Hollywood Tycoon [US Entertainment + Business War]

Whether it is the American people or the Chinese people, almost no one pays attention to the settlement between Sherman Interactive Entertainment Group and Japan's SoftBank Group.Sherman Interactive Entertainment Group sold all of its Yahoo shares at a price of US$95 per share, while Japan's SoftBank Group sold its shares in China's Alibaba Group for a total price of US$100 million.Just after the transaction was completed, Sun Zhengyi took Yang Zhiyuan to hold a press conference in New York, to the effect that SoftBank of Japan brought Yahoo of the United States into Asia.

Yahoo originally had a Yahoo Chinese website in Hong Kong, but it only provided some Chinese interface services.Sun Zhengyi announced that they will formally establish Yahoo Japan in Tokyo, Japan, and will enter the Greater China region and Southeast Asia in the next three years.Stimulated by the good news announced by Sun Zhengyi, Yahoo's stock began to rise slightly around $70.The reason why Jed and Sun Zhengyi reached a settlement so quickly is that the more important issue is that the lawsuit between him and the Disney Group is already at a critical moment.

At this time, Jed was discussing the company's future development direction with the executives of Sherman Film and Television Entertainment Group in the conference room. Currently, Jed is in charge of two broadcasting groups in Asia and America, which has already made other broadcasting giants in the United States feel that threatened.This is why the Disney Group dared to risk the world's disgrace by requesting that they break up and occupy the copyright of Galaxy movies for free, because other media groups are already afraid of Sherman Film and Television Entertainment Group.The movies produced every year are basically the guarantee of the box office, and the TV network's ratings are also coming from behind.

Many analysts pointed out that the only shortcoming of Warner Dongfeng TV Network is news and special news programs.But for investors, news and news special programs are only used to win prizes, and what really attract ratings are TV dramas, reality shows, and variety shows.Judging from the works produced by Dongfeng TV Company in the past, where are they not good at?Some people even think that there is absolutely no problem with Warner Dongfeng TV Network's unification of the weekday prime time in five years.As for weekend programs, that's because most of the weekend programs are children's programs and sports programs, which may not be the strong point of Sherman Film and Television Entertainment Group.

The only way out for everyone now is to "show weakness", otherwise, once other media groups successfully form an alliance in private, the end of Warner Dongfeng will come. CBS and NBC are the earliest media groups in the United States and the founders of the earliest radio network.However, the first TV network in the true sense of the United States was successfully established by Dumont TV Network. All modern definitions of TV networks are determined by this company.And just as the Dumont TV network was devouring the US market, CBS secretly stabbed NBC and reported to the Federal Communications Commission that NBC privately owned two networks, the Red Network and the Blue Network, suspected of monopoly. The reason why CBS moved to NBC during the development of Dumont Company was because it believed that NBC was a greater threat than Dumont Television Network, so it let go of Dumont Television Network at that time.

After CBS was cut down, NBC, the largest broadcasting company in the United States, was cut into two companies, NBC and ABC.However, when CBS turned around and wanted to clean up the Dumont TV network, it found that the current Dumont was no longer the former Wuxia Amon, and CBS was actually unable to deal with such a behemoth.In order to drive the new rival off the stage, CBS, regardless of past conflicts, actually teamed up with NBC and ABC to bankrupt and close Dumont Television Network, the number one television network in the United States at that time.However, some of the assets of the Dumont TV network were successively acquired by Murdoch, and then in the 80s, Murdoch formed the Fox TV network.

"Fox can be regarded as one of our allies. At least so far, they have no scruples in ordering our TV series and reality shows." Shirley Lansing said, "ABC is mainly controlled by the TV series "Sex and the City", Otherwise they probably wouldn't want to order it either. But if we do Desperate Housewives this fall, I'm afraid they will have a reason to kill our show. As for NBC, they are already suggesting that we should stop producing "Friends" and "Will and Grace". On the other hand, CBS, after they cooperated with us on "Everybody Loves Raymond", the relationship is neither good nor bad, maybe they didn't put us at all. As an opponent? After all, CBS currently ranks first in domestic comprehensive ratings and ratings of news and special programs, and we probably haven’t made them feel uncomfortable with such a small role.”

"'Friends' and 'Will & Grace' get ready to finish seasons, try to finish this year or next year. And remember to warn those NBC guys, don't think they steal our show on their local station. We don't I know. Let the legal department prepare the investigation and issue a lawyer's letter. If there is another time, we don't mind suing Disney Group and also involving NBC Universal Group." Jed ordered, "For "Sex and the City", directly Tell ABC that we will have a series of similar nature on Warner Dongfeng TV in the fall. If they don't accept it, we can refund half of the order price and let them return it. If they return it, we will arrange "Sex and the City" directly Go to the Art and Entertainment TV Network. They will launch a "Real Women in Life Channel" in the fall. This drama should be suitable. If you go to the cable TV station, let the screenwriters and directors loosen the scale. Worried about being sued by the Federal Communications Commission. But in the future, we should not be so strong, and should properly "hide our strengths and bide our time". The original Dongfeng TV production company was merged into Galaxy, and the department that produced TV dramas was renamed Galaxy TV Production Company; Shows were renamed Galaxy Entertainment Production Company; talk shows and indoor variety shows were renamed Galaxy Studios. Warner Dongfeng Broadcasting Company was just an ordinary customer of Galaxy Film and Television Company like Fox and Columbia, and had to pay for good programs. But pay attention to a few points, there will be good reality shows in the future, focus on Fox Network; good TV series will focus on CBS.”

Lansing also understands that Jade's move is helpless, and only by sacrificing part of his own interests can he get the support of CBS and Fox.Both Fox and Warner Dongfeng are rising stars, and they are naturally alliances. Moreover, Murdoch has a very good relationship with his boss. In addition, the recent cooperations have been very happy. It doesn't matter if they form a relationship. As far as CBS is concerned, it is not a threat to them at present, and CBS is a very traditional TV station that mainly relies on news programs and dramas to drive ratings.And Lansing also knows that Redstone, the behind-the-scenes boss of CBS, appreciates Jed as much as a father looks at his son, but this also caused Redstone's real daughter, Sally Redstone, to be jealous of Jed. .

But fortunately, CBS has been split from Viacom Group. Even if Sally is jealous of Jed, she can only mess around on Viacom's one-acre three-point land.However, Lansing also learned that Sally also controlled Paramount Films, mTV, BET, and Nickelodeon, the three major cable TV networks, and Jed also posed a threat, especially when mTV and Nickelodeon were in 13 The influence in the group of teenagers aged to 25 is very large, and BET is almost a channel that the African-American group must subscribe to.

On the other hand, the cable TV network on Jed's side is still being integrated. The History TV network is Jed's original cable TV network, and the Life TV network was purchased by Warner Dongfeng after its establishment.At present, the company's idea is to merge the very professional history TV network and the very popular life TV network into an art and entertainment TV network, so that the integration of resources will facilitate the company to reduce costs.However, the integration of two unrelated TV networks is estimated to be impossible to complete in less than a year.So Lansing also understands that it is very necessary to show weakness at present. Although one must persevere, but to challenge the giant when the backyard is unstable is not brave, but reckless!

"CBS has always been interested in serious dramas, especially political ones, so let's go ahead with the original plan and sell them The West Wing," Lansing suggested. It is suggested that the TV series "The Lawyer" that we originally planned to sell to ABC could be considered for sale to Fox or Columbia."

"Don't think about Fox." Jed objected. "Their entire TV station is conservative and on the side of the Republican Party. Fox, I think either Murdoch is confused, or today is the end of the world."

Jed's ridicule made the meeting a little easier. After all, the fifth wireless TV network in the United States was established, and everyone was in high spirits.But everyone suddenly discovered that the ideal is very full, but the reality is very skinny.The development of the three major TV networks has successfully occupied 97% of the viewing households in the United States. It took ten years for the Fox TV network to catch up on the basis of the Dumont TV network.Moreover, the composition of the TV network is composed of franchised TV stations and member TV stations. Member TV stations are wholly owned by the TV network, while franchised TV stations join the TV network through holding or cooperation agreements.

Generally speaking, member TV stations determine the viewing coverage of TV networks in major viewing markets (such as New York, Chicago, and Los Angeles), while franchised stations determine the coverage of TV networks in some remote areas of the United States (such as Mississippi and other places). coverage in sparsely populated areas).The four major TV networks currently have an average of 220 member TV stations, while Warner Dongfeng has only 150; and in terms of franchised TV stations, NBC dominates the country with 340, and CBS is also close behind with 300, while Warner Dongfeng has only 10. arrive.This means that, outside the big cities, the coverage of Warner Dongfeng TV Network in remote areas is actually very tragic.

Of course, advertisers don't care about the ratings in these remote areas, but how can a truly ambitious TV station not care?Therefore, when all the participants saw these data reports, they came back to the emptiness behind the bright appearance of Warner Dongfeng TV Network.

A few days later, the US "TV Guide" released several news, "NBC will not renew the contract, Friends announced the end of the season", "ABC unsubscribes from Sex and the City, the show may be aired on the real women's channel after the file", " CBS announced that it has booked two dramas with Galaxy TV Company, The Situation in the White House and The True Colors of a Lawyer...

Just when the summer file was about to debut, Galaxy Movie's "Patriot" arrived as scheduled.