Yu Hanguang placed high hopes on StarKey, and even changed the name of the IM note, which of course was not showing off.

As early as when Yang Ye made a "deal" with him, he had kept an eye on it, and vaguely felt that he should also do something.

During the school recruitment, Wei Bo had a conflict with the players, and the Key plan in his mind took shape by accident;

Yu Hanguang has been sorting out StarKey’s early stage logic since then; when it comes to actual implementation, numerical values ​​and algorithms happen to be Wei Bo’s strengths; therefore, with Meng Ai’s strong support, the two quickly launched the StarKey demo.

At present, Wei Bo mainly leads a few planners and developers to add some special easter egg tasks in "Lonely Cracking Ice", so as to make StarKey more playable.If the public beta feedback of "Lonely Cracking Ice" meets expectations, the next step is to promote StarKey to "99" and more games of the company.

"Thank you, Lao Yu." Yang Ye walked up to Yu Hanguang's desk, put a glass of Dirty on his desk, and almost started singing, "What would I do without you?"

This cup of Dirty must have been a little long, and the coffee liquid and ice bok have begun to blend.Yu Hanguang stared at the ripples in the cup: "Why are you being so polite, commercial platforms are more about business matters."

Yang Ye smiled and said in a low voice: "Recently, the company has been discussing that our positions are reversed, and we are completing performance for each other—the product group is doing business platforms, and the business group is doing product functions."

"Originally, the company didn't have very strict departmental boundaries. Whoever can do it will go." He swallowed two mouthfuls of coffee.

"That's right, we are all the same, product business is not separated." Yang Ye nodded, "But you are the best, StarKey is amazing."

The aroma of coffee lingered on the tip of the tongue, and Yu Hanguang raised his eyebrows in satisfaction.

He is the leader of the marketing operation team who spends money, and being able to help the company make money is somewhat of an affirmation of his ability.

Although StarKey is inspired by the clearance card, the purpose of both is to increase the number of users, activity and willingness to pay, but StarKey is more flexible than the clearance card.

General game clearance cards are sold at the beginning of the season, and the price is constant.And "Lonely Cracking Ice" does not have a season, and StarKey is not limited to the battle mode.As long as there is a complete plot, gradual character growth, and the concept of "clearance", StarKey is applicable.

Most importantly, players can purchase StarKey after a certain novice period.

With an idea, Yu Hanguang bound the price system of StarKeys to tasks—the deeper players explore in Novice Village and the more Star egg tasks they complete, the lower the purchase amount of Keys will be.

For example, Wei Bo buried 10 Star eggs in the first 50 novice ice climbing tasks for "Lonely Cracking Ice"; then players who got 30 Stars, when buying Keys, compared with players who got 20 Stars Save money.If all 50 Stars are mined, this awesome player can even get a Key for free.

After purchasing the Key, you can unlock [Key Mode]. There are some specific props and equipment in the game, which can only be obtained after completing the tasks in the Key Mode. [Key mode] At the same time, it follows the point system, and players can see their own level and score in real time.

Scarcity brings value, which greatly increases StarKey's competitive barriers.

Purely from the product level, StarKey does not actually have a heavy technical content.However, it is wonderful in that it does not work.

In most VR games, payment and gameplay are separated from each other, but in the linkage between Star and Key, they are bound by an ingenious framework: combined with the task system, Star brings players rewards; combined with the achievement system, in turn allows players to have Stronger impulse to buy Key.

It is full of wit and fun that belong to Yu Hanguang.In other words, only Yu Hanguang can make a StarKey——

It is precisely because he is not a professional, not good at planning, and a riot on the social network made him pay attention to the needs of new and old players in time, so he can make such a function from a sober perspective of a bystander.

Based on these two principles, Wei Bo made a bolder suggestion:

Cancel all independent in-app purchases, and link paid items such as equipment, props and maps with Key's [Key Mode].The higher the level, the greater the discount for in-app purchases; at the same time, the points can be used for transaction deductions.

If StarKey is linked to both systems, if you don’t pay attention, it’s easy to make money smell: after buying the key, you will be stuck for two days, and the leaderboard is full of local tyrants who spend money at a glance...

Wei Bo's suggestion is actually helping players save money in a disguised form.

Yu Hanguang could vaguely guess that after his forehead was smashed, Wei Bo didn't say anything on the surface, but in fact, he was more obsessed with the word "krypton gold" in his heart than anyone else.

In doing so, he naturally hopes that more players will like the games he makes with the lowest cost and threshold.

StarKey also demonstrates Weibo's sincerity.

Yu Hanguang put down his coffee cup, stretched his hands on his palms, and withdrew his thoughts: "Don't give me a high hat. I just let the company make money happily and let the players spend money happily."

"It's boring to be humble while having strength." Yang Ye clicked his tongue, "You are more than just smart."

He continued: "The cancellation of independent in-app purchases is too radical, and Lao Meng may not agree. Although the company's official media has made a lot of noise recently, the game's revenue is weak after all. On the investor side, he and Lao Zou also have Stress; you didn’t see it, Lao Meng now has one pod for two days, and he’s going to buy all the pods in the convenience store downstairs.”

"You have a deep relationship with Brother Meng, and you care about him so much." Yu Hanguang joked.

However, he hummed inwardly.

It’s still a familiar recipe—Yang Ye clearly praised him as a flower, but actually emphasized that he is making a contribution to the company’s revenue by making a commercial platform, which is really a wise move.

"By the way," when Yang Ye mentioned the official media, he suddenly remembered something and decided to contribute a small sweet date to the product group.

"I'll recommend one of our suppliers to you. After the commercialization platform grows bigger, if you want to find resources downstream and do execution docking, you must cooperate."

There are thousands of people in his IM, but he couldn't find the name of [Shi Niansan] for a while, thinking that this gentleman usually likes to post some lively pictures and videos, so he clicked into the social network.

The owner hadn't been found yet, but two additional harvests popped up on the phone, one after the other.

One from Zhuang Chaofei who is always full of chicken blood:

[Zhuang@Bei Kun Game]: [It's coming! 】

The accompanying picture is a huge mystery gift box.

The other one is incessantly——

[Lian Chang]: [The finale next week, let's see who survives to the end.Tsundere.jpg]

"Bei Kun's official media is interesting." At the same time, Yang Ye was also looking at his phone, and said meaningfully, "I have to tell the owner of the convenience store to ask them to give Lao Meng more pods! "

The caffeine flowed into the blood vessels, and Yu Hanguang felt his heart pounding, and immediately opened the official media of [Beikun Game].

For a while, he heard Liu Leilei complaining in a low voice: "Is Bei Kun a stray cat? It's fine if you pick up the games we don't want. Apart from following the trend and touching porcelain, do you have any other skills?"

Yu Hanguang looked at the screen, his eyeballs almost popped out of their sockets:

[Look here, little fairies!Kunmei asked the boss to apply for a super big Surprise today!High energy in front~Attention~Attention~La~

Beikun Game's new member monthly subscription system big gift box, the carnival is on!Just buy this gift box and play all games for a whole month!In "The World That Shines for the First Time", he made his debut at the C position and stepped into the stardom, and in "The Spiritual Realm of the Sea" he cultivated the truth and refined his energy, crossed the catastrophe and ascended to the top...

No in-app purchases, no upgrade of equipment, no krypton or liver, "package" cures all diseases!

Curl this article and @三名侠友, Kunmei will draw 100 lucky little fairies to give out monthly gift boxes!

Leave your suggestions for the gift box in the comment area, and 100 cash red envelopes will drop randomly! 】

Sensing that Yu Hanguang was unhappy, Yang Ye only patted him on the shoulder.

After he strode away, Yu Hanguang received an IM message from [Teacher Wei].

——Wei Bo must have paid attention to himself and Yang Ye for a long time, and then sent it at the right time.

[Teacher Wei]: [Pay attention to Zhuang Chaofei. 】

Although Bei Kun's move is not very open and aboveboard, it is really effective; closely rubbing against the heat of Aimeng, he can still turn flowers on it.

Yu Hanguang knocked on the table with his left hand, an urge to chat with Zhuang Chaofei arose out of nowhere in his chest, so he called up the chat window.He checked the chat records for a while, but instead of clicking into the dialog box, he took a screenshot and sent it back to Wei Bo.

That picture is from [Zhuang@北钟游戏], and it was the greeting sent by the other party when "99" was plagiarized last time:

["Chang Hai Ling Jing" also plans to PK. 】

Before three seconds had elapsed, the IM jumped, and Wei Bo also returned a screenshot.

[Look who survives to the end.Tsundere.jpg]

From Lianchang.

See who survives to the end.

The picture stands in the window.

Neither of them spoke again.

--------------------

Mr. Zhuang, who destroyed the environment, reappeared.Scared?

-----

Because of the needs of the plot, the career lines in these two episodes are closer, so I will spread more dog food next.

Thank you for your comments and starfish, and you are welcome to collect ducks. This article is definitely not cheating~