future entertainment tycoon

Businessmen are chasing profits. When Zhan Rui heard about the advertisements, he immediately discussed with Shen Gu enthusiastically, "Interspersing advertisements between popular programs can indeed be seen by more people. It is better than setting up an advertisement station alone, but in the middle How long are the advertisements interspersed? You are just starting out in Earth Entertainment, are you afraid that too many advertisements will drive away the audience?"

Zhan Rui deeply accepted the model of the advertising station, so he subconsciously felt that the advertisements interspersed in the middle would take several 10 minutes, and he was afraid that the time would be too short and the effect would not be achieved.

Without even thinking about it, Shen Gu said: "30 seconds, now that there are few programs, it's too long to make people feel disgusted."

After hearing this, Zhan Rui widened his eyes and looked at Shen Gu in surprise, "30 seconds? What can you do in 30 seconds? You can't even introduce products."

Shen Gu recalled the advertisements in his previous life, not to mention 30 seconds, he caught a lot of those that could leave a deep impression on the audience in ten seconds, he had a strange expression, and added: "30 seconds are two advertisements."

Zhan Rui was so shocked that he couldn't speak. After a while, he asked repeatedly: "What can you do in 15 seconds? Which manufacturer is willing to spend money to show your face and name on your signal station?" After thinking about it, he decided Say: "5 minutes, no less."

The calm attitude is firm and unwavering, "A program is only 25 minutes long. Do you intersperse with 5 minutes of commercials? With that time, the audience is already impatient. Maybe change the channel to watch the news, maybe do something else online, 30 seconds , just within the range that the audience can bear."

Zhan Rui wanted to say something else, but suddenly remembered that Shen Gu was the boss of this company, and the relationship between the two was far from enough for him to persuade him earnestly, so Zhan Rui shut his mouth and said lightly: "Okay, you are Insert a 30-second commercial in the middle, then try it.”

There was no emotion in his voice, and Shen Gu was still wondering about his sudden change of attitude, so he couldn't help but look at him a few more times, but was easily distracted by Zhan Rui's next words, "What kind of advertisement is playing in the middle? You need to contact the manufacturer Let's talk about it."

"I've already thought about this." Shen Gu's eyes sparkled, and he even gestured and said, "This advertisement, it's best to echo the broadcast program, especially "Little Baby, Lots of Jokes", which was uploaded by the audience. video, so the advertisement is positioned on the 'camera', and we are planning to find a few manufacturers that make digital products."

In this regard, Zhan Rui agreed, he nodded, and after the two discussed the details, Shen Gu started to ask the secretary to collect the communications of digital product manufacturers.

At first, Shen Gu found a leader in the digital industry. This was a subconscious reaction. He wanted to cooperate with a big company, thinking that their family had a big business and a long-term vision. Who knew that the other party shook his head and refused when he heard that the advertisement was only 15 seconds away. At that time, the arrogance was clear at a glance, "Your earth entertainment, it doesn't mean that it is very famous. There are only two programs that are broadcast over and over again every day. There are still some viewers when they premiere. Who will watch them again? If you can give us I can think about making a special program on the company's products for at least an hour."

The leader is worthy of being a leader, and it has already secured the first place in the industry. It seems that this kind of advertisement is dispensable.

Afterwards, I found a few more, Shen Gu learned to be smart, and did not specify the advertising time in the planning book. No, I asked the person in charge of "Lightning Digital" to discuss in detail.

The other party's surname is Ke, he is a straightforward person with dark skin, not at all like a boss sitting in an office, he is always cheerful, because "Lightning Digital" is only a middle-of-the-road in the industry, so he doesn't have that kind of arrogance. He boasted that the earth entertainment program was interesting, said a few jokes, and laughed along with it.

Courtesy is reciprocal, these few days Shen Gu has been supplementing some product models on the Lightning Digital Advertisement Station, and also praised their products for their excellent appearance and ingenious design.

"I've read the planning book several times. Although Earth Entertainment is just starting, there is a faint momentum of latecomers. The ratings are high. I think cooperating with you will bring us a lot of benefits for 'Lightning'."

When negotiating, some people like to make themselves appear dispensable and take the initiative, while others like to get straight to the point. Obviously, this Mr. Ke is the latter. There is an urge to cooperate in everything.

"Thanks to the praise, the advertisements are interspersed between the programs. Although the time is short, the audience watching it will not be less than the advertisement station that is broadcast 24 hours a day."

Mr. Ke nodded, "I wonder how long commercials can be inserted between two programs?"

Shen Gu knew that the new Mercury was no better than the Earth, and with the previous failure, he subconsciously felt guilty, and quickly calmed down, "15 seconds."

Mr. Ke's reaction was like Zhan Rui was stunned when he heard Shen Gu mention it for the first time, and his already loud voice became louder, "15 seconds? What can you do in 15 seconds?"

Facing customers is not like the absent-mindedness when facing Zhan Rui. Shen Gu quickly said: "Mr. Ke, you have to know that the most important thing for interspersing advertisements in the middle of the program is to have viewers watch them. If the advertisement time is too long, the audience can completely switch channels." , or to do other things, then in the end, what is the difference between advertising on our earth entertainment and advertising on the signal station alone? Although the time is compressed, the content is streamlined, which is more effective than the lengthy content. leave an impression."

"You compressed it too hard, 15 seconds passed in the blink of an eye."

Shen Gu listened, blinked subconsciously, and counted in his heart, "Because of the short time, the audience will wait patiently for the commercial to end."

Mr. Ke has already somewhat recognized Shen Gu's concept. In his mind, he has already imagined for 15 seconds, whether to find a sexy beauty to read the advertisement, or find a handsome guy.

Shen Gu saw his wavering, and hurriedly said: "Furthermore, after the commercial is filmed, it can leave a deep impression on the audience in just a dozen seconds, and the commercials broadcast on our station must not be dry scripted, or It is necessary to make a segment with content so that the audience can remember it better."

Speaking of this, Mr. Ke became interested, his eyes sparkled, "That's good, it's a good idea, if it is filmed with content, it is indeed better than just introducing the product, but what kind of film should it be?"

Shen Gu calmly said, "This is confidential, and it is inconvenient for me to disclose it before we cooperate."

Mr. Ke was not annoyed, he laughed a few times, "That's right."

The two sides discussed for a while, and finally reached a price.

"10 yuan for advertising production, 15 yuan for advertising broadcasting, the produced advertisements belong to your company forever, and the broadcast cycle is one year. Between "Tricky Expert" and "Little Baby, Lots of Jokes", the duration is [-] Second."

Mr. Ke was speechless again, "10 yuan? It costs 15 yuan for only playing for 10 seconds a day?"

"More than [-] yuan? An average of several hundred yuan a day. It is the price of cabbage for so many people to notice."

"A few hundred a day is not much, but you are obviously a few hundred in 15 seconds."

"I emphasize again that the length of time does not mean anything, the most important thing is the number of viewers and the impression it can make."

Mr. Ke hesitated for a while, and finally said: "Okay!"

Both parties have their own considerations, and the contract was only signed for one year.

After signing, the two parties got up and shook hands, "Having a pleasant cooperation."

Shen Gu said solemnly, "Mr. Ke will definitely not regret choosing us."

After bidding farewell to Mr. Ke, Zhan Rui drove Shen Gu back to the company. This was the first money the company earned. Although the amount was a little small, Shen Gu couldn't help but gleefully. He had to take out the contract every few minutes to look at it. .

"You don't need to read it. I have read the contract. There are no problems and no traps. This guy is quite straightforward." Zhan Rui said.

Shen Gu nodded, and he also had a good impression of Mr. Ke in his heart, thinking that business should be straightforward like this.

"I've got one, and there's another advertisement space, what product are you looking for?" Zhan Rui asked casually.

"Zhan Rui, is your company a home appliance company? I'm very grateful to your boss for investing in me. Do you need an advertisement? By the way, what's your boss' name? Why don't you make an appointment for me? He talked about it."

Zhan Rui gave him a strange look, and raised his voice slightly, "You don't even know what our boss's name is?"

Shen Gu himself was also ashamed. In fact, when Zhou Zheng first contacted him, he had seen the company license issued by the other party in the contract. He only remembered that the person in charge was surnamed Jiang. Because he had the same surname as Jiang Han, he hadn't forgotten it until now, but he was busy later. Focusing on my own business, I forgot the name.

"I'll mention it to our boss when I go back today. If he's interested, I'm helping you make an appointment for him."

"kindness!"