Hollywood Tycoon [US Entertainment + Business War]

Chapter 157 Chapter 5 Television Network

For a broadcasting company, the happiest thing is to have a complete and mature national TV network; but the most painful thing is that this TV network has become two sets, and now CBS is facing such pain .Redstone's Viacom Group has always had three major forces: the "film department" headed by Paramount Pictures; the "cable TV department" headed by MTV and Bet; and the "wireless department" headed by CBS. Television Department".Of course, in terms of seniority and profitability, CBS has won the remaining two forces.But Redstone will naturally not sit back and watch one family dominate, so it is still possible for the two forces to hold back CBS.

The people at CBS are not fools either. Knowing that they can't monopolize the Viacom Group, they simply ask for a separation.The reason is very simple, I am the most profitable in the big family, but I only have one-third of the right to speak, the important thing is that the other two disobedient younger brothers often join forces to beat me, uncle can bear it Aunt can't bear it either!Although Redstone didn't want CBS to dominate, he couldn't just sit back and watch the loss of his property, so he finally passed the split of Viacom Group.

The new Viacom Group will inherit the old group's cable TV and film business, and at the same time, as the successor of the Viacom brand, inherit all the legal responsibilities of the old group; while the wireless TV business will be spun off to CBS, Let them go out.However, the National Entertainment Group under Redstone's name still owns 6% of the shares of New Viacom Group and CBS Group, so Redstone is still the chairman of the board of directors of these two companies.It's just that Redstone only retained his position as president of CBS Group, while the position of president of Viacom Group was handed over to his daughter Sally.

This Sally is the one who is very upset with Jed. In her opinion, Jed's success is taken advantage of by her father, so she believes that under her leadership, the new Viacom Group will be able to become the United States again. The largest media conglomerate, rather than fourth (the top three are Disney Group, News Corporation and Time Warner).However, Sally does have something she is proud of. Her assets include Paramount Pictures (including DreamWorks), which is second only to MGM in terms of seniority and is still profitable, and the two most successful studios in the United States. Cable networks and the most watched entertainment channels - mtv (music television network) and bet (black entertainment television network).And besides MTV and Bet, Viacom also has the world's highest-rated children's TV network - Nickelodeon Kids and Teen TV Company and the most professional comedy channel in the United States - Comedy Central.

The most important thing is that Jed doesn't think Sally is just a "princess". After she took the stage, she formed three sister stations for MTV - vh1, cmt and spike. MTV has always been a TV network that mainly broadcasts American pop and rock music, so Sally must form other channels to enrich Viacom's control over music channels. VH1 is a TV station that broadcasts European music for American audiences, and CMT is is a country music channel, and spike is an R&B, blues and jazz channel.These three TV stations joined forces with mtv [-] (rock music channel), [-] channels (pop music channel) and [-] channels (nostalgic channel) to form a new music television network.Sally's small change not only allowed MTV to gain millions of new subscribers in the United States, but also allowed MTV to open up new markets in Europe, South Asia, and Southeast Asia.

Compared with the smooth sailing of the new Viacom Group, the married CBS Group is somewhat gloomy.Because according to the split agreement, in addition to taking away all the assets of CBS Group, CBS Group was also bought one get one free by Redstone as a gift to the United Paramount Television Network formed by Paramount Pictures.This seemingly good TV network, which is regarded as the second-tier TV network in the United States, immediately put the CBS Group facing a huge legal risk-"anti-monopoly investigation".How did CBS kill NBC back then?Didn't it just capture NBC's private establishment of two major TV networks, the "Red Network" and "Blue Network", and finally forced NBC to sell the Blue Network at a low price at the expense of its own vitality, so there is today's ABC.

CBS doesn't believe that after decades of things have passed, NBC will no longer care about it. All the senior management of CBS are sure that NBC must wait for the opportunity to stab CBS at the most critical moment to avenge the forced split of NBC back then.And just in time, Jade brought people from Dongfeng TV Company to the door to promote two TV series and a reality show they were planning to produce. CBS Group suddenly had an idea, I can sell upn (United Paramount Television Network) to Dongfeng TV Company, they are not doing something about cbn recently, I just sell upn at a low price and give it to them!

Jade and the people from Dongfeng TV Company were also very surprised. Originally, they came up to sell TV programs, but they were told that CBS hoped that they could buy something to take home. This "thing" turned out to be a national TV network that had already taken shape.Where is Jed willing to give up? Didn't Time Warner Group rely on the timing of CBS Group's eager sale of Upn to become the owner of the fifth largest television network in the United States, and at the same time make Time Warner Group the real four major media groups in the United States.

But the problem is that the money to buy a TV network is definitely not a small amount. After cbs group sells upn, it will obviously not provide any content and technical support. How can Dongfeng TV afford it?Although there is a so-called Dongfeng Broadcasting Company under the name of Dongfeng TV that is in charge of operating CBN, this CBN is not so much a TV network as a TV platform, and Dongfeng Broadcasting Company is only responsible for accessing excellent TV channels and programs from the two sides of the strait and the three places.Running a TV network is far more difficult than running a TV station, not to mention that Dongfeng's experience is only in operating a TV platform.

The so-called TV networks are actually TV stations from all over the United States joining a simulcast system to broadcast the same programs at the same time.However, in order to prevent large media groups from monopolizing the entire news and public opinion market, the U.S. government controls the program duration of the network.Generally speaking, the network's programs can only occupy two hours of the network's prime time, and there are time limits for late night, early morning, early morning, daytime, and evening hours.Of course, in order to maximize profits, the network joined the TV station to reduce operating costs, and there are some ways to circumvent this measure, that is, I do not broadcast the same program at the same time.

After thinking about it for a long time, Jed finally came to a conclusion that not only he couldn't take over the TV network, but Warner probably couldn't either. The final result was that he and Warner jointly owned the TV network.It's interesting to say that after Jade bought the site of CW TV Network and established his own Galaxy Movie and Dongfeng TV, he didn't expect that CW TV Network would still fall into his own hands a few years later.

Jade did not give a definite answer to the CBS people, they said they would discuss with their partners before making a decision.After returning to Dongfeng headquarters, Jed called Warner Brothers Group and asked if they were interested in jointly investing in the acquisition of CBS Group's Upn TV network.Time Warner, of course, had the idea of ​​entering the network, and soon they made some commitments with Jade.

Since Dongfeng Broadcasting Group already has some TV stations, after joining the newly established Warner Dongfeng Broadcasting Company (webc) with this part of assets, Dongfeng TV is equivalent to owning 6% of the equity of the new broadcasting company, and Time Warner Group through its The current Warner Entertainment Company owns a 4% stake in the new broadcasting company.However, as a supplementary agreement, when webc wants to form a news station in the future, Time Warner will own 51% of the news station.

Jed is not very interested in news channels, because even if a senior old news channel like cbs launches a professional news channel——cbsnews is no match for cnn, foxnews, and msnbc, Jed is too lazy to set foot in it.Although in the U.S. only wealthy sports stations and news stations dare to broadcast for free, if the ratings are not satisfactory, Jed doesn't think he can afford it.Since Warner is in the mood to be a local tyrant, then let Warner Corporation enjoy it by itself.

Since the CBS Group was very anxious to sell upn, within a month, upn became the we TV network, and Jed also gave this TV network an extremely resounding slogan, "we, thetv!"

After wrapping up his TV business, Jed finally turned his mind back to movies. The preparations for "The Sixth Sense of Spirituality" have been proceeding in an orderly manner. The assistant directors have already surveyed the location, and the relevant photos and materials have been collected by Jed; the props and special effects have also set up a few in the studio The key scenes are waiting for Jed to check and accept; the casting directors naturally prepared photos of the big and small roles and their interview tapes, just waiting for the final decision on who will star.

Jed quickly chose the leading role, and Bruce Willis was still invited to play the leading role-the psychologist Dr. Crowe, and the heroine Lynn Hill was starred by Toni Colette. The performance in "Mine" was highly praised.Jade also knows that she will become a famous actress in Hollywood because of starring in "The Hours" in the future, so she has no doubts about her acting skills.But what surprised Jed was that he didn't find the information of the most critical character in the film, Cole Hill!Although the casting director recommended many child stars, Jed did not find any information about Haley Joel Osment.If he didn't come to star Cole, the whole movie would be much less.

Haley Joe Osment was once known as "American Baby", with blond hair and blue eyes, making him the most famous movie star in the United States when he was still a child.He first appeared on the 6 big screens as Little Forrest Gump in "Forrest Gump", and then impressed countless American audiences in "The Sixth Sense".Although his brilliance was overshadowed by some adult actors in excellent films such as "Forrest Gump", "The Sixth Sense of Spirituality" and "Let the Love Spread", but in "Orphans of War" and "Artificial Intelligence", Playing the leading role, he seems to have become "America's No. [-] Child Star".

It's a pity that his growth experience is similar to that of most child stars. After he grew up, he hardly took any outstanding works.However, as a teenager, Osmond still took over the filming of a movie called "Second-hand Lion". Although the box office of this movie was not ideal, it had a good reputation.

"I need the profile of a child actor named Hayley Joe Osment! Yes, he played Little Forrest Gump in Hanks' movie "Forrest Gump" before, you go to the Screen Actors Union to check his profile. Go convince He, if he can't participate, I would rather not make the current movie." Jed said to the casting director.

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