The strongest game production method

Yang Ye's expression was brisk, and his footsteps were also very neat.He came to the bottom of the screen and called up the demo file of "Cang Hai Ling Jing".

"In addition to creating dreams, what is more important is the issue of the 'second curve'. "99" is good, but on the second curve, "Long Hai Ling Jing" still has an advantage."

He seemed to be very familiar with Yu Hanguang and Wei Bo's game, so he directly said the nickname of the game, "99".

"Excuse me, how did the user survey of "99" come about?" Yang Ye glanced at Yu Hanguang.

Yu Hanguang said: "Sampling surveys are mainly player interviews, group chat questionnaires, etc., combining qualitative and quantitative."

Yang Ye asked: "How many group chats did the sample group come from? What is the sample size?"

They didn't make such detailed statistics, Yu Hanguang was speechless.

Wei Bo had been looking down at his phone before, seeing that Yu Hanguang was stuck, he said, "800 to 1000 people."

"False." Yang Ye mocked.

He turned to the user research page, which clearly sorted the users of the "Cang Hai Ling Jing" comics by gender, age, city distribution and other categories.Not only that, but the predictions of potential users of the game on the page are also displayed in pie charts.

""The Spiritual Realm of the Sea" has something more real."

"The IP holder has done a survey of the original comic readers. We got the survey results and repositioned the user group of the game according to the comic industry development trend report. Our conclusion is based on official channels, based on hundreds of thousands or even online The big data of millions of users should be more accurate than the research of "99"."

Yang Ye continued: "Let's talk about female players."

"It is the simplest and most reasonable way to find the second curve from the user. Zi once said that the commercial value of male users is not as good as that of dogs." Players, I agree with both hands and feet. But everyone, please see-"

With a wave of Yang Ye's hand, everyone turned their eyes to the big screen, and only heard him say:

"The data shows that the original manga has more female readers. But I am sure and sure that, in addition to attracting female players, "The Spirit of the Sea" will come alive among young players."

Meng Ai looked at the data on the screen and pursed his mouth into a straight line.

Yang Ye is more confident: "Because the original manga has a wide audience, it has already blossomed in animation, film and television, and radio dramas. These are the mainstream channels that can reach young people. We have an advantage from the beginning."

He had said this to Yu Hanguang long before the project was approved.

He paused for a while, and said: "The game habits of young players are easier to cultivate, and at the same time they are more willing to spend money. There is a saying-'Every penny you spend is for what you want of the world vote'."

Yu Hanguang became more and more anxious, his head heated up, and he muttered: "But buying comics is also very expensive! Isn't it better for us to make "99" our own IP and sell it to others to make a fortune?"

Yang Ye had sharp ears, so he asked him, "Is "99" an original game?"

Yu Hanguang didn't know what he was going to say, so he froze in place.

"You said that buying comics is expensive, but with high investment and high returns, otherwise there would be no company to do film and television. If your original game really starts from scratch with IP, it will be more risky-the investment will not be small, and it will be given to the company. causing pressure on all fronts.”

"The pressure is not just financial."

Yang Ye cleared his throat: "The situation the company is facing now is like speeding the car to 120 on a rugged mountain road; this is not enough, and someone may hit you. Therefore, any bend, a stone, A single bird that flies in...could kill the car."

There was no one who could empathize more than Meng Ai, he nodded.

"All the data in "The Spiritual Realm of the Sea" are more certain and clearer, and they are better solutions. On the premise that there is already a better solution, do we need to take this risk?" Yang Ye continued to ask.

Yu Hanguang finally understood - he was led by the nose, and every time he raised a point, Yang Ye, who had already been prepared, immediately refuted it.

Move once and hit once.

Fist to the flesh, unable to fight back.

Yu Hanguang's back was already soaked with sweat, and he was thinking about how to undo the move, but he heard the person beside him speak slowly:

"The second curve tells us that the success of the previous stage may be the failure of the next stage; similarly, the problems of the game often come from its own advantages."

Yu Hanguang turned his head and stared at Wei Bo's side face with dark eyes, as if he wanted to peek into Wei Bo's inside through this skin.

Wei Bo is just not suitable for public speaking, but in fact, Yu Hanguang appreciates his concise and precise tone.Every time he talks to Wei Bo, Yu Hanguang will secretly lament that he will never be able to learn this style in his whole life.

The existence of Wei Bo proves the role of logic and reason.

Because of logic, he has more understanding and judgment on many things.

Because of his rationality, even though he has been burdened with many unbearable pasts and is in various dangerous situations, he is not in a hurry.

"Your first advantage is the data." Wei Bo said, "But in fact, any data can be explained. The more problematic the data, the richer the explanation."

"Mr. Yang, your data shows that the game "Cang Hai Ling Jing" can expand to young people. But have you considered the difference between comics, movies, radio dramas and games? The first three are easy to talk about, but games are different. Minors The length of the game is strictly limited, and everyone knows it well."

They have all been to orphanages. For the sake of preventing addiction, even Xinyou, which is still in the testing stage, only dares to let the children play for a short time.

"After the game is launched, the guidance function must also be considered, so there must be errors in daily activity and retention, which is not as bright as the forecast on the chart."

Yang Ye explained: "Minors only account for a part of the young users, and there are also groups such as unrestricted college students among the players."

"Then we have to consider the impact of public opinion after the release. A project of the company last year caused a big disturbance because it forgot to add anti-addiction measures." Wei Bo didn't make it clear.

Yu Hanguang seized the opportunity to sneak attack: "That's right! That secret room game that was leaked is also from your product group, right?"

Yang Ye's complacent complexion suddenly darkened.

"Secondly, data-driven is an excellent strategy, but it is not the so-called 'better solution'." He connected his mobile phone to the wireless projection screen, "Everyone may wish to take a look at this."

Wei Bo pulled out an interview article by the cartoonist of the original "Cang Hai Ling Jing", and circled the key words.

The general idea of ​​the article is that "The Spiritual Realm of the Cang Hai" can achieve such a great success, far exceeding expectations.At the beginning, the painter just wanted to draw a good work, and had no intention of becoming a hit at all.

Use love to generate electricity, but unintentionally insert willows.

Excellent works, the reasons for their excellence, probably cannot escape from inspiration, hard work, sweat and so on, this is the lower limit.However, if you want to upgrade an excellent work to a top-level work, you often need more timing, luck, even paranoia and sincerity.

The upper limit is mysterious and mysterious.

Wei Bo cut back to the data display page of "The Spirit of the Sea": "Although the data can display factors such as gender, age, occupation, education level, etc., it cannot accurately predict the real effect. The game is not completely linked to the data, it also needs emotional experience. As for the perception part, as I said before, games are dream-making, art, and both dreams and art need feelings.”

A person like him who understands reason and is good at using it can actually understand the value of sensibility better.

Yu Hanguang suddenly recalled the lucid dream this morning, and blurted out: "VR, Virtual is virtual, Reality is reality, virtual plus reality, it is most suitable for 'dream creation'. We make Sims, and we also want players to feel more. Feel the beauty of VR."

Seeing that Wei Bo stopped talking, Yu Hanguang explained: ""Your 99 Stories" wants to express this kind of beauty—how far away is the real me from that virtual dream, that story, that person? near?"

Meng Ai moved his body when he met Yu Hanguang's bright, thoughtful eyes.He crossed Erlang's legs, and unbuttoned his shirt by the way, to conceal his unnaturalness.

Although he was still smiling, Yang Ye's voice became louder: "It's true that games are art, but before art, games are still products. Don't think my words are harsh—it's a product, and it must make money for the company."

Wei Bo seemed to have guessed Yang Ye's thoughts, and continued: "This is the third point I want to talk about. The short-term benefits and long-term risks of buying works."

"Buying IP from outside involves high investment and high risk, and you can indeed make money in the short term, Mr. Yang, you are right." He looked at Yang Ye, "But in the long run, this is a gamble, and it is more like making wedding dresses for others. "

"Long term?" Zou Haiyao raised his eyes.

"In the long run," Wei Bo nodded. "It's a good thing to win the bet. Stand on the shoulders of giants and look far."

"But once the bet is lost, disputes between the user and the licensor are easy to arise-I just checked a lot of lawsuits on the Internet, and even a big game company, because they always encounter such disputes, the legal team is called ' Pizza Hut'."

He used the time when Yu Hanguang and Yang Ye were facing each other to make sufficient preparations.

"Indeed." Zhao Huifeng nodded in agreement.

"Although it is a probabilistic event, we must at least have a plan. The original IP has a large number of fans, and if it is not handled properly, it will cause a public relations crisis." Wei Bo looked at Meng Ai, "Mr. Meng, you often say that everything is forewarned." stand."

Meng Ai looked back at him playfully.

He continued: "More importantly, Mr. Yang, you just said that adapted works often appear in the field of film and television. But have you ever thought about the reason behind it?"

"Because these industries don't need a 'long-term perspective', most projects have a short cycle and are easy to operate."

"But back to the game industry, if we want to operate a game with our hearts, it will take longer and we will encounter more uncertain risks."

Yang Ye's smile could no longer be maintained: "Then we have to do it first. "The Spirit of the Sea" has a good foundation, and we can spend eight percent of our efforts and get a lot of benefits..."

"If you can gain ten points by spending eight points of effort, will anyone spend ten minutes of effort?"

Wei Bo took a small step forward: "The vast majority of people will not. Because even if you put in a lot of effort, you may only get ten benefits, or even zero or negative benefits."

"But the development of the game depends on people who are willing to put in a lot of effort. Because people who put in eight percent of effort are used to taking shortcuts."

There was a rare sharp look in his eyes, and he looked at everyone present: "This kind of person will only follow the trend. After a long time, the things they make are the same. After exhausting the interest of the players, and even the entire VR game There will be-"

"The fate of being abandoned."

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I'm sorry everyone, my hands are shaking today, and it's even more wrong. I'll post more tonight.

Next open a new chapter~

#getfish