Hollywood Tycoon [US Entertainment + Business War]

Before meeting with the CCTV crew, Jade first exchanged his new views on ATV with Lin Jianyue.With the new script and new plan provided by Jade, ATV finally regained its foothold in Hong Kong after a year of "Phoenix Nirvana".

Among the Chinese viewing groups, ATV Hong Kong, which mainly broadcasts in Cantonese, has finally become the real "Hong Kong's second largest TV station" with an average rating of 46%. ATV International completely overwhelmed TVB Pearl with an average rating of 80%.

And this year's trial broadcast of ATV Sports has become the most important channel for watching sports programs in Hong Kong due to the Premier League authorized by Sky TV under Murdoch News Corporation. Sports programs allowed the ratings of ATV Sports Station to reach around 10% in its heyday.And what surprised Jade was that Lin Jianyue actually bought the broadcast rights of the A-League and the Football Association Cup from the mainland very creatively.At this time, the mainland football league is still very healthy and exciting, and they are both Chinese, and Hong Kong people are still quite interested in the A-League.In fact, Lin Jianyue's purchase of the A-League was purely helpless. Who kept the broadcasting rights of the Hong Kong League in the hands of TVB?

At the same time, it is also a trial broadcast this year. The ATV Family Carnival Channel, which has compiled some older programs that were originally affiliated to ATV Hong Kong and purchased old movies and TV dramas from mainland China, Taiwan and Hong Kong, can be broadcast in some unpopular midnight time slots or daytime slots. Get good ratings.After this combination of punches, the original Hong Kong TV overlord TVB was a little overwhelmed.

In order to cope with the reform of ATV, TVB also plans to carry out a revision at the end of the year. It is said that the J2 channel of Jade 2, which is specially aimed at young audiences in Hong Kong, will soon be broadcast. TVB's J2 channel made Lin Jianyue a little worried. After all, TVB's background is there, and ATV is just a time difference.If you really want to face-to-face duel openly, you really don't know who will win the battle.Moreover, Jed also received news from other places that the so-called J[-] channel is not just a channel, but a complete TV packaging plan. It is said that this plan has been participated by Redstone's MTV TV company.

Don't think that MTV is just a music channel in the United States. In fact, MTV Television is a TV company under the Viacom Group that specifically targets young audiences. MTV is mainly divided into Nick Channel for teenagers and MTV Channel for college students and newcomers in the society. Nick Channel has subdivided the audience into Nick Parent-Child Channel for babies; Nick Young Channel for elementary school students and Nick Junior for middle school students channel.When the viewer goes to college, then the MTV channel takes over.

Although it is impossible for TVB to subdivide channels like those in the United States, there is no problem at all in distinguishing the three sections of primary school students, middle school students and college students.Jade divided the audience by content, and Shao Daheng immediately divided the audience by grade. Although it was a bit late, it was still a coup.Jed couldn't help sighing in his heart, don't underestimate the natives of this era, how many simple people can become a tycoon?

But Jed still comforted Lin Jianyu not to worry, the main thing now is to form a distribution alliance with TV stations in Southeast Asia to send ATV programs to Southeast Asia, not to be limited to Hong Kong and TVB.

"Does the boss mean that we want us to look north to China?" Although Sherman was not much older than Lin Jianyue, after getting along with him recently, Lin Jianyue had to bow his head to the person in front of him.In fact, Lin Jianyue favors Taiwan more than the mainland, but he is a businessman after all. As long as he has suitable interests, he does not reject cooperation with the mainland.

"Yes, after all, how many viewers can Hong Kong have? How many can we add in Southeast Asia? But the mainland has more than one billion viewers! Apart from India, I really can't think of any other place worth developing. And like India, Hong Kong and the mainland are brothers and sisters. If the culture is the same, there is no problem of localization, so I always encourage you to go north. Tomorrow, people from CCTV will come to negotiate with me. In fact, there is no one on my side. What is good to cooperate with them, but ATV. I will find a way to get them to allow ATV to land in three-star hotels and foreign-related accommodation areas, and the second is to land in Guangdong... Although these places are not all we want, but The road always has to be walked step by step, right?" Jed said slowly, "I know you opened a Universal movie in Hong Kong, and I advised you not to set foot in it before, but you jumped in anyway, how do you feel?"

Lin Jianyue was very embarrassed at this time, the current Huanyu Films has only made a few movies, and he is almost unable to resist.

Seeing Lin Jianyue's wry smile, Jade shook his head and said, "I will inject capital into you through Asia Television, but in the future your Huanyu movie will only appear as the name of the producer. If you have a suitable candidate, I suggest you send him Go north and set up a company called Universal Entertainment Investment Company. This company is responsible for finding people to co-produce movies in the Mainland. I will give you the script, and you find directors and actors in the Mainland to co-produce films, whether it is movies or TV dramas. It takes three years to open up the situation. The most important thing is that you have to establish a good relationship with the heads of the cultural departments in the Mainland.”

Jed thought for a while, wrote down the names of several companies on a piece of paper, and then added some names and other content on the back, and added: "Your Universal Entertainment can't directly engage in the entertainment industry in the mainland. So I suggest you directly invest in these companies and become a bridge between them and Hong Kong. For movies, you can go to Huayi Brothers; for TV, you can go to Tangren Film and Television; Money, if you get in touch with their people, you know that they will be the giants of the mainland entertainment industry in the future. They have almost everything they need now, except for funds and overseas distribution channels, and this is the only capital you have. Right now Before the foreigners notice, start early!"

When Lin Jianyue got this list, he was actually a little skeptical, but after five years, Lin Jianyue had nothing to say.In an interview with the media, he said: "Mr. Sherman has always been famous for his vision in the United States, so you call me 'Sherman of the East'. But what I want to say is that if it wasn't for 1996, I Taking that list and going north to China, I am afraid you will not think that I have such a vision. And that list was given to me by Mr. Sherman."

The next day, the staff of CCTV went to the building of Dongfeng TV, and the two sides started negotiations in the conference room.In fact, this kind of negotiation has been carried out many times in private, but some major issues that cannot be determined must be handed over to the high-level for confirmation in this negotiation.

What Jade has always asked is that since I help you to land CCTV in the United States, then you have to help me land ATV in mainland China.However, CCTV has always rejected this request because it does not comply with domestic regulations, so the negotiations between the two parties have fallen into a difficult situation, and such a relatively high-level meeting has to be arranged.Because at this level, many things can be determined whether to persist or compromise.

In fact, Jed and the deputy director only attended the meeting before the negotiations started, and then it was the communication with the subordinates.But what surprised Jed was that the deputy director actually invited him to a very special restaurant for dinner.Jed guessed that it might be a little inconvenient to say something in the open, so Jed also readily attended the appointment.

In fact, although the business negotiations of many companies take a lot of time, in fact, it is often a meeting between the high-level executives of both parties that decides a matter.The place invited by the deputy director of CCTV was an unusual Chinese restaurant, but after Jed went in, he found that the food here was very authentic. It seemed that the other party knew his preferences.

The meeting between the two parties was in a small box, perhaps because they knew that Jade knew Chinese, and they didn't even have an interpreter.

"Mr. Sherman, I actually want to know, what is your bottom line?" the deputy director asked straight to the point.

"Your Excellency, Director, you also know that the cards cannot be revealed until the end, otherwise what's the point?" Jed said.

"In fact, I can tell Mr. Sherman very clearly that the conditions we can offer are similar to those offered to other companies. We plan to build an overseas TV platform, and Asian TV must land there. However, if your programs can meet the requirements Based on our requirements and standards, we can recommend you to audiences across the country on another platform," he said.

Jed immediately understood in his heart that the platform in front must be the future Great Wall platform, which is an overseas TV platform specially opened by CCTV for foreign-related hotels and apartments and other special occasions.The other platform is a free TV platform produced by CCTV to promote the "Village Access" project. In that time and space, only Phoenix Satellite TV after being acquired by Liu Changle can enjoy enough.And the Hong Kong TV channel that the Great Wall platform finally connected to was a TV station under TVB, and it had nothing to do with ATV. "Your Excellency, Director, in addition to ATV's Hong Kong channel, there will also be ATV's Chinese channel, ATV's financial channel and ATV's history channel in the future. How about it?"

"Our Hong Kong station can access the Great Wall platform. After all, Mandarin is the main language in China. Surely your Cantonese station has no idea of ​​connecting to the latter platform? But I want to know the positioning of your Chinese station, finance station and history station. What is it?"

"Asia Satellite TV is an idea of ​​mine. It belongs to Asia Television, but it will broadcast programs in Mandarin to the whole of Asia and the world. The current idea is to open four channels: Chinese Channel, News Channel, Finance Channel and History Channel. Chinese Channel is a comprehensive Channels are mainly TV dramas and TV programs, but there will be a small number of news programs and news topics; the news channel will be full of live news programs, but this channel will only be launched in Taiwan and other regions; the financial channel is One of my recent thoughts, I have reached an agreement with Bloomberg TV, CNBC and Nihon Keizai Shimbun to start a Mandarin-language broadcasting channel aimed at focusing on financial news in the Asia-Pacific region; as for the History Channel, you also know that I am in the United States There's a History Channel."

"The Hong Kong and Finance channels are connected to the Great Wall platform, and the history and Chinese channels can be connected to the dual platforms." The deputy director thought for a while and replied, "This is already the biggest concession. There is one more thing, maybe we Can your economic channel have more in-depth cooperation with your financial channel?" The deputy director has further cooperation at this time, after all, Bloomberg TV, CNBC and Nikkei are all world-renowned economic news organizations. Establishing indirect cooperation with them is also the key layout of CCTV in the future!