The strongest game production method

When Yu Hanguang was depressed, the waiter had already put the drinks on the table: "Both glutinous glutinous rice and yellow rice wine are newly launched signatures in our store. They can be drunk alone or mixed. Young people like it now."

In addition to bottles and cans, two small dishes on the table attracted Yu Hanguang's attention.

A plate of fresh shredded ginger and a plate of fresh green plum and red bayberry combination. Although these two are special products in the south of the Yangtze River, they are still more popular among middle-aged and elderly people, and young people are not the main force of consumption.He was also reminded by Lianchang, so he casually ordered the rice wine combination.

Unexpectedly, I got the S card.

The waiter speaks skillfully: "Mash glutinous rice wine with shredded ginger is suitable for men. It relieves heat and promotes digestion; beauties like to drink it with plums. Ginger and plums are directly picked from the place of origin. There is only one copy, you two must try it.”

Looking around, there are bottles of this style on almost every table, and some people are still taking pictures.He suddenly became interested, holding the wine bottle in his hand and looking at it carefully.

This bottle is not the same as the self-brewing in ordinary restaurants that are keen to highlight the "tradition".

The extremely small ceramic bottle, with sparse bamboo patterns printed on the snowflake glaze, is exquisite and elegant; the bottle cap can be removed as a wine glass, and you can drink it in three or four glasses.

However, the above copywriting is a mudslide, and it is very suitable for taking photos and posting them on the Internet:

[Mountains have trees and trees have branches, the heart pleases the king, and the king does not come to face the base]

[Only one stroke from Eat to Fat]

[All plans will become P in front of laziness]

【Falling in love is not so easy, everyone has his mobile phone】

……

A slight "tsk" from the opposite side interrupted his train of thought, and he raised his eyelids to see——Wei Bo put duck intestines in the white soup, and when he pulled them out, the hot soup splashed cheek.

"Mr. Wei is so clever, but he has no idea what to do with hot pot." Yu Hanguang handed over the paper towel and picked up the colander. "Put the duck intestines in the spicy pot so that it doesn't smell bad. Use the colander like this. Don't use chopsticks either." Scoop, the fuller you scoop, the easier it will slip."

"Thank you, Mr. Yu, you are smarter by eating hot pot." Wei Bo rarely teased him.

In just a moment, the inspiration that had just been lost in Yu Hanguang's head popped up like a bamboo shoot, and with the sweet and spicy taste of fermented glutinous rice wine, it grew into a lush forest.

Wei Bo turned over, put his hands beside his ears, and stared at Yu Hanguang who was still sleeping soundly.

The scenes of yesterday also reappeared in my mind like a flash of lightning.

After returning home from the hot pot restaurant, although he was a little hesitant, Yu Hanguang still revealed his thoughts on the modification of the new game:

He wants to split "Your 99 Stories" into several different versions and launch them simultaneously.

A project manager who can't do marketing is not a good juggler.When Yu Hanguang said this, he casually held the bottle of wine that came back from the hot pot restaurant, and threw it into the air like an acrobatic.

Wei Bo was stunned for a while, and then spit out the four characters that Yu Hanguang said to himself most often: "Let's talk."

"Lian Chang is right. To avoid plagiarism, it is more scientific to start from the source—we make the game complex from the very beginning, one into multiple, to increase the cost of plagiarists, so that they cannot afford to copy."

Wei Bo was dazzled by his actions: "Splitting the game does not mean it will make the game more complicated, nor does it mean that it will increase the cost of plagiarism."

The wine bottle settled in Yu Hanguang's hands, and he continued to test: "Look at this rice wine again. Starting from the wine bottle, it is different from those ordinary products."

There are many wineries and restaurants in the Jiangnan area, and each of them sharpened their heads to play insider for business.Not to mention those pretentious names one by one, but to mark the name and introduction of the winery on the wine bottle.If it was written by a master, I would like to write all the major events of the master from brewing to the present.

Without him, tradition dictates.

However, the rice wine in this hot pot restaurant is different. The wine bottle is not a stereotyped brown-gray ceramic jar, and the bottle body does not have those old-fashioned introductions, but it is fresh and refreshing.

"The bottle is custom-made, and the price is not low. However, the copywriting on it is very suitable for dissemination, and it can be used online and offline to drive traffic." Yu Hanguang held the bottle to Wei Bo's eyes.

"After the sales increase in this way, the average cost will come down. The same is true for those fancy ingredients. Small shops dare not prepare, fearing that they will pay for one order; they are also unable to prepare, fearing that they may not be able to deal with suppliers."

"The so-called Badartists copy, then I will make them copy." He continued, "We disassembled the game and uploaded different versions."

Wei Bo thought for a moment, but then said: "By analogy, the sales volume of big hot pot restaurants is higher, so wouldn't the cost of plagiarism be lower?"

Yu Hanguang added: "We are not selling alcohol, we are making games, and we have the weapon of the Internet. If we are quarreled by big companies, we can occupy the high ground of public opinion. We can fight with words when we need to, and it happens to make the game popular. I am familiar with this operation. "

In fact, he still has a selfish intention that he didn't say: why can't Aimeng become bigger and stronger in their hands?

This explanation made Wei Bo see the light of day, he said: "You want to split the version, is it also influenced by different self-service drinking methods?"

There is one way to drink wine for men, and another way for women; selling to middle-aged and elderly people is one strategy, and selling to young people is another strategy.

So why doesn't the game work?

Let players find their own small circle, stay and play.

When working on "Lonely Cracking Ice", facing the gradually solidified player circle, they had worries——

Although a bird in hand is solid, the cake may be taken away by others at any time.

Aimeng thinks so.Bei Kun thought so.All game companies in the industry think so.

A chaotic industry lacks everything except ambition.Everyone can see ten birds in the forest and want to make the cake bigger.

But this time is completely different. Yu Hanguang's idea is to open up ten forests.

At the same time, this can also make the product and market operations relatively simple, and even better use the player portraits of different games in the middle and late stages to support the subsequent development of "99" and even support their future new game projects...

There was heartfelt approval in Wei Bo's eyes.

However, Yu Hanguang's happiness is fleeting: "I haven't figured out what dimension to split the game..."

"Although making games is not selling wine," Wei Bo also posted for a while, "but like selling wine, splitting the versions by gender is the most cost-effective method at present. First, you only need to dismantle the male version and the female version. Two versions, products and technologies can be quickly separated; second, it is convenient for you to find topics and platforms for marketing.”

When it comes to inspiration, it is not only in Yu Hanguang's head.

"..." Yu Hanguang walked silently.

At the beginning of the game project, they focused on the female player group, trying to introduce some fresh blood into the VR game circle. After the project was established, it was gradually revised and improved, and the mainstream users were framed among young players.

Now if we split by gender dimension, will a new fence be re-enclosed?

Seeing that he couldn't be persuaded, Wei Bo said again: "I know what you are worried about. It's not necessarily a bad thing to tear it apart like this. You can see what you like to play, and then think about what Lili and Tanli like to play."

Yu Hanguang held the bottle and thought for a few minutes——

I am obsessed with shooting and gun battles, and I am undoubtedly a "refreshing battle" type of player; Wei Li is always willing to come, but obviously prefers Sims games; "Your 99 Stories" has a lot of inspiration.

"Remove the two versions first, which can be regarded as a small-step MVP strategy. If there is a problem, change it immediately." Wei Bo said again, "Let's give it a try."

Although this hot pot meal is expensive, it is really worth it.Yu Hanguang put down the wine bottle, and triumphantly opened his tail at Wei Bo's peacock:

"Just try it. Teacher Wei, what's the matter, I'm the one who is smarter!"

……

Yu Hanguang's eyelids rolled back and forth a few times like waves on his eyeballs, and finally lifted them up.

The weather is not good, and it is rare that there is no work on a Sunday, and there is a patter of rain outside the window; although it is morning, the dawn is hidden in the mist.

The bedroom was dark, and he was still sleepy, but when he opened his eyes, he saw his sweetheart beside his pillow, and he still smiled unconsciously with eight teeth.

Wei Bo withdrew his thoughts, stretched out his hands to pull the quilt, and couldn't help thinking——

Smart, or my own smart.

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Many product managers I have come into contact with have the common characteristics of loving life and being good at observation. Maybe this is one of the soft powers of PM.After all, most of the products to be solved are problems in life. Only after you love, see, and feel can you make something that everyone likes.