Cannon Fodder Genius Game Producer

[The latest end-of-the-world masterpiece of the studio is online, "Super Evolutionary Era" swept 1800 million on the first day! 】

[Precise marketing for Two-dimensional players? The success of "The Era of Super Evolution" may be worthy of reference for all producers! 】

["Super Evolution Era" swept many lists of WG and Dimension Wall!On the day when the game was launched, WG platform won the single-day download list and the best-selling list, and the number of broadcasts of the series of animation instant noodles hit a new high! 】

[Game development and IP development in parallel may become a new benchmark for game development in the industry! 】

On the day of the official public beta launch of "Age of Super Evolution", the industry finally witnessed the power of this game that had already made waves in the Two-dimensional circle earlier.

Although many in the industry have recognized the success of "Super Evolution" in the direction of IP development before, the success of IP development does not mean that these Two-dimensional fans have really been drawn into the game camp.

After all, "The Era of Super Evolution" still needs to be launched in order to know whether the IP development that is not inferior to the studio has achieved its value.

However, with the first-day game downloads and best-selling charts topping the data, the vast majority of game producers have only truly realized the strength of Two-dimensional fans in terms of spending money.

Of course, what they saw was not only the ability of two-dimensional fans to spend money, but also the charm of the game "Mega Evolution Era".

These producers are actually well aware of a certain key point in their hearts - if it is just relying on IP gimmicks, the studio can indeed attract a large number of Two-dimensional players, but it is entirely possible to attract players on the front foot, and players on the back foot Just lose it directly, so as not to give you crazy krypton gold.

Therefore, the turnover of the studio can reach a height of 1800 million in a single day, and the popularity and quality of the game are both indispensable.

***

Speaking of the power of Two-dimensional fans, everyone in the same studio was shocked after the game was launched.

Qiu Boyu had listened to Liu Jieyu's suggestion during the development period. When developing the IP, he also embedded the characters of the IP animation as important NPCs into the important plot nodes of the game. Players can interact with the IP characters during the game, or through Contact different NPCs to improve the camp relationship between this race and other races.

In Qiu Boyu's initial design, the race relationship between zombies and alien beasts is naturally friendly, which is why the original zombies and rabbits cooperated with each other.

Including the natural hostility between the different birds and the different insects, the natural hostility between the different insects and the different plants, etc., the camp relationship between different camps has a certain initial value.

Before the "Grass" CP was born, Qiu Boyu's team never thought that a stalk of grass and a zombie can form a CP, and it is still a popular CP that can make a group of people live and die.

The rise of grass CP once confused Qiu Boyu and his team, thinking that all the CP plans made by the team before were in vain.

However, if you rise up, just rise up, and there is nothing too big.

Until the official public beta of the game, a large number of players flooded into the game, and the people of the production team of "Mega Evolution Era" watched with their own eyes. It is recognized as the strongest deep-sea tribe, only ranked third in the number of people chosen.

"Ah, boss, you said we are players who have absorbed content derived from IP..."

A member of the production team asked with a dull expression.

Qiu Boyu was also a little stunned, but it didn't matter, anyway, no matter what kind of player you are, as long as you are a player, you are fine!

Attracting players is one thing, and making these players really like "Age of Super Evolution" is the real skill of their production team.

***

The Dimensional Wall Forum was originally a gathering place for Two-dimensional enthusiasts, but since the launch of the "Super Evolutionary Era" public beta, the Dimensional Wall Forum has almost completely fallen into the "Super Evolutionary Era" discussion area.

The game content of "Super Evolutionary Era" and the creation of comics, instant noodles, and various derivative content almost covered the entire Dimension Wall forum, which forced the Dimension Wall Forum to open up a special for "Super Evolution Era". Sub-sections - this is already the treatment that only the popular animation drama IP has.

And after opening up the sub-forum, these fans of "The Era of Super Evolution" were even more enthusiastic. They posted thousands of posts in the sub-forum in one day, and people were dazzled and didn't know where to start.

On the first day when the game "Super Evolution Era" was launched, everyone was simply "rushing", wanting to see how their own life performed in the game, and by the way, brush up the intimacy for their favorite CP That's it.

However, as everyone's game progress in the game continued to advance, more and more "fallen" posts began to appear in the sub-forum of "Super Evolution Era" on the Dimensional Wall Forum.

Subject: [Ah, originally I just wanted to play casually. After all, I have never played mobile games before, so I don't think it will be fun... Ah, it's so delicious now. 】

Subject: [Woohoo, I just want to see the little one, but my own little zombie is so cute too!Walking staggeringly, and fighting hard to survive, seeing my zombie cub working so hard, I couldn't help but want to buy him, buy him, and make him stronger. 】

Topic: [Foggrass, heterogeneous planting is so interesting, the grass I raise is also so cute, cute and powerful, this race is still black-bellied, obviously the root system underneath can be very strong, but the only thing that shows is that A little bit of Miao Miao... that's right!It is such a powerful grass that is so coquettish, teasing everywhere - you don't know how strong an ordinary grass is actually behind!Ahhh, I love this setting! 】

These Two-dimensional fans initially entered the game purely for their own life and CP, and their understanding of "Super Evolutionary Age" is all based on IP-derived doujin, tiaoman and instant noodle animation.

Although these contents are derived from the IP of the game, there are actually some subtle differences from the game.

From the viewing perspective and from the perspective of self-participation, there are two completely different experiences.

For example, in the various character designs of Tiaoman, there is a European emperor parasite and a non-chief human being. They are also a bundled CP, and they often make cameo appearances in each other's Tiaoman.

When the Ouhuang parasites went out to explore, they randomly found a piece of exploration area, which contained a lot of precious materials, while the non-chieftains had to return empty-handed every time.

Even if the non-chieftains explored together with the Ouhuang parasite, at least 90% of the supplies they obtained when they opened the box were resources specifically needed by the parasite.

Subject: [(tired smile) I personally experienced the life of a non-chief. Sorry, baby non-chief, I will never laugh at you again. Today I know that I am the bully of the non-chief. (Screenshots 1, 2, 3.jpg)]

After experiencing the real game and plot, some players also read the thoughts of Qiu Boyu's production team when they first made this game.

Theme: [I suddenly felt that the game "Super Evolution Era" is not just about hyping CP and being cute and funny. 】

Topic content: [I have been paying attention to the IP derivative series of "Super Evolutionary Age" before, but there are too many CP bundled content like 'Grass' CP in the forum, and some derivative content are also based on being cute and funny. Lord, I once thought that this game was probably just a rotten and cute game, and there was absolutely no need to use a post-apocalyptic wasteland background.

After I actually went to play today, I suddenly felt that my previous guess was wrong.

The game producer is really serious about making this game, and it's not just a matter of showing off cuteness casually.

Stripping away the human character image of the game itself, the background of the entire game and the story entanglement among the various races are actually very cruel—after the apocalyptic storm, the pattern that once dominated the human family was reshuffled, and the strongest Humans have become an ordinary or even weaker race among the 10 races, bugs, plants, birds, beasts, deep-sea races... These races, which were originally far weaker than humans, have already caught up on the road of evolution. beyond human progress.

Every race is constantly strengthening itself in the last days, and constantly evolving itself in pursuit of a stronger realm, so as to have a more stable foothold in this world.

The various races are enemies of each other in most cases, and the monsters killed by each race are actually creatures of other races - this is the most primitive plunder and war, in order to make their own race stronger .

It’s really a very barbaric and primitive taste of the apocalyptic wasteland, but all these contents are covered up under the cuteness and cuteness of the people. It feels that the game producer does not want to present such a cruel reality, but also wants to convey the apocalyptic wasteland. There is also the hope of life within the world, and the sense that a new world is taking shape.

Great!After actually experiencing it, I feel that this end-of-the-world game is much better than so many previous end-of-the-world games that copied "Wasteland". , "Wasteland" is only based on the end of the world from the perspective of humans. In the end of the world, human beings are still fighting each other. In "The Age of Super Evolution", all races are constantly striving to evolve, which makes me want to watch it. See if the world after full evolution is a beautiful world that belongs to the future. 】

This comment is like a clear stream in most of the Dimensional Wall forums that are discussing CP. After reading this topic, many Two-dimensional fans gave their thumbs up.

They like the Tiaoman and Instant Noodles of "Super Evolutionary Age", but as this poster said, the world view of "Super Evolutionary Era" presented by the previous Tiaoman and Instant Noodles is just the tip of the iceberg.

Many Two-dimensional fans have some extreme credulity. They will research and discuss various information of a work over and over again, seeking the integrity and rationality of the story and the connotation behind the story.

A work that can't make them feel happy can indeed have a moment of popularity, but this enthusiasm will eventually fade away quickly.

But now, after the complete world view of "Age of Super Evolution" is presented in the game, the stories behind the entire world, the stories behind each race, and the relationship between different races are extended...

The Two-dimensional lovers who were just talking about CP suddenly became excited—because they were so cute all the time, they actually forgot about this content!

Thinking of this, many of these Two-dimensional players even registered a small account, and began to seriously understand the plot of the mission that they had skipped before.

With the in-depth experience of the game background and gameplay, these players who were originally attracted by IP content began to turn into in-depth players of "Super Evolutionary Age" in large numbers.

With the in-depth understanding of "Super Evolutionary Age" by this group of players, this trend seems to have gradually shifted from the Dimension Wall forum to the WG forum.

I don't know when it started, players even spontaneously sorted out various hidden story details in "Age of Super Evolution", and these details began to attract players from all walks of life to experience it.

On the 7th day of the public beta, after the players of "Super Evolution Era" downloaded the registration data on the first day, the data saved on the next day, the data saved on the third day and the data saved on the [-]th day were all released. Occupying the top ten turnover data on the WG platform bestseller list.

Everyone in the game circle has finally confirmed—another pillar product that does not lose the studio, it is done!