because i'm pretty

"A moment is eternal, the theme of this year's Jinghai Film Festival, the first meaning we can think of must be movies, because movies are an art that records moments and preserves them as eternity."

In Muga's largest conference room, Feng Xin sat on the side of the long table and passionately started the introduction speech of this proposal——

"On the second level, it is also easy to contact our customer Farley Group. Their slogan coincides with the theme - to condense the beauty of time. Every beauty lover who uses skin care products hopes that their beauty can last forever. Forever young, just like a movie..."

"A deeper layer..."

On the other side of the long table, Gu Changfeng, who was sitting opposite him, looked away from the projection screen after hearing a few words.

When the third level of meaning began to rise to the philosophical level, Gu Changfeng finally said: "Sorry Mr. Feng, just interrupt."

As soon as Feng Xin's final words fell, he leaned forward and asked, "Teacher Gu?"

"That's it. Since this proposal is a communication between us and there is no client," Gu Changfeng's face was light: "We don't need these openings, let's just look at the creativity."

Feng Xin smiled naturally: "Yes, then if you trust us, we will leave these details to the customer in due course."

Gu Changfeng ignored his words and turned his gaze directly to Yuan Zhiming.

There is no limit to the project this time, and there is only one theme that goes around, which can be described as a disastrous Brief for the advertising company.But it is very suitable for Yuan Zhiming, because what he is best at is divergence.

So even without Feng Xin's coercion and lure, the core of this creative idea will be him by default.

In the WeChat group, cheers from several people quietly filled the screen.

"This time we have three directions." Yuan Zhiming jumped to the PPT page. According to the usual habits, the first one is the most conventional and safe.

"The Moment of Light and Shadow Art Exhibition, our idea is to project the classic moments of classic movies on the white walls of the exhibition hall to form this black and white silhouette, remove the color of the sound, and use pure light and shadow to pay tribute to the original invention of the movie. , and original intention."

From the first time he realized that he was about to become a bidder, Yuan Zhiming began to prepare the speech, even earlier than the idea.

For every brainstorm, he crackled down everyone's explanations, and after the idea was formed, he picked out the relevant sentences in the memo and combined them into a large paragraph of text.

In the end, he used mopping the floor for a week as a condition in exchange for Li Yikai to help him revise it—to condense them into short sentences that are more natural to speak, plus some logical conclusions.

Because he was well prepared, he was very confident in his performance, and looked directly at Gu Changfeng after he finished speaking.

However, Gu Changfeng shook his head directly: "Too ordinary."

Yuan Zhiming's attention shifted from memorizing lines to creativity. He actually felt that it was a bit ordinary, but Ohashi quickly added to his thoughts: "Actually, the special feature of this one is the interactivity. The audience can watch the silhouette and guess the movie... "

"The number of people in the audience does not exceed [-]. I don't need their experience. What I want is that even a photo of the event can attract everyone's attention," Gu Changfeng quickly retorted.

There was silence for two seconds.Until Yuan Zhiming was kicked quietly by Feng Xin, he hurriedly clicked on the next picture.

"The second plan is a performance art."

This is Yuan Zhiming's own idea. He has seen too many whimsical performance art in art school, but he rarely sees this form used by the domestic mainstream.

"So I thought that in various events and red carpets of the film festival, performance art performers suddenly appeared next to the stars, quickly set up simple scenes, and performed a movie scene with these star actors on the spot..."

Yuan Zhiming hesitated for a while, and decided to give up reciting the sublimation of the theme later. He looked up at Gu Changfeng: "What I want to express is time travel, and if the stars cooperate, it should be very topical."

Gu Changfeng nodded: "The last sentence is the most meaningful, but with the attention and lack of aesthetics, how can these performance arts copy movies?"

Yuan Zhiming was speechless. He and Li Yikai also discussed the same issue. In the end, the two agreed that the beauty of performance art lies in the response, and the same is true for film performances.

"However, the beauty of the picture is really not enough, and the scene will be very chaotic, especially on the red carpet. If the stars don't cooperate, it will be very embarrassing." Li Yikai said, "But I think this idea can be tried as a risky option, because it is very likely What customers want most is talking, after all, this is a matter of the entertainment industry."

But it's a pity that Gu Changfeng is not a client, and this adventure was directly killed by him at the first level.

"Don't explain any more, let's just talk about the next one," Gu Changfeng said.

Yuan Zhiming felt that a certain part of his heart was falling little by little, like a hot air balloon lacking power, slowly deflated and falling to the ground.

He knew Gu Changfeng from the initiative of the other party, and after contact, he was frequently recognized and favored.

When it came to this project, Feng Xin kept reminding him of this.

This kind of recognition formed an inertia in Yuan Zhiming's heart. He felt that he should not, at least not all, be denied by Gu Changfeng.

"The third plan is," Yuan Zhiming opened the next picture seriously.

This is the way he is best at - on the plane, a long river-like picture unfolds slowly, with water waves flowing. If you look closely, the light and shadow that make up the ripples are actually pictures of movies.

Sunrise and night, red men and dolls, soldiers and iron hoofs, modern cities... The moments recorded in the film are re-abstracted and refined by Yuan Zhiming, and they are gathered and described as a river of time.

From the upstream to the downstream, the color of the river gradually becomes brighter, from black and white silent film to color; then gradually from the river on the flat ground, it gradually rises into a three-dimensional perspective and becomes a waterfall reaching the sky, which represents the arrival of the era of 3D technology.

"If it were me, I think the concept, visual effects, and future prospects are all very good." Li Yikai stood behind Yuan Zhiming and volunteered to act as a free consultant.

"But don't just immerse yourself in the painting itself." He leaned over Yuan Zhiming's ear and said, "Where is the painting most effective? Can there be interaction? How can it be extended into an event?"

Gu Changfeng looked at it silently for a while, then asked, "Is it just a painting?"

"It's not just a painting," Yuan Zhiming said, looking at Sister Dong, and handing the mouse to her.

With the click, the river on the projection screen slowly began to flow. Sister Dong stood up and explained: "This is a simple animation demonstration. We imagine that this painting will be a media display wall. When the audience walks to different positions of the river , when facing it..."

As her voice fell, a wave was rolled up at a location upstream of the river. The picture there was taken from the movie "City Lights".

The picture of the black-and-white movie gradually distorted, the waves became more and more realistic, and then they slapped upwards, hitting the audience at the other end of the screen.Then, the screen seemed to be covered by water waves, and it turned black in an instant.

But this blackness didn't stay for too long, and soon turned into a curtain, slowly opened, Chaplin's face appeared on the screen, and a 10-second classic movie clip began to play.

Sister Dong said: "Using the sense of heat, this kind of screen can sense the audience's approach, and then an animation will appear to play the movie corresponding to the audience's standing position. The effect of the large screen will be more realistic and three-dimensional."

Gu Changfeng pondered for a moment: "How many people can the technology support?"

"At least ten people," Sister Dong replied.

Sun Shanshan immediately added: "The price and cost are also within the controllable range."

Gu Changfeng was noncommittal, but turned to Yuan Zhiming and asked, "Are you satisfied with this?"

Yuan Zhiming said honestly: "I like it very much."

He likes this long volume of his own picture, and also likes the effect of Dongjie's design, the surprise of the little waves, and the long river of art history.

"But I don't like it very much," Gu Changfeng said, "Although it may... how to say, it is a very good solution for the advertising industry like you."

"But I feel that there is a lack of soul. You want to express movies, but you only use this kind of superficial deconstruction and reorganization." Gu Changfeng took off the round cap that he had worn on his head for many years, and put it on again with a sigh, "As for technology... ...Yuan Zhiming, do you know that your ice sculptures at that time also used technology, is there any difference from this one?"

He seemed certain that Yuan Zhiming would not be able to answer, without even looking at him, he continued:

"The difference is the soul. Ice sculpture is that you turn technology into a tool. Temperature control equipment and freezing methods are not the protagonists. The position expressed by that work is. No one cares how the cat hair was frozen in. Everyone just wants to to melt the matter;"

He pointed to the screen, and then met Yuan Zhiming's gaze: "But this, if there is no heat, what else is there? Movie clip editing? Or a painting of yours? And it is such a line drawing with only craftsmanship .”

……

The silence in the conference room lasted for a long time, as if the clock had stopped and the space was still around.

Yuan Zhiming's mind was empty, but it seemed to be in a mess.

After the meeting was over, Gu Changfeng stayed again, sat diagonally across from him, and sighed, "I heard that when you were working in advertising, you thought it would open your mind, and it wouldn't be as much as it is now. Young people are limited in their own creations, but looking at it now, it seems a bit counterproductive."

Yuan Zhiming seemed to understand, but didn't quite understand, he looked at him: "I don't think so."

"The failure is the worst if you don't notice it." Gu Changfeng stood up and looked outside the glass door: "You have to listen to their opinions, but you can't believe them all. Otherwise, what is the difference between you and these designers?"

"Yuan Zhiming, I'm a little disappointed this time, you have to come up with a better plan."

Outside the glass door, several pairs of eyes pretended to be nonchalant, but invariably followed the situation inside.

Daqiao sent Sun Shanshan a wechat message: "Are you okay? Not so much? Xiaoyuan has such a strong heart, I don't think it's okay?"

Sun Shanshan ignored him and turned to look at JOJO. JOJO said in a low voice, "Xiaoyuan seems to be under a lot of pressure this time..."

"He must be under a lot of pressure, and he's still this kind of master..." Sun Shanshan asked Zhong Youyun with the corners of her mouth downcast, "Can you see Xiaoyuan's expression clearly from your position?"

Zhong Youyun straightened his back, pretended to stretch, and cast his gaze towards that side...

"Don't look at it", Sister Dong stood up and blocked his sight: "What's the use of looking? Otherwise, you rush in and scold Gu Changfeng?"

Sun Shanshan bit her finger: "Don't dare."

Daqiao chimed in: "Don't tease Sister Dong, even scolding him won't help Xiaoyuan."

"If you look at it like this, can you help me?"

Sun Shanshan was dazed for a while, then suddenly whispered: "It would be great if the boss was here."

This sentence expressed the thoughts that no one dared to admit.When Gu Changfeng was aggressive, and when Feng Xin was pretending to be deaf and dumb, each of them wanted to speak, but they didn't know how to refute, and they were afraid of screwing up everything and putting more pressure on Yuan Zhiming... …

Then he could only think discouragedly - if Li Yikai was here, it must not be such a situation.

"what happened?"

An extremely familiar voice came from behind.

In this kind of office, under such mood, the appearance of this sentence seems to have happened countless times, so that Sun Shanshan was patted lightly, and suddenly realized the surprise.

"Boss?" She jumped up and said, "When did you fall from the sky?"

Li Yikai smiled speechlessly: "I came up by the elevator."

"Are you here to scold Gu Changfeng?" Daqiao asked.

"no……"

"That's what came to take us away," Sun Shanshan continued.

"No", Li Yikai pushed her back to the seat, "I won't take you away, I'm here to bring Yuan Zhiming home."