Go to the Republic of China to engage in industry

Advertisements were very common in the Republic of China at this time, and they were full of tricks.

For example, Lux soap is in the form of a comic strip. The woman asked: "Chen Yumei's skin looks like she is only fifteen or sixteen years old."

Male: "It's really cute and tender."

Female: "I am not very old, why is my skin so old?"

So she said to her friend: "Why do celebrities always look so young?"

A friend said: "They bathe with Lux soap every day, so they can retain their youth and beauty."

Female: "I see. I'll buy one too and use it every day."

Probably such ad words are very common, which is to express the advertisements on TV in later generations with comic strips.

This is a very successful advertisement published on the declaration, and it is also true in history.

Shen Chengyun didn't want to use comic strips, as it wouldn't be able to express the novelty of nails, so he planned to publish real photos.

So she took Shen Qingya to the photo studio to take pictures.

Shen Chengrun asked Shen Qingya to bring all the armor pieces she had made. Although Shen Qingya was confused, she still did so.

"Sir, madam, take a photo?" For example, it is normal for Shen Qingya and Shen Chengrun to get married at this age, and ordinary people seldom come to take pictures on normal days, so they only take a picture on their wedding day as a souvenir, so That's what the clerk asked.

"No, this is my sister." Shen Chengrun didn't care, and said with a smile: "We are here to take pictures, and these photos may be published in newspapers for publicity in the future. You should take good photos, and it's better to have some artistry."

"Yes." The man happily agreed. At this time, only black and white photos, and color photos will not be researched until 1932.

The guy called the makeup artist over to give Shen Qingya a simple make-up.

"Sister, take off the nails on your hands and replace them with these." Shen Chengrun pointed to a pair of nails and said.

The nails in Shen Qingya's hands are really good-looking, but they are only suitable for daily makeup, and if they are for shooting, they will look a little too bland.The nail piece Shen Chengrun chose was pasted with diamonds. The entire nail piece was made into a bunted square style, and the fingertips were glued together with three bricks vertically to form a three-sided petal.The tops of the petals were empty and unattractive, so Shen Qingya used a small purple diamond as the center of the flower.On the heel of the finger, a single color diamond is glued.

The nail piece made in this way has a luxurious beauty in itself, which is the bridal makeup in Shen Qingya's mouth.

The makeup artist probably felt the same way as Shen Qingya, so she changed Shen Qingya into a bright red wedding dress.Shen Qingya wears a golden phoenix crown, big pearls, bright gemstones, glazed tassels, and a round embroidered fan that only covers half of her face. She holds the handle of the embroidered fan with one hand and the edge of the embroidered fan with the other, like a shy The beauty stuck out half of her head shyly and timidly.

The jeweled nails shine brightly under the light, reflecting the brilliance of glass, as if you can't look directly at your eyes or you will be blinded.The beauty is dazzling, the beauty is thrilling, and the beauty is luxurious and luxurious.

From this photo, it is nothing more than saying that Shen Qingya is the Xuannv of Nine Heavens.

The foreign make-up artist was shocked by this photo, and excitedly jumped out a series of French words, "Ma'am, you are so beautiful, the most beautiful Chinese girl I have ever seen."

Shen Qingya didn't understand but she understood from her excited expression, she blushed shyly.

After a while, the foreign makeup artist regained his strength and asked in fluent Chinese: "Can I keep this photo and hang it on the wall of my photo studio? I can pay for it."

"I'm afraid not." Shen Chengrun refused, "My sister hasn't left the cabinet yet, and the photos of her in her wedding dress are not suitable for spreading."

In fact, Shen Qingya's photo is so beautiful, Shen Chengrun was afraid that it would spread and attract madmen and prodigal sons.

This also made Shen Chengrun notice that it was inappropriate for him to print Shen Qingya's photo on the flyer and distribute it.

"I would like to ask you to help me develop this photo and frame it. We will keep it for ourselves. In addition, I have to ask you to help my sister take a new photo. Her face is covered with a veil, and the focus should be as close as possible when taking the photo. in her hand."

Although it was a pity, the foreign photographer still helped Shen Qingya take another photo.The photo this time is equally beautiful, but the face is covered by a veil, and the focus naturally falls on the hand holding the embroidered fan.

Only one photo is not enough, Shen Chengrun wanted to take a few more, but Shen Qingya was not willing to take off the nail plates, so she said: "You and Cheng Ran can also wear nail plates, at worst, I don't want to take pictures of your faces. Clap Department."

Shen Chengran and Shen Chengrun looked at each other, and they both saw it in each other's eyes... their hearts were ashamed.

But in the end, both of them put on nails and took a lot of photos. The foreign photographer carefully guided the hand movements of the two. People can recognize that it is a man's hand, and if it is placed in a men's magazine, these hands alone will be the goddess of many men's dreams."

Shen Chengrun's face was numb, as if the other party was not talking about his own hands.

The foreign female makeup artist has long been impressed by nail polish, and now she said excitedly after the shooting: "Miss Shen, where is your shop, can I go there now for a manicure?"

"Our shop is not open yet."

The foreign makeup artist immediately showed a disappointed expression, and Shen Qingya said again: "But I can give you a pair of nails, and I can glue them on for you now, I don't charge you, I just hope you can give me a hand This photo was used as publicity."

The foreign make-up artist responded immediately: "No problem."

The two hit it off immediately, and Shen Qingya gave nail art to the foreign makeup artist in the photo studio. Shen Chengrun and Shen Chengran removed their nails regardless of the world, as if the shaking outside at this moment would not affect their long-term career of removing nails.

The glue is very easy to use, and the glue remover can't help it at all. Shen Chengrun first used a very thin wooden stick to pry it, but if it couldn't be pried off, he replaced it with a fruit-cutting knife. In the end, Shen Qingya helped the foreign female makeup artist glue the nails and put them on. Only after taking the photo did Shen Chengrun pry a hand.Because he didn't control the strength of the thumb nail, the sharp point of the knife pierced the nail, leaving a deep and palpable scar in the shape of a half moon on the nail.

The ten fingers connect to the heart, and it hurts even if the nail hurts the flesh.

Coming out of the photo studio, Shen Chengrun and Chen Chengran put their hands into their sleeves, and refused to take them out even if they died.

Shen Chengren would not know the Internet language of later generations, otherwise he would have to swear at Shen Chengrun, "Pit brother!"

After the leaflets were printed and distributed on the street for a few days, Shen Qingya's nail shop opened, and the name was Qianqian Yuzhi.

As soon as the crackling firecrackers sounded, Fufu got into Shen Chengrun's chest, trembling, and refused to come out.The three siblings of the Shen family stood aside excitedly, covering their ears and watching, with big smiles on their faces.

The sound of firecrackers fell, and the flower baskets of Ye Yi, Wu Wei and Wen Zhi were delivered.They are all big men, unable to join the battle in person, so they sent flower baskets to express their congratulations.

The flower baskets were placed on both sides of the door, and Wu Changjuan brought her two cousins ​​into the shop, and said with a smile, "Gong Xi Fa Cai, the wealth is abundant."

"Thank you." Shen Qingya pulled someone to sit on the sofa, Wu Changjuan noticed the decoration inside the house, her eyes lit up, "Qingya, did you come up with this? It's so beautiful and unique, I dare say such a decoration Huang is unique in our city of Wuxu."

"It's not me, it's Chengrun who came up with it."

"Wow!" Wu Changjuan was surprised, "Your brother is really careful. Qingya, show your beautiful nails to my sisters, they all want manicures."

"Okay." There were no guests at the meeting just after the opening, and even Shen Qingya didn't know if there would be any guests today, and it happened to be doing manicures for the sisters of the Wu family, so it was a good sign that they were still busy.

The sisters of the Wu family were attracted by Wu Changjuan's nails before, but now that Shen Qingya's nails are more beautiful than those in Wu Changjuan's hands, they immediately let out a burst of exclamation and praise.Shen Qingya made these things by herself in the past few days, and she was praised so much that her eyes brightened and her cheeks turned red.

Shen Chengran and Shen Chengrun sat on the sidelines and couldn't get involved in the topic of girls' nail art. Shen Chengran only cared about holding his injured nails and felt the pain, tears in his heart.

Although the Wu family sisters all like nail plates, they are usually people who don't work at home, and sticky nail plates are not suitable, so they all chose to let Shen Qingya design one.

It's really a coincidence that Shen Qingya thought of using several colors to paint on her nails. She doesn't paint too complicated things, so she just paints simple lines on her nails, so it looks good.

Cousin Wu was very satisfied with her hands after getting her manicure, and said to Shen Qingya: "I can't bear to work with these hands."

In the French Concession, a foreign woman in a gorgeous dress sat in front of the vanity mirror, fiddling with bottles of nail polish with a bad expression.

These nail polishes are all manufactured by the American Kodan Manicure Products Company. Transparent nail polish appeared for the first time in 1916, and colored nail polish, also known as nail polish, appeared in the late 1920s.

Koudan nail oil, with its overwhelming advertising effect, has received a strong response from Everbright beauty-loving women as soon as it is launched, conquering the hearts of beauty-loving women one after another.

Such a bottle of Koudan brand nail polish needs a large bottle, and this young foreign woman has seven bottles, which are all the colors of the Koudan company.

But even so, the young foreign woman was not satisfied, she was bored seeing these nail polishes that ordinary people could not afford.

"Mrs. Mark, Mrs. Smith is visiting." The woman dressed as a European-style maid bowed respectfully.

Without raising her head, Mrs. Mark ordered, "Bring her to my bedroom."

Entertaining guests in the bedroom is an extremely rude thing, but Mrs. Smith and Mrs. Mark are close friends in the boudoir, and the most important thing is that Smith's business depends entirely on Mark.

Mark is the founder of Mark Company, which mainly produces alkali, while Smith is in the soap business and needs a large amount of alkali as a raw material. The two are business partners, but because Smith's business depends on Mark, Mrs. Smith also holds Mrs. Mark in his arms.

Mrs. Mark leaned lazily on her comfortable and large dressing chair, looked at Mrs. Smith from the makeup mirror, and said in a non-warm way: "You are here."

Mrs. Smith was a little unhappy, thinking that Mrs. Mark treated her like this, and she really didn't take her husband seriously.But thinking about the business at home, and her husband's entrustment before leaving the house, I could only endure it.

Affected by the war in their country, their domestic prices have risen, coupled with traffic congestion, and the transportation of various raw materials is inconvenient, so the cost of alkali has risen, and the price of alkali has naturally followed.

Mrs. Smith came here with a mission on her shoulders this time, and she wanted to see if she could get a low price through her personal relationship with Mrs. Mark.

Mrs. Mark may also know Mrs. Smith's little thoughts, so her attitude towards her is a little loose.

"Madam, are you thinking about what to wear for tomorrow's ball?" Mrs. Smith walked to Mrs. Mark and found that Mrs. Mark had painted a very delicate makeup, so she asked.

"No." Mrs. Mark said, "I have already ordered the dress for the ball."

"Is that missing a matching jewellery?" asked Mrs. Smith again.

"No, the jewelry is custom made when the dress is made."

"Then what is the lady still troubled with?"

Mrs. Mark said irritably, "It's the nails. My husband and I will be the protagonists in tomorrow's dance. How can I allow one thing to be unrefined?"

Mrs. Smith was surprised, "Ma'am, why don't you know the Koudan brand nail polish?"

"Honey, what are you talking about, I don't know about Cordan nail polish. Didn't you see that there is a full set of Cordan nail polish on my table?" Mrs. Smith had been only interested in currying favor with Mrs. Mark before, so she didn't notice Mrs. Mark's dressing table.

So Mrs. Smith was even more confused, "Ma'am, since you have Koudan nail polish, you can apply his new Laneige Koudan, which is a red Lanzhi color, between vetch and tulip. It is A very pretty color, ma'am, you see, this is what I have on my nails."

Mrs. Mark's face became even uglier, and she growled anxiously in a low voice: "Please, understand, I was the protagonist that day, how could I wear the same color as others."

Mrs. Smith choked for a moment, and said aggrievedly: "But even if I don't apply it, I can't stop others from applying it. Koudan manicure is not only sold to my family."

"That's why I'm upset, otherwise you think I'm unhappy."

How could Mrs. Smith know? Standing aside silently, seeing Mrs. Mark getting bored and about to drive her out, she suddenly thought of something, and took out a promotional advertisement from her handbag that she only had time to glance at on the way. .

Fortunately, this advertisement is bilingual and has an English translation, so Mrs. Mark can easily understand it.

Pointing to the photo of Shen Qingya covering the top one-third of the page, she said: "Look at her nails, although it is only a black and white photo, it does not affect the beauty of the diamonds on her fingers.

Madam, if your nails are dyed like this at the ball, after all, you will be radiant and become the focus of the whole ball. "

Mrs. Mark was in a frenzy, but she was a little hesitant, and asked hesitantly: "Can Chinese things be good? I heard from my husband that the Chinese are very cunning and dishonest, and big talk is commonplace. Will the advertisement on this It's a lie, in fact, nail art can't produce this effect at all.

Koudan manicure is the earliest manicure. How could the Hua people with such backward technology develop more novel manicure? "

The author has something to say:

The ad for Lux Soap is taken from the original text of Shen Bao. Just now I saw the advertisement of the Republic of China, and I fell in love with it, and almost missed it.