dressed as a scholar

"You, you used to be the most idle temperament, but after coming to the capital and entering the court, you have become busy. This rest can be worth a month, and you have to toss about business matters."

Qiao Hezhi came back from the outside and took off his cloak for Si Yu. Some snow fell on the cloak, and it took a while to hang it on the clothes hanger.Even in these first few days, the snow has no tendency to stop.

Hearing the voice, Fang Yu raised his hand, his eyes were still on the table, and he didn't raise his head until the hand of the person on the other end was in his palm, and led Qiao Hezhi to him.

He unfolded the first issue of the tabloid that he had in hand: "Look, I and the people under my hand have made it. The finished product has already been produced. If it works, I will print it in the workshop."

Qiao Hezhi had already read every column on the tabloid when it was written, and the content remains the same, but rearranged the positions of the articles.He sat down next to Fang Yu, and only looked at the entire tabloid that had been arranged. The words on the newspaper were different in different sections and sizes.

He saw that it was different from reading books and pamphlets. The contents of the collection were miscellaneous and much richer than ordinary small books. It not only followed the format of some books and periodicals in Shuchazhai, some recommended food and entertainment, but also serialized books and stories, etc. , and added content that was not there before, such as celebrity interviews.

Qiao Hezhi laughed: "The New Year's Eve doesn't go to banquets, nor does it go out to have fun. It's all about making this tabloid. Now it's finally finished."

Fang Yu Zhengjing pointed to the celebrity above and said, "During the Chinese New Year, there was a big lantern festival in the outer city. There were so many people watching the lanterns that day. There are various styles of rabbit and horse lanterns. This year, Yuanwai Xu's big lantern boat took the lead. The people under my command went to talk about it, and I was annoyed after visiting the door several times. I couldn't stand it, so I took an hour to be interviewed."

He really broke his legs for the newspaper, and the people below were busy, so he didn't have to be idle, and he kept rewriting the submitted articles.

"The hard work was not in vain." Qiao Hezhi smiled and comforted, and seeing a pile of mulberry paper beside him, he wondered, "Why did you bring so much rough paper?"

"The tabloids have to rely on printing and distributing them. The more people see us, the more money we can make. In this way, we must use cheap paper. If we use all rice paper, we will lose a lot of money."

After talking, Fang Yu remembered the business: "Hey, by the way, what happened to the new shop?"

"You have thought of this." Qiao Hezhi went out to deal with the business of the shop before, and he just came to the capital before, and the rented shop was "broadly advertised", although the people who make tabloids are from " It was separated from "Broadcast", but now the shop for the two businesses is a bit small, and the things are piled up in a big way.

The two of them lighted the lamps together, and planned to rent or buy a shop and set it up as a newspaper office. It's not like a restaurant, a teahouse, or a restaurant, and a remote location is fine.Fang Yu was busy doing newspaper work, so Qiao Hezhi went out and selected a shop. The two-story small building is on the Huangni Street in the outer city. It is a little bit out of the way, but it is spacious.

"The keys have all been taken back, and you can have someone move them there when you have time. I looked inside and out. If the business starts in the future, there is a garden behind the small building, which can be built with a workshop for making rubbings. Just like our Shuchazhai, you don’t have to rely on outside shops.”

Qiao Hezhi was in charge of Fang Yu's affairs, and Fang Yu was 1 rest assured.

"Okay, there's nothing wrong with the tabloid. I'll ask the workshop to print a hundred or so copies first. This has to be done before the fifteenth day, otherwise I'll be busy again when I return to Hanlin to take up my job."

Qiao Hezhi nodded.

After three or five days, someone came from the workshop and said that the tabloid had been rubbed.Fang Yu's small newspaper office in Kyoto had just put up a signboard, and he hired a small worker to clean up the inside and outside of the shop with great energy, and he was able to carry the utensils to the newspaper office.

Hearing that the tabloid came out, he hurriedly ordered two young and strong men to go over and bring the things back. Fang Yu glanced at the things when he brought them back. Well, the aesthetics are not so good, but fortunately, the handwriting is clearly visible.

The employees in the newspaper office also reviewed the finished products: "It's worth the busy work these days, this tabloid is beautifully made."

"It's no worse than the books and periodicals made by Shuchazhai and newspapers."

"This time the tabloid was produced quickly, also because it was done in Shuchazhai before."

Fang Yu stopped the self-proclaimed everyone: "Okay, everyone packed up and rested early today, and will distribute the tabloid tomorrow."

"Okay! Let's all go!"

In the early morning of the next day, a few people with baggy waists ran down the streets and alleys of the outer city, hawking all the way: "Reading newspapers, reading newspapers, Kyoto tabloids! Big and small things are the world's business!"

"Could it be that something serious has happened, why are the newspapers still being sold on the street?"

Those who have read the Dibao couldn’t help but glance at the cries: “Even if something big happens, the Dibao may not be sold on the street, isn’t it called a tabloid?”

"Hey, young man, send up two copies of your tabloid to have a look."

Hearing that there was business, the young man hurried into the restaurant to find someone: "Master, Master, this is the newspaper from the "Kingdu Small Newspaper Office" in Huangnixiang, and it costs two cents a piece."

The scholar threw a few copper coins over and said, "Take two."

"Okay." The young man accepted the copper coin, handed over the newspaper and said enthusiastically, "Mr. Sir, if you want to read the new issue of the tabloid, you can go to the Huangnixiang newspaper office to buy it."

The scholar waved his hand in a signal, and the young man was about to leave when someone stopped him: "Young man, is this tabloid everyone can buy and read?"

"Naturally! Ladies and gentlemen, do you want to have a look at two copies for leisure? There are also new cloth materials written about winter in Beijing."

A few young brothers and girls felt a little interesting when they heard it: "Take some and have a look."

"Look, not only these, but also delicious and fun things."

"really."

"Brother Min, look here is your interview with Uncle Zhang. The big lantern is so beautiful during the Chinese New Year."

Talking about it, the little buddies gathered together to read it, but the young man put away the newspaper, and said with a simple and honest smile: "My husbands and gentlemen, why don't you just buy a copy and keep it to read slowly."

"You little gentleman." The little brother laughed, took out a copper coin and threw it to the boy.

People from the newspaper office ran back and forth for a day, and all the newspapers were sold out in the evening. When Fang Yu went to the newspaper office, all the people who went out to sell newspapers had already returned. He was quite relieved to know that all the newspapers were sold.

Xiao Liu took off the cloth bag hanging around his waist, and according to Fang Yu's instructions, he caught a person who came to inquire about buying a newspaper, and then carefully introduced the contents of the newspaper, the location of their newspaper office, and when the new issue would be published At the end of the day, my mouth was dry and I went back to the newspaper office, holding a big tea bowl and drinking a whole bowl regardless of whether it was hot or cold.

After quenching his thirst, he said to Fang Yu: "People with money in their pockets are everywhere in the capital, and this place is not like a small county town. There are more literate people than the total number of our Yuncheng. Our tabloids cost two cents a piece." If you can buy a rough noodle steamed bun on the street, it’s not a bad idea to spend two pennies to buy a newspaper.”

According to Fang Yu's original arrangement, if the newspapers could not be sold out before dark, he would go to a slightly more affluent street and alley and stuff the newspapers under people's doors.

If it was a free gift, Xiao Liu would really feel distressed. Although the money lost is from the owner, their monthly wages are indispensable, but every article in this tabloid is the result of their hard work going out and asking. Records are written.

They are the younger generation of the original editors of Shuchazhai. They followed their uncle all the way to Kyoto to learn their skills. They stayed in Guangzhou for more than half a year. Now that the owner opened a newspaper office, they were assigned to work. They are all motivated, and the fruits of their labor have been made with great difficulty. It is really uncomfortable to sell them for such a small amount of money.

"Nowadays, the newspapers are selling well, but how much money is paid for all the newspapers sold, which is not enough to pay back the cost."

"Xiao Liu! How did you talk to my boss?"

The young man was snorted, and he resentfully dared not speak again.

Fang Yu smiled, and instead of getting angry, he patted Xiao Liu on the shoulder: "Xiao Liu is thinking about the newspaper, and he said it very well."

"The newspaper office has just been established. Our first task in the early stage is to do a good job in the content of the tabloid, and then it is publicity. We have to let everyone in the capital know that we have opened a newspaper office. In the future, more people will read the newspaper. You can earn your money back.”

Xiao Liu said: "Didn't you already advertise at your own expense? Isn't this kind of publicity enough?"

Fang Yu patiently explained: "The places where the advertisements are placed are only places where rich people can go. Those who are a little bit poor are willing to spend money to go to restaurants and teahouses. Our newspaper is not only aimed at rich people. , but anyone who can read and write should be a customer. From now on, we can only sell newspapers at a low price. First, we will make word of mouth, and more people will buy newspapers to read them. Then we will advertise in this newspaper and write recommendations for shops and merchants. At that time, those who thought it was too expensive to advertise in the past can advertise here.”

Xiao Liu suddenly realized: "The boss means that the main profit income of our newspaper still depends on advertising? Isn't it just selling newspapers to make money?"

"Your brain is brilliant enough." Fang Yu knocked on Xiaoliu's head in satisfaction: "At that time, not only will you be able to accept orders from merchants, but also ordinary people. It seems that you have lost something. Looking for someone Ah, you can publish any series of products you want to buy, and at that time, merchants’ advertisements will be distinguished from ordinary people’s advertisements, and different prices will be charged.”

Xiao Liu laughed after hearing this: "The villain has short-sightedness, but the adults plan strategies. No wonder uncle wants the villain to come to the capital to do things for the adults."

Fang Yu smiled and said: "You have a sweet mouth. These days, I'm sending out more rubbings of the first issue of the tabloid. After running in the outer city, I will go to the inner city. It is best to sell it for money. If not, publicity is the first. The second issue will not be delivered."

"Xiao Liu, you are smart and eloquent. Today, my husband is meeting customers outside. I saw you selling newspapers. I will introduce you very well. Tomorrow, I will bring someone to promote and introduce our newspaper, and then I will find some children to sell it. Go ahead, we don’t have enough manpower in our newspaper office now, you have to be busy writing the next issue of the newspaper, you can’t waste your time on these. After a few issues of the tabloid are published, when there are more people reading the newspaper, you can accept advertisements gone."

…………

"Liu Dianji, if you read tabloids in the Hanlin, you won't be afraid of being seen by the Yushitai. Be careful not to write you down. This year's political achievements will drop."

"This is the rest time, and the people at Yushitai are probably waiting to go back to court, who has time to wander around the Hanlin." Liu Dianji waved to his colleagues in front: "Come and have a look together, A new tabloid published by the Kyoto Tabloid Press."

"How did Mr. Liu get the new issue of the tabloid so quickly? It didn't just come out today, so when is the time to buy it?"

"Hey, Mr. Wang doesn't know. Last month, the newspaper published a door-to-door delivery. It cost thirty cents a month. Someone delivered the new issue to the mansion the day before the tabloid was published."

The adult surnamed Wang smiled and stroked his beard: "That's good, I'll let the boy go and order one when I go back tomorrow. Quickly move a corner out, and I'll take a look too. Didn't the last issue talk about the west of the city?" A new calligraphy and painting building has opened in the spring outing, let's see if there are any new recommendations for this issue."

"Master Wang is the most greedy for calligraphy and painting." Liu Dianji laughed: "I see that the Wangchun Tower has a new show, and the Diaoyutai on the West River is in the best spring."

When Fang Yu came back from the Shang's study, he saw several Hanlin colleagues gathered together. He went up to take a look at the excitement, because he was reading a new tabloid published by the newspaper office.

"Master Xiao Fang is back!"

Someone saw Fang Yu sharp-eyed, Liu Dianji quickly stuffed the tabloid into his sleeve, and looked at Fang Yu embarrassedly: "But you are going to the Shang study again?"

Fang Yu smiled and waved his hands: "The adults continue to watch, just eat breakfast and rest, not afraid of food accumulation."

Seeing that Fang Yu didn't meddle in other people's affairs, everyone breathed a sigh of relief: "Miss Fang, have you read the tabloid published by the Jingdu Newspaper? I have a new issue here."

Fang Yu lowered his eyebrows with a smile, and waved his hands with a smile: "Master Liu, just keep watching."

Seeing Fang Yu walking away, the lord surnamed Wang said to Liu Dianji: "The flattery is on the horse's hoof. People from Hanlin ran away to Shang's study room. Recently, the emperor summoned him to accompany him. How can we be as rich as we are?" Read the tabloids in your spare time."

"Based on this momentum, I'm afraid there will be another promotion at the end of this year."

"That's right, don't talk about it, do you still read the tabloids? If you don't read them, I'll put them away."

"Oh, don't accept it, Liu Dianji, let's read it for a while!"

It's April in a blink of an eye, the weather is getting warmer, and the Forbidden City is full of warm wind and fragrant flowers.Fang Yu stood by the window and ate a cup of tea. He stretched his muscles and bones. The spring is warm and the flowers are blooming. He and the emperor applied for the children in Shangshufang to leave the classroom to write a new life.

The students heard that they were very energetic, so they packed their things early this morning and went to sketch in the imperial garden.

When Fang Yu arrived at the Royal Garden, the students had already sat down in the garden with benches.It was also the first time for him to enter the imperial garden, because this end is close to the residence of the concubine, so foreign ministers are not allowed to come here at will, but with the emperor's approval, today he split a piece of land for sketching.

The garden is large, and there are many precious flowers planted, especially the peonies, which bloom very richly.

"Students can count!"

Fang Yu looked at the students with a smile, and said, "I'm more comfortable sketching today, choose the scene by myself, and hand in two paintings before get out of class is over. Don't sneak around, I will patrol."

After listening to the pedantic arrangement, the students all cheered, and took a small stool and found a place to draw by themselves.Fang Yu, the sub-subject teacher, has an advantage. He spends less time in class, and the classes are interesting, which is why he is very popular with the students.

"Try to choose as small a scene as possible, don't pretend to be a magnificent scene painting, and strive to be small and fine."

Fang Yu shuttled among the students, instructing the students to choose a scene to write, and it was a scene of its own in the imperial garden.

"Your Majesty, you can see that the little prince's painting looks good too."

Spring comes to the Imperial Garden, where the birds are singing and the flowers are fragrant. The old emperor has already dealt with the government affairs, and he likes to come here for a walk. Today, the children are all sketching here, running around, talking and laughing. It’s so lively, naturally he will not let this place go. Opportunity comes.

"Your Majesty, would you like to go and have a look?"

The old emperor only looked at Fang Yu who was shuttled among the princes and grandchildren of Huahai from a distance, and watched in silence for a long time: "After class, you ask Fang Yu to come to Qinzheng Hall."

For example, the father-in-law's eyes moved slightly, and he bowed his body: "Yes."