Cannon Fodder Genius Game Producer

I don't know when, the topic of not losing the studio has become a hot topic in the game circle, and it has been going on for a long time.

Previously, the studio "Yinian Xianmo" started to develop new projects just a month after its launch. This surprised gamers in the industry at the time. As a result, the year-end benefits of the studio became popular in the entire game circle and even the entire Internet. All have caused considerable discussion and shock.

When the year-end benefits of Bulo Studio became popular on the Internet, someone once jokingly said that the benefits of Bulo Studio are too worthwhile. It is not only a welfare payment, but also a positive marketing of the studio’s image. It can be said to be a big profit. earn.

The industry does not know whether it is profitable or not, but as far as they have heard, the No Loser studio will start to engage in IP, which even involves a series of content such as IP animation, comics, novels, and animated movies.

These people in the industry can't help but start to wonder, is it enough to spend without losing the studio's profits?

Someone did the math.

The previous year-end dividends have already cut off 20% of the studio's profits, leaving a little over 3 million yuan. Among them, in order to ensure the normal operation of the studio and the benefits of "Yi Nian Xian Mo", "Super Evolutionary Age", and "Legend of Xianyuan" For development and regular marketing, at least 5000 million funds must be left.

Among them, another 5000 million funds are reserved for backup, and the remaining funds of about 2 million yuan are used for brand maintenance and IP development of 3 projects...

The person who settles the accounts: .

How much is it?

2 billion.

17L: [Oh, I'm sorry, originally I wanted to calculate whether the studio was overthinking its ability to engage in IP. After the calculation... (exhausted smile) at least 2 million in funding, not to lose to the studio, love to engage What are you doing.Not to mention the future, at least at the current stage, the player stickiness of "Yi Nian Xian Mo" is still very high. I heard that there are already overseas operators who are already in contact with the studio, preparing to release an overseas version.Foreign players also have a certain interest in the domestic Xianxia culture. That is to say, on the basis of the current monthly turnover of about 2.5e+, the monthly turnover of the studio may be further improved with the advancement of project globalization. expand.

Tired, I swim less than 1000 million in a month, why should I worry about other projects with a monthly turnover of more than 2.5 million? 】

20L: [... 17th floor, what, (struggle) overseas promotion, the marketing expenses are very high... (covering mouth) Forget it, high marketing expenses are nothing, they are just making money.Alas, I remember saying at the time that the initial production cost of "Yi Nian Xian Mo" was only 80 yuan, so it looked a bit rough. Since the project got rich, the project team has been very clever and has started to adjust the art of the game a little bit. The current art looks The style is still the same as that of the past, but the overall picture has become much more advanced.

Anyway, the teacher is willing to spend money on the game, and the development of IP is... understandable. 】

22L: [2 billion. _(:з」∠)_Thank you, I have already knelt down, sorry I forgot how rich the studio is now.Don’t lose, teacher, I’m sorry, I shouldn’t question your freedom to burn money... (tears)]

In this building, at the beginning, I was still questioning whether the sudden acceleration of the No Loser Studio would make the studio’s funds immobile. After the crowd who went to calculate the current book funds of the No Loser Studio came back, everyone was quiet down.

The final discussion ended on the 30th floor.

30L: [So, how precious is it to make an evergreen hit!There is no game here, don't get me wrong :)]

The following floors all became a copy of the 30th floor, and everyone had a unified expression—[(doge) Okay!No dragging, no misunderstanding, I know it ^Q^]

***

Regardless of the discussion on the Internet, after the beginning of the new year, the work of Bulo Studio is progressing in an orderly manner.

As the saying goes, if you have money in your hands, you can do things without panic. With sufficient funds in hand, and the well-known high benefits in the industry, mid-to-high-end talents who want to join the studio have already formed a long queue.

Under such circumstances, the recruitment of talents in related industries of the studio has also proceeded quite smoothly.

"Age of Super Evolution" has entered a new version development cycle, and at the same time as the new version development cycle is the work related to the IP development of "Age of Super Evolution".

Jiang Ziye is currently the person in charge of the world view of "One Thought Immortal Demon". Before that, when the manpower was insufficient, he also took over and helped part of the plot-related work of "The Era of Super Evolution" because of his old friendship.

So at this moment, Jiang Ziye was being dragged by Qiu Boyu to communicate with the new head of IP incubation, Liu Jieyu, about the IP related matters of "The Era of Super Evolution".

"Are there any settings for key NPCs in the game? Are there any NPCs that can be promoted as IP core characters?"

"Before I joined the job, I watched the live video of various races of "The Era of Super Evolution" on the WG live broadcast station. In the previous interview stage, the teacher and Director Wang also mentioned to me that I hope that the IP development process of "The Era of Super Evolution" Try not to ignore any race, so the design of the overall world view background, race setting, race evolution branch, etc. of "Age of Super Evolution" has finalized and complete information?"

"If not, when can this information be given to me at the latest?"

"By the way, the races in the current version are enough for now, but I personally suggest that the production team can consider the subsequent new races and gameplay in advance. It is best that the new races in the future can be reflected in the current game. Let players transition to the new race smoothly, and after the new race is clearly determined, please be sure to submit a copy of the race-related information to me."

"Here I compiled a live broadcast data of players of various races during the first test period, as well as a keyword search frequency report of "Age of Super Evolution" during the first test period, which also sorted the keywords of each race, from which we can make Preliminary analysis of the popularity of each race. For races with low popularity, I suggest that you can also try to shape the key characters of the race from the perspective of IP development, or increase the player's popularity by bundling cross-race CP. Interest in the racial role of…”

Liu Jieyu is lean and thin, wearing a pair of black-rimmed glasses and a very neat suit. He speaks like a cannonball, and he is very capable.

This is the third day of his employment. He has roughly experienced all the races of the first beta version of "Age of Super Evolution" in advance. A full set of preparations.

Qiu Boyu and Jiang Ziye were startled when they heard Liu Jieyu's barrage of questions, and then began to answer Liu Jieyu's questions one by one.

"At the moment, Tiaoman and Instant Noodles are okay. No matter what race they are, they can have a separate creation series, but serial comics and novels, as well as animated series of "Super Evolutionary Age", these must have a There is a clear protagonist, and from the perspective of IP development, I personally suggest that the serialized comics, novels, and animated dramas all have the same protagonist, which will help shape the role of the IP—this will also be the "Super Evolution Era" "The absolute core character of this game, do you have any ideas about who should be chosen for this character?"

Facing a series of questions from Liu Jieyu, Qiu Boyu and Jiang Ziye originally thought they knew enough about the game "Age of Super Evolution", but now they finally realized that their perspective of observing their own game works was not comprehensive enough.

Just like what Liu Jieyu asked - which race is more popular among the various races?Why?When the vast majority of players haven't played the game, most of these cloud players watching the live broadcast are concerned about which race is interesting and stalking. After they really get in touch with the game, they will look at it more accurately from the perspective of strategy. game.

So at the current stage, what content characteristics of each race are attracting those players to watch it?

These are aspects that Qiu Boyu did not consider before.

What he is more concerned about is the professional balance between the various races, the relationship settings of mutual conflicts and the design of various gameplays, etc.

After Jiang Ziye listened to this series of content, he hadn't thought about how to do the IP development of "Super Evolutionary Era". Instead, inspired by Liu Jieyu, he thought of where the IP development of "One Thought Immortal Demon" could start.

Jiang Ziye simply called Pei Shu to chat with him.

Pei Shu: "The player traveled through the game?"

This is what Jiang Ziye just thought of suddenly.

What inspired him was what Yoo Jae-woo said just now, 'What do players like and why? '

"Yi Nian Xian Mo" started from the testing stage. At that time, the most interesting thing among players was the process of a player being cheated by a dog, and then the players cheated each other.

Jiang Ziye nodded: "I haven't thought about the specific idea yet, but the fourth natural disaster is a relatively popular novel setting at present, maybe this theme can be considered. Specifically, the player travels to the game to summon other players to fight against the enemy monsters together." Clan or planning to cross into the game? Or the awakening of a key NPC character in the game..."

Jiang Ziye hasn't considered it too carefully, but he already has a general direction.

Liu Jieyu on the side also nodded after hearing this, approving Jiang Ziye's direction.

"This kind of theme itself has certain interesting elements, and it can also be closely integrated with the game. Compared with simply using the game background and game NPC to write an independent story, it should be more popular among game players, and This kind of popular theme work is also a good choice from the perspective of attracting non-game players.”

Pei Shu also nodded in agreement, Jiang Ziye's idea is really not bad, and it is also the theme of fairy tales, if "Yi Nian Xian Mo" starts from this perspective, it will not collide with the big movie theme of "Legend of Immortal Fate" superior.

"I have no opinion on this theme." Pei Shu said: "But for now, the key IP development work must still be on "Super Evolution Era" and "Legend of Xianyuan". , will it affect the progress of the development work? Or will the intensive promotion of animation and comics be carried out at the same time, will it distract the audience's attention?"

"Of course." Liu Jieyu nodded unceremoniously, but said quickly: "But not to lose to the teacher, at present, the game completion of "Super Evolution Era" and "One Thought Immortal Devil" is different, and the progress of IP development is bound to be different. It will be different. We are still in the stage of confirming the theme and direction. After the confirmation, invite painters and authors, contact the animation production company, communicate with the producer, confirm the style, story, and follow-up actual development and production. It takes time."

Pei Shu understood.

Communicating with different partners, the progress is bound to be different from the internal communication in the studio. Naturally, the time will diverge, and in the subsequent production process, it is possible that style confirmation may require multiple rounds.

Therefore, the IP development work of "Yi Nian Xian Mo" can now determine the direction and he will join at the same time, which is actually not a big problem.

"What's more." Liu Jieyu added: ""One Nian Xianmo" and "Super Evolutionary Age" and "Legend of Xianyuan", although the methods of developing IP are almost the same, but the types of themes are different, not everyone They are all philanthropic audiences, and the vast majority of people have their own preferred directions, even if they finally hit each other at the same time, the actual impact will not be as great as we imagined."

Pei Shu nodded, expressing his understanding.

After this wave of chatting with Liu Jieyu was over, Pei Shu returned to his work station, and Wang Fei happened to see him and asked 'how is it'.

Pei Shu smiled and gave a thumbs up: "Signed Liu Jieyu, earned."

Liu Jieyu, who looks shrewd and capable in the No Loser studio now, was quite embarrassed when applying for the job not long ago—in fact, no matter how embarrassed Liu Jieyu’s character is, he will use his whole body to pretend to be capable, so that others can see him. I can't tell how sad he is.

But it's a pity that Liu Jieyu's name has long been spread in the circle, and everyone knows his current situation.

In fact, it’s not a big deal, it’s nothing more than meeting someone unkindly, being deceived by brothers and friends for many years, and finally the jointly developed IP went bankrupt, and the last bit of property was looted from him, and he was heavily in debt.

Liu Jieyu used to be a well-known IP incubation expert in China, and some companies wanted to absorb Liu Jieyu to participate in IP incubation related work after seeing Liu Jieyu's downfall. Liu Jieyu's experience has a bit of grace in his attitude, so he failed to recruit people in the end.

Wang Fei and Pei Shu were also a little surprised when they received Liu Jieyu's resume. They did say that they wanted to recruit special talents related to IP incubation, but they didn't expect to be able to catch Liu Jieyu, a big fish.

What was even more unexpected was that during the interview, Liu Jieyu had already made very detailed preparations for the various IP development work of the studio.

Liu Jieyu was sincere, and of course Pei Shu and Wang Fei also showed enough sincerity—including Liu Jieyu's exorbitant salary request, they all responded happily.

Finally, before signing the contract, Pei Shu asked Liu Jieyu why he chose not to lose to the studio.

Liu Jieyu's reply was also very straightforward: "It's nothing. During all my interviews, you are the only ones who treated me as an ordinary job applicant and seriously communicated with me about future project development plans."

"And your IP-related start-up funds are abundant, and the probability of successful development visible to the naked eye is higher. With so many advantages, why don't I choose not to lose to the studio?"

After listening, Pei Shu smiled and shook hands with Liu Jieyu: "Welcome to the Bulo Studio, the cooperation is smooth."