The strongest game production method

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"The sky is full of little stars……"

Several members of the project team were listening to Yu Hanguang's data analysis in the conference room. Except for Wei Bo, the rest of them were suddenly taken aback by the magical brainwashing ringtone.

Yu Hanguang awkwardly pressed the smart watch on his wrist.That was the exclusive siren sound when Wo'er was acting as a demon.

Did you touch the coffee cup while sweeping the floor?Or accidentally turned on the air conditioner in winter?

It's a broken artificial mental retardation, which doesn't make people worry.

With a face full of grief and indignation, he glanced at Wei Bo——

The instigator seemed to have a talent of "Let the ground crack and landslide, and I will flatten the lake from the autumn moon", and his face was completely paralyzed.

"Master, I like "Lonely Duan Cracking Ice" a lot, but I am dissatisfied even more. The active users are all old players. When chatting, it is the rhythm of swiping the screen. I stare at the group 24 hours a day, and everyone is numb. What is our next step?"

Liu Yang spoke without panting, and brushed away all the little stars in his head.

Yu Hanguang saw Liu Yang's performance during the internship period. This kid was confused in college, and he enjoyed being a social animal, so he applied to the company for an offer in advance.Liu Yang also became the first boss in his class to find a job he wanted, and his whole body became in a good state.

Even after Chi Lan heard about this, she couldn't help sighing, "Going around is the true meaning of happiness in life."

People can mess around, but games can't.

Yu Hanguang's sticky note was pasted next to the touch screen of the computer, and the seven big characters of [Introduction, Promotion, Commercialization] always caught the eye.

Recruitment is the first step, the most important step, and the most expensive step.

During the three-day cold start phase, Yu Hanguang went through the available methods one by one, and all the data were good.

——Because only by producing satisfactory data can we apply for sufficient fees.

He understands this reason. Anything that can be done with money is easy, because only money is needed.

If you are indecisive, you can solve it by throwing coins.

But he always has a premonition that VR games seem to have faintly reached a critical point of "a hidden worry in the prosperous age": the games are the same, and the methods are exactly the same.An industry that has not been developed for a few years is endowed with a hundred flowers blooming, but the flowers are all the same shape when viewed closely, and the fertilizer for watering the flowers is also a fixed formula.

He also understands this truth, but he is powerless to change it.

Thinking wildly like this, he asked casually, right to adjust the pace of the meeting: "Mr. Wei, what's the next step, let's talk about it?"

Wei Bo was in charge of technology, and he didn't expect Wei Bo to give him any constructive answers.

"This is your strong point, I'm not professional enough. But I think that one more round of digging for seed users should bottom out, and the next step is to suggest the growth of all-in users." Unexpectedly, Wei Bo's views coincided with his.

Yu Hanguang tapped his fingers on the table in turn: "Well... for the next month, the operation activities will remain unchanged for the time being, but we will focus on attracting newcomers. Xiaosheng, pay attention to a few channel suppliers with good relationships, direct purchases, CPA is the first choice And CPD (1). Lei Lei, Liu Yang, think about how to do word of mouth communication based on the characteristics of social media and user groups, and come up with a preliminary plan as soon as possible. Chi Yu, Jiahao, work hard to support related outputs. Difficulties are always available communicate."

He wanted to mention Liu Yang, but he was afraid that he would be misunderstood as a lecture by the leader, so he changed his tone of gentleness: "Liu Yang, you haven't worked for long, so you should learn more from your seniors. If other project teams need it, please allow time." If so, it’s okay to run at both ends.”

Unconsciously, Liu Yang nodded frantically.

"Small composition... don't write it in the future, it will be sputtering, Dayu will cry when he reads it, and Jingwei will be silent after reading it."

Before he finished speaking, Wei Bo was teased by him and laughed secretly.

As soon as the analysis session was over, Yu Hanguang took the data to ask Wan Minzhe for money.Unexpectedly, Wan Minzhe went against the norm of "do it, do it well", and asked him to write a detailed user purchase plan first, and then make a budget application.

At the same time, he euphemistically expressed that this matter has nothing to do with him, it is Mr. Meng who is stingy:

When things are unresolved, try to spread the least amount of coins to resolve them.

Meng Ai seldom manages money. The company's current flow is normal, and a new round of financing is about to be in place. Yu Hanguang has gone through all kinds of possibilities in his mind, but he still doesn't understand the company's sudden tightening of market fees at this moment. s reason.He had no choice but to tell everyone in the group that all recent work involving expenses should be listed in detail.

Not a dime more.

Several members of the project team have been fighting hard for three months, plus there is an anxious and impatient Wei Bo who is in charge, even the late stage of procrastination is covered.Yu Hanguang soon received the draft plans sent by several people one after another. At the moment, he was racking his brains on the form to figure out the budget, trying to get some sesame seeds out of the big cake he had drawn.

"Old Yu, smoke a cigarette on the rooftop?"

He was suddenly interrupted by a voice behind him, thinking it was Smoking Gun's slow talk, so he said impatiently: "I'm not used to it, I'm busy."

"The busier your hands are, the more idle your mind will be." The man patted him on the back, "Don't die, let's go!"

With a tall figure behind him, Yu Hanguang subconsciously turned around, then was startled.

——Yang Ye.

……

There is a strong smell of sweet-scented osmanthus in the park, like the perfume sprayed by this unwilling late beauty in autumn; it was too fast and strong for a while, and it was rounded from head to toe, and the fragrance was so strong that it could not be wiped away.

Yu Hanguang stood on the rooftop between the floors, with the electronic cigarette dug out from the corner under his fingertips: "God Ye, what do you mean by ten thousand deaths?"

He rarely smokes it, but if someone invites him, he doesn't mind being part of it.

"Hey, I get killed by work [-] times a day, and I still don't dare to resign."

Yang Ye smiled helplessly: "Old Meng has changed his mind, have you seen it?"

Yu Hanguang understood his joke.But Yang Ye's humor always makes him feel weird, it seems to be strenuous and deliberate, rather than genuinely funny from the bottom of his heart.

He had no choice but to smell his pods—the familiar smell of coffee, intertwined with the breeze containing the fragrance of flowers, calming and refreshing.

Yu Hanguang suddenly envied the autumn wind for no reason. When the wind is happy, it blows gently on the face, and when it is angry, it howls madly.

Unlike humans, they like to hide and hide.

Serious words, no truth; gags, all words from the heart.

Yang Ye continued to laugh and said, "Why don't you say that Lao Meng is very talented. At this time, he has to take action, but other people's pursuit of innovation and change is to add money. He just does the opposite and saves money."

If many problems can be said with a smile, the difficulties can be alleviated by at least half.

Facing Yang Ye, Yu Hanguang deeply felt that his cultivation was not enough, so he couldn't help grinning.But he seemed to have thought of something: "Sun Han gave up their Ice project because of this?"

Yang Ye's face turned slightly calm: "Yes, you already know. The two games are too similar, and Lao Meng will definitely only keep one. To be honest, the ice climbing game is better. If it is head-to-head, he is not sure, so he withdrew first."

"Sun Han, what can I do, I'm going down to No. 1." Yang Ye joked.

Yu Hanguang was puzzled: "But I heard that Sun Han is busy with other projects..."

"It's true that he's busy." Yang Ye finally put away his smiling expression, and said seriously, "Han Guang, to put it bluntly, no matter how brilliant your project is, it won't last long. You know what's going on in this business, If this continues, VR games will be over.”

"So our product group wants to concentrate on doing big things this time and doing something new."

He breathed out the last puff of smoke: "At the earliest after the year, when you temporarily close the game, come to me if you are interested. The door of the product group is always open, waiting for you with open arms."

After smoking, Yu Hanguang returned to the office without stopping.He has a keen personality who likes to ponder. The more interesting Yang Ye's jokes are, the more he can't help recalling them in his mind, and the work he originally arranged is also disrupted.

He had no choice but to turn to Wei Bo to help check the budget of the plan, which lasted until nine o'clock in the evening.

But just as he was about to turn off the machine and leave, he heard the "buzzing" of the balancing car sliding over again.

Liu Yang got off the balancing car with a complicated expression: "Master, Teacher Wei, there is something that I don't know whether to say or not."

Wei Bo frowned: "Say what you say or not, that's what you say."

Yu Hanguang also continued: "It's okay, I'm on my own, just treat it as 1v1."

Including Aimeng, 1v1 chat is a tradition of many start-up companies.

The superiors and subordinates of the direct reports specially set aside time to communicate face-to-face regardless of their positions.Topics are not limited, open to chat. The purpose of 1v1 is to dissolve the power ladder in the workplace, enhance the understanding between the superior and the subordinate, and work together better.

Liu Yang said in a low voice: "That...is about spending money. I'm still doing odd jobs in another project team. I heard from their team that in recent channel operations, whether it's purchase volume or combined transportation, there is a supplier The prices given are very accurate, almost following the plan budget. The group joked that the supplier either knows mind reading, or has eyeliner in Aimeng..."

Yu Hanguang gave Liu Yang a thumbs-up: "It's on the road, do you know what buying volume is, and what is joint transportation?"

"Buying volume is buying traffic, which is mainly accessed through advertising. The advertising space that users can see when they swipe short videos or play other games is the delivery window. Combined transport is to build or purchase a distribution platform system and cooperate with suppliers Promotion, after the turnover purchased by the player enters the platform, it will be settled with the supplier."

After being mentioned by Yu Hanguang in the morning, Liu Yang took out a rare endorsement note, and it seemed that he had carefully checked the information.

After hearing this, Yu Hanguang said to Liu Yang with confidence: "It's not a big problem. This supplier has also cooperated with us for three or four years. I was the one who was looking for sales at the beginning. I wiped honey on my small mouth, and I want to visit again. We went out to drink coffee together, and I was fooled by it, and now we just get close to Xiaosheng every three days. It is normal to understand our style."

He remembered Yang Ye's word "seeking change" during the day, and then said: "But you reminded me, I have to mention it to Boss Wan, it happens to be signed next month, so I need to bring in a few more companies. suppliers to compare prices."

Yu Hanguang felt that the price comparison suggestion was really prescient.

It is true that as Liu Yang said, the quotations given by the suppliers who bought the volume almost 100% coincided with their own budgets.

Money is saved, but the effect is really hip.

The single-day increment of the game seems to be in a good situation, but the retention rate of the three-day and seven-day has become a golden failure.In other words, most of the players who burn money to buy, after purchasing and downloading the game, simply stroll around and leave.

If things are unresolved, can throwing coins really solve it?

No matter how many storms he had gone through, he was still a little panicked, so he took advantage of the afternoon tea time to take Wei Bo to the conference room alone, and the two sighed at the data.

Today Aimeng had a birthday party, and the afternoon tea was richly prepared, and Yu Hanguang brought a tray of snacks into the meeting room.

He knew that Wei Bo didn't like pastry, so he handed over a piece of jade leaf cake, and inadvertently touched Wei Bo's hand: "I'm so fucking willing to die—I'm pissed off by data [-] times a day, but I still don't dare to resign .”

Suddenly being touched on the wrist bone, Wei Bo's heart trembled: "...the problem may be caused by two aspects. Arranged according to the probability of occurrence, the most likely situation is that the user group we launched was not selected accurately enough and failed to hit Potential player base."

"The second possibility is that the quality of the game itself is not good." He rested his chin on his palm, as if trying to cover up something.

"Looking at it from another angle, the quality of the game is not good, which is also relative. It is difficult to agree, and it may be that we have not found potential players, which will bring us this negative feedback."

Yu Hanguang took a sip of tiramisu, the cake was dense but not too sweet, and the rum used should be high-end.

He nodded and said: "The launch schedule is too tight. It's because I didn't consider it comprehensively. I only want to expand the basic market and invest in those platforms that are popular and have many users. I will screen the channels and user labels again with Xiaosheng. The customer cost is high, the budget is too tight, and the money is not enough..."

Wei Bo curled his lips, his eyebrows furrowed even deeper.He walked to the whiteboard and picked up a marker: "We said all-in in the last meeting, remember?"

Yu Hanguang said: "Why did you say this suddenly?"

"When I was in school and at work, I experienced several MVPs. One of the principles of MVP is 'quick verification, hard pursuit', which is the same as all-in." Wei Bo said while drawing on the whiteboard in the conference room.

At that time, he didn't have enough manpower, and he was in a rush to complete the project. Fighting alone was an all-too-familiar state.

Wei Bo continued: "With limited time, energy, and resources, it doesn't make any sense to dig here and there. We must quickly all-in effective means."

Yu Hanguang understood the truth, he sighed secretly: "But throwing coins has no effect."

"Instead of spending money on... purchases, it's better to follow the previous effective path." Wei Bo said, "When doing demos, you have a good way of screening seed users. I suggest following this logic, directly from the player base and social media. Start with the Internet, gather all available resources, and only spread word of mouth.”

Next to the word "all-in" on the whiteboard, Wei Bo seriously drew a five-pointed star.

Yu Hanguang stared at the five-pointed star, and accidentally knocked a few jade leaf cakes on the table to the ground.

The sword goes slanted, desperate.

It's not that he has never thought of this method, but the trick is too poisonous, and he must be fully sure of it.

I don't have the guts.

Maybe not that strong.

Yu Hanguang looked at the shattered cakes on the ground—he wouldn't feel bad if the jade leaf cakes fell—because they were cheap and there were enough of them.

But what if it was tiramisu that fell on the ground?

His tone became weaker: "If you only do word-of-mouth communication, you have high requirements for the quality of the game. Only when the game is fun will there be tap water. But I'm not sure about the game..."

Wei Bo said: "This is just the beginning. Don't pay too much attention to winning or losing. The earlier it is, the easier it is to judge, and the easier it is to start over."

"Our game is very good, and there is no need to...sprinkle...sprinkle coins. You have to have confidence and respect the players' vision, which means respecting your own strength."

The amber in Wei Bo's eyes was extremely clear.

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(1) CPA and CPD are common bidding methods in advertising.

CPA: "Pay for Action", CostperAction. "Actions" such as clicks, downloads, filling content, etc.We usually see [click to enter], [complete the survey questionnaire to participate in the lucky draw], etc. in various apps and websites, and most of them adopt this mode.

CPD: "Charge per download", CostperDownload.It is a small item in CPA. For example, under Weibo, there are often some small advertisements that jump to the app store, but only when the user clicks the [Download] button of the app store and the download is successful, it is considered complete.

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Opening a new chapter, Xiao Yu and Xiao Wei are about to embark on a new journey.I will write more love scenes~