The strongest game production method

Chapter 62 Crisis Public Relations Step 1

Although Aimeng doesn't clock in, every working day, Chi Lan will arrive at the office on time at nine o'clock in the morning, rain or shine.

After closing the office door, the next half hour will be her three-stage warm-up time:

Scan the major recruitment websites, and put Aimeng's recruitment needs on top; then switch to the mailbox to browse resumes, and write down reliable candidates; finally, check the official media news.

If you have enough time, take a look at social networks by the way.

In her opinion, if you don't know what the candidate is thinking, at least you must first figure out what the boss and colleagues are thinking.

In the past, she would take a special look at which country Zou Haiyao pointed out on the Internet.But the school recruitment went wrong a few days ago, she was afraid that Zou Haiyao would make fun of her, and she was even more afraid that what Zou Haiyao said was right - she hadn't made any progress in her work.

They simply blocked people.

Chi Lan was thinking about whether to release Zou Haiyao for a while, but when she turned on the screen, her pupils were hit by magnitude [-] earthquakes one after another.

She first saw a [resignation letter] written to Meng Ai and copied to herself lying quietly in the mailbox; then, the official media of [Love Dream Game] popped up a new message reminder, and sent a lively message [To players and friends: I hope the apology is not too late].

In Yizhou, the sky is bright and clear in autumn, and the scent of sweet-scented osmanthus is soft in her breath; but she only feels that even the air around her is mercilessly performing a song of ice and fire.

This resignation letter was extremely unexpected, and she was thinking about how to deal with it; and when she heard the sound of the company that should be empty, she opened the door of the office——

Wan Minzhe, Wei Bo and others were standing behind Yu Hanguang's work station, discussing something in a low voice, and Wei Bo even bent down and put his arms on the back of Yu Hanguang's chair.

Yu Hanguang nestled in his seat, clicking the mouse nervously, with his back straight.

"Comments and retweets have already started," Wan Minzhe said calmly. "After the commuting time on Monday morning, the traffic peaks. Everyone has no intention of going to work and school, and will subconsciously hang out on the Internet."

Chi Lan also stepped forward when she heard the words, and cast a strange look at Wan Minzhe. Just as she was about to speak, her eyes were attracted by the video uploaded by [Love Dream Game].

The video is not exquisite, like the "raw picture style" popular in some short videos and live broadcast apps five or six years ago.

But it is precisely because of the roughness that it appears extremely real.

After Yu Hanguang and Wei Bo set up the cameras and returned to the screen, the scene officially started.The two wore the same white T-shirts, one on the left and one on the right, sitting upright under the large logo on the side of the company's front desk.

[Dear players and friends, please allow me to address you as 'friends', we are Amenggame...]

The two of them are thin and tall in real life, but they are very handsome in front of a camera that can stretch rice noodles into wide noodles.At first glance, it looks like taking a photo of a couple.

After introducing himself, Wei Bo first apologized sincerely and explained the conflict with that old player that day.

The first and most important step in crisis public relations:

be honest.

Wei Bo usually speaks with a steady tone and clear logic, keeps his posture low in front of the camera, and deliberately emphasizes several key nodes in the conflict, vividly explaining what it means to be neither humble nor overbearing.

Yu Hanguang kept up with him non-stop, and as the person in charge of "Your 99 Stories", he admitted his mistake and expressed his special thanks to the old player—search for [user 592536] from all over the Internet and invite him as the number one player , to try out the revamped game.

[This incident made us realize our mistakes and realize that all standing should be based on sobriety and humility. 】

[At the same time, we will provide a gift pack of Sunshine skin props to all friends who have been supporting "Your 99 Stories". 】

He made it very clear in his heart that there must be emotions that stir people's hearts, but not everyone will accept this, and benefiting actual benefits is equally important.

Seeing Wan Minzhe's embracing arms gradually untied, Yu Hanguang turned around and raised his head and said, "The players prove themselves by slapping us in the face, and we use slapping ourselves in the face as a means of public relations, tyranny and unhappiness."

There was still a long stretch behind the progress bar, Wan Minzhe said, "I'm afraid you have to do more than slap your face."

Sure enough, in the video, Yu Hanguang announced the revision notice of "99": he no longer deliberately guides players to download separately, but merges male and female versions.

The strategy of "let's go back to the first version" was certainly not what he and Wei Bo thought of.The so-called blessing and misfortune depend on each other, now is the best time to change "99" back to the original version.

They always thought that the inferior game suspected of plagiarism was a rat shit.

But the porridge would go unnoticed without this mouse dropping.

"99" has caused such a big commotion on the Internet. Although player conflicts and bad reviews have had a great negative impact, they have attracted a lot of attention no matter what. The revision made a natural bedding.

No one would think that "99" copied the so-called "Restart Simulator" in reverse.

Plagiarism steals the form; but competition is just the opposite, attacking the heart - the key is who can get the invisible approval of the players first, after that, the fast network will exert its greater power, and the strong will always Strong, winner takes all.

【Variability and polymorphism are the origin of happiness. Our original intention of making "99" is to create a world of our own for each friend.But now, we hope to make this game more sincere through our efforts.We respect the differences among players, and hope that everyone can create a world of mutual understanding, experience and remember it. 】

[Finally, we hope that this apology is not too late. 】

Yu Hanguang has a temperament that can take sensational words for granted; in the camera, the slight baby fat and the drooping corners of the eyes look innocent, and they hit people's hearts directly from form to spirit.

"Let Lei Lei watch it first, the next peak period is noon, and then you will focus on it." Wan Minzhe said to Yu Hanguang and Wei Bo, "Don't be too nervous, I have already reported the plan to Mr. Meng, he No objection."

Seeing Chi Lan's face that hesitated to speak, Wan Minzhe winked at her again: "It's not convenient now, let's chat this afternoon."

Before lunch time, the retweets and comments of this video exceeded four figures.

The comment area was like a big steaming bathhouse. Some scolded them for being pretentious, some refused to accept the apology, some clamored to download the game, and some praised the two for their courage to take responsibility.

With such a high popularity, several waist KOCs (1) bought by Yu Hanguang are indispensable.

The budget was not much, and Yu Hanguang was also taught a lesson about the purchase of marketing at the last game festival. With eight hundred of his guts, he didn't dare to make such a big noise.

So he and Wan Minzhe combined to buy KOC to form a cohesion, the effect is not necessarily worse than buying top KOL.

More sound waves still come from natural flow.The flowers that the two had planted intentionally and the willows that they planted unintentionally all the time came to help at this moment.

The manager of [Game Cafe] has a good relationship with Yu Hanguang himself; even the [Brain Hunting Project Official] under Chang's hand cannot sit idly by due to cooperation reasons; the two accounts are the main force of this wave of traffic.

The one who forwarded the video was the [Game Intelligence Officer] who continued to push for performance. Immediately afterwards, he did not forget to send a vote for [Do you accept the apology from Aimenggame], and the comments below soon formed a small baths.

"The current media..." Wei Bo was very confused by things like public opinion and traffic.

He has also worked in the Internet industry for six years, but many of the jobs that Yu Hanguang is good at are blind areas of knowledge.Even when recording the video last night, it was Yu Hanguang who marked the expressions and tone of voice on the script one by one, and taught him step by step.

"Master, Mr. Wei, come and see, Bei Kun also loves us." Liu Leilei turned the mouse and said to the two of them, "Support is all about support, but they still don't forget to bring "The Spiritual Realm of the Sea" together to promote it. Kun can’t do anything else, but loves to fry.”

"It's so good at frying, New Oriental must have practiced it!"

Yu Hanguang was stunned for a moment, and there was a hint of gratitude in his words: "Zhuang Chaofei can deal with this person."

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(1) KOC: Key Opinion Consumer (KeyOpinionConsumer), in short, is an intermediate blogger who has fewer fans and less traffic than KOL, but has a relatively good influence.Because KOC has a good conversion rate and the asking price is not high, more and more companies now tend to cooperate with KOC when doing marketing and publicity.

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Thank you for your support and suggestions, bow, today is also a day of desperately coding

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