The strongest game production method

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[Respect the Liver] Since the establishment of the project team, it has gained the title of "meeting room killer project team". Several people have changed their ways to ruin the house, and the cleaning lady wants to cry when she sees it.

Computers, pads, mobile phones, and test headsets were piled up messily on the conference table, with cake and chocolate wrappers mixed in; coffee and tea dripped down the side of the cup onto the table, and the wanton flow was blocked by the pile of toilet paper.The whiteboard next to the table is covered with sticky notes, and the surrounding area is scribbled to make it messier than a mathematician's calculation paper.

A certain mathematician surnamed Yu buckled the pen cap next to the whiteboard, pedaled the swivel chair, and slid to the table:

"The easter egg data of "Cracking Ice" are all on it, and there are not many users who have cleared the customs. If you add pop-up windows to watch advertisements independently, the previous data cannot support paid cooperation. It can only be used as a gimmick, and use customs clearance as a publicity point to replace resources. Mr. Wei, Chi Yu, please consider whether this function can be implemented from the perspective of technology and design.”

Hearing that the game needs to be piled up again, Chi Yu's expression can't see anything but despair: "...we will answer tomorrow."

"Then let's take a look at the "99" promotional video demo," Yu Hanguang stood up weakly from the swivel chair, threw a Snickers bar to Chi Yu, and signaled Liu Leilei to cast the screen.

The style of "99" is warm and healing. This video maintains a consistent style. From the birth of a child, various important events are used to string together different story lines and endings. In several important story segments, it shows Several core gameplays.

At first glance, OK.

But compared with the "Brain Hunting Project" subway video advertisement that was broadcast in the morning, Yu Hanguang's face is not so good-looking.

People are more dead than people, and goods are thrown away.

At the beginning, "Your 99 Stories" was successfully approved because of a spirit of seeking innovation and change.But today's video materials have fallen into the trap of taking shortcuts.

Chasing shortcuts is an almost instinctive approach: Like many promotional videos of popular games, the content logic of the promotional video of "99" follows a tried-and-true routine; the copywriting uses a lot of hot words, trying to fit the emotions on the Internet; The painting style also refers to past successful cases.

Routine and quality fly together, catching people's attention, not a big problem.

But it is absolutely impossible to cooperate with the maverick "Brain Hunting Project".

Things with routines have a lower limit of guarantee, which is reassuring.However, the biggest problem is that it and "Maverick" are mutually exclusive.

——"Maverick" pays more attention to the upper limit.The upper limit is often the key factor that really determines success.

"This material can be uploaded to our own channel or to the cloud platform, but we have to think about it if we want to upload it to the "Brain Hunting Project."

Yu Hanguang has been leading the progress of the meeting, and at this moment his brain is starved of oxygen.He tore open the chocolate on the table and put it in his mouth, with a sticky voice: "You can search the Internet for information related to "Brain Hunting Project" to find out the feeling. Or go to the subway after get off work today, they are in the subway Advertisements were also placed on the website.”

The brainstorm lasted for more than an hour. Everyone didn't know whether they were dizzy or didn't understand Yu Hanguang's meaning. Those who drank water drank water, and those who ate snacks ate snacks, but no one responded.

The worst thing was Zhou Xiaosheng, who didn't look up at the screen at all, and just answered "um" absent-mindedly. After um, he stared at the computer typing and chatting with a snickering smile.

It is also the representative of the class of "Fooling in Meetings".

"Firstly, there is a big difference in style; secondly, the rules of the game are complicated, and for advertisements, the viewing threshold is high; thirdly, the emotions are too peaceful and there is no memory point. This video——" Wei Bo has been sitting quietly at the corner of the table , suddenly accentuated the tone.

"No, yes, yes."

He clasped his knuckles, said a word, and knocked on the table; the jade leaf cake on the table shook back and forth three times, and the crumbs jumped out of the plate.

[Respect the liver first] The group is full of old buddies who have been laughing and joking with Yu Hanguang for a long time. The daily painting style is to eat and drink, and make complaints about it.Wei Bo has a short temper and little talk, so the internal atmosphere is surprisingly good.The envy of the other groups of Aimeng almost surpassed the product group led by Yang Ye.

At this moment, including Yu Hanguang, no one expected Teacher Wei's sudden attack, and they all froze in place.

Management is an art, and different managers have different styles.

But a leader who usually does not show his true nature is actually more difficult to deal with than a boss who bullies him all day long.

Because the other side of governing by doing nothing is its unfathomable power.

The conference room was so quiet that it seemed like time had stood still.After a long time, Liu Leilei spoke in a voice like a gnat: "Yes...it's because my script is not well written, I will revise it again."

"It's not easy these days, just get over it. I'm late this morning. I'll treat everyone what you want for lunch." Yu Hanguang managed to round things up, ended the meeting as soon as it was over, closed the computer and walked to the door .

He thought about Wei Bo's uncharacteristic changes today, and decided to have a private chat with Wei Bo later.

Before I got back to my seat, I heard that the product group was blowing up.Like many others, he stopped and watched.

"I want to resign!" Gas took off the temporary worker badge and took a picture of it on Sun Han's desk.

Sun Han was taken aback by the photograph, got up and was about to touch Gas's shoulder, and he put on a peaceful smile along the way: "Whether you can resign or not, I can't make up my mind! Wait, wait until God Ye comes back, I will Ask him..."

Yu Hanguang kept muttering in his heart, the product group is the well-known love and logging, gas has only been here for a few days, how could it be forced to become a broken pot that gives up on itself.

"You guys are always like this. You don't dare to make up your own mind. President Yang says whatever you want." Gas brushed off Sun Han's hand, although his voice was not loud, but he was full of resentment, "It's meaningless for a coward."

Probably because of anger, his fluent Chinese no longer exists, his sentences are not coherent, and his words are also skipping out.

But on the contrary, it made people hear a bit of a loud tone.

"What's the situation?" Yu Hanguang walked to the side of Liu Yang, who was watching the fun together, and asked in a low voice.

Liu Yang was still holding the unfinished drink in the conference room with one hand, and covered his mouth with the other hand: "It may be that there is too much work, I am not used to it, and the child has collapsed."

Yu Hanguang remained silent.Both he and Liu Yang came from the stage of interns, and they knew that it was not easy to switch smoothly between students and social people.

However, it may take three to five months to figure out whether a person's business ability is good or bad; but his attitude and temperament can be seen in even the most subtle and simple tasks.

He had seen Gas leading foreign clients at exhibitions, and felt that this foreign guy didn't seem like someone who could be driven crazy by work.

"I am willing to do the work assigned to me; but I am not willing to do the PPT in word." Gas continued to stammer.

Listening to the match between Gas and Sun Han, Yu Hanguang roughly spelled out the cause of the incident:

As early as last year's project establishment meeting, Meng Ai set the rule of using PPT too little.The product group works from top to bottom. Under Yang Ye's advocacy, word or even pure text sticky notes are gradually used for work reports.

Gass originally thought that when he came to Aimeng, his job was to study games, read reports and do translation, which could perfectly balance his major and hobbies.

But before his butt was hot, Sun Han assigned him a wonderful task - first integrate the work content of the team members into a PPT, and then paste the PPT page by page into Word and submit it as a weekly report.

In a game company that emphasizes efficiency and races against time for projects, this kind of anti-intellectual approach is simply ridiculous.

The funnyness of reality is far beyond human imagination, and the end of absurdity is realism.

It just happened.

After Yu Hanguang finished listening, his heart was surging like a tide, and it condensed into a whirlpool.

He sighed dumbfoundedly, it turned out that the so-called mutual love in the product group turned out to be holding Yang Ye in circles.

There are no fools in Aimeng, on the contrary, there are too many smart people.

If you use this little cleverness of Meishang to think about planning and making products, the projects in their group will not be so bad that none of them can compete now.

On the other hand, Gas was recommended by himself, and if he didn't come out to smooth things over at this time, he might be at a disadvantage in terms of recruitment in the future, leaving some gossip for colleagues and leaders.

He doesn't want to be criticized for "not being able to judge people, not recruiting people".

Yu Hanguang stepped forward resolutely, and smiled at Sun Han and Gas: "The work of the product group is difficult, and it is not easy to get started. Otherwise, I will mention it to God Ye and let Gas come to our business group to try?"

Sun Han was at a loss for what to do with the embarrassment of the PPT incident, seeing Yu Hanguang's willingness to help, he immediately thanked him a thousand times: "That's kind, Han Guang, please tell God Ye, I won't interfere in this matter. "

"I won't go, I want to resign." Gas refuted Yu Hanguang's face in the silence of the surrounding employees, "Yu, you also have problems."

He pointed to the drink in Liu Yang's hand again: "Work is work, and it should be done; you don't need to rely on these to please others."

Yu Hanguang failed to save the siege, so he paid himself for it and lay down the gun for no reason.

He subconsciously wanted to defend himself, but as soon as he opened his mouth, he felt that what Gas had said was indeed reasonable; his breath was held in his chest and he couldn't breathe, his face turned red and white.

"Have you had enough trouble? Is your name Gas?"

"Vas, go find personnel now, and go to resign!"

Zou Haiyao had already stopped outside the crowd and listened for a long time. His voice was calm and clear, and it went straight into everyone's ears.

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Posting the PPT in word to report is a true story told to me by a friend, but it did not happen in a major Internet company, but in a well-known real estate company.

In addition, I feel that Xiao Yu's "pleasing personality" is quite common in daily life; I still prefer to work with people who talk about things, are not flattering and do not go around.

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I was a little busy at work before, and I haven't written for a long time, and it happened to be in time to sign a contract with Pepe.Next, I will try my best to add more, thank you fairies who have been reading the text~