acting substitution syndrome

Each TV station naturally has its own style and its own main drama.

For example, CCTV, needless to say, has all the main theme dramas, sometimes it will be changed, such as a few historical dramas, professional dramas, etc., but it will never jump out of the frame.

For example, Tomato TV, that is the same dog-blood drama, derailment, divorce, PUA, no matter how serious the trouble is, it will always be a happy reunion in the end. Robrey remembers that the ending of the best TV series he has seen is that the heroine follows the relationship. After getting out of the trauma, he devoted all his attention to his career.

Then Mango Channel, the hit dramas are youth idol dramas, fairy tale fantasy dramas.

The main audience group is young people, so of course we have to broadcast something that young people like to watch.

It’s not that they haven’t broadcast in-depth dramas. Long ago, Mango TV actually purchased several historical dramas, and even tried to broadcast one. The result is that this drama completely collapsed Mango’s previous chassis that was enough to stand out from the crowd. .

Painful lesson.

Even though this drama is on Douban, its score has reached an astonishing 9.4 points with the passage of time, and it is known as the pinnacle of domestic dramas——

The value has been the greatest affirmation.

But at the moment it was broadcast, because of its obscure half-literal language, incomprehensible tactics and intrigue, and lengthy dialogues, the audience in front of the TV jumped from channel to channel and dismissed it.

Since then, I don’t know how many times the director of Mango Film Purchase has changed, and he has his own ideas, but there is only one point where they are unified by coincidence.

That is, mango is not suitable for drama.

Dramas can be broadcast anywhere, and it is best on CCTV, but it cannot be broadcast on Mango.

No one is watching, really.

Absolutely no one is watching.

Even Robrie knew this, so when he heard that Mango actually intended to buy the exclusive rights to "An Official Came to the Village", he was so unbelievable.

Robbury: "Is it clear that the TV station is my drama is a poverty alleviation drama?"

Litman didn't speak.

Robery thought for a while: "Is it to respond to the call for the 100th anniversary? Actually, it's not necessary."

Litman shook his head.

Robli's face turned serious: "...You guys can't pin your ratings and expectations on me, thinking that I am the key to traffic. Even if I have a few fans, I will never be able to drive a huge number of passers-by."

Litman glanced at him.

How many young students swear that they can resist the drama, but in the end they all splashed so much that they couldn't hear it.

Even those middle-aged Shidishi queens who are famous and talented in acting, if they are not paying attention, they can't keep their passers-by.

But the person in front of him clearly has a huge flow visible to the naked eye, but he knows the essence behind the flow better.

Robbie was taken aback: "Then what do you think?"

The key is not what Litman thinks, but what Mango's director and film purchasing director think.

The director of Mango, a person who intends to make some changes to Mango TV.

Mango's purchasing director, a person who has keenly observed changes in the TV drama market.

……

Mango has always been good at smelling the direction of the wind.

……

In several large-scale conferences organized by Taiwan, Mango Channel focused on analyzing the quality of variety shows and TV dramas of the next-door Blueberry Channel in the past year.

Especially the "This Is the Actor", which has led the trend of variety shows throughout the year.

This variety show shocked Mango TV even more than the singing promotion show a few years ago.

When it first aired, Mango didn't care. It's just an emergency variety show. It's just a group of young actors who haven't grown all their hair and haven't shown their faces a few times. What kind of trend can it set off?

Zhou Lubai, Wang Yinmeng...just a gimmick.

But the show's performance exceeded everyone's expectations.

Can you imagine that in the Mango Building, on a Saturday night, their own program is not shown, and the scene is neatly fixed on the Blueberry Channel?

The various reasons for the popularity of this variety show have actually been analyzed in detail in the industry.

Even Donghuang's President Gu made it very clear from the beginning.

The audience...don't want to be fooled.

The audience no longer wants to be forced to hold their heads...to eat shit.

The point is, you don't even pack this shit, and you serve it up in a flash, who would be willing to change it?

The youth idol dramas on Mango TV... have reached the point where they get together and copy each other.

When one idol drama becomes popular, the rest of the idol dramas start to imitate, which is imitation if it sounds good, and plagiarism if it sounds bad.

No matter how much the audience loves to see handsome men and beautiful women, they can endure the brainless lines because of that face...

You can't treat the audience as fools either.

In the past two years, Mango’s idol dramas have become weaker and weaker. In the past, the chassis was broken by 1 and broken by 2, but now the chassis is 0.3. If it can break 1, it will be great.

……

Director of Mango Buying Films: "...Before, Donghuang President Gu once put forward a point of view. He said that no matter what kind of drama it is, even if it is a niche drama, as long as the drama is made with heart and not for the purpose of fooling the audience, Then this show will be watched by people, and audiences will like it.”

What the TV station that bought this drama has to do is to let more people see the goodness of this drama and let more people like this drama.

……

Poverty alleviation drama, anyone watch it?

……

Robbie doesn't know, after all, there have been poverty alleviation dramas broadcast before, but the ratings are... that is, they are neither salty nor dull.

He can only guarantee that this drama is really done with heart.

Everything is done with heart.

……

Things with heart, even if no one sees them, are still glorious.

……

Once Mango Terrace has made up its mind, it is very courageous.

Whether to repeat the same mistakes or take a completely different path is also a huge test for Mango Taiwan.

……

"why?"

In the reception room set up by the show, the producer of "An Official Comes to the Village" faced the team in charge of the Mango Channel purchaser and asked this question.

Mango, for this poverty alleviation drama, even formed a main team led by the deputy director, the director and editor-in-chief of Taiwanese film purchases, and a main team drawn from seven or eight departments.

Before they came, there was no doubt that the producer was going to sell the show to CCTV.

……

Deputy Director: "After watching the film yesterday, we knew that it was a good drama. We have been in contact with mango dramas and broadcast them, but there are no such dramas with the main theme... so we are also willing to make one. try."

The producer shook his head: "Our show is not suitable for your station. Your audience is young people, and no one will watch poverty alleviation dramas. I don't think this attempt is necessary."

……

Listening to the voice inside, Robry pushed the door open and entered.

The producer and the deputy director watched him together.

Robbie: "Actually..."

"actually?"

"Actually, this drama may really give it a try and broadcast it on Hunan TV."

Robery took a deep breath: "Poverty alleviation, such a magnificent event, such a unique event in the history of China and even the history of the world, will definitely leave the most brilliant and colorful chapter in the history of the Chinese nation. Pen... My meaning is very simple, I just think, even if the audience of Hunan TV is young, do they really never pay attention to this great undertaking in China?"

……

Robry: "Young people today are actually different from what you think."

Robry: "I believe that those who put their heart into it will be recognized, and I believe that young people will see the real theme of this drama... It is struggle, youth, and the pursuit of a better life with their own efforts."

This is the real youth drama.

Because its protagonist, Secretary Xiao Feng, is only 24 years old.

……

For the first time, Robry made a promise: "Trust me, trust the young people of today."