Gold Advertiser [Rebirth]

Dou Chunliang and Lou Qing returned to the dormitory and Lu Yufan was not there. Dou Chunliang was tired from crying and lay down on the table to rest. "How are you? It's the first time I've ever seen comforting someone worse than crying. Come and drink some water."

Dou Chunliang punched Lou Qing jokingly, and looked at the computer while opening the lid.

I don't know why after crying just now, I always feel a lot of things flashing through my mind, and I always feel that there is something I haven't grasped. The topic of his competition this time is maternal and child hospital. Where is the entry point?

When he thinks about the competition, he feels annoyed and irritable. He doesn't doubt Professor Huang's teaching methods, but now there are only two weeks left before the competition, and there is not much time left after subtracting the time for filling in and submitting the works.However, Professor Huang has not started to formally ask for contact with the competition until now, even the homework is something irrelevant.

Lou Qing was a little strange seeing that he didn't speak, "Hey, hey, you're not really crying silly, are you? Chunliang, what's wrong with you?"

"It's nothing. Isn't the ad contest going to end in a few days? I still don't have a clue."

"I said what's wrong with you. Don't put too much pressure on yourself. You are only a freshman. You see, Senior Lu and the others are not in a hurry at all. Let's focus on participating and accumulating some experience."

Lou Qing understands what Dou Chunliang said, but he entered a strange circle of his own. Xie Jin became famous at a young age, and he was once the second prize in this competition. Since he has studied with Xie Jin for so many years, there is no reason why he should be worse than him.It happened that he was having a stomachache, and Dou Chunliang habitually took a pen and paper into the toilet.

"I said that you have to bring a pen and paper when you go to the toilet. If you don't know, you may think you have some special hobby. Forget it, I don't bother to care about you. I will continue to watch "Little War Elephant."

Dou Chunliang responded in a muffled voice, "Little War Elephant" is a Thai animation movie, you think Lou Qing is a man who looks like a tall man but likes to watch such naive things, maybe he is not the same as him It has something to do with his growth process, Dou Chunliang smiled softly.

But soon, as if thinking of something, she frowned suddenly, "Ah Qing, do you have a mother elephant and a baby elephant in your "Little War Elephant"?"

Lou Qing was chewing something and couldn't hear clearly, and walked to the door of the toilet holding the MP4. "I didn't hear what you said clearly." Dou Chunliang had no time to take care of him, and the brush in his hand slid across the paper, and soon a simple baby elephant appeared on the paper .

Lou Qing knocked on the door a few more times, but there was still only the sound of brushing pens and papers inside. Lou Qing stuffed a few potato chips into his mouth but couldn't hear what he was cursing, so he dragged his slippers and lay down on the bed again.

After about half an hour, Dou Chunliang climbed out holding on to the door frame. Lou Qing laughed when he saw him pat the bed board. "I said what's wrong with you. You like to draw things in the toilet. Could it be that the smell inside is different?"

Dou Chunliang didn't bother to talk to him, Xie Jin knew about his problem before, but Xie Jin would not laugh at him, at most it would only make him weaker.

Dou Chunliang lay down on the table and re-drawn the draft just now. It was a docile mother elephant holding a baby elephant in her arms after just a few strokes.

Lou Qing poked his head down on the bed to look at it, and got off the bed feeling interesting. "What is this thing? Made a poster for me?"

"I just had a bold idea. Most hospitals use babies as posters. Why can't we use animals? The mother elephant loves the baby elephant just like the mother loves the baby, and the mother elephant uses her own mother to protect the baby elephant , can even more reflect the greatness of maternal love."

Lou Qing scratched the tip of his nose, "It's kind of interesting for you to say that, but can people accept it? I think it's risky if you give an elephant to a mother and child hospital."

"Design is inherently risky. Without risk, no good ideas can come from. The reason why foreign advertisements are always bold and innovative, which makes people's eyes shine, is because they dare to try anything. stride."

"It makes sense to hear what you said, but I think the risk is quite high. Otherwise, if you ask other people's opinions, mine will only fall on your ears." Dou Chunliang naturally knew, and after thinking about Professor Huang's matter and Lou Qing said it.

Lou Qing choked on half a piece of potato chips, and stuffed the rest of the bag into Dou Chunliang's mouth, "I don't know when Professor Huang was on the list, oh, I know, no wonder Elder Lu Xue Tell me if you are in a relationship. It turns out that is the case, why are you just saying it now. "

"The professor assigned me some homework before, and I was too busy to talk about it. Later, I encountered a little trouble, and I forgot about it when I was upset. And I don't think the professor doesn't necessarily want others to know. You didn't ask me. I didn't say anything."

"Then let's talk about gender, and we'll talk about it when Senior Lu and the others ask." After finishing speaking, he lay back on the bed and continued watching his movie.

There is another reason why Dou Chunliang didn't say anything, that is, he was afraid of causing trouble to Professor Huang. After all, he was able to have this opportunity because of Xie Shuxuan's relationship. For the sake of politeness, he should ask Professor Huang first.

A few days later, Dou Chunliang submitted several color drafts, and went to Professor Huang's office excitedly.

This time there was no interruption from Xie Jin, and Professor Huang was not drawing but leaning on the rattan chair to bask in the sun. Xiao Huangmao was around his feet when he saw Dou Chunliang come in and opened his eyes and let out a soft meow.

Only then did Professor Huang open his eyes, "You're here. Ah Jin talked about you just now when he was chatting with me, but you came after he left."

Dou Chunliang breathed a sigh of relief in his heart, he burned high incense and begged him not to show up, finally he didn't come again to be an eyesore. "Bring it to me to see."

"Professor, I didn't follow your request. I drew some things for the competition." When Dou Chunliang spoke, he carefully looked at Professor Huang's expression, for fear that he would be unhappy. Teachers always like students who listen to their own words, at least Xie Jin used to treat him like this, he needs a student or a bed partner who completely listens to him.

"What is your expression? Do you know why I tossed you back and forth a while ago? There are three states of creative thinking, one is tension, the other is relaxation, and the third is stimulation. I am using your brain for you The competition works. You, sometimes you are too honest, how can you be so honest when you look at Shui Lingling, show me."

Dou Chunliang was afraid that Professor Huang would not understand what he drew, so he deliberately stood behind him to explain.

Professor Huang was leaning on the rattan chair, but when he saw the things in his hand, he sat up, "Why are you more courageous than Ah Jin, hahaha."

Professor Huang stroked his mustache, but he didn't know whose idea it was. Professor Huang's mustache was tied up with a rope, which looked cute and funny.

Dou Chunliang couldn't tell whether it was good or not right away. Xie Jin's later works were the same as what Professor Huang scolded before. They became more and more rigid and less innovative. Although the things were good, they were not as fresh as the beginning.And Dou Chunliang was taught by Xie Jin, and the problem was serious. Fortunately, after this period of training, he found some different feelings.

"This thing of yours will either win a prize or be a pile of waste paper. You can figure it out." Dou Chunliang's eyelids twitched. valley bottom.

"And the chance of success is very small. Do you want to rethink another plan, or continue in this direction."

Dou Chunliang fell into deep thought. Originally, he didn't have such a great desire to win the award, but after meeting Xie Jin, he didn't know why he had a desire to prove it in his heart.

Xie Jin was able to win the second prize back then, why couldn't he? He is highly talented and he has not only talent but also stolen experience.Especially Xie Jin's words that day amplified his desire to win. Why he advertised was not just to avoid being starved to death!If it succeeds, I may open up a new creative thinking for this field, if it fails...

Probably seeing Dou Chunliang's entanglement, Professor Huang hugged the little yellow fur at his feet, and said along its hair: "Advertising master Ogilvy said, 'Advertising without great ideas is like sailing through the sea in the dark night. As silent as a ship of yours 'Think about it for yourself."

As he spoke, he picked up Xiao Huangmao and entered the room, leaving Dou Chunliang to continue thinking.In fact, Dou Chunliang has another plan to save as a backup. It was a work that he received an order from the company before. Xie Jin was also very satisfied, and finally the client also recognized it. It was a poster for a maternal and child hospital.

But that poster is either cheap or not, the investor will like it very much, and the chance of winning the prize is very high...

It took a long time for Dou Chunliang to make up his mind. Things made without risk can only stick to the rules forever. What he wants is to break through, and he wants to blaze his own path.

Professor Huang was not surprised to see Dou Chunliang coming in, "Professor, I have made up my mind."

Professor Huang smiled seriously, "If you come out and tell me that you don't want to change your mind, I will probably take you with me because of Shuxuan's face, but I will never teach you sincerely. I have taught you too much. It’s useless, I don’t want to see a designer who doesn’t know what to do anymore go out, it will be a torture to me and you. Advertising is a very amazing profession. If you work hard, you will become happy and satisfied. The thing I don’t regret the most in my life is choosing to take this path, and I hope you will be as firm in your belief in the future as you are now.”

That afternoon was the first and last time Dou Chunliang listened to this scholar who had loved advertisements all his life, expressing his dignity.

The author has something to say: (⊙﹏⊙) Suddenly I can’t chat anymore, okay?