The strongest game production method

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The autumn tiger in the south of the Yangtze River is persistent and self-disciplined, and it comes year after year as promised.Although the sycamore trees outside the incubator tried their best to stretch their large leaves, they couldn't block the heat of early autumn.

Meng Ai unbuttoned the top two buttons of his shirt, and rolled up the sleeves to his forearms, but he still felt uncomfortable all over.The internal organs are like pouring a pot of hot oil that has just boiled and bubbling, and the heat will not dissipate even if it dissipates.

He pulled down the blinds, and dozens of small white strips that were originally parallel, like a neatly changing welcome team, quickly formed a seamless whiteboard, covering the vicious sun outside the window.

"Today is the first time to hold a project establishment meeting in the old place." Meng Ai smiled brighter than the sun. "A lot of people haven't been here yet, right? The shutter of the incubator is our Feng Shui treasure window, the company's first... "

Thinking of Yang Ye, he paused for half a second, and quickly changed his words: "Several awesome games in the company were made on this window."

Zou Haiyao continued: "Yes, you have been working hard recently, so I won't show any demos this time. All the staff will participate. Let's discuss together and make a good start."

The most serious way to hit a company is to hit employees' expectations for the future—in a crisis of chaos, everyone just wants to protect themselves.Even though the project initiation meeting was postponed for a month, Meng Ai expected that the project establishment meeting would be more difficult than before.

Therefore, he changed his strategy and no longer required everyone to do demos, and everyone can offer advice and suggestions.

At the moment, in front of the blinds, more than forty employees crowded together, holding laptops, cell phones, and headsets.

Let alone the demo, I can't even find a single voice.

"Don't hold back, if you have any inspiration, you can mention it at any time." Zou Haiyao had a rare patience and continued to encourage everyone.

The small room of less than [-] square meters in the incubator was still silent.

The scene was quite embarrassing, as if after a natural disaster, the hungry victims were waiting eagerly for the porridge.

The silence of individual people does not necessarily mean that there is a problem with the company; but if a group of people are all speechless, then the company must be quite sick.

The smile on Meng Ai's face gradually disappeared.

In the past, he was always annoyed and dumbfounded by those weird projects at the project initiation meeting, but now he misses those noisy and hot atmosphere very much.

"Lao Meng, Lao Zou, I have an idea..." Lu Shaobai was the first to raise his hand.

Meng Ai answered quickly: "Say it boldly."

"Aren't we good at sports games? I think, on the existing basis, for the vast majority of VR game users, we will expand a few confrontation games."

He thought he had hit the point, and looked at Yu Hanguang while talking non-stop: "Lao Yu told me that when he first made "The Lonely Cracking Ice", he was inspired by the Winter Olympics. So is it possible for us to Target summer sports, do something?"

Yu Hanguang then glanced over—Lv Shaobai no longer dressed up like Joe as a social elite, but wore a simple striped T-shirt and sweatpants. At least in terms of "shape", he was already a pure Internet worker ——In the nearly a year since he came to the game company from a real estate company, the HR director has changed a lot.

But it's not that easy to change careers, and he still lacks in "God".

For example, his idea is naive.If it was the first two years, and you couldn't even attend the project initiation meeting, you could just carry it down and bury it.

Today is different from the past, Yu Hanguang gave Lu Shaoba some face, and said euphemistically: "Old Lu's suggestion is very good, but he ignored the most important issue, timing."

Lu Shaobai had question marks all over his face, and there were three words in the question marks: not convinced.

"We learned in high school politics class that things are constantly changing as they develop. Now it's not like when we first started our business, we could just do a similar project and be able to go to the cloud platform, and we need a seven-figure marketing budget at the beginning. Games If it is not particularly outstanding, the money invested may not necessarily be splashed."

Lu Shaobai said: "We can polish the game meticulously. Although there are not many people, we have the strength."

"It's not a matter of strength or lack of strength," Yu Hanguang shook his head, "summer sports are popular, Lao Lu, you are in HR, and you have many candidates, you just ask people who come from other VR game companies for interviews , it is not difficult to find that anyone who makes VR games has done summer sports.”

Lu Shaobai smiled a little: "That's it. The popular type means more users. The more users, the greater the opportunity."

"This is different from recruiting. There are many genres, and the more difficult problem is that there are many competitors. In the field of VR games, summer sports games are at the Shura field level. You just mentioned that the current company is short of manpower, and big manufacturers, and well-known The studio is tough and there is no chance of winning."

"There's also the Olympics, we'll make arrangements ahead of time..." Lu Shaobo said.

Yu Hanguang interrupted him: "Why did I do ice climbing the year before last? It's not just to follow the hot spots of the Winter Olympics, but to discover unpopular sports on the basis of hot spots to avoid the pressure of competition."

There was a thin slit in the blinds, and the venomous sunlight was like a hardened sharp knife, piercing Yu Hanguang's cheekbones and nose bridge precisely; his pupils shrank in the sudden brightness, adapting to the sudden change in light.

It was also at this moment that Yu Hanguang found that his speaking style had changed - he was calm, said what he had to say, and only followed logic.

If you are not convinced, you will be convinced.

It turns out that even if the old man is gone, the voice, appearance and appearance of that person are still embedded in his mind, and it is not something that can be erased if he wants to.

Like this ray of sunshine, it always inadvertently brings him surprises.

"Take a step back, the Olympic Games will be held in two years, and sports games will be done next year. Again, we need time." Yu Hanguang's eyes were full of fine lines, and he was also full of worries.

Although the corners of Lu Shaobai's mouth curled slightly, he was still unwilling, but he tentatively said: "Old Yu, you are targeting me so much today, maybe you are holding back some good ideas?"

Yu Hanguang put his hands behind his back, and tapped his index finger on the wrist bone.

I do have an idea, but I dare not say it.

Because it's too risky.

And the last time I had such an adventurous idea, it was like a butterfly flapping its wings twice in the tropical rainforest. In the blink of an eye, the company went to nearly a hundred people, and in the blink of an eye, the company moved from a tall office building. No place for a whiteboard.

"Just say it." Meng Ai saw his hesitation, and turned sideways to let out the large blinds, "It's okay to come up and write."

Playing tricks, the sun jumped beside Yu Hanguang's face, coating his cheekbones with gold powder, and at the same time broke the dead silence in the incubator.

"..." Yu Hanguang finally made up his mind.

He walked to the blinds, picked up an oil-based pen and wrote two large characters——

【go to sea】.

There is also a huge five-pointed star drawn on the back.

These two words unlocked the quietness in the room.Dozens of colleagues who had been listening attentively finally heard their voices.

"A big factory has already done it..."

"Is it too aggressive?"

"If you're not aggressive, you should have done it long ago. Maybe it's too late to do it now!"

"Going to sea is easy to say, but not so simple to do, and the business group is about to lose its skin..."

Human beings are like this. They are not good at creating, but they like to point fingers at other people's creations.

Maybe it was really holding back for too long, and as soon as everyone opened the chatter box, the topics of discussion gradually got out of control.

"The company is like this, but still want to go to sea? Why don't you play games with peace of mind!"

"That said, isn't Bei Kun also making seas?"

"Beikun's trip to sea is poorly done."

"Why do you know so much about Bei Kun? Are you planning to change jobs?"

"Hey, you kid is fighting against me, are you looking for faults? If I want to change jobs, I can still stand here now..."

……

"Everyone stop." Zou Haiyao stood obliquely in front of the crowd with displeasure, and made a pause gesture with his right index finger on the center of his left palm.

"Why do you want to make a sea?" Meng Ai asked thoughtfully, "It's a direction that has never been done before."

why?

Because the number of domestic users is about to be saturated, going overseas is the future trend of VR games.

Because there are still colleagues who have not given up, I must hold on and do something.

Because he screwed up the headset to make some fast-money projects.

Because he can't think of any new games, he can only use the "going to sea" that he thought of a long time ago to make up for...

There are more reasons than public and private, and it is meaningless to say it now.

So he simply said: "I believe going overseas is good for the company, and I also believe that I can do well."

"You're talking too much," Zou Haiyao spread his hands helplessly, "How to do it well? As far as I know, no one in our company has experience in going to sea."

Yu Hanguang clenched his fists.He knew Zou Haiyao's temperament, the harsher his mouth was, the more vacillating his heart was.

"Old Zou, for new things that don't have specific tactics, most a priori thinking is not very helpful. When Aimeng first started its business, did anyone have experience in developing VR games?" Yu Hanguang calmly said, Hit the point.

Zou Haiyao seemed to be convinced, moving his stiff neck left and right: "Is there a plan, resources, and channels?"

"Must have," Yu Hanguang took out a business card from his jeans pocket with two fingers, "This Mr. Sharif from Ayastan, the game company he works for is a very well-known publisher in the Middle East. We can try to get in touch. .

The business card was stained with a layer of dust, which he accidentally dug out when he moved the office a few days ago.

He thought about it for a long time, and finally remembered - this is the gringo he met at the booth at the VR game festival the year before last.

At that time, the [Liver Respect] group had just been established, and it was full of vitality; he stunned Beikun's Zhuang Chaofei at the game festival; he and Wei Bo were working hard on "Your The demo of 99 Stories...

I also learned in high school politics class that practice is the only criterion for testing truth.Only when you have experienced it yourself will you know how heavy the words "things are right and people are wrong" are.

This business card was light and fluttering, but in Yu Hanguang's eyes it fell like a huge rock, breaking open the hole in his heart that had been concealed.

"Middle East?" Meng Ai's tone rose, and there was a hint of excitement when he listened carefully, "The sword is slanted."

Yu Hanguang stabilized his mood, and his voice was calm: "Yes, the Middle East. Most of the domestic companies that go overseas are currently in Europe and the United States. You go to see Bei Kun's "The Spirit of the Sea", like a headless chicken. Go a little further The big manufacturers in Europe, America and Japan go hand in hand. Why? Because there are many VR users in these regions.”

Meng Ai nodded and said: "Aimeng's game may not be able to get out of these places, so it's better to dig other places."

Yu Hanguang knew that Meng Ai was easy to be persuaded by numbers, so he said: "Yes, the population of the Middle East is average, but the proportion of VR game players is very high. Although no one in the industry has calculated it yet, at the last VR online game festival, there was a foreign publisher I accidentally mentioned that gamers account for about 15-18% of the total population; this figure is 11% in Europe and the United States, but only 6% in China.”

While saying this, he looked at Liu Yang—it was Liu Yang who recorded the live broadcast of the online game festival for him, so that he could get ready.

"And because the Middle East is rich and has few entertainment methods, paying users have been rising all the way. Both the number and the per capita payment amount are very impressive."

"Although the absolute value of DAU is not comparable to that of Europe and the United States, the number of DAU multiplied by ARPU (1) is quite impressive. In human terms, there are many people and more money, so come quickly." Yu Hanguang said again.

Zou Haiyao has been staring at the word [going to sea] and frowning, and suddenly said: "Foreign distribution companies are in deep water, and big companies may not be willing to deal with us. When looking for cooperation in the early stage, you must have a PlanB."

Yu Hanguang nodded: "PlanB also has it, but we need to fight for it."

After finishing speaking, he turned his head: "Ms. Zhao——"

The Red Peach Culture where Lian Chang and Zhou Xiaosheng belonged has flourished this year, and Lian Chang was even promoted to be a partner of the company. The overseas copyright of "GeniusHunting: Brain Hunting Project" is sold out, and the new variety show "TheNewLand: Desert Island Life from Zero" is also under preparation. After it goes online, it will be broadcast simultaneously in more than a dozen countries.

Zhao Huifeng is the oldest and most experienced old man in Quan Aimeng, and it is rare for him to participate in the all-staff project initiation meeting. Therefore, an employee has already pulled a stool for him, and he sits firmly among everyone, with the same backbone.

Yu Hanguang looked at the backbone sincerely: "Mr. Zhao, is it possible for us to cooperate with Lian Chang's variety show? Support each other to go to sea?"

Although he said "support each other" in his mouth, he was very guilty.

Now he is the only one to hug Lian Chang's thigh.

"This is Lian Chang's own business. If you contact him directly, I can't decide." Zhao Huifeng didn't even bat an eyelid.

Zhao Huifeng was scheming, so it was naturally impossible to draw a conclusion right away; Yu Hanguang was ready for a few rounds with him, but he did not expect to receive his decisive look.

There are also two words written in those eyes.

【Can】.

"Han Guang, you still have to consider an important issue," Zhao Huifeng said, "The cost of trial and error."

"We can't afford trial and error that is too costly."

This is very euphemistic, and it is a disguised reminder to him not to make the same mistake as the head-mounted display; one must not have the other, otherwise the company will be in danger again, and no one can bear the responsibility.

Zou Haiyao also chimed in: "That's right, Aimeng encourages innovation, but there is a necessary condition, that is, it cannot affect the company's daily operations; now there are few people, and one is worth two or three."

At work, although "as long as the salary is paid as usual, I will do what I am asked to do" is the basic principle, but under such a great pressure, no one wants to make trouble for themselves, and everyone nods unanimously.

"Also." Yu Hanguang said.

He found that he had been making concessions since the start of the project initiation meeting, so he subconsciously took a step forward.

"I will do the sea project alone."

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(1) ARPU: average revenue per user.In the game, it is equivalent to how much money the producer can earn from each user. This kind of income comes from various sources: krypton gold, membership, etc., and some producers include peripheral income, IP sales and other generalized income into the ARPU value. inside.

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Xiao Yu, stand up!