The fake young master of the rich family is blown up again

After a few autumn rains, the weather is getting cooler.The business of Dijia Yushan is getting more and more popular.It truly fulfilled Di Zhenbang's long-cherished wish to catch up with Zhenxiu Pavilion and become the No. [-] restaurant in City A.

With the growing reputation of Dijia Yushan, the pickles and lo-mei of the same brand are also familiar to foodies across the country.In addition, the joining of franchisees from all over the world has provided more and more sales channels for the brand, and the sales of Dijia Royal Food Processing Factory have also seen rapid growth.

Especially for online sales, in this year's Double Eleven event, it jumped to the top three in the snack rankings.The total sales exceeded 1000 million yuan in one day.After learning the final sales figures, Di Zhenbang and Di Bao, let alone the person in charge of the e-commerce department, were shocked.

"At this rate of development, it won't take two years for our Di Family Royal Food to apply for listing." Sitting in the box, Di Bao took out his computer and crackled to settle the accounts.Said excitedly for a long time.

Recently, Di Zhenbang, who has been talking about the business so good and has no time to rest and is exhausted, has also changed his habit of complaining, and said energetically: "If I knew that selling pickles and braised meat can make so much money, I would think about a few more recipes." Son, add a few more production lines."

1000 million sales a day!Even if the actual profit after excluding various costs is only about 25%, it is at least 250 million.And that's just two production lines.If the food types of Dijia Yushan are increased, such as adding a few more pastry production lines or snack production lines.Are they making more money.

Di Zhenbang rubbed his chin, his brain was running fast, and he flicked through Di's recipes: "...It is absolutely possible to add a pastry production line. I think people are still very interested in old-fashioned pastries."

For example, exquisite and beautiful Soviet-style dim sum, sweet and delicious court cakes that are not greasy, or small snacks such as spiced melon seeds, edamame and peanuts.

The more Di Zhenbang thought about it, the more he felt that this matter was very promising, and his eyes began to shine.

Seeing this, Di Bao smiled and said, "Before you complained that the business was too good, you were too tired, and you couldn't breathe from being busy in the back kitchen every day. You want to close the shop for half a month and take a good rest!"

Di Zhenbang immediately said: "Who said that? No matter how busy I am, I will not be in trouble with money!"

Besides, just thinking about a few prescriptions, where can I be so busy?Di Zhenbang was not allowed to make cakes and snacks to sell to customers.

Thinking of this, Di Zhenbang touched his chin, which was getting rounder and rounder with his big rough hand: "I will find two prescriptions later and think about it. Discuss with the person in charge over there how to introduce a new production line."

Di Bao smiled and nodded, his eyes swept over Wen Renli.

It was already past nine o'clock in the evening, and Wen Renli, who had just finished working overtime, was sitting in the private room a little tired, holding the almond milk made by Di Zhenbang in his hand, drinking the second bowl slowly, and waiting by the way before he got off work Lu Wenyuan.

Di Bao looked at the bowl holding the bowl with some distress, and asked softly, "Are you tired recently?"

Wen Renli came back to his senses, pulled himself together and said, "It's okay."

Wen Renli has always regarded study and work as the meaning of his existence, and rarely complains to others about the hard work and tiredness of study.Of course, he himself does not feel tired at all, and has enjoyed it for more than ten years.

Di Bao didn't think there was any joy in this boring study and work at all, just like he could never understand why Wenren was so keen on working overtime when his family was so rich.But that didn't stop him from feeling sorry for Wen Renli.

"Just tell me and Papa Di what you want to eat. We can't help you with other things. It's okay to cook you some delicious meals."

When Di Zhenbang heard the words, he quickly nodded and agreed: "Di Bao is right. Just tell me what you want to eat."

Wen Renli didn't remember what he wanted to eat. He had just heard the conversation between Di Zhenbang and Di Bao, and pointed to the almond milk in the bowl and suggested, "I think Di's Royal Dining can open up a beverage production line. Papa Di made it." Orange juice and almond milk are delicious. In a few months, it will be summer. If Dijia Yushan can launch a few drinks this summer and quickly occupy the market, I believe that the profit will definitely not be lower than that of snacks. "

When Di Zhenbang heard these words, his eyes lit up with excitement, and he clapped his big hands heavily: "That's right. We can definitely develop a beverage production line. The profit of beverages is much higher than that of snacks."

He reached out and shook Di Bao's shoulder: "Come here quickly, and help me think about what kind of drink to launch that will make more money?"

Di Bao was a little taken aback.Wen Renli continued: "The beverages that are highly recognized in the market are nothing more than a few types, carbonated beverages, fruit juices, tea beverages..."

Considering Dijia Yushan's positioning and Di Zhenbang's knowledge base, carbonated drinks can be completely excluded.Then there are only two kinds of tea and fruit drinks.Wen Renli suggested: "You may wish to launch a drink trial or free gift at Dijia Yushan, and let customers fill out the satisfaction survey. Then choose which drink to produce according to the taste of the customer."

Di Zhenbang rubbed his hands excitedly: "As expected of my son, there is a way."

"Don't be too happy." Wen Renli reminded again: "It is still difficult to convert the technology of this kind of dine-in beverages that are made and drunk with bottled beverages. You need to finalize the beverage formula you want to produce as soon as possible, and then follow the Relevant technical research institutes cooperate to develop beverage formulas that are finally suitable for bottling production lines."

"There should be no problem with this!" Di Zhenbang waved his hand: "We are now cooperating with the Lu Group. The food processing factory under the Lu Group is responsible for the processing and contract processing of many food brands and beverage brands. Their With so much experience, there must be a way.”

Di Bao also said: "When I visited and inspected the food processing factory under the Lu Group, I found that in addition to the food production line, they did have a lot of beverage production lines. Now there are several hottest scented teas on the market, milk tea and Sparkling water is produced by the production line under the Lu Group. The person in charge of the processing factory also told me that several beverage brands under the Lu Group cooperate with the top domestic university laboratories. Every year, they develop New flavored beverages are introduced to the market."

Wen Renli nodded slightly.At this moment, the door of the box was pushed open, and a tired Lu Wenyuan walked in, his eyes mixed with excitement and tenderness.

Wen Renli raised his eyebrows: "A new game has been developed?"

Lu Wenyuan chuckled: "How can it be so easy."

As Lu Wenyuan said, he put a few cups of milk tea in his hands on the table: "A new milk tea shop has opened opposite the company. There are quite a lot of people queuing up. I asked the secretary to buy a few cups of their hottest durian milk tea. Try it Would you like to drink it?"

Before the words fell to the ground, Di Zhenbang pinched his nose with disgust on his face: "Who in a normal person would drink durian milk tea? I won't drink it, so you can do whatever you want."

Di Bao warmly thanked him, reached out for a cup of durian milk tea that was still warm, put in a straw and took a sip, and said with satisfaction, "It's delicious."

Di Zhenbang shook his head.Chong Lu Wenyuan said: "This is your fault. You can tell me what you want to drink. I will make it for you. I don't know if there are any additives in the things outside. It is not clean and hygienic."

Although Di Zhenbang dislikes durians, as a chef, he still needs basic professionalism.He also cooks the famous durian stewed chicken in Cantonese cuisine.And it's delicious.

"It's just the beginning of winter. This dish is warm and not dry. It nourishes qi and blood. It's very nourishing." Di Zhenbang clapped his hands: "I'll cook this dish for you tomorrow night."

Wen Renli and Lu Wenyuan smiled at each other.

Lu Wenyuan heard that Dijia Yushan wanted to add several beverage production lines, and suggested with a smile: "Uncle, you can try more beverages of other brands, and pay attention to what young people like to drink nowadays. You are so good, you will definitely be able to come up with healthy and good beverages. drink recipe."

Wen Renli held the durian milk tea and added: "You can study several tea drinks that can clear away heat and relieve spicy heat. Eat it with hot pot."

Di Bao's eyes lit up, and he felt that this idea was very good.

So in the next period of time, Dijia Yushan and Dad's small restaurant suddenly added a lot of spicy dishes, paired with free scented tea milk tea that relieves tiredness and spicyness, and won praise from many customers.The questionnaire also successfully collected several large baskets.

Di Bao was surprised to find that the customers of the small restaurant and the customers of Di's Royal Restaurant had completely different choices of beverage taste.

Considering that most of the customers of small restaurants are nearby students and white-collar workers of the company, and consumers of this consumption level occupy half of the consumption market.In the end, Di Bao and Di Zhenbang still chose two scented tea and fruit drinks that mainly cater to the tastes of small restaurant customers, and cooperated with the food processing factory under the Lu Group to add two beverage production lines.

In terms of publicity and marketing, the person in charge of a food processing factory with rich experience suggested that Dijia Yushan sponsor several variety shows. This approach can help new beverages that are not well-known to enter consumers' vision as soon as possible.If all goes well, it will be able to show its face in front of national audiences along with the fire of variety shows, and directly convert the publicity into sales.And very considerately provided the two with a stack of variety show materials.

Di Zhenbang and Di Bao were too picky to pick and choose, and they couldn't decide which program the Dijia Yushan would sponsor.In desperation, the two had no choice but to ask Wen Renli for advice.But he never expected that Wen Renli, who has always been omnipotent and omniscient, would be stunned—Wen Renli, who was obsessed with learning since he was a child, never paid attention to variety shows, movies and TV shows, and he didn't even start from the beginning of the TV series he participated in. I have read the last one, not to mention these pastimes that have nothing to do with him.Di Zhenbang and Di Bao's appeal for help happened to hit Wen Renli's blind spot in knowledge.

As an investment genius recognized by the investment community, he doesn't give advice to others when he hears about things he doesn't understand.He ordered his most capable staff to conduct due diligence on several variety shows.However, the industry is like a mountain, and those investment banking elites who are familiar with financial data and financial statements don't know much about variety shows.After investigation and investigation, I can only make some analysis and suggestions from previous data and data of variety shows of the same category... basically useless.

Wen Renli is completely lost.Fortunately, Lu Wenyuan and Wen Renli's friends soon found out about it.Everyone crazily laughed at Wen Renli "You also have something you don't understand", while giving advice to Di Zhenbang and Di Bao.

As one of the most popular game developers nowadays, Lu Wenyuan's game company often sponsors some variety shows, so he has a good understanding of this area.Although Liu Chunming and others don't know variety shows, many of their girlfriends are celebrities, and they can give certain suggestions as people in the game.

Everyone sighed with emotion that "there is a specialization in the art industry", "no one is perfect" and "everyone has blind spots in knowledge".While reviewing the various variety shows brought back by Di Zhenbang and Di Bao, they finally selected a variety show about singing and a variety show about survival in the wild, and suggested that Dijia Yushan sponsor these two shows.

"The former is well-known, while the latter is more in line with the appetite of young people nowadays." Liu Chunming touched his chin to conclude, and by the way, he gave an idea to Dijia Yushan: "Do you know the recent popular cooking anchors and store-exploring anchors? It's totally possible Get in touch with these anchors and ask them to help with promotion. Not only can you save money, but you can also promote it in a targeted manner.”

Di Bao blinked, and Mao Sai suddenly realized.