The strongest game production method

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Every method of timing creates an illusion.

The sun rises as usual, giving the impression that time is recurring rather than forever.The moon waxes and wanes, making people feel lucky, thinking that by the new year, troubles will disappear.

Anxiety will not disappear, it will only be covered up by performing tasks.

During the Spring Festival holiday, Yu Hanguang successively played roles such as "a sensible and filial son", "a classmate with a successful career", and "an ordinary person who must integrate into worldly joy", rushing back and forth between the stages.He even made a guest appearance as a "novice dad with zero equipment", helping his cousin's newborn son change diapers when he came back from abroad to visit relatives.

On the first working day after the long vacation, Wo'er Wu didn't cry, and he opened his eyes early.

He was forced to get up seven days early in Lucheng, and he developed a routine for veteran cadres.In addition, there are more important reasons: years ago, he and Wei Bo were a little overconfident, and the indicators set for "Lonely Cracking Ice" were too high, resulting in a slightly lower performance during the Spring Festival.

Yu Hanguang held his breath in his chest, unable to sleep well.

He got up and opened the refrigerator, but there was no bread in stock, but soup powder full of the refrigerator.

Those were New Year's goods that Ms. Gu had ordered at the restaurant, and they were stuffed into his trunk before leaving.Ms. Gu was still holding his hand at that time, her eyes were full of reluctance: "Cook it in the pot for 10 minutes, and you can taste like home."

He sucked on the soft and glutinous vermicelli, but he couldn't taste the taste of home. He just felt that the recent troubles were like this bowl of noodle soup, no matter how hard he couldn't stop biting.

【Master, why is the red envelope getting bigger? ] Zhou Xiaosheng quietly asked him in IM.

Yu Hanguang typed the next line: [Isn't it good to have a lot of money?What are you thinking about, don't rush to check the operating data. 】

Having said that, he was still vaguely able to piece together the whole picture of the incident.

On the second day of the new year, Yu Hanguang saw the news of the suicide of the founder of a mobile game company in Yizhou on the Internet.

The young entrepreneur revealed in his suicide note that due to fierce market competition and poor game operations, the company has always been short of funds; he mortgaged the house, divorced, borrowed money until he was blocked by relatives and friends, and still owed employees several The monthly salary cannot be paid.

Parting from life to death is a major event, and it coincides with the Spring Festival, which makes it even more sad.As a result, the Internet circle in Yizhou was greatly shaken and gloomy.

This is also the reason why Meng Ai and Zou Haiyao left in a hurry before Xiaonian's analysis meeting in the morning was over.

The deceased founder was not only a peer in the industry, but also a high school alumnus of the two of them.When this gentleman was in high spirits, he even made it to the [Fortune 30 Under 30] (1) list, becoming one of the thirtieth of the "potential elites in the game industry".

Meng Ai's rare gaffe at the reunion dinner, and the sun shining bright red envelopes after the new year, Yu Hanguang felt that everything had a reasonable explanation.

——The rabbit dies and the fox is sad, and things hurt its kind.

The glass jar beside the table was empty, and he was about to look for post-it notes to stack the stars, when another message from Meng Ai popped up on the screen:

[After 15 minutes, a temporary meeting will be held in the large conference room. 】

……

"Happy New Year!" Meng Ai's eyes narrowed with a smile, "Today everyone is gathered, so we have an impromptu meeting."

"Call out the data first." He signaled Wan Minzhe to open the form, "It's been hard work for the business group, and I've been keeping an eye on it during the Chinese New Year."

Wan Minzhe seldom speaks actively in multi-person meetings, but today he made an exception: "During the Spring Festival, all the company's new games, second stays, three stays and seven stays (2) and the line chart of the cloud platform rankings are all here. .”

"Looking at the overall trend, the company's games performed well during the peak traffic holidays. Under the premise of not increasing the promotion budget, the trend of several key games was stable, and some games rose sharply, reaching the expected goals of each project team..."

Wan Minzhe's words are clever, and the cleverness lies in the word "left and right".

"Left and right" means that the passing line has been drawn, and it is OK to go up to 60 points; as for the 59 points, you can pass by with your eyes closed.

"Lonely Cracking Ice" is obviously the latter.

She whitewashed Yu Hanguang and Wei Bo's blind self-confidence.

"Okay." Although Meng Ai had a smile on his face, he still interrupted Wan Minzhe, "They are all our own people, so close the door and don't say auspicious words for the New Year."

Yu Hanguang touched Wei Bo beside him with his shoulder - Wei Bo became famous in the first battle, and now he has also become a core employee - and gave him a "finished" look.

Unexpectedly, that gaze was still in the air, and he was slipped out by Meng Aiti: "Take "The Lonely Cracking Ice" as an example, Yu Hanguang, tell me, what problems have you encountered in the current project?"

Yu Hanguang: "..."

Meng Ai habitually folded his fingers: "It's okay, just say what comes to mind."

Yu Hanguang has not yet switched back to work mode, his brain short-circuited: "The biggest problem is the lack of money..."

As soon as the words came out of his mouth, he himself was startled.

"Indeed. Since November last year, the company has controlled more than 30 yuan in budget approval, and did not allocate any special expenses during the Spring Festival." Meng Ai said, "Adding some money can achieve the expected goal. You think so Bar?"

"anything else?"

Meng Ai's words pierced Yu Hanguang's mind like a refreshing shot.He finally came to his senses and cleared his throat: "Lack of money is both a cause and an effect."

"In fact, not only our games, but also the VR circle is short of money."

"This industry is very different from a few years ago. Most games are templated, and competition is another routine - purely relying on burning money to buy users; users think the games are the same, not fun, come and go, This leads to a low retention rate; a low retention rate, in turn, intensifies competition and prompts everyone to burn money..."

He drew a triangle on the whiteboard, and wrote [competition], [burning money], and [retention] at the three corners, and then drew a logical arrow connecting the first digit.

Meng Ai nodded approvingly: "The situation of VR games has changed, and that's why I strictly control expenditure. In fact, since last year, I have been thinking about the 'second curve'."

second curve.

Yu Hanguang had seen it on the Internet when Meng Ai reminded him that "If you foretell, if you don't forewarn, you will lose".

In the field of the Internet, the general meaning is that all products have a life cycle curve of ups and downs. When this curve is still on the rise, we should prepare early and find a second development path.So it doesn't matter even if it gets cold, you can continue to make new things.Development continues in perpetuity.

"A friend of mine passed away a few years ago. There was a sentence in his suicide note, which I remember until now—" Meng Ai sighed, "As successful as he was before, he is as successful as he is now."

He continued: "Aimeng started with sports VR games, and other genres as well, but the effect has always been unbelievable. This second curve, everyone has been thinking about it recently."

"I'll see you at the project initiation meeting in April."

Yang Ye leaned forward and was about to speak, but Meng Ai and Wei Bo's mobile phones vibrated one after the other.

"Where is the injury? Is it serious? Which hospital is it in? I'll go there right away." Meng Ai said in a hurry. He clamped his phone on his shoulder, picked up the coat on the back of the chair, and was about to go out.

Wei Bo answered the phone at the side, and suddenly said: "Mr. Meng, let's go together."

As soon as the two of them left the house, the name [Wei Li] appeared on Yu Hanguang's phone screen.He understood the ins and outs and followed suit.

So the three elders who were pointing the country just now were impatient.Meng Ai insisted on going to the basement to drive, but Wei Bo had already scanned a shared electric car and came over.

Meng Ai seemed to be a little resistant to the self-driving electric dad, but time was running out, so he got in, and the three of them rushed to the hospital.

Seeing Meng Ai approaching, Meng Tanli quickly hugged Meng Ai's thigh with one hand, and pressed his face to his cashmere coat. The tears he had endured for a long time finally burst.

She was sitting on a bench in the rest area of ​​the hospital, her face was pale, and the down jacket she was wearing was also pure white, with spots of blood splashed on it, the contrast of white and blood was shocking; her thin right forearm was wrapped in thick gauze It became a long rice dumpling.

Weak, pitiful and helpless.

"Look at you, crying and laughing, the yellow dog is peeing." Meng Ai helped her sister wipe away her tears, "Did you get the tetanus?"

Meng Tanli hiccupped while shaking his head: "I'm...waiting...for an injection."

The relationship between Yu Hanguang and Meng Ai is not far away, but because Meng Ai seldom mentions family in the company, he only knows that the boss has such a biological sister, who holds the entire Meng family in his palm like a baby.

But he was still shocked by the scene in front of him. After all these years of acquaintance, he had never seen such a tender side of the decisive Meng Ai, and he was a little envious.

Compared with the brother-sister relationship here, Wei Bo and Wei Li are as cold as strangers, and even the surrounding air freezes a bit.The two didn't say a few words, and it seemed that the chat was not very pleasant, Wei Li turned away and left.

"Does it still hurt?" She came to Meng Tanli's side, handed over a tissue with slightly trembling hands, and repeated in a low voice, "I'm sorry, I'm sorry, it's all my fault..."

"Lili..." Meng Tanli was finally comforted, and when he raised his head, he happened to meet Shangwei's peach-like eyes.

So in front of the three bewildered men, the tearful eyes of the two girls quickly turned into hugging and crying. The heart-piercing scene caused the patients in the rest area to point and point from time to time.

Yu Hanguang laughed, and immediately shot "I'm not, I don't, don't guess" to the crowd.After suppressing his curiosity, he quietly pulled Meng Ai and Wei Bo aside.

Meng Ai's complexion did not change, but when he went to dig out his pocket, he didn't find the electronic cigarette.

Meng Ai: "That's your sister?"

Weibo nodded.

Meng Ai: "Did your sister do it?"

Weibo shook his head.

Meng Ai: "Who did that?"

Weibo shook his head.

Meng Ai: "Why is your sister with my sister?"

Weibo shook his head.

There was a weirdness between Meng Ai and Wei Bo, and Yu Hanguang shrank his neck uncomfortably.He slowly walked over to the two girls, and decided to ask the matter clearly in person.

"The one who cut Tan Li... was that bastard Mi Jun..." Wei Li's cry was mixed with gnashing of teeth.

Yu Hanguang rummaged in his mind for a while, and finally picked out the name of this ashes: "You...boyfriend?"

"Ex-boyfriend." She was about to cry.

The last time Yu Hanguang saw Mi Jun was after the dinner at the "Lonely Cracking Ice" project initiation meeting.He was in a depressed mood at the time, too drunk to stand up, and had a vague impression of Mi Jun. He only remembered that the boy was an alumni who was studying for a Ph.D. in engineering at Yizhou University.

Yida is nearly a two-hour drive from Yuhu Scenic Area. It must be a very good feeling to be able to run so far to pick up my girlfriend at night.

"I also thought we had a good relationship...but in order to stay in school, he hid it from me and his mentor's daughter..." Wei Li cried loudly while covering his face.

Meng Tanli was sobered up by Wei Li's cries, and then told the ins and outs.

Years ago, Wei Li felt that Mi Jun's attitude was getting colder and colder, thinking that he was too busy with his internship and neglected to take care of his boyfriend, so he deliberately came back a few days early after the year, and went straight to Yizhou University after getting off the train, wanting to leave her home. It was a surprise for the boyfriend who was doing the experiment at the school.

In intimate relationships, girls always like to make up for the deficiencies and faults that did not exist.

In fact, it was the boy who was wrong——

The clean laboratory turned into a Shura field that day, because Wei Li saw another girl inside.

She has always been proud of the stability of her relationship with her boyfriend, and now she understands that the triangle is not just stable.

Wei Li was going to die and live for a few days, but he really couldn't cross the bottom line of cheating, so he decided to ask Mi Jun out to make a break.She was also afraid that she would be soft-hearted, so she encouraged Meng Tanli.

Facts have proved that her soft heart is completely self-indulgent: Mi Jun, who was dumped at both ends, held a grudge, hid the knife in his hand, and quarreled. All exposed.

"That idiot, lunatic, was about to stab Lili with a knife in his hand. I didn't think much about it, so I swung my hand..."

Meng Tanli had completely calmed down. Seeing that Wei Li was trembling and refusing to look up, she comforted her softly: "Lili, I'm fine. It's not a serious injury. I'll be fine at home for a few weeks. You've helped me , I just took advantage of the rest time to revise my thesis..."

It's really a bloody incident with too much dog blood, Yu Hanguang thought to himself.

"Cheating? Blocking the knife? Or voluntary? What is it all about?"

Yu Hanguang poured this pot of blood on Meng Ai, and Meng Ai's gentlemanly demeanor could no longer be maintained.

He embraced Meng Tanli, who had just had a tetanus shot, and rushed to Weibo, "I'll call the police now."

Wei Bo said calmly: "Wei Li did something wrong. Mr. Meng, I apologize to Lingmei on her behalf. We are fully responsible for the medical expenses."

Meng Tanli showed an embarrassed smile at Wei Bo, and secretly pulled the corner of Meng Ai's clothes behind his back with his uninjured hand.

Meng Ai said coldly: "No need."

When I was young, it was really uncomfortable to fall in love and separate hands, from "heaven and earth are daring to be with you" to "heaven and earth are falling apart".

But if you live a few more years, you will find that the real rift in your life will gradually appear at this time: relatives and friends die unexpectedly, the indicators of the physical examination are abnormal, and the bank regularly issues bills every month...

Looking back at this moment, the encounter in my twenties was like a small wound on my arm. Although the blood was profuse, the wound was not deep, let alone fatal.

After healing, there will probably only be a red mark.

"I hope you can handle it properly. I think this kind of person will cause big trouble if he enters the society in the future." Meng Ai took Meng Tanli away.

After sending the two away, Wei Bo asked with a dark face, "Where is that kid now?"

"...I don't know." Wei Li tidied up his embarrassing appearance, took out a tissue and wiped his crying face, and walked towards the hospital entrance.

Wei Bo stopped her, his voice finally softened: "Why didn't you tell me about such a big thing?"

Wei Li suddenly raised his tone: "Talk to you? Is it useful to tell you?!"

The ear-piercing sound was like fingernails slicing on a steel wire, tearing apart the noisy hospital:

"I told you 13 years ago, did it work?"

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(1) [Fortune 30 Under 30]: With reference to [Forbes 30 Under 30], this list selects 30 powerful and wealthy young people under the age of 30 in various fields every year. In order to improve their reputation, many entrepreneurs and entertainers idols Public relations operations will be on this list.What's funny is that the "Forbes 30 Under 30" list is very poisonous. Many people who have been on the list immediately suffered career Waterloo.

(2) Second stay, third stay, seven stay: New users continue to open the product the next day after using the product, which counts as one "retention".

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