Although Boss Qian still had doubts and worries about the online propaganda, seeing that Jiang Yan and Qian Ming were very supportive, his attitude softened and he planned to give it a try.
"Since all of you young people say this is more effective, I'll discuss it with them." After he finished speaking, he looked at his daughter again, "How to operate it and how much it will cost, Xiao Lai, please pay attention , we don’t know much about it.”
Boss Qian did what he said, and went to Boss Ding's shop before finishing his tea, presumably to settle the matter as soon as possible.
Qian Ming was slightly taken aback, and smiled helplessly: "You are still amazing, you just said a few words, and my dad was immediately shaken."
Jiang Yan saw that she was a bit lonely, and comforted her: "Most parents are like this, and my family members often think that outsiders are reasonable, and what I said was just a joke."
Qian Ming didn't really care about this, she naturally hoped that this time the old restaurant would not only usher in a turning point, but also hoped that the traditional delicacies that had been neglected day by day could have a bright moment again.
After the refurbishment of the old stores, the storefronts that seemed to stay more than ten years ago all the year round have taken on a new look, finally keeping up with the pace of the times.Although it is not considered a reopening, the discounts are very sincere, and the first to benefit are the neighbors who often patronize them on weekdays.
"Did you lose a lot from the joint discount this time?" The neighbor went to Tian Sheng's store to buy two taels of pot stickers, and asked for a few tiger claws.
"It can't be said to be a loss, but it should be a profit. Thank you for your support for so long." Tian Sheng didn't see any embarrassment or distress on his face, but he smiled happier than before.
Seeing him like this, the neighbors who knew him were also happy: "It seems that you are going to make a big move this time. I haven't seen you do this in so many years. Now you have to chase them all back."
Tian Sheng was indeed full of anticipation, this time they really wanted to do a good job!
He packaged the pot stickers and handed them to the customer, with a smile on his face, and he didn't bother to check whether the coupon that the customer just put in the small box next to him was correct: "Then you can support it a little bit more and go to other stores to buy some more. "
The neighbors were not at all tired of being bundled and sold, so they picked up the food, turned around and walked towards Boss Qian's shop: "I'll go to Lao Qian's to buy some fried dough sticks. My grandson is coming to live these few days, and he wants to eat it every day."
The first version of the coupon was printed at the store at Jiejiekou. The layout and content were very simple. The old stores listed above that participated in the full discount all applied the same rules, and the full amount of consumption would be directly deducted.
The recipients of this batch of coupons are also very simple, that is, the neighbors in the area where the old store is located.Since many of them are elderly people, they are all paper money.
Qian Ming looked at the extra small basket on the cash register, and smiled with some emotion: "Everyone uses electronic coupons now, and I almost can't remember the last time I tore up such coupons."
Jiang Yan has been busy with work recently and has little time to come to the store, but the information in the group is updated in a timely manner, and she has naturally seen the recent situation of the old store.
Qian Ming found a familiar friend and asked her to help take food photos for a very real friendship price.Boss Qian and the others seem to have returned to the state they were in when they were young and going to participate in the competition, and each seriously prepared their own masterpieces.
"Xiao Lai, you said that each store can only produce two masterpieces. How can that be enough?" Boss Qian calculated carefully. of.
"The essence is not too much, and the rest is left to the guests to discover by themselves, which is also very interesting."
Qian Ming is discussing with the friend in charge of shooting how to best reflect the essence and allure of food.
"Qian Ming, I'm swallowing while I'm taking pictures, and I think my stomach will start to growl later. My sacrifice is not small."
The way his friend pursed his lips vigorously while holding the camera made Qian Ming laugh: "Don't worry, don't worry, after you finish taking pictures, you can choose what you want to eat inside."
Yang Zhuo's eyes were shining brightly, and he licked his lips subconsciously: "That's what you said."
Boss Qian heard their conversation, and promised generously: "Xiao Yang, tell me what you want to eat later, and I will let them make fresh ones for you."
Although these foods are freshly made on the same day, it is estimated that it will take several hours after the filming is finished, so they are not fresh.
Yang Zhuo felt that even if he didn't charge the friendship price, it would definitely not be a loss if he came for free.
With a professional photographer, Qian Ming found a few small food anchors on the same platform, and asked them to help promote it at a half-favorite and half-discounted price.Once the picture was released, it really attracted a lot of attention.
Neighbors also took the initiative to help promote it, and let the juniors do it if they can't play it themselves.These young people who grew up eating the delicacies of old stores are very active, not only reposting, but also adding their own comments.
Jiang Yan wandered around various popular food restaurants every night for a week, and finally began to see content about old restaurants on the third day.She told Qian Ming not to over-market in the early stage, just let those well-known anchors release the content, there is no need to deliberately emphasize it, and let real guests give their own feedback.
While the market was a few days slower in reacting, the authenticity was much higher.
Xia Yining got the script of the new program from Yan Zi. Since the last accident that resulted in injuries, the program team has replaced almost all programs that may be at risk.
Originally, I wanted to arrange for them to do some outdoor competitions, but now I simply changed to interviews.It sounds a little boring, but it's better than being stopped by the Xia family to continue recording in an accident.
And last time the topic about food was very popular. Many people asked whether Jiang Yan's fried rice and scallion pancakes were authentic or not under the crew's official Weibo. Some viewers even asked Jiang Yan to perform it again.
"This interview will take more than half an hour. Are you ready?"
Jiang Yanzheng cheerfully climbed the food floor of the old store, and only after hearing Xia Yining's words did he turn his attention to her.
"Should have given the script in advance."
She was a little careless and didn't care, Xia Yining suddenly became annoyed.
"Even if the script is given, we should prepare carefully, otherwise it will be like the last press conference."
Xia Yining also watched the video of the press conference afterwards. At the time, she didn't think so, but afterward, she felt that the way she led Jiang Yan's agreement was too blunt, and it really seemed that they were alienated.
No wonder there are doubts on the Internet. Xia Yining is not sure if her family has seen it, but no matter what it is, it is not the effect she wants.
The bosses asked Jiang Yan to go to the store when she was free, and wanted to discuss with her more about online publicity.In fact, Jiang Yan is not good at these things, but after all, she fits the characteristics of the target customer group, and she can better understand the demands of these young customers from her own perspective.
Seeing that she still didn't respond, Xia Yining was still a little absent-minded. After returning to her room these days, she almost kept holding her mobile phone in her hand, and she didn't know who she was chatting with so happily.
"I just said, what do you think?"
Xia Yining's tone became a little heavier, and Jiang Yan finally noticed the change in her.
"If you don't want to repeat the mode of the press conference, then we can't memorize the script and spend more time getting to know each other."
"can."
Jiang Yan frowned, why did she feel that Xia Yining seemed to attach great importance to this recording, and would rather sacrifice her own time to create the illusion of a close relationship between the two.
At first, she thought that Xia Yining got married to deal with her family, but now it seems that there is indeed such a factor.So now it's also for family to see?Jiang Yan planned to ask her carefully.
"Is the family under pressure again?"
Ye Chenchen also sent her a screenshot of the Buddhist love, and he was not as obedient and reserved as his cousin.When Jiang Yan received the screenshot, she clearly saw her numb expression circled on it, and then Ye Chenchen commented: No deep love was shown, and the negative review is slightly slightly.
Xia Yining didn't tell her formally, but occasionally reminded her that even at home, as long as she didn't go back to her room, she should pay attention to her words and deeds.But when Jiang Yan really asked, she still hesitated, wondering if she should tell her more.
"We try our best to record this episode well, and after the end, I will tell my mother that I want to move out early."
It is not an option for them to live in the same room all the time, and it is not appropriate to let Jiang Yan sleep on the sofa for a long time. Xia Yining wants to use this show to reassure his family, so that he can move out of the mansion early.
"Didn't you say that you will wait until the honeymoon comes back before moving?"
About canceling the honeymoon, Xia Yining had already made a decision.She guessed that Jiang Yan must not be happy, even if it is an agreed marriage, but being able to travel alone with the person she likes, no one would be willing to give up easily.
This is what Jiang Yan emphasized to keep when they negotiated the agreement.This time it's like she missed the appointment, so she can't just say something casually like usual.
Xia Yining planned to invite Jiang Yan out for dinner another day, so it would be easier to talk away from his family.I'm also afraid that Jiang Yan will make a fuss when he gets angry, and it will be more troublesome if his family hears about it.
"We'll talk about the honeymoon later."
Jiang Yan was a little far away from her, so he couldn't see the expression on her face clearly.I don't know if it's an illusion, but I always feel that Xia Yining has a guilty conscience when talking about the honeymoon?
But when it comes to honeymoon, Jiang Yan is actually a bit embarrassed.Recently, the publicity of the old store has been officially rolled out, but there are still a series of activities to keep up with.She is very confident about the taste of the old store, as long as there are customers, she will definitely not be too disappointed.
Food is the thing that pays the most attention to the word-of-mouth effect. Only if it is really delicious can it attract repeat customers, and then word of mouth will spread, and the customer flow will continue to grow.But Boss Qian and the others are obviously only good at cooking, and Jiang Yan hopes to contribute a little more.
However, it will take time to wait for word of mouth to ferment. According to the current situation, it will take at least half a month, maybe a month, to see the results officially.It just happened to be on schedule with their original honeymoon trip. Jiang Yan thought about rescheduling the honeymoon, but felt that it was almost impossible to convince Xia Yining.
She thought about finding another opportunity to discuss rescheduling with Xia Yining after the recording of the show was over, and hoped that the Xia family would not have any objections.After living in the Xia family for a few days, she felt that Xia Yining was easy to get along with besides being cold. The real headache was those Xia family members who cared too much for Xia Yining and also cared for her by the way.
It was three days after the program team officially sent the script of the interview. Xia Yining browsed through the mailbox and felt that there were not many problems. He should have time to get to know Jiang Yan tonight.
She packed up her things and was about to leave work. Qin Yishan entered her office with a smile on her face: "I don't have to work overtime today, how about going to have a drink before going home?"
In the past, when she was not married, she would occasionally go for a drink with Qin Yishan.
"Anything special to celebrate?"
"It's nothing, it's just that we haven't talked for a long time, and it just so happens that we haven't been very busy recently."
A while ago, the project ran smoothly, and the entire promotion department breathed a sigh of relief.
Xia Yining kept packing things up, but rejected Qin Yishan's invitation without the slightest hesitation: "Jiang Yan and I have something to do tonight, so we have to go home early."
"Really? But I heard that Director Jiang left the company after lunch, it seems that he asked for leave."
Xia Yining wouldn't overly interfere with Jiang Yan's performance in the company, as long as he didn't cause trouble, he could do whatever he felt comfortable doing.
"She might go out to do some errands." Xia Yining raised his hand to look at the time, and estimated, "She should be almost home."
It seemed that she was in a hurry to go back. Qin Yishan had never seen Xia Yining love her family so much before.It seems that marriage has a great impact on women, but she can only watch Xia Yining's changes silently.
But not because of her at all.
Qin Yishan has actually been secretly observing Jiang Yan's performance since he joined the company.I have to say that if it wasn't for Xia Yining's relationship, Jiang Yan would have been fired a long time ago. He hasn't achieved any results since he went to work, which is simply a waste of the company's salary.
"Since all of you young people say this is more effective, I'll discuss it with them." After he finished speaking, he looked at his daughter again, "How to operate it and how much it will cost, Xiao Lai, please pay attention , we don’t know much about it.”
Boss Qian did what he said, and went to Boss Ding's shop before finishing his tea, presumably to settle the matter as soon as possible.
Qian Ming was slightly taken aback, and smiled helplessly: "You are still amazing, you just said a few words, and my dad was immediately shaken."
Jiang Yan saw that she was a bit lonely, and comforted her: "Most parents are like this, and my family members often think that outsiders are reasonable, and what I said was just a joke."
Qian Ming didn't really care about this, she naturally hoped that this time the old restaurant would not only usher in a turning point, but also hoped that the traditional delicacies that had been neglected day by day could have a bright moment again.
After the refurbishment of the old stores, the storefronts that seemed to stay more than ten years ago all the year round have taken on a new look, finally keeping up with the pace of the times.Although it is not considered a reopening, the discounts are very sincere, and the first to benefit are the neighbors who often patronize them on weekdays.
"Did you lose a lot from the joint discount this time?" The neighbor went to Tian Sheng's store to buy two taels of pot stickers, and asked for a few tiger claws.
"It can't be said to be a loss, but it should be a profit. Thank you for your support for so long." Tian Sheng didn't see any embarrassment or distress on his face, but he smiled happier than before.
Seeing him like this, the neighbors who knew him were also happy: "It seems that you are going to make a big move this time. I haven't seen you do this in so many years. Now you have to chase them all back."
Tian Sheng was indeed full of anticipation, this time they really wanted to do a good job!
He packaged the pot stickers and handed them to the customer, with a smile on his face, and he didn't bother to check whether the coupon that the customer just put in the small box next to him was correct: "Then you can support it a little bit more and go to other stores to buy some more. "
The neighbors were not at all tired of being bundled and sold, so they picked up the food, turned around and walked towards Boss Qian's shop: "I'll go to Lao Qian's to buy some fried dough sticks. My grandson is coming to live these few days, and he wants to eat it every day."
The first version of the coupon was printed at the store at Jiejiekou. The layout and content were very simple. The old stores listed above that participated in the full discount all applied the same rules, and the full amount of consumption would be directly deducted.
The recipients of this batch of coupons are also very simple, that is, the neighbors in the area where the old store is located.Since many of them are elderly people, they are all paper money.
Qian Ming looked at the extra small basket on the cash register, and smiled with some emotion: "Everyone uses electronic coupons now, and I almost can't remember the last time I tore up such coupons."
Jiang Yan has been busy with work recently and has little time to come to the store, but the information in the group is updated in a timely manner, and she has naturally seen the recent situation of the old store.
Qian Ming found a familiar friend and asked her to help take food photos for a very real friendship price.Boss Qian and the others seem to have returned to the state they were in when they were young and going to participate in the competition, and each seriously prepared their own masterpieces.
"Xiao Lai, you said that each store can only produce two masterpieces. How can that be enough?" Boss Qian calculated carefully. of.
"The essence is not too much, and the rest is left to the guests to discover by themselves, which is also very interesting."
Qian Ming is discussing with the friend in charge of shooting how to best reflect the essence and allure of food.
"Qian Ming, I'm swallowing while I'm taking pictures, and I think my stomach will start to growl later. My sacrifice is not small."
The way his friend pursed his lips vigorously while holding the camera made Qian Ming laugh: "Don't worry, don't worry, after you finish taking pictures, you can choose what you want to eat inside."
Yang Zhuo's eyes were shining brightly, and he licked his lips subconsciously: "That's what you said."
Boss Qian heard their conversation, and promised generously: "Xiao Yang, tell me what you want to eat later, and I will let them make fresh ones for you."
Although these foods are freshly made on the same day, it is estimated that it will take several hours after the filming is finished, so they are not fresh.
Yang Zhuo felt that even if he didn't charge the friendship price, it would definitely not be a loss if he came for free.
With a professional photographer, Qian Ming found a few small food anchors on the same platform, and asked them to help promote it at a half-favorite and half-discounted price.Once the picture was released, it really attracted a lot of attention.
Neighbors also took the initiative to help promote it, and let the juniors do it if they can't play it themselves.These young people who grew up eating the delicacies of old stores are very active, not only reposting, but also adding their own comments.
Jiang Yan wandered around various popular food restaurants every night for a week, and finally began to see content about old restaurants on the third day.She told Qian Ming not to over-market in the early stage, just let those well-known anchors release the content, there is no need to deliberately emphasize it, and let real guests give their own feedback.
While the market was a few days slower in reacting, the authenticity was much higher.
Xia Yining got the script of the new program from Yan Zi. Since the last accident that resulted in injuries, the program team has replaced almost all programs that may be at risk.
Originally, I wanted to arrange for them to do some outdoor competitions, but now I simply changed to interviews.It sounds a little boring, but it's better than being stopped by the Xia family to continue recording in an accident.
And last time the topic about food was very popular. Many people asked whether Jiang Yan's fried rice and scallion pancakes were authentic or not under the crew's official Weibo. Some viewers even asked Jiang Yan to perform it again.
"This interview will take more than half an hour. Are you ready?"
Jiang Yanzheng cheerfully climbed the food floor of the old store, and only after hearing Xia Yining's words did he turn his attention to her.
"Should have given the script in advance."
She was a little careless and didn't care, Xia Yining suddenly became annoyed.
"Even if the script is given, we should prepare carefully, otherwise it will be like the last press conference."
Xia Yining also watched the video of the press conference afterwards. At the time, she didn't think so, but afterward, she felt that the way she led Jiang Yan's agreement was too blunt, and it really seemed that they were alienated.
No wonder there are doubts on the Internet. Xia Yining is not sure if her family has seen it, but no matter what it is, it is not the effect she wants.
The bosses asked Jiang Yan to go to the store when she was free, and wanted to discuss with her more about online publicity.In fact, Jiang Yan is not good at these things, but after all, she fits the characteristics of the target customer group, and she can better understand the demands of these young customers from her own perspective.
Seeing that she still didn't respond, Xia Yining was still a little absent-minded. After returning to her room these days, she almost kept holding her mobile phone in her hand, and she didn't know who she was chatting with so happily.
"I just said, what do you think?"
Xia Yining's tone became a little heavier, and Jiang Yan finally noticed the change in her.
"If you don't want to repeat the mode of the press conference, then we can't memorize the script and spend more time getting to know each other."
"can."
Jiang Yan frowned, why did she feel that Xia Yining seemed to attach great importance to this recording, and would rather sacrifice her own time to create the illusion of a close relationship between the two.
At first, she thought that Xia Yining got married to deal with her family, but now it seems that there is indeed such a factor.So now it's also for family to see?Jiang Yan planned to ask her carefully.
"Is the family under pressure again?"
Ye Chenchen also sent her a screenshot of the Buddhist love, and he was not as obedient and reserved as his cousin.When Jiang Yan received the screenshot, she clearly saw her numb expression circled on it, and then Ye Chenchen commented: No deep love was shown, and the negative review is slightly slightly.
Xia Yining didn't tell her formally, but occasionally reminded her that even at home, as long as she didn't go back to her room, she should pay attention to her words and deeds.But when Jiang Yan really asked, she still hesitated, wondering if she should tell her more.
"We try our best to record this episode well, and after the end, I will tell my mother that I want to move out early."
It is not an option for them to live in the same room all the time, and it is not appropriate to let Jiang Yan sleep on the sofa for a long time. Xia Yining wants to use this show to reassure his family, so that he can move out of the mansion early.
"Didn't you say that you will wait until the honeymoon comes back before moving?"
About canceling the honeymoon, Xia Yining had already made a decision.She guessed that Jiang Yan must not be happy, even if it is an agreed marriage, but being able to travel alone with the person she likes, no one would be willing to give up easily.
This is what Jiang Yan emphasized to keep when they negotiated the agreement.This time it's like she missed the appointment, so she can't just say something casually like usual.
Xia Yining planned to invite Jiang Yan out for dinner another day, so it would be easier to talk away from his family.I'm also afraid that Jiang Yan will make a fuss when he gets angry, and it will be more troublesome if his family hears about it.
"We'll talk about the honeymoon later."
Jiang Yan was a little far away from her, so he couldn't see the expression on her face clearly.I don't know if it's an illusion, but I always feel that Xia Yining has a guilty conscience when talking about the honeymoon?
But when it comes to honeymoon, Jiang Yan is actually a bit embarrassed.Recently, the publicity of the old store has been officially rolled out, but there are still a series of activities to keep up with.She is very confident about the taste of the old store, as long as there are customers, she will definitely not be too disappointed.
Food is the thing that pays the most attention to the word-of-mouth effect. Only if it is really delicious can it attract repeat customers, and then word of mouth will spread, and the customer flow will continue to grow.But Boss Qian and the others are obviously only good at cooking, and Jiang Yan hopes to contribute a little more.
However, it will take time to wait for word of mouth to ferment. According to the current situation, it will take at least half a month, maybe a month, to see the results officially.It just happened to be on schedule with their original honeymoon trip. Jiang Yan thought about rescheduling the honeymoon, but felt that it was almost impossible to convince Xia Yining.
She thought about finding another opportunity to discuss rescheduling with Xia Yining after the recording of the show was over, and hoped that the Xia family would not have any objections.After living in the Xia family for a few days, she felt that Xia Yining was easy to get along with besides being cold. The real headache was those Xia family members who cared too much for Xia Yining and also cared for her by the way.
It was three days after the program team officially sent the script of the interview. Xia Yining browsed through the mailbox and felt that there were not many problems. He should have time to get to know Jiang Yan tonight.
She packed up her things and was about to leave work. Qin Yishan entered her office with a smile on her face: "I don't have to work overtime today, how about going to have a drink before going home?"
In the past, when she was not married, she would occasionally go for a drink with Qin Yishan.
"Anything special to celebrate?"
"It's nothing, it's just that we haven't talked for a long time, and it just so happens that we haven't been very busy recently."
A while ago, the project ran smoothly, and the entire promotion department breathed a sigh of relief.
Xia Yining kept packing things up, but rejected Qin Yishan's invitation without the slightest hesitation: "Jiang Yan and I have something to do tonight, so we have to go home early."
"Really? But I heard that Director Jiang left the company after lunch, it seems that he asked for leave."
Xia Yining wouldn't overly interfere with Jiang Yan's performance in the company, as long as he didn't cause trouble, he could do whatever he felt comfortable doing.
"She might go out to do some errands." Xia Yining raised his hand to look at the time, and estimated, "She should be almost home."
It seemed that she was in a hurry to go back. Qin Yishan had never seen Xia Yining love her family so much before.It seems that marriage has a great impact on women, but she can only watch Xia Yining's changes silently.
But not because of her at all.
Qin Yishan has actually been secretly observing Jiang Yan's performance since he joined the company.I have to say that if it wasn't for Xia Yining's relationship, Jiang Yan would have been fired a long time ago. He hasn't achieved any results since he went to work, which is simply a waste of the company's salary.
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