Hollywood Tycoon [US Entertainment + Business War]

On May 1993, 5, this was originally an ordinary day, but an advertisement was suddenly inserted on the National Television Network in the United States.In a jungle full of tropical atmosphere, a Tyrannosaurus rex walked past with no one in sight.At the same time, a pterosaur swooped down from the sky.Following the perspective of this pterosaur, on the large lawn not far away, the plesiosaur is eating green grass leisurely... After the 11-second shot ends, "Jurassic Park - the Real Dinosaur Park" freezes 10 seconds.

"My God! Did they really resurrect the dinosaurs?" The ad terrified Mr. Bienning in New York City.It's time for Mr. Bianning's family to have dinner, but when this dinosaur walks from the screen, not only Mr. Bianning finds it unbelievable, but also Mrs. Bianning's mouth wide open. The only one who is excited is Mr. Bianning's youngest son. — Charles.Charles is now pestering his dad about going to that Jurassic Park to see real dinosaurs.

The same situation also happened in Los Angeles, Miami, Chicago and other major cities in the United States. Countless viewers sent letters to NBC, asking them to answer the "Jurassic Park" advertisement broadcast on the TV network.Not only the audience is interested, but even the media are concerned about how NBC will explain it.However, NBC only gave a fluffy statement, saying that this is just an ordinary business cooperation. Since the other party requested confidentiality, NBC could not give more explanations.This statement that actually didn't explain anything will naturally not satisfy the media, but they said that they must abide by the confidentiality agreement.So some people asked the New York City Government or the New York District Court to intervene in this matter, but the New York City Government, which was shot while lying down, said that this was a normal and legal transaction, and the city government had no right to interfere; and the New York District Court simply refused to respond to this nonsense. things.

The ad continued to air on the national television network, and soon infiltrated other networks such as USA Network, Columbia Television Network, and Fox Network. In barely three days, people all over the United States knew about "Jurassic Park" Know that there are real dinosaurs out there.So travel agencies have received calls one after another, asking when will the "Jurassic Park" travel itinerary be launched?At the same time, paleontologists and geneticists have become celebrities recently invited by major TV stations. Everyone is discussing whether dinosaurs can be resurrected?If not, why?If so, how can it be revived?In short, the TV, radio and newspapers are noisy.The Universal Pictures publicity department opened a bottle of champagne to celebrate Jed Sherman. "Gentlemen and ladies, we haven't played our first step yet! The United States is only our first stop, and soon we will go to Canada, Mexico, and even Europe to broadcast our advertisements! There are also Japan, South Korea, Hong Kong and Taiwan, we want to make dinosaurs shock the whole earth."

Because Jade's advertising strategy is very successful, the advertising budget given by Universal is also unambiguous.In less than a week, the advertisement was aired on Canada's Canadian TV Network and Mexico's Super TV Network, followed by Britain's ITV, France's Channel [-], and Japan's Fuji TV... the world We all know that there are real dinosaurs in Jurassic Park, and paleontologists dismiss this as impossible, but geneticists claim that cloning technology is mature enough.Just when everyone was still arguing about whether the dinosaurs were really quarreling, another piece of news shocked everyone, "An accident occurred in "Jurassic Park", and the breeder was seriously injured and died by the dinosaur."The media didn't know what to say immediately, because it was too horrifying!

Ever since the "radio stations lied about the Martian invasion" incident, the United States has strictly required television stations and radio stations to distinguish between news programs and other programs.Therefore, this kind of obviously fake news cannot be directly broadcast on the American media, unless Universal and Jed want to go to jail and be fined a huge amount.But there are loopholes in any of the regulations, and soon the news that Jed was looking forward to was reported by a tabloid in the form of some speculation. Since "Jurassic Park" is a hot topic at the moment, many media also participated in it. Come in, retweet the news.The tabloid even had a few blurry photos in its hand. Although the clarity was criticized, everyone could clearly see that the dinosaur was indeed hurting people.Immediately, the public's mood turned from curiosity to unease, adding to rumors that the dinosaurs had escaped and were on their way to major American cities.The public has asked the governor of the state to use the National Guard to hunt and kill dinosaurs, and the police station has received reports from the public from time to time, saying that they were attacked by dinosaurs.Just when the people of the United States and the world were in panic, the official promotional posters and trailers of "Jurassic Park" began to land on major media, and Jed also blatantly wrote on the posters and trailers that "everyone in the film Dinosaurs are not real."The panic among the American people stopped abruptly, but many people still think that Universal used the dinosaur incident to promote its movie.Some people wanted the media to show their scars of "being bitten by a dinosaur", and expressed that they would sue Universal, thinking that Universal was deliberately defaming themselves.

In short, the chaos of the media made Universal's "Jurassic Park" a complete hit, and it also made other film companies dumbfounded. It turns out that film promotion can still be played like this?However, everyone also knows that this kind of propaganda method cannot be repeated. If it is done again, not only will there be no propaganda, but the saliva of the public and the ridicule of the media will be enough to ruin the movie.

With the start of the official publicity, what was shown on TV were either wonderful clips or interviews full of revelations.To the surprise of many movie fans, this work is actually a co-production of Spielberg and Lucas strictly speaking, but Spielberg is responsible for the shooting of the real scene, while Lucas is responsible for the virtual scene. Shoot, it's a total Jaws and Star Wars hybrid!Thinking of this, the movie fan's body couldn't help but tremble.Of course, since the conflict between Lucas and the directors' union has not been resolved, Lucas only named himself a "visual effects supervisor" in the film.

With strong publicity and the co-direction of two major directors, "Jurassic Park" has become the most anticipated summer movie by North American audiences before it is released.Therefore, the negotiations between Universal and mainstream North American theaters such as REG and AMC are also very smooth. Although the "floating account system" is adopted, all major theaters are willing to extend the "nine to one" account split from three weeks to five. week.And the theater chain guarantees that the screening halls of "Jurassic Park" are the most and the best, and the promotion of "Jurassic Park" will also be arranged in the eye-catching positions of major movie theaters.Seeing these beneficial terms written into the contract and signed, Universal's distribution manager was delighted from ear to ear.

Of course, it didn't take long for other studios to figure out who was running the Jurassic Park campaign.The internal meeting of Disney Company believes that in order to break through the suppression of the old film giants in the future, Disney needs talents like Jed Sherman; Murdoch and Redstone, the two old men who admired Jed, naturally spoke again to the company. , tried every means to win him over; perhaps the only one who felt a little unhappy was Columbia Pictures, a subsidiary of Sony Entertainment.Due to well-known reasons, the Sherman family and the Mitsui consortium have been at odds. In addition, the "suspected murder" car accident has completely broken Jed and Mitsui, so Columbia Pictures can't get Jed anyway. Yes, so they are the calmest.

When the filming plan of "Jurassic Park" in major theaters was confirmed, the movie tickets were sold out in the first three days.As a result, theaters in some small and medium-sized cities simply temporarily canceled all movies and put them all on the schedule of "Jurassic Park".Anyway, some new films have temporarily avoided the limelight because of the aggressiveness of "Jurassic Park", and there is no need to put down the remaining old films.If you don't take advantage of the dinosaur craze to make a fortune at this time, the theater manager will be in vain.

When the first audience entered the theater, they were soon even more stunned by the momentum presented by the movie.Originally they thought that those dinosaurs were just imitations made of models, and they looked quite real under the long lens.However, in the movie, in order to let the audience appreciate the style of the real dinosaur, the director made several close-up shots, the skin of the dinosaur is so realistic that even the touch feels real.This kind of technology has never appeared in the history of film. Not only the audience was shocked, but even the critics were puzzled by this new technology.Although they have experienced the special effects produced by Industrial Light and Magic for "Terminator 2", in just a few years, the special effects technology of Industrial Light and Magic seems to have been upgraded for several generations.One commentator wrote in his note, "I don't know whether I should cheer or cry, but I have seen a future that is either gratifying or frightening when computer technology renders dinosaurs so realistically. Someday in the future, maybe We don’t need real people to be in movies anymore.”

Since this publicity is for the world, colleagues from the Universal Distribution Department are also working hard to make the film be released simultaneously around the world.Although it is impossible for the movies to be released at the same time due to market reasons, audiences in most countries can still see the movie on the same day.After the first screening in the United States ended that year, the reporters extended their microphones to the audience one after another.

"Wow! All I can say is this movie is amazing!" said a young man with a nerdy look. "The dinosaurs were so realistic, when they ran towards me, my heart stopped. .”

A couple said it was the best movie they had seen so far, and the girl said, "God! I don't know how they made dinosaurs, even though they said it was fake, but I really believe someone There really are dinosaurs on this island!"

Soon, the film was also released in Europe and Japan. As a result, like the North American market, "Jurassic Park" was greatly welcomed by the audience.However, compared with the warm welcome of the audience, the voices of the critics are not harmonious. Many film critics are surprised that the joint cooperation between Spielberg and Lucas is just such a popcorn movie.But summer is the world of popcorn movies, so who cares?No matter how unhappy the critics are, "Jurassic Park" won the championship for three consecutive weeks after rushing to the top of the box office chart last weekend in its first week.The global box office broke through one billion U.S. dollars in three weeks. This achievement made Universal quickly hold a celebration party to thank the entire crew, while other film companies could only watch Universal beaming with envy and hatred.