The strongest game production method

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Because he has been fighting on the front line of the market all year round, and was also preparing for an exchange meeting before, Yu Hanguang is no stranger to the media.

In his opinion, writing manuscripts and making games have a lot in common: you need inexhaustible curiosity and imagination, and you need to tell stories in the most suitable way... The most critical and important point is that both writing manuscripts and making games require create.

He loves to create—creation is one of the most romantic things in the world.

But this weekend, the romance turned into a storm, because the company was disturbed by a "creation" by the media people.

Yu Hanguang originally thought that the VR secret room game that made him and Wei Bo fight was completely confused.Unexpectedly, this morning, the well-known game blogger [Game Cafe] posted an anonymous contribution——

The content is roughly a certain player crying, the game of Aimeng is too violent, and the design of the break-through system is also very addictive. Because of the deep addiction, the two children secretly arranged the house into a ridiculous haunted house for practical exercises.

As a result, when the elder brother played the role of a ghost, his younger brother was so frightened that his forehead hit the foot of the bed.

If it weren't for the baby's good luck, if there was an accident, the consequences would be disastrous.

[Games are given to players, not sent away. 】

[Love dreams can only bring nightmares. 】

Every word in the manuscript is full of questions about the two major crimes of Aimeng: condoning the release of inappropriate content, and lacking an anti-addiction mechanism for minors.

Is this how you play games?

[Game Cafe] Played the self-media fanfare to the fullest, and it was a hot topic involving children's education. It also hit a weekend that was easy to eat, and the number of readings rose after it was released.

Yu Hanguang's thumb never left the phone screen.Not to mention the private chat that I received a screen full of inquiries, even a few friends outside the circle forwarded it out of righteous indignation.

"Master, do you still remember that we bought promotions last year, and actually found [game cafes] several times. Then when you screened the list of KOLs...you screened them out." Liu Leilei said.

Yu Hanguang suddenly remembered that [Game Cafe] had a good relationship with Aimeng when he was a small blogger recommending games.Later, they changed their style and began to write industry breaking news articles, and soon attracted a large number of fans who watched the excitement and didn't think it was a big deal, and the business price went up.

Considering the cost-effectiveness issue, Yu Hanguang decided not to cooperate any more. He sent [Game Cafe] a symbolic New Year gift a few years ago, and never contacted him again.

Dare to feel a lot of grievances.

He rolled his eyes silently in his heart, wanting to check if the project approval time of this game was incompatible with his birthday.

"God Ye means that we will immediately add an anti-addiction full-screen pop-up window of 'minor warning' to the game." Although the temperature of the air conditioner in the office was turned on very low, the project manager Sun Han wiped the sweat from his face, "Han Guang, please clarify on the company's social media as soon as possible."

Sun Han is also the person in charge of the planning team. If there is a problem, first find a solution on the product, which is a kind of intuition based on professionalism.

"Let's discuss the copywriting first. The industry policy has long stipulated that, except for video games that are only open to minors for a limited period of time, all video games must have anti-addiction reminders. Brother Han, you are usually very stable, how could you forget about this? .” Yu Hanguang said.

He is like a mirror in his heart, saying that Sun Han's "steadiness" is to find a way for him to step down. In fact, when he was doing the operation activities, he clearly felt Sun Han's soft temper that is easy to follow the wind.

The strong are humiliated, and the strong are easy to break.The grass on the wall is soft and collapsed, whatever the wind blows.

Isn't that "stable".

"When the game was launched, it was pushed in a second. The project was too urgent, and the reach rate really couldn't reach 100%. I was coping with it at the time, and I didn't realize this little problem..."

"God Ye already mentioned me just now..."

Hearing that he had "God Ye" on his left and "God Ye" on his right, Yu Hanguang finally understood why Yang Ye appeared here.

Yang Ye is a classmate of Meng Ai's university. After graduation, he worked as a product planner for a well-known game company for several years.His employee number is 005, one rank bigger than Yu Han.

Aimeng was still a small workshop in the incubator back then, and Yang Ye was the only employee who had working experience in Zhenger Bajing game company.When making that shooting game, basically Yang Ye worked on the prototype and planning all night long.

"Ye God" became famous in one battle.

Until now, Yang Ye is still working as the project manager of this game, and it has become an ivy in the VR game industry.

Now there is a wall of memories next to the front desk of Aimeng. The most conspicuous place on the wall is a photo of Yang Ye sleeping on the camp bed.

Yang Ye is 1.9 meters tall, but has a very contrasting and cute baby face. In addition, he has a cheerful personality and can speak easily. He has a sense of intimacy that is rarely seen among technical men, and he is very popular in the company.

Product planning requires frequent communication with other departments. He has seen many battles in the big factory, and he is like a fish in water.After he was promoted to vice president, he never put on airs, and often made jokes at serious project initiation meetings. No matter how nervous the reporter was, he could make people laugh with just a few words.

Yu Hanguang envied the product group.Although Yang Ye has an independent office, he still sits in the large bay outside all the year round.It is said that product managers are the "kneeling clan" of Internet companies, kneeling forward for market operations and backward for technology development, but the product group, under the leadership of God Ye, laughs and laughs every day, and is full of combat effectiveness.

Whenever there is a mistake in the work, as long as the employees of the product group mention it to "Our Ye God", he will stand up without saying a word.

Presumably Sun Han contacted Yang Ye as soon as the scandal came out.

What kind of shit luck did Sun Han have?

The ability is not good, but there is a good boss, Yu Hanguang muttered to himself.

Thinking about the phone call he had with his direct supervisor Wan Minzhe earlier, he became even more depressed.

Just now, Boss Wan said that the youngest daughter in the family was ill, and the company's affairs were at most [-] urgent.

Yu Hanguang, you can do it, hold on first.

"There is always a big hole behind a small problem. If you are lazy here, you will inevitably dig a big hole there." Yang Ye came over and patted Sun Han.

"Han Guang, the grievances have filled the hole. We beat the workers' hearts, waists, and abdomens, aren't they all stretched by grievances like this." Yang Ye gestured with his hands around his side, "But you are in such a good figure, Work hard and help us support. In the future, if you want to lose weight, come to me, and I will reimburse you for the full amount of fitness expenses."

He seemed to be smiling at everyone, which made it hard to get angry.

"It's also hard for Leilei to code. There are very few girls who love dreams. From this point of view, Office Lady is not the most precious, but Microsoft Office Lady who can code." He turned to Liu Leilei and said.

These words sound vague, but they are actually very ironic; Liu Leilei was originally frowning because of reading the bad comments from the official media, but now she didn't frown and smiled.

Yu Hanguang nodded.

Even if Yang Ye and Sun Han don't come to ask for help, the marketing operation team must take action on social media.

Now that Wan Minzhe delegated power to him and Yang Ye promised, he and Liu Leilei quickly drew up a copy.

The copywriting adheres to the principle of peace of mind, with a total of three points: the first is to stand at attention and be beaten; the second is to apologize and change; the third is to give the player a coupon for purchasing the game to stabilize people's hearts.

The first two points are easy to say, and the third point is purely his "private goods".

Of course he wanted to show off in front of Meng Ai: use his own method to teach Sun Han those project managers who "do nothing popular".

As for whether it will be counterproductive, Yu Hanguang is optimistic out of thin air: I have apologized, and my mistakes have been corrected, and the hot search is refreshed every 10 minutes. Netizens will not always stare at Aimeng.

There is no love and hate on the Internet, let alone deep memories.People just like to watch the excitement and reversal, and whether they are in the right position.

The truth is always the last one.

In recent years, the Internet has also been inflated. Before one end, everyone can't wait to go to see another one.

Is anyone willing to eat overripe melon?

Yu Hanguang already understood the cause and effect, gradually cleared up the logic, and told Liu Leilei to send out the copy first with a relaxed face.

However, he was watching Yang Ye with folded arms at the moment, feeling a little subtle.

——Yeshen didn't even frown the whole time.

Sure enough, someone has the ability to become a vice president, at least the mentality is first-class.

"The full-screen pop-up window has only been developed recently, and I haven't had time for the second test; I have asked my technical colleagues, but no one has answered, but fortunately, there are people in the company..." Sun Han held the laptop, and was still pointing at the touch screen with one hand, awkwardly look to the side.

Suddenly seeing a figure approaching, Yu Hanguang unconsciously lowered his arms crossed on his chest.

Weibo.

Wei Bo's skin is bluish white, and his pupils are light brown.Yu Hanguang looked in, trying to catch even a trace of tension or embarrassment, but his hope was in vain.

This kid is as stable as helium, neon, argon, krypton, xenon, and radon.

Yu Hanguang simply doubted whether his indifference and indifference were engraved in his bones.

"Ahem, can we get it done as soon as possible?" Yang Ye's cough just rightly broke the weird atmosphere, and he asked Wei Bo, "Take this opportunity to try the full-screen pop-up window as well."

Wei Bo sat down and turned on the computer: "I haven't opened the test authority yet, so I need to solve this problem first. However, if there are prototypes for the product group, the function is not difficult to realize. Give me half an hour to an hour, and it should be fine."

His tone was flat but affirmative, very similar to the kind of pervert who accidentally got the first place in the school even though he didn't review.

Find a fight.

Yu Hanguang wanted to kill his confidence, so he said: "The prototype map should be available in other games. Testing permissions...Brother Han, why don't you put this person in a group with your project team colleagues?"

"No need, let's just talk point-to-point. The most urgent thing is to solve the problem, not pass it on." Wei Bo said coldly, "You can pull the group, but it's not necessary."

Yu Hanguang got angry and wanted to reproach him, but was suddenly dragged back by Liu Leilei.

It turned out that as soon as the apology copy was published, [Game Cafe] immediately followed up, grabbed Yu Hanguang's act of distributing coupons and made a big fuss, beat the dog in the water, saying that Aimeng relied on his own wealth and power, and did not want to repent.

The retweets and comments from the official media were once again fried, like throwing a can of herring with moldy tofu into a biogas pit.

Inside and outside the screen, there is a miasma; the comments go back and forth, making people extinguished.

"Okay, we'll be online soon." Wei Bo silently glanced at Yu Hanguang who was rubbing his temples irritably, got up and said to Yang Ye and Sun Han.

"Excellent," Yang Ye said, "Han Guang, can you still hold on? I know a few good parties who specialize in crisis public relations. How about I contact you? Don't worry, I'll talk to Boss Wan."

If it's left to Wan Minzhe, who can't offend anyone, if he can't guarantee it, Yang Ye will just let him do it.

But Wan Minzhe didn't come today, and the opposite of Yang Ye was Yu Hanguang who was burning with anger——his dissatisfaction had been completely aroused by Wei Bo.

Seeing that Yu Hanguang's face became more and more ugly, Yang Ye held his respect for himself: "I'm just asking. You and Wei Bo don't freeze, you don't know each other if you don't fight."

Heh, who wants to be acquainted with this guy?

Don't fight... don't know each other...

Yu Hanguang suddenly had a flash of inspiration: "Leilei, draw up a forwarding copy, with an innocent and sincere style, saying that the coupons filter out underage users. In addition, it is stated that the original intention of Aimeng is to make games well and bring joy and touch to players. In the mouth-to-mouth battle, I hope that everyone will not believe the rumors and spread the rumors, let alone refute the rumors."

"After forwarding it, ask Xiaosheng to see if he can find the [Game Cafe] from the channel. I will also ask the media teacher."

While talking, he found the media activity group he had formed before, first threw a big red envelope into the group to fry fish, and then asked all the media teachers to forward Aimeng's explanation statement.

In an industry with mixed fish and dragons, the core circle is actually very small.Yu Hanguang's troubles for media activities were finally not in vain, and he quickly asked the manager of [Game Cafe].

Through the media teacher, he sent a message through the air and invited the host to visit Aimeng.

"We added [Game Cafe] to the list of media exchange activities. The event added a small forum with a tentative theme of 'VR games and education for minors'. Lao Meng should not object."

As long as the method is appropriate and the income is considerable, there is no permanent enemy in the world.

"Hoo--", a reporter sent him the IM of the manager of [Game Cafe].

Yu Hanguang typed quickly with his fingers, applying for friends, explaining his intentions, and inviting him to attend.

He has seen how difficult the self-media is before, so he is almost ready to fight a protracted war with [Game Cafe].

Unexpectedly, the manager quickly agreed.The two parties reposted each other on social media, and the words revealed the meaning of "a misunderstanding, we are fine, everyone is separated".

Children like to stand in line, and adults only follow the wind.

This public relations crisis caused by black material was successfully fooled by everyone.

Yu Hanguang thought in his heart that the hotspots on the Internet today are exactly the same as the summer in Yizhou.

After a while of heat, there is no trace.

Yang Ye has been staring at the phone, and now he raised his head, the upward arc of the corner of the eye is more obvious:

"It's really you, Han Guang, I will give you the Chief Flower Butterfly Award at the annual meeting. I dare not touch the media, you can dance with such a difficult group of guys."

He then said to the crowd: "My son once said: Time is money. Double wages for working on weekends, this is short-term high-interest financial management. Remember to apply for overtime pay."

If it wasn't for Yang Ye's usual time spent on games, Yu Hanguang would have wondered if he secretly worked part-time in some talk show club.

Yang Ye raised his wrist and looked at his watch: "It's all hard work. I'm the host at noon. The Dongfu Restaurant is next to the company. Everyone eat with your cheeks open. Don't save money for me."

After finishing speaking, he specially said: "Wei Bo, let's go together."

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From personal experience, functions such as pop-up windows and push are not difficult to do, and the time is mainly spent on the product manager and programmer fighting, the product manager reporting layer by layer, etc. If something really urgent, it will be resolved soon. Can handle it.

Another: Readers and fairies are welcome to give their opinions, bow