dressed as a scholar

At the beginning of May, Fang Yu put up the signboard of Qinyi Teahouse on the teahouse. The three shops were opened in the middle and connected to the bridge. Compared with the single-family teahouse, it is more interesting.

Simple opening ceremony, ribbon cutting and firecrackers.

Fang Yu opened the business in a bit of a hurry, but most of the adults in Beijing know that the shop here is rewarded by the emperor, so they also know that he is running it, and it is a business on Ming Road. Naturally.

Although people from the outer city can't buy houses and live in the inner city, they can still go to the city to buy and sell in Xunri. The inner city is not as lively as the outer city, which doesn't mean there is no flow of people. It is much more lively than many prefectural cities.

High-end gold and silver jewelry cloth dealers still have to look at the inner city. Therefore, the price in the inner city is high, and the goods on the shop floor are also high, which is an entire wealthy area.

On the opening day of Qinyi Teahouse, there were still some guests who came to eat fresh food, for example, scholars such as scholars, the education in the capital is better than that in other places, and there are also many scholars. Knowing that this place is a royal reward, they all come to enjoy the new science. Jinshi's talent.

But this is only a small group of people, and even one shop in the teahouse is not enough to fill.

On the opposite side of the avenue, facing up to the left, there is a Lefang teahouse. The bright competitor has already found out that he opened today. The teahouse not only delivers snacks, but also invites people from the theater to sing and dance. Be courteous and try to attract guests on the street.

Under this circumstance, the business of Qinyi Tea House can be said to be even worse.

"This new Jinshi is really good at tossing around. In a month or two, he tidied up the shop that was rewarded and opened it up. Others are busy socializing and making contacts, but he has his eyes on business. He is really a loser. face."

"Lord Liu's words are wrong. This shop was rewarded by the emperor. How much business can be done through Ming Road? The people from other counties have no contacts or backers. If they don't start the business first, they will rely on Our salary in court..."

Before the middle-aged man finished speaking, everyone at the table burst into wry smiles.

"I also admire his courage. His actions are so fast, I'm afraid he has thought about it long ago. It seems that he is still diligent and quick in doing things."

"Master Wu has only returned to Beijing after his foreign appointment. I think he has never heard of the previous Qionglin Banquet."

The man surnamed Wu sipped his wine glass when he heard the words, and everyone shook his head lightly, even if he didn't ask carefully, he knew what was going on.

"I heard that the Xinke Jinshi is from Yuncheng, and the Yue family is a local wealthy businessman, who is in the tea business. You also knew about this Jinshi at the Qionglin Banquet earlier, and it seems that the Yue family has fully supported and managed it."

"New shops open every day in the capital, and shops close every day."

Everyone leaned on the railing, looking at the lonely guests coming and going in Qinyilou, and guessing how long the shop can last.

Fang Yu didn't know that other than himself, there were people who cared about his teahouse. He stood at the door with his hands behind his back and didn't say anything. It is much bigger, but there is still greater competition that comes with it. If the guests who come to have tea are not as good as Yuncheng, it will be really bleak.

He is not discouraged, there are traces of the lack of people. Qinyilou is not like a book and tea studio. The famous Qiao family in Yuncheng is here, and there will be many people who come here here. Now, who knows that this time in your inner city? Opened a tea shop.

Fang Yu summed it up in five words: the propaganda is not in place.

"I have to go back to my old job, go home and do some work!"

……

"This Fangfu is a small family member, and even hired actors to sing in the mansion. Before doing two serious things, he enjoys his life first."

There are neighbors next to Fangfu, and the official residences in the inner field are generally far away, but others can still see the entrance and exit.

The two officials and family members carried each other as if they were about to go out. They came out from the gate and were about to get into the soft sedan chair. From a distance, they watched a few actors carefully follow the Fang family's servant into the house.

It is common for dignitaries and dignitaries in the capital to hire opera singers, but there are two kinds of bags. One is to call operas at home to sing operas, which is a very serious business, and the other is to choose beautiful actors to raise them and have fun all day long. Having fun, of course, is not recognized by the public.

There are officials in the DPRK and China who have been implicated in private morality endlessly because of their unscrupulous actors.

But the two officials and family saw that there are many actors, young and old, who come and go in and out of the Fang Mansion these days. Get into trouble.

"When I moved here a while ago, the husband of the Jinshi was still graciously delivering things to our mansion. A junior official with a lot of thought, and a brother from a merchant, didn't weigh a few catties by himself. Two, thinking that her husband's nomination on the gold list will give him an identity, and the foundation is always the same."

"Did my sister not ask for a gift?"

"I didn't ask for it, so I returned it all."

The little brother next to him didn't say a word, just smiled lightly, and took another long look at Fangfu, and the two got into the sedan chair together.

Fang Yu finished writing the advertising scene and advertising words, and handed over the rest to Xuezhu. The previous advertising in Yuncheng was quite good, but there were many busy people behind, and the population of Yuncheng was relatively small. Not too much. After a few commercials, he didn't bother to continue doing it.

Although there are not many advertisements in the row, Xuezhu is already familiar with the process, and there are many theaters in the capital, which are extremely competitive. The operas in these buildings are more solid than those in small places, and their quality is also high. They were all very enthusiastic and efficient, they didn't need to be urged by Xuezhu, and they worked overtime to rehearse the play by themselves.

Only three or five days after the invitation, Xuezhu brought people to show Fang Yu and Qiao Hezhi the results. Fang Yu was very satisfied and immediately made a decision.

After the commercials were arranged, Fang Yu changed his strategy this time, and did not plan to perform in Qinyi Tea House. There were not many customers in the tea house, so should he show it to the staff now?The most important thing at the moment is to promote and attract customers. Fang Yu has already done a market survey, and the busiest places in the city with the most customers are opera houses, big restaurants and brothels.

These places gather three religions and nine streams, and are the places with the largest population flow, so advertising is perfect.

Excluding the brothels, he found Beston to collect the best and busiest shops in the inner and outer cities, and planned to place advertisements door-to-door.

But it is also difficult for these places to take over the advertisements, so Fang Yu has privately arranged for strangers to meet with more than a dozen stewards in a non-stop way... Some of them feel that the novelty of advertisements can also please customers. , agreed to cooperate.

There are merchants with a cunning face, and they don’t agree to do it without benefits. They only do it after negotiating a satisfactory price, but it’s easy to win with money, it’s just the price. Naturally, Fang Yu will not exceed expectations for cost considerations. talk about.But this is a brand new market, and there was no price comparison before. Most of them were led by the nose by Fang Yu, and they could talk about the prices they expected.

The people under Fang Yu's subordinates won the advertising spaces in twelve places in a row, but they couldn't talk about Mingkonglou, the busiest place in the outer city. Gathering artists, all of them are proficient in piano, chess, calligraphy and painting. Many housekeepers and children who have committed crimes will fall here, and they are very sought after by men.

When the people under him went to negotiate, the boss refused. Mingkonglou earned a lot of money, so he didn't care about his little profit.

Fang Yu felt that this was a crucial advertising space, especially since Qiyuelou had been taken down, and it was really itchy for him not to take down Mingkonglou.

"If you don't want it, there are already more than ten places on the left and right, and it's enough to make all the guests in the capital know that there is a Qinyi Tea House."

Fang Yu pinched a pencil to write and draw on the paper: "He Zhi, it's not right for you to think that nothing is difficult in the world, as long as you are willing to give up. You should encourage your husband not to be afraid of hardships, to forge ahead bravely."

Qiao Hezhi sat on the soft bed in the distance. The child was a little older, and his body had become a bit heavy, and his flat stomach had already shown signs of pregnancy.The clothes used to fit tightly, but now I can't wear clothes that are too tight, and the belt is also loosened. I pulled some new cloth and came back. Fang Yu is out of business for a while, so he makes new clothes at home.

Because he is often in the study, Fang Yu placed a comfortable soft bed here.

Seeing that Fang Yu has been writing and drawing for the past two days, he is serious about it, and he doesn't even raise his head when he speaks. Toss what.

His eyes are very good, even though he was standing a little far away, he still caught sight of the little figure twisting strange movements on the page, and he was also curiously dressed: "You! You..."

There was a sudden sound above his head, and Fang Yu was so excited that he was so absorbed in the painting that he didn't see Qiao Hezhi slipping over. He quickly removed one end of the album, and sat down while supporting Qiao Hezhi's waist.

Looking at the man who stared at him angrily with wide eyes, Fang Yu raised his hand in surrender.

Qiao Hezhi patted Fang Yu's leg, and said in a low voice, "I just went to discuss business, so I got into some bad habits so soon!"

"Where is it?" Fang Yu took the album and wanted to introduce it to Qiao Hezhi: "I'll show you."

"I don't want it!" Qiao Hezhi quickly blindfolded himself, twisting his posture in a blushing manner. He knew that Fang Yu was a handsome guy on the surface, but he was really not a serious person on the inside, but now he drew these indecent things. , and really ashamed: "Take it away quickly."

Fang Yu took Qiao Hezhi's hand down: "It's not a little yellow book, many people in our place are dressed like this, and I have drawn very conservatively."

Qiao Hezhi frowned, quite unbelievable.

"Really!" Fang Yu said patiently: "I drew the dances at our place. Look at these movements, they are enchanting and fresh. If they are released from Mingkonglou, they will definitely attract people's attention, and then the business will be even better. Floor! I will give him this booklet, and then he will not be able to cooperate with us obediently."

Qiao Hezhi blushed and flipped through the dancing figurines who were twisting and twisting strange movements. A closer look really looked like they were dancing. The proportions of the figurines drawn by Fang Yu were very good. They were all focused on the movements and costumes, and there were none of them. Face painting, even so, is pretty good.

"You, is this really the case in your place? Have you seen all these dances?"

Fang Yu couldn't help laughing when he saw Qiao Hezhi's face like Meng Lang's, "It's true."

Qiao Hezhi pursed his lips and blushed even more.

"You're thinking about something unscrupulous, we call it cultural communication!"

Qiao Hezhi squeezed out a smile: "Then you can draw here, hurry up and send it to Mingkonglou, and put the advertisement out earlier."