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A diesel engine manufacturer said: "If it is only for the acquisition of Xucheng Heavy Industry, I don't think it is necessary to call everyone to a meeting. This is their own business, and we have nothing to do with it. Everyone's time is precious, and we The dues paid should not be wasted on such meaningless things.”

This diesel engine manufacturer is a supplier of Xucheng Heavy Industry.

After hearing this, Zhao Mian felt a little anxious, and said, "How can it be meaningless? At least we can discuss whether Xugong Machinery is worth the price of selling it, and provide some references for some companies that plan to restructure in the future, right?"

Another parts supplier said: "Judging from the data released by Xucheng Heavy Industry Group, they are indeed a little insolvent, and I think the price is reasonable. They took this opportunity to restructure, introduce foreign capital, technology and management, and be able to Let the sales of Xugong Machinery increase rapidly and drive the development of the entire group. I think it is worthwhile."

After he finished speaking, many people agreed.

Yuan Xia stood up and said: "I think you only think of tangible assets, but ignore intangible assets? Co-authored Xugong Machinery for six to seventy years, the reputation and brand awareness accumulated from the military factory before liberation , is worthless? There are representatives of big international brands such as Caterpillar, John Deere, Komatsu, and Hitachi here. Do you want to ask them how much their brand value is? Their products are so expensive. In addition to quality, do you know how much is the brand premium?"

The sole proprietorship and joint venture foreign companies named by Yuan Xia also came to the meeting, because they also joined this industry association, so it was inevitable to invite them to come.

For a moment, everyone turned their heads to look around them, looking for the representatives of those brands.

Si Hongjin stood up. Among the more than [-]% of the male members, Si Hongjin in red was particularly eye-catching. She said generously, "Let me answer Yuan Zong's question. Many people in China don't seem to be aware of it." The importance of brand value. I won’t go too far. I would like to ask the bosses, do you buy brand-name bags or brand-name clothes and shoes for the women in your family? Tell me, a LV artificial leather bag is really worth thousands of dollars. Money? You see, this is the brand premium. LV is a famous brand, which represents high quality, high taste, and even a status symbol, so you are willing to spend money to buy it. For example, your own products and Xu Cheng The same products of Heavy Industries are sold together at the same price, and you will know which one the customer will choose."

Yuan Xia smiled gratefully at Si Hongjin, Si Hongjin nodded slightly, and then sat down.

The diesel engine manufacturer said: "We can't control how much the brand is worth, it is set by Xucheng Heavy Industry itself."

Yuan Xia said: "No, he didn't set a price. They forgot to set the price themselves, and Case also deliberately ignored this. If Xucheng Heavy Industry is a private enterprise like Xingyuan, we can sell as much as we like. But it is a state-owned enterprise. , is the state's assets, and what they do is selling state-owned assets at a low price!"

The diesel engine manufacturer felt a little uncomfortable, he didn't refute Yuan Xia, and sat down.

LiuGong's boss stood up and said, "Now that Xu Gong and Case have a cooperation intention, and other investors are almost out, what can we do? Can we ask Xu Gong to invite bids again?"

Yuan Xia said: "Re-tendering is one way. I am actually opposed to Xu Gong Machinery selling itself to Case, because Case is a foreign capital, and they are about to control 85% of Xu Gong's shares, and the controlling stake is not in the hands of Xu Gong Machinery. Could it be that Xucheng Heavy Industry Group can still control the future destiny of Xugong Machinery? We Chinese are too immature to play business, equity and finance! As the largest construction machinery brand in China, you have surrendered your destiny so easily. Do you think it's too hasty?"

Someone said impatiently: "Mr. Yuan has said so much, can you stop their cooperation?"

Yuan Xia said unhurriedly: "This requires the help of all of you here. I have prepared a petition, please sign it, requesting the Ministry of Commerce and the Development and Reform Commission to stop this transaction that cannot be carried out. When the time comes, I would like to ask Zhao The president will submit our joint petition to the Ministry of Commerce, is that okay?"

Zhao Mian nodded: "Yes."

Yuan Xia sent down the petition that he had already prepared: "One copy per person, this is for the purpose of the bosses, if you agree with my opinion, please sign this petition in my hand, I have already taken the lead Signed."

Yuan Xia handed the petition in hand to Zhao Mian, and Zhao Mian followed Yuan Xia's example, signed the company name and his own name on the back, and then passed it on to others to sign.

Some people took the petition and read it carefully, and some people took a rough look at it and signed it if they thought there was no problem.

Someone else asked: "President Yuan, is this a voluntary principle?"

Yuan Xia said: "Of course, it's all voluntary. You can take a closer look at the content of my petition. If you think it's good for you, you can sign it. If it's not good, you don't have to sign it."

Yuan Xia wrote the reasons for opposing the acquisition of Xugong Machinery and Case in the petition, and one of the points mentioned that after the acquisition is completed, it will have a devastating impact on the domestic construction machinery industry.

But no matter how other brands are destroyed, foreign capital and joint venture brands will not be affected, and the parts and material suppliers of Xucheng Heavy Industry will not be affected, so this petition does not represent 100% of the industry Interests can only be said to be the vast majority of interests.

Yuan Xia cut through the mess quickly, and in less than a day, he got the result he wanted, and less than [-]% of the members signed it.

For those who did not sign, in addition to foreign capital and joint venture brands, suppliers of Xucheng Heavy Industry, there are also many state-owned enterprises that are on the sidelines, and they are also planning to restructure. They want to see what kind of situation Xucheng Heavy Industry can break out for them. Way to come.

Yuan Xia made a copy of this petition and handed the original to Zhao Mian: "President Zhao, after the third round of quotations comes out, I will have to make a trip to Beijing for you, hoping to hear the attitude of the higher-ups sooner. "

Zhao Mian was not very optimistic about this matter. He sighed and said: "This matter is actually not easy to handle. Xugong Machinery did not violate the state's restructuring policy. Many state-owned enterprises have also successfully restructured by attracting capital before."

Yuan Xia said seriously: "But before there was no heavy industry, Xu Gong was the first. Equipment manufacturing is related to production and life, and is closely related to the national economy and people's livelihood. The country should not speak so hastily."

Zhao Mian nodded: "Okay, I also don't think it should be sold like this, at least not at such a cheap price. It's a bit of a feeling that iron can't be made into steel, and I don't take myself seriously."

Yuan Xia said: "Thank you President Zhao for your support."

After returning from Wuxi, Yuan Xia started to prepare materials while waiting for the news. He knew that this matter had just begun and there was still a tough battle to be fought.

Soon after returning, Yuan Xia called Yao Cheng, the general manager of Xugong Machinery. The other party heard that it was him, so he answered the call, and said straight to the point: "I heard that the General Manager of Yuan Xia organized a meeting of the industry association. , It’s really painstaking, Mr. Yuan.”

Yuan Xia said: "I always wanted to talk to Mr. Yao face to face, but I never saw Mr. Yao face to face. Then I will tell you on the phone. If Xugong Machinery really wants to sell, Xingyuan is willing to compare Case paid 35% more to buy 85% of Xugong Machinery’s shares.”

After hearing this, Yao Cheng sneered and said, "This is what you want to do!"

Yuan Xia said: "Don't worry, Mr. Yao, I promise you that if Xingyuan acquires Xugong Machinery, it will never hide Xugong's brand, nor will it interfere with your control over Xugong, and will only provide funds and management experience. , will also integrate the superior technologies of the two companies to help your group get out of trouble as soon as possible. You just need to remember to pay us dividends."

Yao Cheng said a word through his teeth: "Yuan always wants to wait to see our jokes?"

Yuan Xia said seriously: "No, I'm telling the truth. Mr. Yao, don't think that selling the company to Xingyuan will lead to the loss of state-owned assets, right? Selling to a foreign-funded enterprise is not a loss, right? You can still say yes if you sell to us. The rich water will not flow to outsiders. At least the brand of Xugong Machinery will not be changed to foreign capital, and there will be no risk of being hidden. If it is sold to Case, everything will become an unknown. I hope Mr. Yao will carefully consider our travel far.”

Yao Cheng said coldly: "No need, we don't really need the technology of Xingyuan Machinery. I'm very busy, and Yuan always has a lot of time, so let's not waste each other's time." He hung up the phone after finishing speaking.

Yuan Xia shrugged his shoulders. As expected, the purpose of the decision-makers of Xu Gong Machinery was to introduce foreign technology.But they have also been struggling in the mall for so many years, they are all foxes of a thousand years, and they are still playing Liaozhai, Yuan Xia does not believe that they think that they can still defend Xugong Machinery with 15% of the equity.

The third round of bids for the acquisition of Xugong Machinery was only made in October. Case offered US$10 million, and another American investment company, JP Morgan Chase, offered US$3.76 million, but Xugong Machinery still chose Case.

This result was announced to the outside world, which naturally aroused extensive discussions in the industry.Don't sell the expensive ones, but actually sell the cheap ones.

However, Xu Gong Machinery’s explanation to the public is that in addition to the funds, there are other additional terms. Morgan’s conditions cannot satisfy Xu Gong, so they chose Case. As for the specific terms, there is no comment and they will be kept secret. !

The end of the third round of quotations means that Xugong Machinery has selected Case, and it is time to discuss the details of the contract.

Zhao Mian also sent the petition to the Ministry of Commerce at this time.