Gold Advertiser [Rebirth]

Dou Chunliang ran a long way before he dared to breathe a sigh of relief. No matter how good the things around him were, they couldn't compare to Xie Jin's lethality. After much deliberation, he still followed the original path to find the obedient cat next to Mr. Hu.It didn't take long to see Xie Jin sitting down not far from him, and kept looking at him with an inexplicable look, which sent chills down Dou Chunliang's spine.

Fortunately, the awards ceremony will start soon. The annual advertising festival attracts advertising celebrities from all over the country. Dou Chunliang sat up straight and listened carefully to the opening of the host.

To be honest, the pattern is the same every year. The main thing is to see who wins the Great Wall Award. This is what everyone cares about the most.Until almost 08:30, the host began to announce the winners of various awards of this year's advertising festival.

"The exciting moment has come. This time we are honored to have Mr. Andy Azula, a well-known advertising person at home and abroad, the vice chairman and creative director of Martin Advertising Company. Next, Mr. Andy Azula will be invited to present us with the Great Wall Admiral of this advertising festival. Grand Prize." Andy Azula is a handsome gentleman, and after greeting the host and the audience on stage, he read out the grand prize of this year's advertising festival in Chinese with a strong foreign accent.

I don't know why Dou Chunliang looked back at Xie Jin when he read out the award-winning works. Probably no one knew Xie Jin's thoughts at the moment better than him.

In his previous life, Xie Jin had been in the advertising circle for more than ten years before he gained Sinan's well-known status in the country and even abroad. Over the years, Xie Jin has won countless awards, and the honors he has won can fill the entire display cabinet. But there is a Xie Jin who dreamed that the award he won would be the Grand Prix, and what's more, the Golden Lion Award at the Cannes Advertising Festival.

Xie Jin is undoubtedly capable, but he is handsome, young and successful in his career. After a long time, rumors of hostile and competing companies began to spread.It's nothing more than pornographic news, some say that they fell in love with a rich woman, which is considered light, and some even say that they fell in love with a rich man.

During the four or five years that Dou Chunliang was with him, Xie Jin could be said to have been preparing for the Great Wall Award every year, but there were always some inexplicable reasons that made him wait year after year in vain.Thinking of it this way, I feel a little unworthy of him. In some respects, I am surprisingly similar to him, and I am always extraordinarily frank with Dou Chunliang, who is worthy of admiration and pity.

Xie Jin felt that someone was watching him all the time, and when he looked back, he saw Dou Chunliang, who was sitting upright, looking at him, and there was regret and injustice in his eyes.Xie Jin was taken aback for a moment, could it be that his unwillingness was so obvious?

He was really not reconciled. He skipped a grade to go to college at the age of 16. He entered the advertising industry during school. He started his own studio in his junior year. He started his own advertising company at the age of 22. He has the capital to be proud of, but he also has helplessness. compromise.Forced by the fact that life is also a reality, he has long been used to hiding all his emotions, but he didn't expect him to see it?

Dou Chunliang immediately reacted, shook his head fiercely and wished to slap himself in the face, he Xie Jin has everything, especially a lover, no matter when he is down or brilliant, there are countless people who want to climb into his bed.He was just a plaything of his, and he was so stupid that he still felt wronged for him.

The award over there has already been awarded to the Effie Award, and all kinds of people and works can't calm his heart down.Suppressing the restlessness in his heart, Dou Chunliang did not help Mr. Hu to walk back until the stage announced the end.

Xie Shuxuan was waiting for Xie Jin, and Dou Chunliang couldn't wait to go out to breathe fresh air.He couldn't look at Xie Jin at all, the suffocating and inescapable feeling of a cage made him nowhere to escape.

Xie Jin is also a small celebrity in the circle, especially his handsome appearance and his confusing family background make him one of the targets of reporters.As soon as Xie Shuxuan and Xie Shuxuan walked out a few steps, they were surrounded by sharp-eyed reporters. "Mr. Xie is said to be the youngest and most powerful advertising person. I wonder what Mr. Xie thinks about this year's advertising festival."

Xie Jin politely replied with some official answers and wanted to leave. "Is there any relationship between Mr. Xie and Mr. Xie Changchun?"

This question is considered to be on point. It has been rumored in the industry that if Xie Jin doesn't really have any backing, if he can dig it out, it will be first-hand news.It's a pity that no matter how many reporters followed up and made unannounced visits, they couldn't find out his true identity. It wasn't until the engagement banquet of Xie Shuxuan, the youngest son of the Xie family, that his background was somewhat revealed.

Just when Xie Jin was hesitating about how to answer, Xie Shuxuan frowned and looked at these cannibal reporters, "I think everyone present is well-educated and educated, why do you ask such rude people repeatedly?" Question, this is an advertising festival and not a weekly entertainment gossip magazine, I don’t think Mr. Xie needs to answer these questions, let’s go.”

As he spoke, he and Xie Jin strode away across the crowd.Dou Chunliang didn't walk out of the venue earlier because he saw the scene just now. It was a little strange. He had been following Xie Jin for a long time, but he didn't find any different background relationship with him.

Listening to the reporter just now, it seems that Xie Shuxuan's background should not be underestimated, so why didn't Xie Jin speak out earlier, although he is not a person who relies on connections, but this cannibalistic society cannot help you not to be virtuous.Could it be because of my own rebirth that things that didn't exist before happened?

Seeing Uncle and Nephew Xie Jin walking this way, he remembered the scene in the car when he just arrived. In a hurry, he told Mr. Hu that there were still works that he hadn't finished, and told them to leave first, and hurried in from the exhibition hall.

Leaving Xie Jin's claws, Dou Chunliang only felt extremely refreshed, and could finally calm down and visit the exhibition hall.The main contents of the advertising festival include four major categories of film and television, print, broadcast, and outdoor, and [-] individual works including products.

Dou Chunliang came into contact with the media relatively late, and Xie Jin happened to be a master in this area, so he was more inclined to the development of graphic design.While walking and watching, I took a camera to take pictures of the good works one by one. Sometimes it is not necessary to suffocate the creation, some good works can also stimulate your thinking.

I don't remember which professor said, 'art is a big copy, it depends on how well you copy. 'The meaning of the words is not that you are really required to copy other people's works, but that good and creative points are the things worth copying.

Going around, Dou Chunliang walked back to the front of the poster just now, a simple glass milk bottle, a sentence so simple that even an illiterate could understand the advertisement, yet he won the academy award, which made people feel admiration.

"Do you like this poster very much? I seem to have seen you several times. Others think this poster should not be awarded. You see, even the reporters don't bother to look at it." Chun Liang was startled, and immediately turned around, only to see a young man in a white T-shirt looking at him funny.

Dou Chunliang shook his head without thinking, "It's because they don't know what is a really good advertisement and what is a really good copywriting."

The man looked at him curiously. This man looked much younger than himself, how could he speak so maturely. "Oh? Why is that again?"

"Advertising guru Leo Burnett once said: 'The sole purpose of doing business is to serve the crowd; and the sole purpose of advertising is to explain this service to people.' Maybe your poster is not the best, But it must be the most successful. Their posters are very beautiful and beautiful, with a lot of gorgeous rhetoric, but if two posters are pasted at the entrance of two dairy shops, which one will everyone go to? This is the true meaning of advertising. where the meaning lies."

The man was stunned for a long time before he came to his senses, and he exclaimed in disbelief, "When I made this poster, I happened to see our class flower drinking milk, and the white milk bottle matched her rosy skin, so I imagined this scene When I came down, I never thought I would win an award. They all said that my posters were tacky and meaningless, and besides teachers and judges, you are probably the only one who would praise me like that.”

Dou Chunliang laughed, just now he was wondering who could make such a good poster, but he didn't expect this to let him see the author himself. "You are Lu Yufan, the winner of the academy award this time? That's great. I still want to ask you for advice."

"Ask me for advice? I think you know a lot more than me, little brother. I only know how to run into a dead mouse. This time it's pure luck."

"What is good luck? Advertisements need ideas. People who have no idea of ​​the same scene may not be able to think of this idea after watching it for a year. I know there is a good tea shop nearby. Let's go there and sit and chat Bar."

The two hit it off immediately, Dou Chunliang admired Lu Yufan's ideas and creativity, Lu Yufan was amazed at Dou Chunliang's academic experience, and wished they could get to know each other earlier. "Oh? Then it's a coincidence that Senior Brother Lu is also a student of X University. I'm going to enroll next week, so we're really direct brothers."

"That's great, I was thinking that in the future I will only be lonely again, and you will become my little brother, waiting for my brother to protect you at school!" The two said happily, and Dou Chunliang forgot the unpleasant thing just now .

Lu Yufan thought for a while and continued: "By the way, we are about to enter our junior year. Two people in the dormitory moved out to rent a house. There will be vacant beds. The counselor of your class is a professional teacher in our class. I will go to Tell him to let you into our dormitory."

Dou Chunliang is even more reliable. In his previous life, he had three good buddies from high school in the same school when he went to university. Now he is afraid that he will not be able to adapt to X University if he is unfamiliar with the place. Isn't this good luck?It seems that God has not completely given up on him, at least the road of love is not going to work, and there is still a front line of studies, isn't it?

The author has something to say: the work about that milk is not the winning work of the advertising festival

It is an award-winning work of the college student advertising art competition, and it is the first prize

I don’t know if I can find it out and show it to everyone. It’s the courseware that the teacher played during class.

Because at the end of the term, we were happy (forced) to participate in this year's competition, so the teacher showed us the works of previous years

It’s really strange. When we first saw it, we were puzzled. It’s a poster that is so ordinary that it can’t be more ordinary. (I wonder if he just paid the organizer to get the prize!)

But it is really powerful, because the purpose of advertising is to buy. Only when you understand and believe will you buy. Only by understanding consumer groups and understanding consumer psychology can you make good advertisements.