Hollywood Tycoon [US Entertainment + Business War]

After getting out of Los Angeles International Airport, there will be people arranged by Galaxy Movies to pick you up.As soon as Jed got into his business car, an assistant circled the important news of today's major newspapers and handed it to Jed.Unsurprisingly, both the business and entertainment pages focused on Viacom's acquisition of Paramount.The topic that the media is most interested in is who will be the leader of Paramount. The media has listed their own lists, and Jed is also on the list.It's just that the media recently contacted Jed and knew that Jed was traveling in Hong Kong, so no one called Jed to verify.Jed doesn't have much interest either, because it's the awards season in Hollywood, and Jed has three films that need to be nominated for this year's awards.

Back in the office, Jia Fei was naturally the first to come to the door.Now that the trip to China is over, Dongfeng TV can be put aside for the time being. What needs to be considered now is the arrangement of the three film awards that Galaxy Film participated in the production or distribution of this year.Don't think that Hollywood is a fair, just, and open place. In fact, everyone knows the unspoken rules behind each award.

Just as the Oscars have always liked dramas and biopics, the taste of the Golden Globes is relatively popular.The New York Film Critics Association only applauds art films and avant-garde films, while the Los Angeles Film Critics Association applauds commercial and mainstream films; the Boston Film Critics Association has always been a place where elitism gathers, while the Houston Film Critics Association is a gathering of grassroots elements In addition to the major trade union awards and association awards, basically a film that can make a difference in the box office or word of mouth can win one or two awards more or less.

However, the more important awards are of course the Oscars, followed by the Golden Globe Awards, and then the Four Great Trade Union Awards, the Three Critics Association Awards, and the Four Film Critics Association Awards... Of course, there are also Annie Awards and Awards for animated films. The Saturn Awards are dedicated to sci-fi, fantasy and horror films, so which films will focus on which awards have become a headache for film companies at the end of the year.

If you are the king of blockbuster movies like "Jurassic Park" that swept the box office around the world, or "Schindler's List", a classic masterpiece that touched fans all over the world, naturally you don't have to worry about how to win awards, because if you don't give you a trophy, you won't have to worry about it. It basically means that this award is too substandard.As for the three films released by Galaxy Films this year, how to compete for awards has become a big problem.

Although there are many American film awards, there are also many films. Besides, it is normal for good films to win awards at multiple awards ceremonies. Therefore, how to win awards has become an art. For this reason, Galaxy Film hired a public relations company. .

""The Blair Witch" basically has no hope of competing for awards such as Oscars and Golden Globes, and film critics will not like this movie much, so the Association Award does not need to be considered. For the four major union awards, we still have hope. Compete for the Directors Guild Award and Screenwriters Guild Award, after all, this movie still has merits in terms of script and shooting, besides, you are quite influential in these two guilds." Jia Fei looked at Jed.

Jed shrugged. In fact, don’t say that American award ceremonies are not divided into pork. When it comes to this kind of union award, if you are an active member or influential figure in the union, the award is more or less biased towards you.Jed also knows that "The Blair Witch" basically doesn't expect any mainstream awards, so it's better to grab more obscure awards.

"In addition to the screenwriters' union and the directors' union, we are also more interested in the Saturn Awards."

After Jia Fei analyzed the situation of "The Blair Witch", the public relations company also said that this strategy is more in line with "The Blair Witch".However, they also reminded Jia Fei that when the videotape of "The Blair Witch" goes on sale, there are still several videotape awards that can be taken into consideration, which will also be helpful for subsequent publicity.

"The problem with "The Shawshank Redemption" is that no matter the Oscars, Golden Globes, Association Awards, or Union Awards, it is an excellent movie, but we are bound to compete with "Forrest Gump." Jia Fei is very regretful said. "The themes of the two films are very close, but "Forrest Gump" is more in line with the American spirit, and we think it will be difficult to beat "Forrest Gump."

"We also agree with Mr. Jia Fei on this point." The head of the public relations company nodded and added, "According to our analysis, we will lose to them in the Oscars and the Golden Globes. The only hope of winning The place is the New York Film Critics Association, our thinking is more profound than "Forrest Gump", but their artistic processing is more mature than ours."

Jed looked at the report they made before him. The PR company listed all the movie awards, and then for each movie award, the PR company listed the odds of winning and the main opponents. Although "The Shawshank Redemption" is likely to be nominated for most of the film awards, the chances of winning are not high, and the main opponents are "Forrest Gump".Jed didn't know that "Forrest Gump" showed a sweeping situation at this season's awards ceremony, and "The Shawshank Redemption" had no ability to parry.After thinking for a long time, Jed suddenly suggested: "Can we reverse the hype and confirm that "The Shawshank Redemption" will be shortlisted, but at the same time confirm that it will not win the award."

When Jed made this suggestion, both the public relations company and the personnel of the Galaxy Film Distribution Department looked at Jed with the expression of seeing an alien.Everyone has been working in Hollywood for several years. How can a film company go out of their way not to win an award?Jed looked at everyone's puzzled eyes, and just explained: "At this year's major film awards, if nothing else happens, we will fight against "Forrest Gump". The question is, what are our chances of winning? ? When investing in something, I always have to consider the ratio of input to output, right? If I spend so much money on it, and we don’t get the prize, does it make sense?”

"Wouldn't it be even more meaningless not to win the prize?" Jia Fei didn't understand Jed's thoughts.

"I mean, those so-called Oscar awards, we can win as much as we can. In short, we should be on the same level as "Forrest Gump" in terms of momentum and publicity. Most importantly, "Forrest Gump We have to nominate as many awards as "Forrest Gump" has been nominated for in the Oscars. In short, we want to be the biggest enemy of "Forrest Gump" this year." Jed said, "However, we can't win any Oscars. Ladies and gentlemen, think about it, if we were to "fail miserably" at the Oscars, guess what will be written in the news tomorrow? Who do you think will get the most attention?"

"Naturally, we will be attacked badly by the press." Jia Fei said coldly, "Is there any other possibility?"

"If The Shawshank Redemption was bad, we might be called 'self-boasting.' Oscar... Everyone, do you think the press was sympathetic to us at that time? Or was it accusation? At that time, who was the focus?"

"I understand what Mr. Sherman means." The public relations company was the first to reflect, "Our publicity will focus on such things as: 'We are the worst enemy of "Forrest Gump", "Shawshank Redemption" "The most popular" and so on. Let the national audience think that we are indeed a strong Oscar contender, but in the end we can't win a single Oscar. This kind of shock will definitely arouse the audience's thinking. If our movies are bad, After thinking about it, the audience will naturally step on us to hell; but we are a very good movie, so the audience will think that the Oscar judges are not fair, and will give us a lot of sympathy votes. With these sympathy votes, we not only It can last for a while in theaters, and the video tape market will become our main market in the future. Mr. Sherman, I have to say, your idea is really too creative."

Under the explanation of the PR company, Jia Fei and others also understood Jed's proposal.After careful consideration, this is indeed to achieve the greatest publicity effect with limited funds.And more importantly, "The Shawshank Redemption" has been imprinted on the most popular movie of the year. When it comes to "Forrest Gump" in the future, you have to mention "Shawshank's Redemption". This is of course very helpful. .

After talking about "The Shawshank Redemption", everyone talked about "Pulp Fiction".Both the PR company and Jia Fei believed that this was an unorthodox film, so they still went for the Association Award.After listening to everyone's arrangement, Jed naturally nodded to express his approval, so everyone went to do their own things according to their respective responsibilities.

After Jia Fei sent away the people from the PR company, he stayed, and then he took out a document from a stack of documents and handed it to Jed. "This is an invitation letter I received recently. The National Aeronautics and Space Administration plans to shoot a movie to promote their positive image. Therefore, they think that many directors in Hollywood have sent invitation letters, and we are one of them. I was wondering if you would be interested in doing a film like this? The budget offered by NASA is quite enticing."

In the United States, although the government rarely shoots so-called "main theme movies" to promote itself, they also cooperate with some directors to show some positive images of themselves to the audience.For example, the U.S. military likes to cooperate with Michael Bay very much. In "Transformers", the U.S. military is completely shaped by Michael Bay as the iron-blooded guard who saves the world.It is also reasonable for the National Aeronautics and Space Administration to do this. If there is an aerospace-themed film that meets the expectations of the National Aeronautics and Space Administration, it will be very happy for the director and the production company to get a production fee from them. things.For Jed, his dream was to be an astronaut. Unfortunately, he was not selected as a pilot because his eyesight was not up to standard during the military inspection of the college entrance examination, so his dream of spaceflight was completely shattered.But now that he has the opportunity to cooperate with the most advanced aerospace agency on the planet, the dream of a passionate youth in Jed's heart begins to move around again.Moreover, maintaining a good relationship with the government is also the film company's public relations strategy. Thinking of this, Jed replied: "I will consider the script, and then we will go and see it together."

Jia Fei nodded and left Jed's office.And Jed was in his office thinking about what kind of movie he should make that would be both a blockbuster and meet NASA's expectations.When Jia Fei cast his eyes out of the window, it was already midnight and the moon was in the sky. The words "Apollo Moon Landing Project" suddenly appeared in Jed's mind.