After I was forced into a family, I was in a good mood

The quantity Jiang Yan brought was not much, and it seemed that they were specially sent to Mother Xia.Xia Yining was not at home at this time, and Jiang Yan didn't feel particularly restrained.

Xia's mother asked the servant to put on the plate and warm it up a little bit, and led Jiang Yan to the restaurant, asking as she walked, "Is your crab shell yellow sweet or salty?"

"Auntie, I bought both flavors, but I prefer the salty one."

Xia's mother smiled and waited for the servant to bring the heated crab shell roe. The aroma became stronger after it was slightly heated. With a light sniff, the long-term memory was faintly evoked.

She took a few sips slowly, with a solemn expression, which made Jiang Yan a little nervous.

"This is really the right person to find. It seems that your news is quite well-informed."

Of course, Jiang Yan would not reveal Li Zifeng's plan, and only picked out the part that can be said to explain: "I heard that there is an old shop that makes these traditional snacks very authentic, so I went there a few times and found the taste to be really good. That's why I wanted to include it in the wedding banquet."

Mother Xia nodded in agreement, her attitude was much firmer than when she just listened to her last time.Some things, no matter how many times they say it, are not as convincing as eating it once. This is not just out of the oven, but it has already moved her very much.If the chef cooks it fresh in the hotel, it may not be able to conquer the mouths of the old diners.

"Then have you talked to the boss? The price is negotiable, or there are other conditions that can be negotiated."

Jiang Yan was also happy to see Xia's mother let go.But thinking of the attitude of the boss, she still dare not be 100% sure.

"Temporarily encountered some difficulties, the boss said that the grade of the wedding banquet is too high, he can't do it."

"It's just a snack, and it won't affect anything. Besides, being selected for this wedding banquet is equivalent to making a publicity for his store. Why not do it?"

Jiang Yan also persuaded the boss in the same way, but he didn't seem to be keen on being famous.

"I think he should have other concerns. In fact, he can't be forced. It's just a pity."

This is the truth. Compared with Li Zifeng who is full of satisfaction and wants to make money from the old shop, Jiang Yan wants to present the taste of traditional food so that more people can understand it.

Mother Xia thought about it, but she didn't say anything dead.It's just that this long-awaited taste is now encountered, and it is really difficult to give up easily.

"There are still some days before the wedding banquet, you can try again, as long as it can be realized, it doesn't matter if you ask a little bit more."

As a top wealthy family, the Xia family does not hesitate to spend, Xia's mother naturally hopes that her precious daughter's wedding banquet will not leave any regrets, and strive to be the most perfect.

Seeing that Crab Shell Yellow easily conquered the picky Mother Xia, Jiang Yan has more confidence in the old store, and is even less willing to buy such a store by the Li family.For Li's, which specializes in chain catering, market share and reproducibility are their pursuit.

As for inheritance and taste, they don't care at all.

Jiang Yan went to the old store again, but he was not in a hurry to buy food.She walked around the nearby residential area and met someone who was also eating in the store a few days ago.These few people also have an impression of Jiang Yan. It is difficult for people to ignore a young and beautiful girl who comes to the store for several days.

"Why didn't you go to the store today?"

"I'm not hungry yet, I'll go again later. I didn't come here often, so I want to see the surroundings."

This is a typical old town of Haicheng, with the most famous Shikumen buildings, and of course there are old Haicheng people who insist on living here and refuse to move away.

"You little girl is quite interesting. Young people like to go shopping in the mall. It's good for you to come and see the alley."

What they were talking about was the high-end shopping mall not far away, full of big brands, which is the favorite of young girls.

"Each has its own characteristics, and they are not contradictory." Jiang Yan did not criticize anyone, and his calm tone and indifferent personality were quite liked by these seniors.

They chatted casually, talking about homework, and Jiang Yan also inquired about the situation of the old store.

"Old Qian is sometimes very stubborn. You can see that he has been unwilling to renovate the facade for more than ten years." These people have been neighbors with the old owner Qian for decades, and the relationship is not as simple as diners and merchants. .

"Nowadays, when doing business, we can't just talk about the taste, but also look at the packaging and promotion, and what kind of marketing we want to do. We are old, and we don't pay attention to these things, but only recognize the taste. But young people don't understand these things. It's old and rustic, and I don't even bother to come in."

These people's complaints are not disgust, but with deep regret.

Jiang Yan was also curious, the business of the old store is not booming, but the store was bought many years ago, the rent can save a lot of money, and the pressure of monthly expenses will not be particularly heavy.

"Why is Boss Qian unwilling to decorate for publicity?"

"Stubborn, I feel that relying on publicity to attract people loses face as a craftsman. If you insist on insisting that the smell of wine is not afraid of deep alleys, now even his two children are unwilling to take over the business."

Boss Qian has a son and a daughter. It is said that the son is engaged in IT, and the daughter is an anchor.

"But Boss Qian's craftsmanship is really good. Once you eat it, you will become addicted and want to eat it again." Jiang Yan spoke highly of the boss's craftsmanship, which is indeed the essence of a restaurant.

After chatting with these neighbors, Jiang Yan had a better understanding of Boss Qian's situation.It was just around the time of dinner, and several people said they were going to eat, so they went together.

Seeing them coming together, Boss Qian was a little surprised: "Meet them on the road?"

"Xiao Jiang went to the alley, we chatted for a while, and came over to have lunch together."

With the active atmosphere of these neighbors, the relationship between Jiang Yan and Boss Qian became closer.

When everyone was satisfied and ate and left, Jiang Yan didn't leave, and Boss Qian knew that she hadn't given up on persuading her.But such a juicy little girl came here a few times with sincerity, and it was hard for him to look down and chase people away, so he just sighed silently.

Jiang Yan ordered a pot of tea after dinner. Although the shop also serves tea, the price is not cheap. Compared with other snacks, it is obviously more expensive.Even the neighbors who come here often, not many people will order a special pot, after all, it is not affordable enough.

Boss Qian personally brewed tea and brought it over, and sat next to Jiang Yan: "Little Jiang, why do you have to ask me to make desserts for that wedding banquet?"

"I think it's a rare opportunity to showcase the traditional delicacies of Haicheng, and it may also help your business."

Those who can attend this wealthy marriage are all prominent figures.If the crab shell yellow really impresses them, they will naturally not have to worry about follow-up resources. Even a slogan is better than ordinary advertisements.

"You can also see that the people who come and go in my store are ordinary customers, and I also cook ordinary food. This kind of publicity is too advanced."

Hearing the loneliness in Boss Qian's words, combined with the information he had learned from the neighbors before, Jiang Yan persuaded him from a different angle.

"The old store should be known by more people, so that the traditional taste can be passed on, isn't it?"

Boss Qian said with emotion: "If we want to pass it on, someone has to inherit this skill. Look at the kitchen, only my younger brother and sister-in-law are working here. The younger generation is unwilling to come to the store. "

The craftsmanship that Boss Qian was once proud of couldn't even attract his own juniors. It's no wonder that he struggled to move forward amidst the contradictions.

"Then try to change it and give tradition and young people a chance."

Boss Qian was aroused by this statement, and looked at her: "How about a change?"

"Keep the traditional taste, but also keep up with the development of the times, and embrace more potential customers, such as my age." Jiang Yan pointed to his nose with a lively expression.

Boss Qian smiled and shook his head with the affection of his elders: "You have too many choices now. I look at the software on my daughter's mobile phone and recommend one after a while. How can this small shop be my turn?"

He also took the initiative to mention that someone came to him to discuss the acquisition a while ago. This is not a secret, and he also encountered several old stores with similar situations not far away.

"They said that I can continue to keep the store, just sell them the store name and management rights, and the price is quite high, but I think it's not right after thinking about it."

Boss Qian is obsessed with cooking, and started a stall with his father when he was very young. He doesn't know much about capital operation.

"It's not right. Not all stores are suitable for chain operation, nor are they suitable for rash expansion. Some stores have been able to operate for so long because they maintain the original taste, not because of the intervention of capital."

Boss Qian didn't expect to get specific advice from Jiang Yan, but he was still happy that someone had the same idea as him.

"Just for you, I'll make some scallion pancakes for you."

What Boss Qian said was purely polite.Jiang Yan ate two and put ten more in the bag.

"You take the rest home and eat slowly."

When Jiang Yan left from Boss Qian, Xia Yining called her.

"Mom said that the crab shell yellow you brought last time was very delicious. Can you tell me the address?"

"Auntie still wants to eat?"

"She didn't say it, but I think she thought about it."

Jiang Yan glanced at the scallion pancakes next to him, and changed his route: "I'll pick you up right away, let auntie try other ones today."