What to do if you have a crush on Party A

The compensation contract for the previous launch accident was quickly finalized, and Mai Wenche and Ming Zhen discussed the compensation for the two e-commerce live broadcasts.

In the past two years, the live broadcast with goods has been in the limelight, and many celebrities have also brought goods.However, the market is huge, and there are many people fishing in troubled waters.Now there are too many MCN live broadcasting companies running away. They are all leather bag companies, and they disappear without a trace as soon as they collect the money.

Mak Wenche had also cooperated with other companies a few times before, but the company was a formal company, but the effect was mediocre, and it could not be supplemented as a new channel for sales growth.In the past two years, live streaming has become a hot word in the marketing circle. With the influx of large-scale capital, competitors are all playing, and he can't be left behind.Coupled with the changing scenes of consumers, the live broadcast has rich forms of expression, is highly interactive and timely, and he believes that live broadcast delivery is a good idea.

Therefore, although Mai Wenche suspended the investment budget of this channel, he did not give up and kept watching.Now with this opportunity, he decided to try again.Lingniao also started out as an MCN organization and has a lot of top-notch online celebrities. He wants to see if the operations of well-known companies in the industry will be different.

The preparation work in the early stage of the live broadcast is very complicated. In the morning, it is necessary to prepare the product selection, marketing plan, and implementation of the live broadcast... Lingniao has to do live broadcast scheduling, product training, live broadcast room construction, etc. Both parties A and B have to make preparations There are too many details and content.

Mingzhen does not have her own dedicated team yet, and basically all personnel are reused with other project teams.Last time, Xu Lizhen, who was in charge of the planning of Sanchen, had a few words with Ming Zhen in the office because she didn't give timely feedback on the work progress. Later, the planning team leader took the initiative to find Ming Zhen and asked him to change the planner, and he agreed.

It's just that the new planning skills seem to be mediocre, and the production is also mediocre. The draft was rejected several times, but it made him miss Xu Lizhen. This girl's work efficiency is quite high, but it's a pity that she doesn't explain what she does.

The work on the planning side is not progressing smoothly, he needs to spend time on adjustments, and there are many details to be coordinated on the live broadcast side, so Ming Zhen's work is even busier now.

The day goes by so fast when you're obsessed with work.

They will also hold a meeting in the evening to discuss the progress and nodes related to the live broadcast.Lingniao got off work at 6:7 p.m., and he made an appointment for a meeting room at [-] p.m., so that everyone could return to the meeting after dinner.Because Ming Zhen had to prepare the materials in advance, he didn't go out to eat, and planned to eat after the meeting.

However, 40 minutes passed, and the talents of their project team came back leisurely.When the person returned to the office, a group of people chatted, drank water, went to the toilet, and waited for the real meeting to start. After another 5 minutes, Ming Zhen's face was a little ugly.

He has never been able to stand being late, and this kind of sloppy behavior makes him feel very irresponsible.

The meeting really got together at 7:15.Before the start, Mingzhen seriously knocked on the table: "During the meeting, there are two things I need to emphasize. First, I hope everyone can have a sense of time. After getting off work at 6:7, half an hour is enough for dinner." , I set a meeting at 7 o'clock, so it will start on time at [-] o'clock. I hope everyone will stop dawdling next time. Second, my project requires feedback on the completion status and progress of the day before work every day. The team members hold a group meeting, and I hope everyone submits daily and weekly reports on time."

The employees of Lingniao are all young people. Although Ming Zhen has always been very serious, everyone has never taken it seriously. Now that he said this, the laughing and joking atmosphere in front of him suddenly became solemn.The whole meeting ended solemnly, and when the meeting ended, there were seven or eight people who seemed to have lingering fears and no one was chatting, and only after Ming Zhen left the office did there be some rustling voices.

On the second day, Du Pei ran into Ming Zhen who was making coffee in the tea room, and he put his arm on his shoulder and asked, "I heard that you gave them a hard time?"

"What's wrong with you?" Ming Zhen said, looking at Du Pei's face that was very close to him, a little uncomfortably.Ever since he knew he was gay, Ming Zhen had complicated feelings towards him, either liking or hating him, and he couldn't tell what it was like.

"I heard that you asked them not to eat for more than 30 minutes—"

"When did I ask..." The hand stirring the coffee paused, Mingzhen recalled her own discipline emphasis at the meeting last night, just asking everyone to meet on time, why could it be interpreted as "meals should not exceed 30 minutes"?

Ming Zhen told Du Pei the ins and outs, and the other party suddenly realized "Oh".

"I'm not limiting their eating time, I just want them to be more efficient. There are too many people working overtime in the company. If they can be more efficient, everyone will get off work earlier."

Du Pei laughed: "It seems that you don't know why so many people in our company work overtime!"

"Why?" Ming Zhen asked sincerely.

"Because there is a dinner subsidy for overtime work until 8 o'clock, taxi reimbursement until 10 o'clock, and late clocking in when you go to work the next day at 11 o'clock." Du Pei gave Ming Zhenshu company benefits one by one with his fingers.

Internet companies work a lot of overtime, but overtime benefits are also good, which is an industry consensus.Relatively speaking, Lingniao does not have high overtime pay, and it is already considered a company with poor overtime benefits.

When Du Pei said this, Ming Zhen naturally understood.Some people do work overtime because they have unfinished work, and some people just use benefits. Over time, a unique overtime culture has been formed. No matter if there is something to do, everyone will not leave after get off work.

"There is no overtime pay, so why bother? A dinner subsidy is only 10 yuan, and a month's maximum is 200 yuan. For this subsidy, everyone is working overtime. Create a false appearance that you are very busy, and your work motivation is low. Is it okay to leave work early and have your own time to do other things?" Ming Zhen couldn't understand this behavior.

"I'm a little surprised!" After listening to Ming Zhen's speech, Du Pei said honestly, "So you thought this way. I heard they said that they had to submit daily and weekly reports, and they said that meals should not exceed 30 minutes—they all said you If you are a workaholic, then I think the people below you have misunderstood you."

"If you misunderstand, just misunderstand." Ming Zhen picked up the coffee and took a sip. He has always pursued that every action of the manager does not need to be explained to the subordinates, because they stand at different heights, and the people below only need to implement it properly. up.

"Leading a team shouldn't be like this, my brother Ming!" Du Pei continued to persuade him earnestly, "If everyone's hearts are together, we can work together! If you don't say it, others won't know ah!"

Ming Zhen was not persuaded: "Such a simple truth still needs to be explained by others, what kind of workplace are you messing around with?"

"No!" Du Pei's tone was full of anxiety, "Look, you are in marketing. You study consumer behavior psychology, do big data analysis, locate crowd portraits, and analyze each consumption. or the basis behind every shopping behavior. In the same way, company employees are also human beings, and they also have various human weaknesses. You are a manager, so you can try to analyze your subordinates as consumers—”

Ming Zhen interrupted him with a helpless sigh: "You have the same logic, why don't you manage it?"

"It's different, I like to run business, I don't like to sit in an office."

"Stop chatting nonsense, I'm going to do something." Ming Zhen left the tea room with the frothed coffee.

Back at his work station, he saw that Du Pei had sent him a link to a book on Taobao called "Gruve's First Lesson for Managers", written by Andy Gruve, the former chairman and CEO of Intel. husband.Ming Zhen thought it was funny, and closed the chat dialog box.

After opening yesterday's data report and browsing for half a minute, Ming Zhen thought about it, reopened the dialog with Du Pei, and then opened Taobao to place an order and pay directly.

The progress of the live broadcast went very smoothly, because there were many details in the preliminary preparations, which gave Ming Zhen and Mai Wenche a lot of opportunities to meet.

However, Ming Zhen, as Party B, does not accept all the needs of Party A, and there are often ideological collisions.

For example, Mai Wenche tends to highlight the "light of domestic products" in the live broadcast room, but Ming Zhen disagrees, thinking that this is "selling patriotism".McWenchel tried to convince him that this was just emphasizing the facts to deepen his impression, not an exaggerated description.But Ming Zhen thinks that if this selling point is not used well, it will easily lead to resentment, and finally Mai Wenche is persuaded.

For example, there was disagreement on the setting of the marketing plan. Ming Zhen once again reported that the marketing plan was not attractive to purchase, and was worried about the low conversion rate. When asking Sanchen to increase the promotion, Mai Wenche believed that the live broadcast room should not be caught in a price war, and the demand was consumed in advance. Not conducive to long-term planning.Moreover, after all, Sanchen also has multiple channels such as e-commerce, supermarkets, and distribution, and the perception of random prices to consumers is not good.After some disputes, Mingzhen finally compromised.

Another example is that they disagree with each other when purchasing traffic, and the live streaming materials need to be adjusted.

So, when Ming Zhen raised objections again, Mai Wenche couldn't help it anymore: "Who is Party A? Why does it feel like you keep telling me 'no, no, no'?"

Ming Zhen was taken aback after hearing this.

When he used to work in the former company WE, a colleague under him who had been with him for a long time resigned at that time. He talked to the other party and asked why he was leaving. After starting to implement, he didn't listen to persuasion, and it was too tiring to work with him.

Ming Zhen reflected on himself, he is not a person who can't listen to opinions, but if he decides to do something, he must go all out to do his best, so he can't listen to others quitting halfway.

Is he too strong at the moment?Maybe my heart is not bad, but could it be that the way of conveying it is too blunt, which makes people feel bad?

Still thinking about how to respond, Du Pei acted as a peacemaker by the side: "Mr. Mai! Our manager Ming speaks a little more straightforwardly, don't mind. Everyone wants to do things well, and they all want to maximize sales. Well!"

Mai Wenche smiled: "I'm not right about people. I hope the sales data proves that Manager Ming's decision is correct."

Ming Zhen always had a feeling that after Mai Wenche almost bumped into the child and sent him back that day, the relationship between the two seemed to ease a lot, at least he could hear that Mai Wenche was not angry.He didn't dare to hope that the two would go back to the past, but at least they had returned to a relatively normal relationship between Party A and Party B, which was enough.

The first live broadcast was about to start, and Mai Wenche proposed to follow the live broadcast live, and he wanted to see the operation of the professional team.I shared my thoughts with Ming Zhen, and received a reply saying that the anchor team politely refused.

The live broadcast was from 9:12 pm to [-]:[-] pm that day, and Mai Wenche watched the live broadcast at home.In addition to Sanchen Group's old flagship series of daily care products, the products of Sanchen's live broadcast include the previously popular beauty mask, and its new sub-brand electric toothbrush.

Since the sales data of the previous live broadcasts made by other companies were mediocre, and the anchor arranged by Spirit Bird this time was not a big-headed anchor, but an ordinary waist anchor, so Mai Wenche did not report much hope for this live broadcast.

The two male and female anchors in the live broadcast room have high volume, fast speech, and exciting background music. After listening to it for more than 20 minutes, Mai Wenche felt that it was too loud and his ears were tired. He silently lowered the volume and put it aside, turned on the computer to deal with some Falling work.

After an unknown amount of time, Cheng Yao's phone call came in suddenly.

Mai Wenche connected, and the other party asked: "Mr. Mai, did you not watch the group?"

"what happened?"

Cheng Yao's tone was very excited: "The D30 has sold 1 pieces now, Lingniao asked if you can increase the stock! I guess you must have not watched the group since you didn't reply to the message!"

Mai Wenche was a little surprised, and immediately opened the WeChat group with "Okay, let me take a look".

The communication group of Sanchen and Lingniao is on standby, constantly updating traffic data and sales data in real time. D30 is one of their new electric toothbrushes, and he was a little surprised that it was sold out.

Mai Wenche immediately called the production manager of the factory to communicate.However, because the D30 is a new product, there are not many stocks in stock, even if the production is expedited, it may not be able to achieve the ideal delivery timeliness.

After hanging up the phone, Mai Wenche replied to the inventory status in the group, saying that it could not be increased, and then turned up the volume in the live broadcast room again, and while listening to the live broadcast, looked back at the sales record that Lingniao had just released.

The effect of this live broadcast with goods has completely exceeded expectations. Several cleaning and care products shined brilliantly, the beauty mask performed exceptionally well, and the stock of electric toothbrushes was almost wiped out.More than a dozen subordinates in Sanchen's internal operation group swiped the screen full of "firecrackers" and "fireworks".

At the end of 12:[-], Lingniao sent over the final sales report and various related data. Ming Zhen also calculated the sales amount of several different refund rates—even if the order of impulsive consumption is refunded, the data of this live broadcast is still very low. Considerable.

Ma Wenche was naturally also happy.

Seeing that Ming Zhen sent a message, saying that he would provide event replays later, Mai Wenche replied: "Event replays can be provided tomorrow, it's already 12 o'clock, today is hard work, everyone go to bed early!"

? Song old words

Engage in business ~ After all, you can rest assured to fall in love after making money (x).

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