Rebirth of science and technology to rejuvenate the country

As soon as Yuan Xia heard it, he knew there was something going on. It seemed that Master really planned to sell the company, otherwise he would not let Mark come to see him, let alone meet Master's boss, so he had to show his sincerity.

Mark came to China in the mid-90s, has been living in China, and married a Chinese wife. He is a witness to China's economic development, and it can also be said to be a witness to the development of China's construction machinery.

Mark is very familiar with Xingyuan, the leader of China's concrete machinery. When he first arrived in China, Xingyuan had just launched a cement pump truck for two years, and they didn't pay attention at all. After all, they have been doing it for decades. Concrete machinery is a well-deserved leader in the industry.

However, Xingyuan, a novice in the industry who was not seen by them, has seized the bulk of China's concrete machinery market in just a few years. These experienced world brands are retreating steadily, and they can only play a supporting role in the Chinese market. .

So when Xingyuan proposed to acquire Master, Mark was not surprised. In recent years, the development momentum of China's construction machinery has been too rapid. Coupled with the financial crisis, many small and medium-sized enterprises in European and American countries are struggling, let alone market competitiveness. .

The meeting between Yuan Xia and Mark went smoothly. Mark is a China hand and speaks Chinese quite well.Yuan Xia expressed his wishes, and Mark also expressed preliminary requirements on behalf of the head office, such as acquisition amount, brand retention, and personnel placement.

Yuan Xia felt that everything was within the scope of consideration.After Mark went back, he called Yuanxia the next day, saying that the head office invited Xingyuan to Germany to discuss specific acquisition matters.

Yuan Xiadang even called Zhen Mingxian, hoping to cooperate with the investment fund to acquire Master.

Master offered 3 million euros, and of course Xingyuan could buy Master alone, but this list was introduced by the investment fund that Zhen Mingxian worked for, so he naturally couldn't eat alone.

Moreover, investment funds are more professional in terms of mergers and acquisitions and investment. They can collect complete information about Master, which is much better than Yuanxia asking someone to investigate and collect. The participation of investment funds will not lead to misleading travel. .

Zhen Mingxian couldn't be happier to hear that Xingyuan is willing to acquire Master. After all, investment funds only invest, regardless of the business status of the company.

If their fund invests in Master, according to the original business model, it may not be able to turn losses into profits, and the money invested may be in vain.

Now Xingyuan is willing to acquire Master, which is the most vigorous company in the industry, and its annual turnover is soaring. Only by following Xingyuan's investment can the fund have the possibility of making steady profits without losing money.

Yuan Xia received feedback from Zhen Mingxian that he had to conduct a comprehensive asset appraisal of Master first, and prepare enough bargaining chips before going to Germany to meet Master's boss.

This is what it should be. Buying a company is not the same as buying a cabbage in a vegetable market. This is a large project worth more than 20 billion, so we must be cautious.

Yuan Xia went back to Yuecheng to wait for the news. After all, the asset appraisal cannot be completed in a day or two.

The acquisition of Master has not yet been finalized. Yuan Xia did not make a big announcement inside the company. Only he, Yu Xingyi, Si Hongjin and Tao Yang knew about it, and they even told Ni Kuan when they came back.

When Ni Kuan heard the news, he almost went crazy with joy: "It's really Master? That's even better than Xingyue's GIRA."

Yuan Xia nodded: "Yes, if the acquisition is successful, there is no need to worry about the market share. But this matter has not been confirmed yet, and it will be confirmed after a while."

Ni Kuan clasped his hands together: "It can be done, it can be done! Mr. Yuan, come on!"

The end of the year is coming soon, and the company has also begun to prepare for the year-end inventory. This year's increase has slowed down by nearly half compared to last year, but it is foreseeable that the turnover is still very impressive.

Before New Year's Day, the investment fund finally completed the asset valuation for Master, with a total value of about 2.6 million euros.

This was similar to Yuan Xia's estimate, he asked Zhen Mingxian: "When shall we go to Germany?"

Zhen Mingxian said: "The annual holiday in Germany is on January 1th, and we will go there after New Year's Day."

"Okay, then go to Germany after New Year's Day." To avoid long nights and dreams, we have settled this matter and come back just in time for the New Year.

Yuan Xia organized a meeting for the company's top management to discuss the acquisition of Master. It was a discussion, but it was almost a notice.

Everyone was as excited as expected. In the past, they begged their grandparents to tell their grandma, bought accessories from Europe, America, Japan and other countries, and sought cooperation with them. Now they have grown to the point where they can acquire foreign companies, and they are German companies with the most developed machinery manufacturing. This kind of elated feeling is simply not very good.

This year's Chinese New Year was early, when they set off, the university was already on winter vacation, so Yu Xingyi also went to Germany, and Yuan Xia invited Zheng Songbai.

Zheng Gong has been retired for several years, and has always held the title of the company's technical consultant. However, in the past two years, he rarely lived in Yuecheng, and returned to Shenyang to retire.During the holidays, Yuan Xia and Yu Xingyi would still call the old man to say hello, and would tell him when the company made major decisions.

This time when he decided to acquire Master, Yuan Xia made a special call to Zheng Songbai, and the old man danced with excitement: "You guys are doing well, you did a great job! You can even buy Master, hahaha, promising!"

The corner of Yuan Xia's mouth raised, and he said, "Mr. Zheng, do you want to go to Germany with us?"

Zheng Songbai froze for a moment: "Okay."

So the old man went with him.

Apart from the three of them, Tao Yang and Si Hongjin also went, and they also hired a German translator from China.Four people also went to the investment fund, and Mark, the head of Master China, also went back to Germany.

They arrived in Germany on the 7th. It was the weekend, and the group took a day off. On the 9th, they officially visited Master Company to learn more about the situation.

Master Company is located in a small town near Bonn. It is the largest company in this small town. The company is located on the banks of the Rhine River and has extremely convenient water and land transportation.

As soon as Yuanxia arrived, he began to observe the terrain to see if it was possible to build a factory nearby and bring the branch of Xingyuan to Germany.

The middle and lower reaches of the Rhine River are an important industrial distribution area in Germany. There is an extremely complete industrial chain here. If a factory is set up here, products from the entire European region can be supplied from it in the future.

Master was founded in 1959. The founder, Thomas Heilman, is a mechanical engineer. He is obsessed with concrete machinery and has even invented some patents. The company's first generation concrete mixer is from him.

Mr. Heilman is over [-] years old. He has been retired for many years and focuses on charity. His children have their own businesses. No one wants to inherit his business. The company can only be entrusted to managers.

They visited Master's factory and found that there are many problems that old enterprises have: aging equipment, rigid management, over-seeking stability, and insufficient innovation.

For some large enterprises that occupy a technological monopoly position in the industry, it is necessary to seek stability, because their peers cannot compete with them, and stability can consolidate the development of enterprises.But for small and medium-sized enterprises, too much pursuit of stability means that they do not think about making progress, are easily surpassed by their peers, and there is always a crisis of survival.

Master used to be the leader in the concrete pump truck industry. Its technology once dominated the crowd and made other competitors lose their competitiveness.

But its size is too small, and its technology cannot form a monopoly position. Once other companies break through the technical barriers, its original advantages will disappear, and it will stand on the same starting line as other companies.

The most terrible thing is that its products are too single. If it fights a price war with large mechanical engineering companies, it will only have a dead end.

This is also the reason why Master's operating conditions have become worse and worse in recent years.

After visiting the factory, they exchanged information with the executives of Master and learned about the current operating conditions of the company.

But for the specific merger plan, you have to talk face-to-face with the real boss Thomas Hellman, after all, he is the real owner of the company.

Heilmann himself is not in Bonn, he lives in Berlin, and people from Master said he will come over the day after tomorrow.

Several people traveling far together exchanged ideas and experiences.

Yu Xingyi said: "In addition to technology and brand, Master has too many problems, and the acquisition requires a lot of investment."

Zheng Songbai seconded: "That's the thing. Those machine tools are outdated and we don't use them anymore. Why are they not willing to change them? In order to save costs, they are unwilling to invest in new equipment. In fact, the cost is higher."

Yuan Xia nodded: "That's true. If it is acquired, the equipment must be updated."

Si Hongjin said: "This is not a small investment. I estimate that at least tens of millions of euros will be invested."

Yuan Xia said: "Hellman won't be here tomorrow, let's go to the neighborhood and see if there is any place where we can invest in building a new factory."

Zheng Songbai said in surprise: "Why, you plan to tear down this factory and rebuild it?"

Yuan Xia smiled and shook his head: "Of course not. I want to set up a branch in Germany to produce some micro excavators, backhoe loaders and other products for the European market."

Si Hongjin said: "Do you plan to build a factory in Germany? Germany is the country with the most complete industrial system in Europe, but its costs are high in all aspects. Why not find a country in Eastern or Southern Europe? Imports and exports between EU member states are tax-free. , just need some transportation costs.”

Zheng Songbai said: "But Germany has mature skilled workers, which is unmatched by other countries."

Tao Yang said: "We still have to consider the issue of workers' strikes."

Yuan Xia spread his hands helplessly: "If you really think about it, no country in Europe is suitable. But I plan to focus on mechanization, the number of workers will be relatively small, and the output will not be too high. Thousands of units, so it doesn't matter if it's in Germany or another country."

Yu Xing nodded: "You are right. After mechanization, there is not much demand for workers. From management to workers, a few hundred people should be enough. Shall we go out tomorrow?"

Si Hongjin has lived abroad for a long time and has a better understanding of the situation abroad. She said: "You can contact the local government. They should be very active in introducing foreign capital."

Yuan Xia said: "Senior sister is right. Then Xing Yi and I will go to the city hall to find out the situation tomorrow. Tao Yang will follow me. Zheng Gong and senior sister can make arrangements freely. You can just go around the neighborhood."

"Row!"