Yuan Xia attached great importance to this exhibition. As soon as he got the news, he quickly registered, and the size of the booth he applied for was still the largest.Of course it will cost more money, but Yuan Xia thinks it is worth it.

However, whether you can get a big booth or not depends on the arrangement of the organizer, who will review your qualifications.

The location of the construction machinery and equipment exhibition this time is in Shanghai, and the time is in late June.In mid-June, Xingyuan shipped the exhibited products to Shanghai.

So far, Xingyuan’s dump trucks have two types of tonnage, and excavators have two types of wheel type and crawler type, and each type has two types of tonnage. Yuanxia has shipped one of each product.

Two days before the opening of the exhibition, Yuan Xia arrived in Shanghai and arranged the booth together with the staff.

The booths they got were neither good nor bad. They were not in the same showroom with those big foreign brands, but with other domestic brands. The booth size was not small.

However, the surrounding domestic brands are all state-owned enterprises, and their products are relatively single. Only bulldozers are used for bulldozers, and only excavators are used for excavators. Unlike Xingyuan, which has both dump trucks and excavators.

Xingyuan's cement pump truck is still in sample production, and it is not in time for this exhibition. It is estimated that there will be another product in the autumn Canton Fair.

After setting up the booth, Yuan Xia went for a walk around the entire venue. Almost all the exhibits in the main exhibition hall were foreign brands, and only a few domestic brands were supporting the facade, such as XCMG and Shanghai Architecture.

Turning around the entire exhibition hall, Yuan Xia couldn't help but sigh heavily as he looked at the shabby domestic construction machinery.

In the early 90s, most domestic construction machinery brands could be said to be facing a critical moment of life and death.

With the deepening of reform and opening up, the number of industries open to the outside world in our country is gradually increasing, and more and more foreign-funded products and foreign capital have been introduced.

Among them is the construction machinery and equipment industry. The technological upgrading of domestic construction machinery has not kept up with it, and it is in a completely beaten position in the competition. Therefore, this construction machinery and equipment exhibition is almost equivalent to the main stage of foreign brands.

According to Yuan Xia’s knowledge, during the two years of 94 and 95, there was a wave of joint ventures in the construction machinery industry. Many domestic construction machinery brands chose to cooperate with foreign construction machinery brands in order to exchange funds and technology with the market.

The original intention of this policy is very good. The state hopes that Chinese enterprises will take advantage of this opportunity to achieve a leapfrog update of technology, but in the end, they will often become wholly foreign-owned or foreign-controlled enterprises.

Yuan Xia also met an old acquaintance at the exhibition—Cui Pingsheng.

After Cui Pingsheng was transferred from the bearing factory to the machinery factory as the factory director, the two factories were merged and reorganized, and the name was changed to Xingyue Engineering Machinery Company. In addition to the original diesel engine production, crawler hydraulic cranes were also produced.

The products they exhibited this time are crawler hydraulic cranes. There is only one model, which is a new product launched this year.

The booths of the two companies are in the same exhibition hall, but they are far away from each other. Cui Pingsheng also noticed Xingyuan Machinery long ago, but he didn't go to Yuanxia first.

For Yuan Xia, he is still putting on airs, firstly because he is older, and because he is the former leader of Yuan Xia and Yu Xingyi, secondly, they are state-owned enterprises with a larger scale than Xingyuan, although they currently have fewer products and less profit. Being surpassed by Xingyuan, but so what, in front of Xingyuan and Yuanxia, ​​he can still be a senior.

When Yuan Xia saw Cui Pingsheng, he first complimented them politely, praising their machines.

Cui Pingsheng is not modest: "That's natural. Our technology is in cooperation with the Institute of Automation of the Chinese Academy of Sciences. I personally led the team to visit and study Liebherr in Germany. This is a crane that is in line with international technology."

Hearing what he said, Yuan Xia was really envious: "Your state-owned enterprise is better, you have all kinds of resources."

Cui Pingsheng looked proud: "That's natural. The resources of state-owned enterprises are always the best."

The exhibition lasted for six days. As the only private enterprise in the exhibition, Xingyuan performed very well in this exhibition. Not only the product quality is excellent, but the price is also very favorable. Both are more.

On the fifth day of the exhibition, a special guest came to Xingyuan's booth.

The other party was an American with brown hair. After finding Yuan Xia, he said straight to the point: "Mr. Yuan, I am Sam Lincoln, Caterpillar's Asia Pacific Specialist, and I would like to discuss cooperation with your company."

Yuan Xia couldn't help being happy when he heard it, Caterpillar asked him to cooperate?Without waiting for the translation into Chinese, he asked directly in English: "Hello, Mr. Lincoln! May I ask how you want to cooperate?"

When Lincoln saw that he knew English, he was surprised and said: "Mr. Yuan knows English, that would be great. Our company has always wanted to expand its business in China, and we want to find a suitable partner. I think your company is very suitable for our cooperation partner. Presumably you also know Caterpillar’s ​​position in the industry, cooperate with us, you will get the most advanced excavator technology, and we will jointly expand business in China and make your company the strongest and largest in the country.”

Yuan Xia asked: "How to calculate the specific shares?"

Lincoln said: "Caterpillar holds 49% of the shares, and your company holds 51% of the shares. In the future, we will also assist your company to list in the United States."

Yuan Xia smiled, the conditions sounded very attractive, but she still shook her head lightly: "Thank you for looking up to our small company. But we don't plan to cooperate with other companies at the moment."

Lincoln frowned: "Are you not satisfied with this condition? What I mentioned is only a preliminary plan, and the specifics can be discussed in detail."

Yuan Xia once again directly rejected the other party: "Mr. Lincoln, we currently have no intention of cooperating with any company, thank you very much for your appreciation."

Lincoln was a little stunned, he thought that Yuan Xia asked him the conditions, and he intended to cooperate, but he didn't expect that he still couldn't get the other party's consent after he backed down.

They have many partners they can cooperate with, but the first one they came to look for was Xingyuan, why?Because Xingyuan is a private company, as long as the owner of the private company agrees, the cooperation can be reached. Unlike the state-owned enterprises, the cooperation project must be evaluated and approved by the government department. The process takes too long, and a year or so is considered fast. They don't want to wait that long.

Lincoln also said: "If Mr. Yuan does not agree to participate in the cooperation, then we can buy your company with capital. Please make a price."

Yuan Xia laughed angrily, trying to sell some company: "Mr. Lincoln, you may have misunderstood, we don't sell the company."

Lincoln did not give up and said: "If you cooperate with us, there are only advantages and no disadvantages. We can improve your company's technology for 30 years, and you can avoid many detours."

Yuan Xia said: "The conditions are very attractive, but I still want to explore slowly by myself."

Lincoln was a little disappointed. Before he left, he still left his business card behind: "My proposal is valid for one year. If you figure it out, you can call me anytime."

Yuan Xia had no choice but to accept the other party's business card.

After Lincoln left, Qin Lin asked Yuan Xia: "Yuan Gong, what did that foreigner say just now?"

Yuan Xia put away the business card and said flatly: "That Yankee wants to buy our company."

The surrounding employees were startled, Qin Lin said: "It's not that we can't continue, why should we buy our factory?"

Yuan Xia said: "To save trouble, you can directly produce it after buying it, and quickly seize the market."

"Then, shall we sell it?" Qin Lin stammered.

Yuan Xia shook his head: "No, I'm young, and it's time for me to struggle. What would I do if I sold the company? Don't I have to find a job?"

Yuan Xia frowned and looked at the business card in his hand. He wondered how many business cards Caterpillar would send out today. Other foreign brands should have begun to deploy them as well.

In the next few years, joint ventures and wholly-owned construction machinery companies sprung up collectively, which was the result of policy relaxation and also reflected the urgency of foreign brands to seize the Chinese market.

The next day, Japan's Hitachi Construction Machinery also came to the door, and the terms of cooperation offered were more attractive than Caterpillar.

Yuan Xia is unmoved, but he knows that if he is not moved, it does not mean that others are not moved.

After the exhibition, before returning to Yuecheng, Yuan Xia went to find Cui Pingsheng and asked him if there was any foreign company coming to talk about cooperation.

Because he knew that this time Xingyue sold the diesel engine business, which seemed to be very weak at present, to Volvo, and he was going to try to see if he could stop this from happening.

Cui Pingsheng asked alertly, "Why are you asking this?"

Yuan Xia took out two business cards: "Caterpillar and Hitachi Construction Machinery both came to me and wanted to cooperate with us. I think they must have cast a wide net, so I came to ask about the situation on your side."

Cui Pingsheng was a little startled, and then slowly said: "The Volvo company in Sweden came to us and wanted to cooperate with us."

Yuan Xia frowned, as expected: "Volvo not only produces construction machinery, but also produces diesel engines. The business of your company is very overlapping. Are you planning to cooperate with them?"

Cui Pingsheng said: "It's not sure yet. It doesn't count if I say it. I have to hold a meeting with everyone to discuss it when I go back."

In fact, Cui Pingsheng was very excited. The first time he participated in this exhibition, he was attracted by a large foreign company and proposed cooperation.If the cooperation is successful, Xingyue's debt burden can be completely resolved, and they can focus on the development of construction machinery.

Yuan Xia said: "Although Volvo's diesel engine is one of the best in the world, I think Mr. Cui still needs to think carefully. Foreign businessmen are not philanthropists. If you cooperate with them, your company may eventually become a real capital."

Cui Pingsheng did not speak. In fact, Volvo was looking at Xingyue's diesel engine business, and the proposed cooperation project was also a diesel engine. The other party proposed an acquisition plan, but agreed to retain Xingyue's existing employees and brand.

Yuecheng Machinery Factory started out producing diesel engines, and it had a brilliant moment at the beginning, but now it has become a burden, because the technology is backward, and it can no longer compare with domestic counterparts, let alone compare with foreign brands.Ashamed to say, although they produce diesel engines, they cannot use them on their own cranes, and have to import diesel engines from abroad.

If the diesel engine business is disposed of, the company can move forward with ease.

Yuan Xia added: "I know what Mr. Cui is worried about. In fact, I think Mr. Cui should focus on diesel engines, because no matter which construction machinery, diesel engines are inseparable, including your company's cranes. Xingyue Backed by the support of the Chinese Academy of Sciences and state-owned resources, if Mr. Cui is willing to invest more in the research and development of new diesel engines, we are willing to purchase diesel engines from you."

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